What Lighthouse Behavioral Wellness Centers does

Lighthouse Behavioral Wellness Centers is a nonprofit community behavioral health organization operating under the legal entity Mental Health Services of Southern Oklahoma (MHSO), founded in 1950 and headquartered in Ardmore, Oklahoma. It is the designated Community Mental Health Center for nine counties in Southern Oklahoma (Bryan, Carter, Garvin, Johnston, Love, Pontotoc, Marshall, Murray, and Seminole) and is the largest provider of mental health and substance use treatment in the region. Service delivery spans 8 outpatient clinics, 3 crisis centers (Ada, Ardmore, Durant), a 16-bed Crisis Stabilization Unit in Ardmore, the state's first Children's Urgent Recovery Center in Durant, a 24/7 crisis hotline, telehealth, and a First Responder Mental Health Crisis Training Simulator.

The core service portfolio is organized around outpatient counseling (individual, group, family therapy for mental illness, substance abuse, and trauma), 24/7 crisis intervention, children's services, a coordinated care team integrating psychiatrists, therapists, nurses, case managers, and wellness coaches, specialty-court counseling for Drug Court and Mental Health Court programs, an Employee Assistance Program with Premium and On-Demand plan tiers plus a MyCare telehealth device add-on, and integrated care for Medicaid/Soonercare recipients with co-occurring chronic conditions. A Peer Recovery Support Specialist program employs staff with lived recovery experience. Technology is not publicly disclosed beyond participation in a Health Information Exchange and use of MyCare telehealth devices.

Revenue mechanics combine Medicaid/Soonercare billing, fee-for-service insurance billing (including Blue Cross and Blue Shield of Oklahoma), partial state funding from ODMHSAS, employer EAP contracts, and a sliding-scale fee schedule with services provided regardless of ability to pay. The organization is governed by CEO Jessica Pfau, employs over 400 team members, served over 16,000 clients in 2025, and was ranked #1 on the 2024 Top Workplaces in Oklahoma list.

Name

Lighthouse Behavioral Wellness Centers

Legal name

Mental Health Services of Southern Oklahoma

Website

https://lighthouseok.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Lighthouse Behavioral Wellness Centers is a nonprofit community mental health center operating 8 outpatient clinics, 3 crisis centers, and a 16-bed Crisis Stabilization Unit across 9 counties in Southern Oklahoma, serving over 16,000 clients annually with integrated mental health, substance use, and crisis care services.

Ownership category

akta.pro rank

Product category

Behavioral Healthcare Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Community mental health services
• Behavioral healthcare provider
• Substance use treatment
• Crisis intervention services
• Employee assistance program

Headquarters

HQ city

Ardmore

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medicaid / Soonercare Billing: Lighthouse provides integrated care services for children and adults with Medicaid/Soonercare who have a serious mental illness/serious emotional disturbance and a chronic health condition. Billing is submitted to the Oklahoma Health Care Authority (Medicaid) for covered services.
2. Fee-for-Service / Insurance Billing: Lighthouse accepts insurance and bills third-party payers including Blue Cross and Blue Shield of Oklahoma for services provided. The organization serves all patients regardless of ability to pay.
3. Government Grants and Public Funding: Partially funded by the Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS). As a National Health Service Corps approved site, the organization may receive scholarship and loan repayment support for qualifying clinicians.
4. Employee Assistance Program (EAP) - Employer Contracts: Lighthouse EAP offers customized packages to employers. Premium Plan provides bundled session packages at additional savings. On-Demand Plan is pay-per-session. Both plans offer in-office or telehealth options. Add-on services include 24/7 crisis video access through MyCare telehealth devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lighthouse Behavioral Wellness Centers is a nonprofit community mental health center providing behavioral healthcare services including outpatient mental health counseling, 24/7 crisis intervention, substance use treatment, integrated care for Medicaid recipients, specialty court counseling, children's services, and Employee Assistance Programs for employers. It operates as the designated Community Mental Health Center for 9 counties in Southern Oklahoma, serving over 16,000 clients annually across 8 outpatient clinics, 3 crisis centers, and a 16-bed Crisis Stabilization Unit.

Product overview

Lighthouse Behavioral Wellness Centers operates a multi-service behavioral health platform consisting of a network of 8 outpatient clinics across 9 counties in southern Oklahoma, 3 crisis centers (including a 16-bed Crisis Stabilization Unit in Ardmore), and a Children's Urgent Recovery Center — the first of its kind in Oklahoma. The core service portfolio is organized around Outpatient Counseling (individual, group, and family therapy for mental illness, substance abuse, and trauma), 24/7 Crisis Intervention (crisis hotline, CSU, Urgent Recovery Centers, and Children's Urgent Recovery Center), Children's Services, Coordinated Care Team, Counseling for Specialty Courts (Drug Court and Mental Health Court programs), an Employee Assistance Program (EAP) with tiered Premium and On-Demand plans and a MyCare telehealth crisis add-on, and Integrated Care for Medicaid recipients with co-occurring chronic conditions. The organization also offers a Peer Recovery Support Specialist Program staffed by individuals with lived experience, and a First Responder Mental Health Crisis Training Simulator. In 2025, Lighthouse served over 16,000 clients with a team of over 400 members, making it the largest provider of mental health and substance use treatment in Southern Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Counseling
• 24/7 Crisis Intervention
• Children's Services
• Coordinated Care Team
• Counseling for Specialty Courts
• Employee Assistance Program (EAP)
• Integrated Care
• Crisis Stabilization Unit (CSU)
• Peer Recovery Support Specialist Program
• First Responder Mental Health Crisis Training Simulator

Quantifiable outcome

• Over 16,000 clients served in 2025
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Murray State CollegecoreStrategic or Co-development Partner · 12 November 2025Lighthouse Behavioral Wellness Centers and Murray State College formed a partnership to develop and strengthen Oklahoma's behavioral health workforce. Lighthouse relocated its Tishomingo clinic to a newly renovated facility on the Murray State College campus, creating a pipeline for student training and employment in behavioral health.
• Choctaw NationcoreStrategic or Co-development Partner · 27 November 2024Lighthouse and Choctaw Nation collaborated to open the Children's Urgent Recovery Center in Durant, Oklahoma - the first of its kind in the state serving children and youth experiencing mental health and/or substance use challenges. Choctaw Nation Behavioral Health Services also refers clients to Lighthouse and collaborated on client recovery stories for suicide prevention outreach.
• Cartwright Community Resource CenterminorStrategic or Co-development PartnerLighthouse counselors provide therapy, case management, care coordination, and medication management at the Cartwright Community Resource Center every Monday and Friday, serving a food desert community with high rates of homelessness and substance use. This partnership extends mental health services into an underserved rural area.
• Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS)coreOthersODMHSAS is the state agency that partially funds Lighthouse and provides regulatory oversight. Lighthouse is the designated Community Mental Health Center for 9 counties under ODMHSAS's catchment area system.
• National Health Service CorpsminorOthersLighthouse is a National Health Service Corps approved site, meaning qualifying healthcare providers can receive scholarship or loan repayment support in exchange for service at the site. This helps attract clinicians to the underserved region.
• Oxford HouseminorOthersOxford House provides sober living homes for recovering addicts and alcoholics. Lighthouse Peer Recovery Support Specialist Clayton Clark was placed in Oxford House recovery housing following treatment at Choctaw Nation Behavioral Health, and Oxford House is referenced as a key resource in Lighthouse's continuum of care.
• Oklahoma Regional Food BankminorOthersThe Oklahoma Regional Food Bank provides 5,000 to 6,000 pounds of food every fourth Wednesday of the month to the Cartwright Community Resource Center, where Lighthouse counselors provide services. This partnership addresses social determinants of health.
• Perspectives (EAP)minorOthersLighthouse offers an Employee Assistance Program through Perspectives at no cost to employees. Perspectives provides the underlying EAP services that Lighthouse then delivers to employer clients.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Grand Lake Mental Health Center: Another designated Community Mental Health Center in Oklahoma (northeastern region), providing a directly comparable suite of outpatient mental health, substance use, crisis, and integrated care services under the same ODMHSAS-regulated CMHC framework.
• Red Rock Behavioral Health Services: Oklahoma-based Community Mental Health Center offering outpatient behavioral health, crisis services, and community-based programs across multiple counties. Directly comparable operating model and regulatory designation as Lighthouse.
• Hope Community Services: Oklahoma-based behavioral health provider serving multiple counties with outpatient mental health and substance use services, comparable in scale and CMHC-style community-based service delivery.
• Counseling & Recovery Services of Oklahoma: Oklahoma-based behavioral health organization providing outpatient mental health, substance use treatment, and crisis services, comparable in scale, payer mix, and community-based CMHC operating model.
• Family & Children's Services: Oklahoma-based nonprofit providing mental health, substance use, and children's services across multiple locations, comparable in mission, service portfolio, and community mental health center operating model.

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral health provider operating inpatient psychiatric and residential treatment facilities nationwide. Overlaps with Lighthouse on behavioral health and substance use treatment but operates at a much larger scale and across a broader portfolio.
• Universal Health Services (UHS) Behavioral Health: Major acute care and behavioral health hospital operator with extensive psychiatric and substance abuse inpatient and outpatient facilities. A broad incumbent in the same behavioral health space as Lighthouse, but with a different delivery model and national scale.

Emerging players

• Talkiatry: Telehealth-native psychiatry platform providing outpatient mental health services across multiple states. Comparable in outpatient mental health services but bypasses the geographic catchment model that anchors Lighthouse's competitive position.
• Lyra Health: Employer-focused mental health benefits platform delivering EAP-style services, therapy, and coaching. Directly overlaps with Lighthouse's EAP business line but operates nationally with a tech-enabled delivery model.
• Spring Health: Employer-sponsored mental health benefits provider offering therapy, coaching, and EAP-style services. Comparable to Lighthouse's EAP product but with a tech-enabled, nationally scalable model that competes for the same employer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Lighthouse_OK
• Facebookfacebook.com/lighthouseoklahoma
• Instagraminstagram.com/lighthouse.ok
• LinkedInlinkedin.com/company/lighthouseok

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lighthouse Behavioral Wellness Centers