What Pinya does

Pinya s.r.o. is a Czech B2B software company headquartered in Brno, founded in 2011 by co-founders Honza and Martin, that develops digitalization tools for mid-to-large enterprises. The company operates two product lines: Pinya HR, a proprietary personnel management system covering the full employee lifecycle from preboarding through offboarding (attendance tracking via mobile app, absence management, document generation, asset management, medical examination records, controlled documentation, and norms/manual acknowledgment); and Pinya 365, a suite of Microsoft 365-based solutions including SharePoint intranets (Pinya SharePoint) and Power BI reporting (Pinya BI), plus broader process automation work. All products are built natively on the Microsoft 365 ecosystem (SharePoint, Power BI, Azure AD for SSO, Outlook calendar integration), which makes Pinya a natural fit for organizations already standardized on Microsoft tooling.

The business is structured as a private limited company (s.r.o.), bootstrapped with no disclosed external funding, and employs 35 people serving over 200 customers across the Czech Republic and selected European markets (notably a six-market deployment with logistics customer DODO). Revenue is generated primarily through annual software subscriptions, with pricing structured as flexible modular packages — either pre-configured (Pinya HR) or customized (Pinya 365 intranet implementations) — and the company uses a sales-led GTM motion centered on consultation, needs analysis, and tailored implementation. The company holds ISO 27001 certification for information security management, which supports its positioning with enterprise and regulated-industry customers. Notable customer segments include automotive (Škoda X), logistics (DODO), healthcare (PROMEDICA Praha Group), and consumer/F&B (Angry Beards), reflecting a horizontal go-to-market approach rather than vertical specialization.

Name

Pinya

Legal name

PINYA s.r.o.

Website

https://pinya.cz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinya s.r.o. is a Czech B2B software company that sells Pinya HR (proprietary personnel management software) and Pinya 365 (Microsoft 365-based intranet, BI, and process automation solutions) to mid-to-large enterprises. The bootstrapped, sales-led firm serves 200+ customers primarily in the Czech Republic and Europe on a subscription model.

Ownership category

akta.pro rank

Product category

Business Productivity Software (HR & Collaboration)

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• HR management software
• Microsoft 365 solutions
• SharePoint intranet
• Power BI reporting
• Business process digitization

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Pinya generates revenue through software subscriptions for Pinya HR and Pinya 365 products. The solutions are sold as modular systems with customization options, suggesting recurring subscription-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pinya develops and sells proprietary business software for internal process digitization. Its flagship offering is Pinya HR, a personnel management system covering preboarding, onboarding, attendance, absence management, document generation, asset and medical examination tracking, and controlled documentation. The second product line, Pinya 365, delivers Microsoft 365-based intranet solutions (Pinya SharePoint) and business intelligence/reporting tools (Pinya BI) built on Power BI, sold as modular or customized implementations.

Product overview

Pinya is a Czech software company developing digitalization tools for businesses, offering two main product lines. Pinya HR is the company's proprietary HR system (personnel software) used by nearly 200 companies across Europe, handling the entire employee lifecycle from preboarding through offboarding. Pinya 365 is the Microsoft 365 solutions division offering intranet solutions built on SharePoint (Pinya SharePoint) and business intelligence/reporting through Power BI (Pinya BI). The products focus on internal process digitalization, reducing administrative burden, and improving corporate efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Pinya HR: HR software for personnel management, onboarding, offboarding, absence tracking, document generation, and asset management.
• Pinya 365
• Pinya SharePoint
• Pinya BI

Products and services

• Pinya HR Proprietary Czech HR software for personnel management covering the entire employee lifecycle from preboarding through offboarding. Includes attendance tracking via mobile app, absence management, document generation, asset management, medical examination tracking, controlled documentation (norms and manuals), and preboarding/onboarding modules. Targets HR teams and people managers in mid-to-large enterprises seeking to digitize HR processes and reduce administrative overhead.
• Pinya 365 Microsoft 365-based solutions platform providing intranets (via Pinya SharePoint), Power BI reporting (via Pinya BI), process automation, and tools to maximize Microsoft 365 investments beyond just Teams. Targets organizations already invested in Microsoft 365 that want to extract more value through custom intranet, BI, and automation capabilities.
• Pinya SharePoint Intranet solution built from modular components or fully customized to specific business needs, connecting people, resources, and information to improve organizational productivity. Built on Microsoft SharePoint and offered as part of the Pinya 365 suite to organizations seeking to centralize internal communication and knowledge sharing.
• Pinya BI Data analysis, visualization, and reporting tool for business intelligence and corporate planning/decision-making, built on Microsoft Power BI. Targets organizations that need to convert operational data into dashboards and reports within the Microsoft 365 ecosystem.

Quantifiable outcome

• Over 200 companies use Pinya products
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationPinya is a Microsoft-focused development company, building solutions on Microsoft 365 ecosystem including SharePoint, Power BI, and Azure AD. The company offers Microsoft-integrated products and uses Microsoft Azure for authentication (Azure AD login).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Calamari: Polish-origin HR SaaS targeting SMB/mid-market with attendance, leave, and document management. Closely comparable to Pinya HR in target customer size, European regional focus, and modular HR scope.
• Sloneek: Czech/Central European HR and people-operations platform serving SMB and mid-market firms. Functionally adjacent to Pinya HR with overlapping modules (attendance, onboarding, documents) and similar customer base.
• Factorial: Spanish HR SaaS expanding across Europe offering HR, time tracking, and document management for SMBs. Direct competitor to Pinya HR in the European mid-market segment.
• BambooHR: US-headquartered but internationally distributed SMB HR SaaS covering employee records, onboarding, and reporting. Comparable in product surface area and mid-market positioning to Pinya HR.
• Workable: SMB/mid-market HR software with ATS and HRIS modules used by European companies. Overlaps with Pinya HR on employee lifecycle automation and reporting.

Broad incumbents

• Personio: DACH-headquartered European HR SaaS incumbent serving SMB/mid-market with broader product breadth and hundreds of millions in funding. Competes with Pinya HR in the same buyer profile across Central Europe.
• Microsoft (Power Platform / Viva): Underlying platform for Pinya 365 (SharePoint, Power BI, Azure AD) and a competing vendor for process automation and intranet scenarios. Microsoft expanding native capabilities (Viva, Power Apps) directly overlaps with Pinya's customization layer.
• Sage HR: SMB-focused HR software from Sage Group offering leave, performance, and document management across European markets. Comparable in segment and product scope to Pinya HR.

Emerging players

• AvePoint: Specialized Microsoft 365 / SharePoint solutions provider offering migration, management, and intranet tooling. Competes with Pinya 365 for SharePoint-based enterprise intranet and governance engagements.

Others

• Lontra Group (SharePoint consulting): Czech IT consulting firm specializing in Microsoft 365, SharePoint, and Power Platform. Closely comparable to Pinya 365 as a regional Czech M365 custom-solutions peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PinyaSro
• LinkedInlinkedin.com/company/pinya/posts/?feedView=all

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinya