Bendigo Radiology
Bendigo Radiology is a locally owned, partnership-based diagnostic imaging practice operating 11 sites across Central and Western Victoria, Australia, delivering CT, MRI, ultrasound, X-ray, mammography, nuclear medicine/PET/CT, and interventional services to regional patients via Medicare bulk billing and doctor referrals.
- Company typePrivate
- Founded1980
- HeadquartersBendigo, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bendigo Radiology does
Bendigo Radiology is a locally owned and operated diagnostic imaging practice headquartered at 109-111 Lucan Street, Bendigo, Victoria, Australia. Founded in 1980 as a partnership of local radiologists, the business has grown to operate 11 physical practice sites across Central and Western Victoria, including co-located locations at Bendigo Health, St John of God Bendigo Hospital, Ararat & District Hospital, Hamilton Base Hospital, Portland District Health, Swan Hill District Health, Dhelkaya Health (Castlemaine), Casterton Memorial Hospital, and Coleraine District Health, with over 500,000 cumulative patients served across its 45-year history. The practice is staffed by 11 radiologists with subspecialty credentials in nuclear medicine/PET, musculoskeletal and body MRI, breast imaging, and interventional radiology, supported by more than 100 technologists, nurses, and administrative staff.
The service portfolio covers nine imaging modalities: CT, MRI, general X-ray, ultrasound, mammography, dental imaging (OPG and lateral cephalogram), nuclear medicine and PET/CT, bone densitometry (DEXA), and image-guided interventional procedures. Underlying technology includes a fleet of CT, MRI, ultrasound, X-ray, mammography, nuclear medicine, and DEXA equipment, with a shared IntelePACS image management system (Intelerad) accessible via desktop applications and an iOS app, and a HealthLink-based electronic report delivery platform to referring practitioners. Mammography services are delivered by all-female staff and accredited under the Mammography Quality Assurance Program.
Revenue is generated primarily through Medicare bulk billing for diagnostic imaging services, with bulk billing available to Pension Card Holders across practices. Patient acquisition is driven almost entirely by doctor referrals, supplemented by walk-in service for X-ray and dental imaging and community sponsorships (sports teams, cultural events). The practice does not publicly disclose pricing, revenue, or ownership structure beyond identifying as a partnership of local radiologists with no parent company or external investor.
Bendigo Radiology firmographics
Firmographics- Name
- Bendigo Radiology
- Legal name
- Bendigo Radiology
- Website
- https://bendigoradiology.com.au
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bendigo Radiology is a locally owned, partnership-based diagnostic imaging practice operating 11 sites across Central and Western Victoria, Australia, delivering CT, MRI, ultrasound, X-ray, mammography, nuclear medicine/PET/CT, and interventional services to regional patients via Medicare bulk billing and doctor referrals.
- Ownership category
- akta.pro rank
Bendigo Radiology industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industries
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Extraoral 2D Radiography Centers (Panoramic/Cephalometric) (HLABAIAB)
Keywords
Where Bendigo Radiology is headquartered
LocationHeadquarters
- HQ city
- Bendigo
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
Bendigo Radiology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Diagnostic Imaging Services: Bendigo Radiology generates revenue through providing diagnostic imaging services billed primarily through Medicare bulk billing. They offer services including CT scans, MRI, X-ray, ultrasound, mammography, nuclear medicine/PET/CT, bone densitometry, dental imaging, and interventional procedures. Bulk billing is available for Pension Card Holders at their practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bulk Billing for Eligible Patients |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Bendigo Radiology product offering
Product offeringCore offering
Bendigo Radiology provides diagnostic medical imaging services to patients on referral from GPs and specialists across Central Victoria, including CT, MRI, X-Ray, ultrasound, mammography, dental imaging, nuclear medicine/PET-CT, bone densitometry, and interventional procedures across 11 practice locations.
Product overview
Bendigo Radiology operates as a locally owned and operated radiology practice offering a comprehensive suite of diagnostic imaging services across 11 practices in Central Victoria. The portfolio consists of nine core imaging services: CT Scans, General X-Ray, Ultrasound, MRI, Mammography, Dental Imaging, Nuclear Medicine & PET/CT, Bone Densitometry (DEXA), and Interventional Procedures. These services work together as a unified diagnostic imaging offering, utilizing state-of-the-art imaging equipment to provide medical imaging for referring doctors and patients across regional Victoria.
Differentiator
Problem solved
Functional benefit
Products and services
- CT Scans
Quantifiable outcome
- Serving Central Victoria for over 45 years
- +2 more outcomes
Companies that use Bendigo Radiology
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Bendigo Radiology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Bendigo Radiology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HealthLinkcoreTransitioned from Telstra Health's Argus Connect to HealthLink for electronic delivery of diagnostic imaging results to referring healthcare providers. This ensures continued secure, reliable electronic messaging between Bendigo Radiology and medical practitioners.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Bendigo Radiology competitors and assessment
Company assessmentBroad incumbents
- I-MED Radiology Network: Australia's largest diagnostic imaging network with 250+ clinics offering a full range of modalities including MRI, CT, PET/CT, and interventional procedures. Directly comparable as a multi-modality radiology provider but at vastly greater national scale.
- Lumus Imaging (formerly Capital Radiology): Large Australian radiology network owned by Affinity Equity Partners, operating Capital Radiology, Radiology Victoria, and Direct Radiology brands. Comparable multi-modality offering across regional and metropolitan Victoria, presenting direct competitive overlap in Bendigo's catchment.
- PRP Diagnostic Imaging: National diagnostic imaging network with clinics across NSW, VIC, QLD, and WA. Offers comparable MRI, CT, ultrasound, X-ray, and interventional services, including regional sites that compete for referrers and patients in regional Victoria.
- Qscan Radiology Clinics: Australian radiology group operating across QLD, NSW, and VIC with full multi-modality services including PET/CT. Comparable in offering breadth and regional presence, though with primary footprint outside Victoria.
- Healthcare Imaging Services (Sonic Healthcare Plus): Subsidiary of Sonic Healthcare operating radiology practices across Australia. Comparable full-service diagnostic imaging model with national scale and referrer network — a likely consolidator or acquirer of independent regional practices.
Direct peers
- Radiology Victoria: Victorian-focused radiology provider (part of the Lumus Imaging group) operating multi-modality practices across Melbourne and regional areas. Directly comparable as a regional Victorian imaging competitor with overlapping modality mix and referrer base.
Regional players
- South Coast Radiology: Multi-modality radiology practice primarily serving regional and suburban areas of South-East Queensland. Comparable as a regional multi-modality operator with a similar model of partnering with local hospitals and referral networks.
- Castlemaine Health Imaging: Public hospital imaging service at Castlemaine Health — Bendigo Radiology already co-locates at Dhelkaya Health in Castlemaine. Comparable regional diagnostic imaging capability, though operated within the public health system rather than as a private practice.
Others
- Intelerad Medical Systems: Vendor of the IntelePACS platform used by Bendigo Radiology. An adjacent enabling technology provider rather than a competitor; relevant as the infrastructure underpinning the practice's image management and patient portal.
- HealthLink: Australian secure messaging platform used by Bendigo Radiology to deliver reports to referrers (recently migrated from Argus Connect). An ecosystem enabler and integration partner rather than a direct competitor.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bendigo Radiology social profiles
Digital presenceBendigo Radiology compliance and trust
Trust signalCompliance1 record
Bendigo Radiology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bendigo Radiology leadership team
Management profileNumber of profiles
Bendigo Radiology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bendigo Radiology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bendigo Radiology
What does Bendigo Radiology do?
Bendigo Radiology provides diagnostic medical imaging services to patients on referral from GPs and specialists across Central Victoria, including CT, MRI, X-Ray, ultrasound, mammography, dental imaging, nuclear medicine/PET-CT, bone densitometry, and interventional procedures across 11 practice locations.
Is Bendigo Radiology a public or private company?
Bendigo Radiology is a private company. It is classified as management employee owned and is currently operating.
When was Bendigo Radiology founded?
Bendigo Radiology was founded in 1980. It employs 51 to 100 people.
Where is Bendigo Radiology based?
Bendigo Radiology is headquartered in Bendigo, Australia, in the Oceania region.
How does Bendigo Radiology make money?
One revenue line is on record: diagnostic Imaging Services.
Who are Bendigo Radiology's main competitors?
Broad incumbents on record are I-MED Radiology Network, Lumus Imaging (formerly Capital Radiology), PRP Diagnostic Imaging, Qscan Radiology Clinics and Healthcare Imaging Services (Sonic Healthcare Plus). Radiology Victoria is listed as a direct peer. Regional players are South Coast Radiology and Castlemaine Health Imaging. Others are Intelerad Medical Systems and HealthLink.
Does Bendigo Radiology have an API?
No public API is recorded for Bendigo Radiology.
What industry is Bendigo Radiology in?
Bendigo Radiology's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8000.