Vida Nova Properties

What Vida Nova Properties does

Vida Nova Properties, operating under the legal name IMOBILIÁRIA VIDA NOVA IMÓVEIS LTDA, is a privately held Brazilian real estate brokerage founded in 2004 and headquartered in Contagem, Minas Gerais (CRECI registration PJ 009567). The firm operates a traditional real estate agency model serving residential and commercial customers in the Contagem and Belo Horizonte metropolitan area, with a catalog spanning houses, apartments, studios, retail stores (lojas), and warehouses (barracões). It claims more than 20 years of operating history and markets itself on local presence, dedicated service, and bundled legal advisory (Assessoria Jurídica) for rental and purchase transactions.

The underlying technology is a WordPress-based property listing website (vidanovaimoveis.net.br) with search filters by neighborhood, property type, price range, bedrooms, and bathrooms, supplemented by direct customer contact via phone and WhatsApp. The platform currently surfaces 311+ rental listings and 101+ sale listings. No mobile apps, APIs, integrations, or proprietary technology features are disclosed; the digital presence is functional rather than differentiated.

Revenue is generated through transaction-based commissions on property sales and rentals, with property sale prices ranging from R$145,000 to R$750,000 and monthly rentals from R$500 to R$3,000. The go-to-market motion is direct-to-consumer: customers browse the website and convert via WhatsApp or phone to schedule viewings and close transactions. No funding rounds, partnerships, M&A activity, or institutional investors are associated with the firm, and ownership appears to be founder/family-held with no publicly disclosed headcount or financial metrics.

Name

Vida Nova Properties

Legal name

IMOBILIÁRIA VIDA NOVA IMÓVEIS LTDA

Website

https://vidanovaimoveis.net.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential property sales
• Property rental services
• Real estate brokerage
• Commercial leasing
• Legal advisory

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Commissions from facilitating residential and commercial property sales transactions.
2. Property Rental Commission: Commissions from rental transactions, listing fees, or ongoing property management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Vida Nova Properties is a CRECI-registered Brazilian real estate brokerage (IMOBILIÁRIA VIDA NOVA IMÓVEIS LTDA) based in Contagem, Minas Gerais, intermediating residential and commercial property rentals and sales across Contagem and the Belo Horizonte metropolitan region. The firm supplements brokerage with legal advisory services for clients and operates a 311+ rental / 101+ sale listing catalog supported by website, phone, and WhatsApp channels.

Product overview

Vida Nova Imóveis is a traditional real estate company operating in Contagem and Belo Horizonte, Brazil. The company offers a property listing platform with properties for rent and sale, including residential homes, apartments, studios, and commercial spaces (stores and warehouses). The company also provides legal advisory services to support clients through property transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Rentals Brokerage service intermediating the rental of residential apartments and houses in the Contagem and Belo Horizonte region for individual tenants and families, supported by legal advisory for lease documentation.
• Residential Property Sales Brokerage service intermediating the purchase and sale of residential apartments and houses in the Contagem and Belo Horizonte region for individual buyers, with legal advisory support for transaction documentation.
• Commercial Property Rentals Brokerage service intermediating the rental of commercial properties for small business owners and commercial tenants in the Contagem and Belo Horizonte region.
• Legal Advisory Services Legal advisory service supporting brokerage clients with documentation, contract review, and regulatory compliance for residential and commercial real estate transactions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Expansion highlights3 records

Broad incumbents

• Viva Real: Major Brazilian real estate portal owned by Grupo ZAP with focus on higher-end properties. Competes for premium listings and buyer traffic in Belo Horizonte and surrounding metros.
• OLX Brasil: General classifieds platform with a significant real estate vertical in Brazil. Captures C2C and small-listing demand that overlaps Vida Nova's residential and small-commercial rental inventory.
• Lopes Premium: Brazilian real estate franchise focused on higher-end residential properties. Competes for premium listings and buyer representation in the Belo Horizonte metro that Vida Nova also serves.
• Chaves na Mão: Long-standing Brazilian real estate classifieds portal with broad geographic coverage. Competes for landlord and seller lead flow in Minas Gerais alongside Vida Nova's direct listing model.
• Century 21 Brasil: International real estate franchise with strong presence in Minas Gerais. Competes directly with Vida Nova for residential brokerage customers and franchise brand recognition in the region.
• Imovel Web: Brazilian real estate portal aggregating listings from brokerages and individuals. Competes for landlord/seller lead generation and visibility that drive Vida Nova's commission pipeline.
• QuintoAndar: Brazil's largest proptech brokerage and rental platform. Operates an end-to-end digital rental and purchase model in major Brazilian cities including Belo Horizonte, directly overlapping Vida Nova's residential brokerage core.
• Zap Imóveis: Leading Brazilian real estate classifieds portal owned by Grupo OLX. Lists rental and sale properties nationwide and competes for seller/landlord lead flow that Vida Nova depends on.

Emerging players

• Loft: Brazilian proptech focused on buying, selling, and renovating apartments in major metros. Operates in Belo Horizonte and competes for seller-side inventory and buyer demand in Vida Nova's service area.
• EmCasa: Brazilian proptech offering a managed buying experience in São Paulo and expanding to other metros. Targets the same residential buyer segment as Vida Nova with a more digitized journey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vidanovaimov
• Facebookfacebook.com/100080664042811
• LinkedInlinkedin.com/company/vida-nova-imoveis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vida Nova Properties