Grow Mobile
Grow Mobile is a private San Francisco-based mobile advertising technology company founded in 2012 that operates a single mobile ad buying platform for marketers to buy, track, and optimize mobile app promotion campaigns.
- Company typePublic
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Grow Mobile does
Grow Mobile is a private mobile advertising technology company headquartered in San Francisco, founded in 2012. The firm operates a single mobile ad buying platform that enables marketers to buy, track, and optimize mobile app promotion campaigns in one place, addressing user acquisition workflows for mobile app developers and performance marketers. The company is small, with a disclosed headcount band of 11-50 employees.
The company sells into the mobile app install advertising vertical, where the value proposition is consolidated campaign buying and performance optimization across mobile app inventory sources. Its go-to-market is anchored by a sales leadership role (VP of Business Development and Sales, Brett Orlanski) and a founder-led executive team (co-founder and CEO Brendan Lyall), implying a direct sales motion targeting mobile app marketers and brands. Revenue mechanics are not publicly disclosed, but, given the firm's positioning in the mobile app buying value chain, transaction-fee, cost-per-install, or revenue-share economics are most plausible. Pricing tiers, contract structure, and customer references are not documented in the available source data.
Capital formation is limited to a single seed round: Grow Mobile raised $1,000,000 in September 2012 from Bessemer Venture Partners and Signia Venture Partners. No subsequent funding events, acquisitions, product launches, partnerships, geographic expansions, leadership changes beyond the initial team, or revenue figures are documented in the available inputs, materially limiting visibility into the firm's current scale, product evolution, and operating trajectory.
Grow Mobile firmographics
Firmographics- Name
- Grow Mobile
- Legal name
- Perion Network Ltd.
- Website
- https://growmobile.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grow Mobile is a private San Francisco-based mobile advertising technology company founded in 2012 that operates a single mobile ad buying platform for marketers to buy, track, and optimize mobile app promotion campaigns.
- Ownership category
- akta.pro rank
Grow Mobile industry classification
Industry- Product category
- Mobile Advertising Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)
- akta.pro secondary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
Keywords
Where Grow Mobile is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Grow Mobile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising Platform/Performance Fees: Outcome-based performance fees for advertisers. Platform delivers measurable outcomes with 89% reduction in CPA for CTV. Revenue tied to performance metrics and campaign results.
- Publisher Yield Management: AI-powered yield management and supply-side monetization for publishers and DOOH operators. Handles traffic shaping, mediation, and real-time bidding optimization.
- Programmatic Media Fees: Transaction fees from programmatic advertising across CTV, DOOH, Display, and Social channels. Platform connects buyers and sellers with real-time optimization.
- Managed Services: End-to-end campaign management and optimization services for enterprise advertisers requiring hands-on support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Grow Mobile product offering
Product offeringCore offering
Grow Mobile provides a single mobile ad buying platform that enables marketers to buy, track, and optimize mobile app promotions from one consolidated interface. The platform is designed for marketing teams running mobile app install and engagement campaigns who need a unified workflow for managing mobile ad inventory, performance tracking, and optimization.
Product overview
Perion is an AI-native advertising technology company offering a unified performance operating system called Perion One. The platform provides a comprehensive portfolio of solutions for both advertisers and publishers across multiple channels including Connected TV (CTV), Digital Out-of-Home (DOOH), Display, Video, and Social advertising. The core platform is augmented by the Perion Outmax AI agent, which provides production-grade AI execution for real-time spend allocation, pacing management, and outcome optimization. For publishers, Perion offers SODA (SPO 2.0) for supply path optimization, along with specialized solutions for Search, DOOH, Web, and CTV publishers. Additional capabilities include WAVE Dynamic Audio for AI-based audio ads, Audience Segmentation (SORT, Contextual, UID), and the Ask Perion conversational AI interface. The platform operates across 40+ markets with 630+ employees and 11 offices worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Perion One: Performance operating system for modern advertising
- Outmax AI Agent
- WAVE Dynamic Audio
- Perion SODA
- Uplift Collective
- Perion Journeys
Products and services
- Grow Mobile Platform A single mobile ad buying platform that allows marketers to buy, track, and optimize mobile app promotions from one unified interface, targeting marketing teams that run mobile app install and engagement campaigns.
Quantifiable outcome
- 89% reduction in CPA for CTV campaigns
- +3 more outcomes
Companies that use Grow Mobile
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles1 record
Grow Mobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
Grow Mobile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mediamark and McSorely MediastrategicExclusive AI advertising partnership across Africa. Perion, Mediamark and McSorely Media launched partnership to bring AI-powered advertising solutions to the African market, combining Perion's AI technology with Mediamark and McSorely's regional expertise and media relationships.
Scale indicators7 records
Recent moves1 record
Expansion highlights1 record
Grow Mobile competitors and assessment
Company assessmentDirect peers
- Moloco: Moloco operates a machine-learning-powered programmatic DSP focused on mobile app user acquisition, competing head-to-head with Grow Mobile for app marketer budgets across DSP integrations.
- AppLovin: AppLovin is a leading mobile ad-tech and monetization platform with its AXON engine and SparkLabs, providing app install UA, programmatic buying, and mediation that directly competes with Grow Mobile's mobile app promotion focus.
- Unity (ironSource/Adscope): Unity's LevelPlay mediation and ironSource UA stack serve app developers and marketers buying mobile app installs at scale, overlapping directly with Grow Mobile's core buy-track-optimize workflow.
- Liftoff: Liftoff is a mobile-first DSP and ad network specializing in app install and retargeting campaigns for app marketers, with a similar UA focus to Grow Mobile's offering.
- Digital Turbine: Digital Turbine provides mobile app install and media solutions across carriers and OEMs, with a programmatic exchange and UA platform competing in the same mobile app promotion space.
- Chartboost: Chartboost is a mobile ad network and programmatic exchange focused on gaming app monetization and UA, directly competing for the same advertiser budgets as Grow Mobile.
Emerging players
- Adjust: Adjust is a mobile measurement and fraud prevention provider, now part of AppLovin, with attribution and campaign analytics capabilities complementary to Grow Mobile's tracking and optimization workflow.
- Smartly.io: Smartly.io is an AI-powered social and programmatic advertising platform with creative automation and cross-channel buying, partially overlapping with Grow Mobile's app promotion optimization workflow.
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform; while primarily MMP-focused, its SKAN tools and audience offerings overlap with Grow Mobile's tracking and optimization layer.
Broad incumbents
- Taboola: Taboola is a large content-discovery and programmatic advertising platform expanding into mobile CTV and app install UA, providing broader competition to specialized UA tools like Grow Mobile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Grow Mobile social profiles
Digital presenceGrow Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grow Mobile leadership team
Management profileNumber of profiles
Profiles2 records
Grow Mobile funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grow Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grow Mobile
What does Grow Mobile do?
Grow Mobile provides a single mobile ad buying platform that enables marketers to buy, track, and optimize mobile app promotions from one consolidated interface. The platform is designed for marketing teams running mobile app install and engagement campaigns who need a unified workflow for managing mobile ad inventory, performance tracking, and optimization.
Is Grow Mobile a public or private company?
Grow Mobile is a public company. It is classified as venture growth investor backed and is currently operating.
When was Grow Mobile founded?
Grow Mobile was founded in 2012. It employs 11 to 50 people.
Where is Grow Mobile based?
Grow Mobile is headquartered in San Francisco, United States, in the North America region.
How does Grow Mobile make money?
Four revenue lines are on record. Advertising Platform/Performance Fees are the primary driver. The others are publisher Yield Management, programmatic Media Fees and managed Services.
Who are Grow Mobile's main competitors?
Direct peers on record are Moloco, AppLovin, Unity (ironSource/Adscope), Liftoff, Digital Turbine and Chartboost. Emerging players are Adjust, Smartly.io and AppsFlyer. Taboola is listed as a broad incumbent.
Does Grow Mobile have an API?
No public API is recorded for Grow Mobile.
What industry is Grow Mobile in?
Grow Mobile's product category is Mobile Advertising Platform. Its primary akta.pro industry code is BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads), with a secondary code of MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing. Its NAICS code is 54181 and its SIC code is 7311.