STERENN Equipements
- Company typePrivate
- Founded2015
- HeadquartersSaint-cyr-en-val, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
STERENN Equipements firmographics
Firmographics- Name
- STERENN Equipements
- Legal name
- STERENN Equipements
- Website
- https://sterennequipements.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where STERENN Equipements is headquartered
LocationHeadquarters
- HQ city
- Saint-cyr-en-val
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
STERENN Equipements business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Spare Parts Distribution: Distribution of original manufacturer spare parts for McHale, Avant, and Berti agricultural equipment brands. Products include hydraulic components, electrical components, filters, wear parts, consumables, and accessories. Business model based on B2B sales to authorized dealers and agricultural professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B pricing for authorized dealers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
STERENN Equipements product offering
Product offeringCore offering
STERENN Equipements is the exclusive French importer and B2B distributor of original spare parts for three agricultural equipment brands — McHale (round balers and crop processing machinery), Avant (compact loaders and attachments), and Berti (flail mowers and rotary equipment). The company sells through an authorized dealer network across France via a B2B e-commerce platform, offering comprehensive catalogs covering structure, engine, electrical, hydraulic, filtration, wear parts, consumables, and hardware components.
Product overview
STERENN Equipements is an e-commerce platform serving as the exclusive French importer and distributor for three agricultural machinery brands: AVANT (compact loaders), McHale (round balers, baler-wrapper combinations, precision choppers), and BERTI (rotary tillers, power harrows, flail mowers). The company offers a comprehensive spare parts catalog across multiple categories including structure, engine, electrical, hydraulics, filtration, wear parts, consumables, transmission, lubrication, and hardware for each brand. Dealers access the platform for pricing, stock availability, order tracking, and customer service. The product portfolio is organized by brand with detailed sub-categories for each type of replacement part, allowing authorized distributors to procure original manufacturer parts at preferential rates.
Differentiator
Problem solved
Functional benefit
Products and services
- AVANT Spare Parts Catalog Complete catalog of original AVANT spare parts for compact loaders and attachments, covering structure (chassis, bodywork, wheels and hubs, tanks, control levers/cables, clutch and transmission, lifting arms), thermal engine (engine block, fuel circuit, electrical, exhaust, cooling), electrical systems, filtration (air, fuel, oil, hydraulic), hydraulics (valves, hoses, gauges, pumps, cylinders, connectors), accessory parts (buckets/forks, harrows, mills, sweepers, mowers), wear parts (axes, bushings, belts, silent blocks), and consumables. Sold to authorized dealers and agricultural professionals in France.
- McHale Spare Parts Catalog Complete catalog of original McHale spare parts for round balers, fusion baler-wrapper combinations, and precision choppers, covering structure (chassis, bodywork, transmission, mowers, binding, pick-up/rotor group, wrapping, baling chamber, tipper and ejector), electrical systems (motors, control units, sensors, electronic boards, wiring harnesses, signaling), hydraulics (motors, accumulators, valve blocks, solenoid valves, filters, gauges, pumps, fittings, cylinders), lubrication systems (grease pumps, fittings, hoses, tanks), wear parts (bushings, chains, belts, knives, teeth, braking, replacement kits, gears, springs, bearings, silent blocks), consumables (paint, oil), hardware (circlips, washers, pins, straps, tie rods, screws and nuts), and dealer marketing materials. Sold to authorized dealers in France.
- BERTI Spare Parts Catalog Complete catalog of original BERTI spare parts for rotary tillers, power harrows, flail mowers, verge mowers, and brush cutters, covering structure (axes/pins, mud flaps, chains/shackles, chassis, springs, rotors, rollers, hitch), hydraulics (sensors/contactors, filters, hoses/fittings, motors, fittings/valves, cylinders), wear parts, consumables, transmission components, and dealer marketing items. Sold to authorized dealers and agricultural professionals in France.
Companies that use STERENN Equipements
Customer profileSegments2 records
Ideal customer profiles2 records
STERENN Equipements technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
STERENN Equipements partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- McHalecoreMcHale is an Irish manufacturer of agricultural machinery including round balers, square balers, combine harvesters, and mulchers. STERENN Equipements has been the exclusive importer of McHale products in France since 2015. They distribute complete spare parts including structure, electrical, hydraulic, lubrication components, wear parts, consumables, and hardware.
- AvantcoreAvant is a Finnish manufacturer of compact loaders and attachments. STERENN Equipements has been the exclusive importer of Avant products in France since 2015. They distribute complete spare parts including structure, thermal engine, electrical, filtration, hydraulic, accessories, wear parts, and consumables.
- BerticoreBerti is an Italian manufacturer of agricultural equipment including flail mowers, verge mowers, and brush cutters. STERENN Equipements has been the exclusive importer of Berti products in France since 2015. They distribute complete spare parts including structure, hydraulic, wear parts, consumables, transmission components, and marketing items.
- Groupe STERENNcoreSTERENN Equipements is a subsidiary of Groupe STERENN, a French industrial group specializing in agricultural and construction equipment distribution. The group includes multiple entities: Fournial, STERENN Motoculture, STERENN BTP Energie, Agriest, STERENN Pneumatiques, STERENN Polska, STERENN Iberica, and OSVAN in Belgium.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
STERENN Equipements competitors and assessment
Company assessmentDirect peers
- Lemken France: French arm of Lemken, the German tillage, seeding and crop care specialist. Uses a comparable national dealer and spare parts distribution model for premium imported agricultural equipment in France.
- Amazone France: French subsidiary of Amazone, distributing soil tillage, seeding, fertilizing and crop protection equipment. Operates a similar importer/distributor structure with B2B spare parts supply to French dealers.
- Krone France: French subsidiary of Krone, the German forage harvesting and baler specialist. Direct competitor to McHale in round/square balers and uses a similar national dealer and spare parts channel.
- Claas France: French distribution subsidiary of Claas, the German agricultural machinery OEM. Operates a comparable national dealer and spare parts distribution model in France for premium harvesting and forage equipment, mirroring STERENN's role as exclusive national importer for McHale, Avant and Berti.
- McConnel: British manufacturer of flail mowers, verge mowers and brush cutters — overlapping product-by-product with STERENN's Berti line and competing for French dealer representation.
- Pöttinger France: French subsidiary of Austrian agricultural machinery OEM Pöttinger. Distributes hay/forage, tillage and seeding equipment plus spare parts to French dealers, overlapping directly with McHale (forage) and Berti (mowing) product categories.
- Maschio Gaspardo: Italian agricultural equipment manufacturer with its own French distribution. Competes with STERENN's Berti line in tillage, flail mowing and crop residue management, and operates a similar spare parts distribution model.
- Same Deutz-Fahr France: French arm of SDF Group, distributing tractors and agricultural equipment through a national dealer network. Comparable to STERENN as a France-based exclusive distributor of imported premium agricultural machinery brands.
- Kverneland France: French subsidiary of Kverneland (Kubota Group), distributing tillage, seeding and crop care equipment plus spare parts through a national dealer channel. Comparable distribution model for imported premium agricultural brands in France.
Broad incumbents
- Kuhn Group: French-headquartered global agricultural machinery manufacturer and distributor with a strong French dealer network. Overlaps with STERENN in hay/forage (balers vs McHale) and mowing (vs Berti) equipment categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
STERENN Equipements social profiles
Digital presenceSTERENN Equipements financial estimates
Financial estimateRevenue estimate
Valuation estimate
STERENN Equipements leadership team
Management profileNumber of profiles
Profiles1 record
STERENN Equipements funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STERENN Equipements M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STERENN Equipements
What does STERENN Equipements do?
STERENN Equipements is the exclusive French importer and B2B distributor of original spare parts for three agricultural equipment brands — McHale (round balers and crop processing machinery), Avant (compact loaders and attachments), and Berti (flail mowers and rotary equipment). The company sells through an authorized dealer network across France via a B2B e-commerce platform, offering comprehensive catalogs covering structure, engine, electrical, hydraulic, filtration, wear parts, consumables, and hardware components.
Is STERENN Equipements a public or private company?
STERENN Equipements is a private company. It is classified as corporate owned and is currently operating.
When was STERENN Equipements founded?
STERENN Equipements was founded in 2015. It employs 11 to 50 people.
Where is STERENN Equipements based?
STERENN Equipements is headquartered in Saint-cyr-en-val, France, in the Europe region.
How does STERENN Equipements make money?
One revenue line is on record: spare Parts Distribution.
Who are STERENN Equipements's main competitors?
Direct peers on record are Lemken France, Amazone France, Krone France, Claas France, McConnel, Pöttinger France, Maschio Gaspardo, Same Deutz-Fahr France and Kverneland France. Kuhn Group is listed as a broad incumbent.
Does STERENN Equipements have an API?
No public API is recorded for STERENN Equipements.