Innovative Roofing Group
Innovative Roofing Group (now BDI Roofing Group) is a Southeast US commercial and residential roofing contractor offering installation, repair, maintenance, and emergency services across Georgia and surrounding states. It operates as a regional division of Roofing Corp of America, a top-four US roofing company.
- Company typePrivate
- Founded1991
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Innovative Roofing Group does
Innovative Roofing Group, now operating as BDI Roofing Group, is a Southeast US commercial and residential roofing contractor headquartered in Atlanta, Georgia. The company traces its origins to a family-owned roofing business founded in Atlanta in 1991 and became a division of Roofing Corp of America — a top-four US roofing company — in 2021. It operates three physical offices (Atlanta regional HQ, Athens primary office, Chattanooga) serving homeowners and commercial property owners across Georgia and the broader Southeast.
The company's core offering is a full-service roofing portfolio covering installation, re-roofing, repair, and preventative maintenance across both residential and commercial properties. Roofing system coverage includes single-ply membranes (TPO, EPDM), metal roof systems, built-up roof systems for commercial applications, and residential materials such as asphalt shingles, wood shakes, metal roofing, and concrete/clay tile. Four branded service programs — RoofAdvantage 360 (preventative maintenance), Defend 360 (commercial maintenance), Respond 360 (emergency leak repair), and Restore 360 (repair) — provide structured, recurring engagement layered on top of one-time project work. The company holds Master Contractor certification from Elevate, Certified Applicator status from Sika, and Certified Contractor status from Carlisle Syntec, authorizing installation of the dominant commercial single-ply product lines.
Revenue is generated through a hybrid model combining one-time installation and repair contracts with recurring subscription-style maintenance programs. Distribution is primarily direct, via three physical offices, phone-based sales, free-estimate website forms, and on-site field service delivery. Customer financing is offered through a partnership with Wells Fargo Retail Services, lowering purchase friction for higher-ticket projects. The customer base is bifurcated between a long tail of residential homeowners and a smaller set of commercial accounts, including named reference customer Walton Communities (a property management firm). Revenue, contract values, and customer concentration metrics are not publicly disclosed.
Innovative Roofing Group firmographics
Firmographics- Name
- Innovative Roofing Group
- Legal name
- BDI Roofing Group
- Website
- https://innovativeroofing.net
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Innovative Roofing Group (now BDI Roofing Group) is a Southeast US commercial and residential roofing contractor offering installation, repair, maintenance, and emergency services across Georgia and surrounding states. It operates as a regional division of Roofing Corp of America, a top-four US roofing company.
- Ownership category
- akta.pro rank
Innovative Roofing Group industry classification
Industry- Product category
- Commercial Roofing Services
- NAICS
- Roofing Contractors (238160), Roofing Contractors (23816)
- SIC
- Asphalt Paving & Roofing Materials (2950), General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Roof Repair & Leak Remediation (HSAPAKAB), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Built-Up Roofing (BUR) (IMADAFAH)
Keywords
Where Innovative Roofing Group is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Innovative Roofing Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Roof Installation Services: One-time installation services for new construction and re-roofing projects for both residential and commercial properties
- Roof Repair Services: Repair services for leaks, storm damage, and general wear including emergency repairs
- Maintenance Programs: Recurring maintenance contracts including RoofAdvantage 360 and Defend 360 programs providing regular inspections and ongoing service
- Gutter Installation: Installation services for residential gutter systems
- Financing Services: Partnered with Wells Fargo to provide financing options for customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free estimate and consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Innovative Roofing Group product offering
Product offeringCore offering
Innovative Roofing Group (operating as BDI Roofing Group) is a full-service residential and commercial roofing contractor that designs, installs, repairs, and maintains roofing systems across the Southeast US. Offerings span commercial systems (TPO, EPDM, metal, built-up) and residential systems (asphalt shingles, wood shakes, metal, concrete/clay tile), supported by branded maintenance and emergency programs (RoofAdvantage 360, Defend 360, Respond 360, Restore 360) and ancillary services such as gutter installation and re-roofing.
Product overview
BDI Roofing Group offers a comprehensive portfolio of residential and commercial roofing services and products. The company provides core service offerings including Commercial Roofing, Residential Roofing, Roof Maintenance, Roof Repair, New Construction, and Re-Roofing. Specialized maintenance programs include RoofAdvantage 360 for preventative care and Defend 360 for commercial properties. Emergency response is handled through Respond 360 and Restore 360 services. The product portfolio spans multiple roofing material types: Single Ply Roof Systems (including TPO and EPDM), Metal Roof Systems, Built-Up Roof Systems for commercial applications, and residential products including Asphalt Shingles, Wood Shakes, Metal Roofing, Concrete & Clay Tile Roofing, and Gutter Installation. The company serves both homeowners and commercial facilities across Georgia and surrounding areas.
Differentiator
Problem solved
Functional benefit
Brands
- Bone Dry Roofing: Former brand name of the company; now rebranded as BDI Roofing Group
- RoofAdvantage 360
- Respond 360
- Restore 360
- Defend 360
Products and services
- Commercial Roofing Services Comprehensive commercial roofing solutions tailored to businesses of all sizes, covering flat roofs to pitched systems with durability and compliance with industry standards.
- Residential Roofing Services High-quality residential roofing services offering a variety of materials and styles to enhance curb appeal while providing long-lasting home protection.
- Roof Maintenance Regular roof maintenance programs including inspections, cleaning, and minor repairs to keep the roofing system in optimal condition and extend its lifespan.
- Roof Repair Skilled technicians equipped to handle all types of roof repairs, from leaks to storm damage, providing prompt and effective solutions to restore roof integrity.
- New Construction Roofing Custom roofing solutions for new construction projects, collaborating with builders and architects to deliver solutions that meet specific design and functional needs.
- Re-Roofing / Roof Replacement Cost-effective re-roofing solution installing a new layer over the existing roof, enhancing its performance without the need for full replacement.
- Emergency Leak Repair (Respond 360) Rapid response emergency leak repair service for both commercial and residential properties, providing immediate temporary fixes followed by scheduled permanent repairs.
- RoofAdvantage 360 Preventative maintenance program designed to extend roof lifespan and prevent costly repairs through regular inspections and maintenance.
- Defend 360 Commercial Maintenance Program Commercial roof maintenance program providing ongoing protection and preventative care for commercial properties, including documentation, photos, and repair plans.
- Restore 360 Roof Repair Roof repair service focused on restoring roof integrity with documentation, photos, and repair plans.
- Single Ply Roof Systems Single-ply roofing membrane systems including TPO and EPDM for commercial flat or low-slope roofs.
- TPO Roofing Thermoplastic Polyolefin single-ply white membrane roofing material for commercial flat/low-slope roofs that reflects heat and resists UV damage.
- EPDM Roofing Ethylene Propylene Diene Monomer rubber roofing membrane providing durable and flexible long-lasting performance for commercial buildings.
- Metal Roof System (Commercial) Metal roofing solutions for commercial applications offering durability and longevity.
- Built-Up Roof Systems Traditional built-up roofing systems for commercial properties.
- Asphalt Shingles Asphalt shingle roofing materials and installation for residential properties.
- Wood Shakes Natural wood shake roofing materials and installation for residential properties.
- Metal Roofing (Residential) Metal roofing materials and installation for residential properties.
- Concrete & Clay Tile Roofing
Quantifiable outcome
- Quality of work excellence evidenced by zero call backs on completed projects
Companies that use Innovative Roofing Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Innovative Roofing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Innovative Roofing Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Roofing Corp of AmericacoreIn 2021, BDI Roofing Group (formerly Bone Dry Roofing) became a division of Roofing Corp of America, which is rated #4 in the Top Roofing Companies in the United States. This provides BDI with regional scale and resources while maintaining local service capabilities.
- Wells FargominorWells Fargo provides financing options for customers through their retail services platform, enabling customers to finance their roofing projects with available credit options.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Innovative Roofing Group competitors and assessment
Company assessmentRegional players
- Bone Dry Roofing: Former parent brand of BDI before the BDI rebrand; Bone Dry continues to operate as a separate franchise/regional brand in markets outside BDI's territory (e.g., Bone Dry South Carolina). Highly comparable service offering but operates as a distinct regional entity rather than competing directly in BDI's Atlanta/Georgia core.
Direct peers
- Nations Roof: National commercial roofing contractor providing installation, repair, and maintenance across single-ply, metal, and built-up systems. Direct peer in commercial roofing delivery model and customer base, with a comparable emphasis on service contracts and emergency response.
- Deer Park Roofing: Regional residential and commercial roofing contractor serving the Midwest and Southeast US. Comparable in size, service mix (installation, repair, maintenance), and customer base to BDI, making it a relevant regional competitor.
- Greenwood Industries: Commercial roofing and sheet metal contractor serving clients across the US with installation, repair, and maintenance services. Direct peer in commercial roofing delivery, with similar material capabilities (TPO, EPDM, metal, built-up) and customer profiles.
- Long Roofing: Regional residential and commercial roofing company with strong Mid-Atlantic and Southeast presence. Comparable to BDI in residential and commercial roofing installation, repair, and storm-damage service delivery, with similar customer-acquisition motion (free estimates, financing partnerships).
- Tecta America: One of the largest commercial roofing contractors in the US, offering installation, repair, and maintenance across TPO, EPDM, metal, and built-up systems. Directly comparable to BDI's commercial roofing offering with similar customer profiles and service mix, but operating at significantly greater national scale.
- CentiMark Corporation: National commercial roofing and flooring services company with a strong service and maintenance arm (CentiMark Asset Management). Directly competes with BDI on commercial roof installation, repair, and preventative maintenance contracts at a larger national scale.
- Flynn Group (now Flynn): Major North American roofing and building envelope contractor serving commercial clients across the US and Canada. Comparable to BDI on commercial installation, repair, and maintenance of single-ply and metal roofing systems, though operating at substantially larger scale.
Broad incumbents
- Tremco Roofing and Building Maintenance: Large, established roofing manufacturer and service provider with a national contractor network. Overlaps with BDI on commercial roofing systems and maintenance programs, but operates as a broad incumbent with proprietary materials rather than as a regional contractor.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Innovative Roofing Group social profiles
Digital presenceInnovative Roofing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovative Roofing Group leadership team
Management profileNumber of profiles
Innovative Roofing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovative Roofing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovative Roofing Group
What does Innovative Roofing Group do?
Innovative Roofing Group (operating as BDI Roofing Group) is a full-service residential and commercial roofing contractor that designs, installs, repairs, and maintains roofing systems across the Southeast US. Offerings span commercial systems (TPO, EPDM, metal, built-up) and residential systems (asphalt shingles, wood shakes, metal, concrete/clay tile), supported by branded maintenance and emergency programs (RoofAdvantage 360, Defend 360, Respond 360, Restore 360) and ancillary services such as gutter installation and re-roofing.
Is Innovative Roofing Group a public or private company?
Innovative Roofing Group is a private company. It is classified as corporate owned and is currently operating.
When was Innovative Roofing Group founded?
Innovative Roofing Group was founded in 1991. It employs 101 to 250 people.
Where is Innovative Roofing Group based?
Innovative Roofing Group is headquartered in Atlanta, United States, in the North America region.
How does Innovative Roofing Group make money?
Five revenue lines are on record. Roof Installation Services are the primary driver. The others are roof Repair Services, maintenance Programs, gutter Installation and financing Services.
Who are Innovative Roofing Group's main competitors?
Bone Dry Roofing is listed as a regional player. Direct peers are Nations Roof, Deer Park Roofing, Greenwood Industries, Long Roofing, Tecta America, CentiMark Corporation and Flynn Group (now Flynn). Tremco Roofing and Building Maintenance is listed as a broad incumbent. Baker Roofing Company is listed as an others.
Does Innovative Roofing Group have an API?
No public API is recorded for Innovative Roofing Group.
What industry is Innovative Roofing Group in?
Innovative Roofing Group's product category is Commercial Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAB, Roof Repair & Leak Remediation. Its NAICS code is 238160 and its SIC code is 2950.