DONTE GROUP

Name

DONTE GROUP

Legal name

Donte Group, S.L.U.

Website

https://dontegroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Pediatric Dentistry Group Practices (HLABAKAD)

Keywords

• Dental clinic services
• Orthodontic treatments
• Pediatric dentistry
• Aesthetic dentistry
• Multi-brand dental network

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Dental Clinical Services: Revenue generated from providing dental treatments and services across owned clinic network. Services include general dentistry, orthodontics, pediatric dentistry, aesthetic dentistry, and specialized dental procedures. Patients pay for treatments with financing options available.
2. Patient Financing Programs: DONTE GROUP offers financing to patients for treatments through flexible payment plans, generating revenue from the financing arrangements while democratizing access to dental care.
3. Social Tariff Programs: Reduced-cost or free dental services provided to vulnerable populations through partnerships with social organizations (Cáritas, Cruz Roja, Fundación la Caixa). Revenue impact is offset by social impact and CSR objectives.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

DONTE GROUP operates a multi-brand dental clinic network across Spain comprising Vitaldent (general dentistry), Moonz (pediatric dentistry and orthodontics), Smysecret (aesthetic dentistry), and MAEX (premium dental excellence), delivering in-clinic dental treatments and services directly to patients. The group runs 440+ owned clinics and partners with 2,300+ collaborating dentists, offering comprehensive oral healthcare, flexible patient financing, and digital dental technologies across all major Spanish markets.

Product overview

DONTE GROUP operates as a multi-brand dental healthcare platform in Spain, unifying four distinct clinic brands under one corporate umbrella. The portfolio includes Vitaldent (core comprehensive dentistry brand with 407 clinics), Moonz (pediatric dentistry and orthodontics), Smysecret (aesthetic dental treatments), and MAEX (premium dental excellence). The company owns 440+ clinics and partners with 2,300+ collaborating dentists, serving nearly 750,000 patients annually with nearly €427M revenue in 2025. The brands are positioned at different market segments while sharing corporate infrastructure, sustainability programs, and technology investments. The group targets 600 clinics and €700M revenue by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• Vitaldent: Comprehensive dentistry brand, pioneering walk-in dental clinics with flexible services and consumer financing, making quality dentistry accessible to all
• Moonz
• Smysecret
• MAEX

Quantifiable outcome

• 2025 revenue exceeded €427 million, up 11% vs previous year, tripling market growth rate
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Cruz Roja EspañolacoreStrategic or Co-development PartnerRenewed partnership with Cruz Roja Española to provide social tariffs and dental care access for vulnerable populations. Over 2,000 people attended through the agreement in 2025. The collaboration includes personalized support and registration systems for beneficiaries.
• Cáritas EspañolacoreStrategic or Co-development PartnerRenewed collaboration agreement with Cáritas to facilitate access to dental services for people in vulnerable situations. Initially a pilot in Madrid dioceses, expanded to include Sigüenza-Guadalajara and Albacete dioceses. Free services and social tariffs offered to Cáritas users.
• Fundación 'la Caixa'coreStrategic or Co-development PartnerCollaboration agreement with Fundación 'la Caixa' and CaixaBank through Fórmula Solidaria programme to promote access to dental services for people in social vulnerability situations. Over 2,000 vulnerable people received dental treatments in 2025 through this partnership.
• Grupo Social ONCEcoreStrategic or Co-development PartnerCollaboration with Grupo Social ONCE to progressively adapt clinics ensuring quality dental care in accessible, safe, and inclusive environments for people with disabilities. Partnership includes Inserta Agreement for integrating talent with disabilities into clinics.
• Fundación Ana BellaminorStrategic or Co-development PartnerPartnership against gender violence providing training in prevention and supporting survivor women through dental care advantages managed by the foundation.
• Fundación Tengo HogarminorStrategic or Co-development PartnerPartnership providing free first dental consultations and 25% treatment discounts for families in the social housing program, available in 80+ Vitaldent centers in Madrid.
• Fundación A LA PARminorStrategic or Co-development PartnerPartnership to facilitate access to dental care for people with intellectual disabilities in Vitaldent clinics in the Community of Madrid. Includes reciprocal benefits for DONTE GROUP employees.
• Fundación ProdisminorStrategic or Co-development PartnerPartnership supporting personal development and labor inclusion for people with intellectual disabilities through discounts on treatments, free dental care, internship opportunities, and training programs.
• Fundación Española del CorazónminorStrategic or Co-development PartnerParticipation in Cardiosaludable Companies Program promoting healthy habits and cardiovascular health in the workplace. Includes newsletters and informational content for clinic employees.
• Fundación Freno al IctusminorStrategic or Co-development PartnerPartnership resulting in Vitaldent becoming first dental group with 'Espacio cerebroprotegido' certification. Each center has at least one stroke prevention ambassador.
• Fundación MapfreminorStrategic or Co-development PartnerCollaboration through 'ELIGE VIVIR MEJOR' program improving employee health and wellbeing. Implemented 'Wellat' corporate wellbeing platform and 'Health & Safety' program with 6 wellness workshops.
• Down ZaframinorStrategic or Co-development PartnerPartnership with Down Syndrome Association of Extremadura for internship placements and inclusion of people with disabilities in clinics.
• Grupo SIFUminorStrategic or Co-development PartnerCollaboration in SUPERARTE Gala, Europe's largest art event featuring artists with disabilities, providing visibility and support for disability inclusion.
• Fundación ANARminorStrategic or Co-development PartnerPartnership providing free dental care for children in ANAR foster homes in Madrid. Includes free initial consultations and complex orthodontic treatments worth up to €4,000. Moonz also funded approximately 60 ANAR helpline requests.
• Fundación NebrijaminorStrategic or Co-development PartnerEducational partnership providing internship opportunities for Universidad Nebrija students in DONTE GROUP clinics.
• IDIS FoundationminorStrategic or Co-development PartnerDONTE GROUP joined as patron of the IDIS Foundation, contributing to healthcare quality improvement initiatives.
• OAFI (Osteoarthritis Foundation International)minorStrategic or Co-development PartnerDONTE GROUP co-sponsored the 9th OAFI International Patients' Congress bringing together oral and osteoarticular health perspectives.
• BosquiaminorStrategic or Co-development PartnerDONTE GROUP professionals participated in reforestation of Prádena del Rincón in Madrid Sierra, planting 1,700 trees to compensate 238 tonnes of CO2 emissions.
• Asociación Vellmarí and Manu San FélixminorStrategic or Co-development PartnerMarine protection partnership donating €10,000 to Vellmarí for Mediterranean protection (30% of Mediterranean goal) and committing to replant 500 posidonia plants. Manu San Félix is a National Geographic marine biologist explorer.
• MiranzaminorStrategic or Co-development PartnerStrategic alliance with ophthalmology group Miranza to promote an integrated vision of health combining oral and eye health services for comprehensive patient care.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DentalCorp: Canada's largest dental support organization supporting hundreds of clinics across the country; comparable on DSO economics, technology-enabled workflows, and large-scale acquisition-led expansion.
• IDH Group (mydentist): UK's largest dental chain with hundreds of practices under the mydentist brand; a direct European DSO peer operating a comparable high-volume, mixed-payor, multi-clinic model relevant to DONTE GROUP's UK presence and broader European benchmark.
• Heartland Dental: Largest US dental support organization (DSO) supporting thousands of dentist-led offices; directly comparable to DONTE GROUP as a multi-brand/multi-site dental group practice operator with centralized administrative, technology, and financing infrastructure.
• Bupa Dental Care: UK-based dental clinic chain with hundreds of practices (and growing); a direct comparable for DONTE GROUP's London Moonz clinic, sharing a multi-site, mixed-payor, clinical-quality-focused DSO model.
• Colosseum Dental Group: Pan-European DSO owned by Jacobs Holding operating hundreds of clinics across the UK, Switzerland, the Nordics and other European markets; comparable as a multi-country, multi-brand DSO consolidator competing for the same M&A pipeline as DONTE GROUP.
• Aspen Dental: US-based DSO operating hundreds of branded Aspen Dental offices plus clear-aligner and practice-support lines; a direct comparable on multi-site DSO model, walk-in access, financing offerings, and value-segment patient targeting.
• European Dental Group: European DSO platform backed by Jacobs Holding consolidating dental clinics across multiple countries; directly comparable on the DSO roll-up playbook, multi-market footprint, and partnership with independent dentists.
• Affordable Dentures & Implants: US DSO focused on dentures, implants and extractions; a direct comparable on the value-segment, high-volume, multi-clinic DSO business model that resembles DONTE GROUP's Vitaldent brand positioning.

Broad incumbents

• Straumann Group: Global dental implant and prosthetics manufacturer (incl. ClearCorrect aligners); adjacent incumbent in dental services whose technology underpins much of DONTE GROUP's implant and orthodontic workflows.
• Dentsply Sirona: Global manufacturer of dental equipment, instruments, and CAD/CAM/3D printing systems; supplies the digital infrastructure (intraoral scanners, milling, imaging) DONTE GROUP deploys across its network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dontegroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DONTE GROUP