What Beverly Hills Physicians does

Beverly Hills Physicians is a multi-location medical group operated by Beverly Hills Physician Institute, providing elective surgical and non-surgical aesthetic services across nine offices in Southern California (Los Angeles County, Orange County, the Inland Empire, and Ventura County). The group's service portfolio spans cosmetic and plastic surgery, bariatric/weight-loss surgery, non-surgical injectables, dermatology, podiatry, and orthopedic services, with branded procedure offerings that include the Mommy Makeover, Lipo 360, Brazilian Butt Lift, and Renuvion skin tightening. Clinical delivery is anchored on board-certified plastic surgeons practicing in AAAASF-accredited surgical facilities, with a curated before-and-after gallery and press appearances functioning as core marketing assets.

The business model is fee-for-service and entirely self-pay, with no disclosed insurance contracting. Revenue is generated per procedure at published package price points — for example, a Brazilian Butt Lift package advertised at $8,900 — and patient financing is facilitated through a third-party partner, Cherry, to lower the out-of-pocket barrier on higher-ticket procedures. The BHP VIP Club membership program is an explicit retention mechanism intended to convert episodic cosmetic patients into repeat visitors across the service mix. Patient acquisition draws from a geographically distributed base across the Western United States with additional international inflow, consistent with a destination-medicine positioning rather than a purely local clinic.

Operationally, the group has invested in digital patient-acquisition channels, including virtual consultations, but no AI/ML capabilities, no proprietary technology platform, and no disclosed payer or enterprise contracts are part of the model. The group's expansion strategy to date has been incremental and organic — additional offices and additional procedure lines within the existing Southern California footprint — rather than via acquisition, franchise, or capital-markets activity.

Name

Beverly Hills Physicians

Legal name

Beverly Hills Physician Institute

Website

https://beverlyhillsphysicians.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Beverly Hills Physicians is a multi-location medical group operating nine offices across Southern California, offering elective cosmetic surgery, bariatric surgery, and related non-surgical aesthetic services to local, regional, and international self-pay patients.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Orthopedic & Spine Surgery Centers (HLAFAIAG), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Plastic surgery services
• Cosmetic surgery
• Bariatric weight loss
• Non-surgical aesthetics
• Dermatology treatments

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Plastic and Cosmetic Surgery Procedures: One-time surgical fees for procedures including breast augmentation, tummy tuck, liposuction, Brazilian butt lift, facelift, rhinoplasty, and body contouring procedures. These represent the primary revenue stream.
2. Weight Loss Bariatric Surgery: Surgical weight loss procedures including sleeve gastrectomy, gastric bypass, and revision surgeries. Many of these procedures may be covered by insurance.
3. Nonsurgical Cosmetic Procedures: Botox, dermal fillers, and skin treatments that generate recurring consultation and treatment revenue.
4. Financing and Payment Plans: The practice partners with financing providers (Cherry) to offer payment plans, enabling patients to spread procedure costs over time. Interest-bearing plans with APRs as low as 5.99% and up to $50,000 approvals are available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Beverly Hills Physicians is a multi-location medical group providing plastic and cosmetic surgery, nonsurgical injectables, bariatric weight loss surgery, dermatology, and specialty medical services. Procedures are performed by board-certified plastic surgeons and specialists across nine Southern California offices, supported by patient consultants, financing coordination, and accredited ambulatory surgical facilities.

Product overview

Beverly Hills Physicians is a multi-location medical group providing comprehensive beauty and wellness services across Southern California. The offering consists of a network of board-certified plastic surgeons and specialists delivering core services in plastic/cosmetic surgery (breast augmentation, Brazilian butt lift, tummy tuck, liposuction, facelift, rhinoplasty), nonsurgical injectables (BOTOX, dermal fillers), weight loss/bariatric surgery, dermatology/laser treatments, and specialty services including podiatry and orthopedic care. The portfolio includes bundled procedure packages (Mommy Makeover, Liposuction 360), advanced skin tightening technology (Renuvion), promotional pricing on common procedures, a VIP loyalty club, and flexible financing options. Patients can access care at multiple Southern California locations with concierge support, insurance coordination, and payment planning.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Fully accredited surgical centers
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sono Bello: Largest U.S. network of cosmetic surgery centers specializing in body contouring (laser lipo, tummy tucks, facelifts) with 80+ locations nationwide. Most directly comparable multi-location aesthetic surgical platform to BHP, with similar financing-driven GTM and bundled procedure pricing.
• New York Group for Plastic Surgery: Multi-surgeon private plastic surgery practice offering cosmetic and reconstructive procedures across multiple NY locations. Comparable in multi-physician group structure and broad surgical service portfolio.
• Long Island Plastic Surgical Group: One of the largest and longest-established private plastic surgery practices in the U.S., with multiple surgeons and a broad reconstructive/cosmetic offering. Comparable in board-certified multi-surgeon, multi-service-line model.
• Westlake Dermatology & Cosmetic Surgery: Large multi-location dermatology and cosmetic surgery practice across Texas with board-certified surgeons, AAAASF-accredited surgical centers, and a mix of surgical and nonsurgical aesthetics. Highly comparable institutional model to BHP.
• Athenix Body Sculpting Institute: Multi-location cosmetic surgery group focused on body contouring with Pacific Northwest and West Coast locations. Comparable in procedure mix, surgical-center model, and multi-office regional footprint.
• Mia Aesthetics: Multi-location cosmetic surgery practice (Miami, Los Angeles, Atlanta, Chicago, Austin) offering BBL, breast augmentation, liposuction, and mommy makeovers at value-oriented pricing. Directly comparable in service mix, multi-city footprint, and promotional pricing strategy to BHP.

Regional players

• Marina Medspa (formerly Marina Plastic Surgery): Southern California cosmetic surgery and medspa practice with comparable offerings (BBL, breast surgery, injectables, body contouring). Directly comparable in geography, service mix, and SoCal consumer demographic.
• Cassileth Plastic Surgery: Beverly Hills-based board-certified plastic surgery practice offering breast, body, and facial cosmetic procedures. Comparable in Beverly Hills positioning, board-certified surgeon credentials, and elective cosmetic service mix.

Broad incumbents

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvéderm, Latisse, and breast implants used extensively by BHP. Larger incumbent in the aesthetics ecosystem that supplies core consumables rather than competing as a practice, but a key ecosystem participant shaping BHP's economics.
• Galderma: Global aesthetics manufacturer of Restylane, Sculptra, and other injectables used in BHP's nonsurgical service line. Adjacent ecosystem participant whose product pipeline and pricing directly affect BHP's injectable margins.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bhpdocs
• Facebookfacebook.com/beverlyhillsphysicians
• LinkedInlinkedin.com/company/beverly-hills-physicians

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Hills Physicians