André LURTON
André LURTON is a fifth-generation family-owned Bordeaux wine producer operating six châteaux across five appellations, including one Grand Cru Classé, generating revenue through estate DTC sales, UK wholesale distribution via North South Wines, and wine tourism.
- Company typePrivate
- Founded1897
- HeadquartersLéognan, France
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What André LURTON does
André LURTON, formally SAS LES VIGNOBLES ANDRÉ LURTON, is a fifth-generation family-owned Bordeaux wine producer headquartered at Château Bonnet in Grézillac, France, with operational roots dating to 1897. The group owns and operates six châteaux across five Bordeaux appellations: Château Bonnet (AOC Entre-deux-Mers/Bordeaux, 135 hectares), Château Couhins-Lurton (Grand Cru Classé, Pessac-Léognan), Château La Louvière (Historic Monument, Pessac-Léognan), Château de Rochemorin and Château de Cruzeau (both Pessac-Léognan), and Château de Barbe Blanche (AOC Lussac-Saint-Émilion). Production spans red, white, and rosé wines organized in tiered portfolios from entry-level châteaux wines to prestige cuvées (e.g., Divinus de Château Bonnet, Château Tour de Bonnet Grande Cuvée, the 1,200-bottle micro-cuvée Cœur Perdu) and branded innovations (DIANE by Jacques Lurton, BLA BLA, OH OUI! non-alcoholic, Océana, J Blouge). The winemaking approach combines traditional Bordeaux technique with sustainable viticulture — 20 hectares under biocontrol at Château Bonnet, organic conversion at Barbe Blanche, indigenous yeasts, and sulphite-free cuvées — though the company explicitly characterizes its technology as 'traditional Bordeaux winemaking with modern sustainable viticulture practices' rather than technology-led.
The business operates a hybrid distribution model. Direct-to-consumer revenue flows through estate boutiques at Château La Louvière (year-round, Monday-Friday) and Château Bonnet, plus a proprietary e-commerce platform at boutique.andrelurton.com. B2B trade revenue is anchored by a UK-exclusive distribution partnership with B-Corp certified North South Wines, established in June 2023 to drive UK market re-entry across Independent, Wholesale, and On Trade channels. A third revenue stream comes from wine tourism — cellar tours, tastings, Sophro-tasting workshops (€50/person), and the immersive 'Dans les pas du Vigneron' experience at Château La Louvière. Marketing combines trade show presence (ProWein, Wine Paris, Bordeaux events), Instagram (@chateaubonnet, @vignoblesandrelurton), and PR/press activity. The company is led by Chairman Jacques Lurton (Bordeaux oenology graduate 1983, group president since May 2019) and Managing Director Mathilde de Caix-Lurton (since January 2022, granddaughter of founder André Lurton). The customer base spans wine enthusiasts, collectors, DTC visitors, UK trade partners (independent retailers, wholesalers, on-trade accounts), and a non-alcoholic/sustainable wine seeker segment — with no disclosed institutional or private equity ownership and no disclosed revenue figures.
André LURTON firmographics
Firmographics- Name
- André LURTON
- Legal name
- SAS LES VIGNOBLES ANDRÉ LURTON
- Website
- https://andrelurton.com
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Short description
- André LURTON is a fifth-generation family-owned Bordeaux wine producer operating six châteaux across five appellations, including one Grand Cru Classé, generating revenue through estate DTC sales, UK wholesale distribution via North South Wines, and wine tourism.
- Ownership category
- akta.pro rank
André LURTON industry classification
Industry- Product category
- Premium Bordeaux Wine Production
- NAICS
- Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where André LURTON is headquartered
LocationHeadquarters
- HQ city
- Léognan
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
André LURTON business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales (Direct to Consumer): Direct sales of wines from six family châteaux through estate boutiques and online e-commerce platform. Sales available year-round at Château La Louvière boutique with tasting facilities and Château Bonnet reception.
- Wine Distribution (Wholesale/Trade): Wholesale distribution through channel partners including North South Wines in the UK market, covering Independent, Wholesale, and On Trade channels.
- Wine Tourism Experiences: Revenue from wine tourism activities including cellar tours, wine tasting sessions, workshops (Sophro-tasting), family visits, and exclusive experiences like 'Dans les pas du Vigneron'. Also includes event hosting at Château La Louvière.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Sophro-tasting workshop experience |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
André LURTON product offering
Product offeringCore offering
Vignobles Famille André Lurton produces and sells Bordeaux wines from six family-owned châteaux spanning the Pessac-Léognan, Lussac-Saint-Émilion, Entre-deux-Mers, Bordeaux, and Graves Supérieures appellations, including the Grand Cru Classé Château Couhins-Lurton. Offerings span red, white, and rosé wines across entry-level, reserve, prestige cuvée, and micro-cuvée tiers, alongside branded wines (DIANE by Jacques Lurton, BLA BLA, OH OUI! non-alcoholic, Océana, J Blouge), a portable 25cl Petit Bonnet format, and wine tourism experiences at multiple estates.
Product overview
Vignobles Famille André Lurton is a family wine group producing Bordeaux wines across six family estates since 1897. The portfolio is organized around two main categories: estate wines (crus) and branded wines. The six estates are: Château Bonnet (family home, Entre-deux-Mers/Bordeaux AOC), Château Couhins-Lurton (Grand Cru Classé, Pessac-Léognan), Château La Louvière (Historic Monument, Pessac-Léognan), Château de Rochemorin (Pessac-Léognan), Château de Cruzeau (Pessac-Léognan), and Château de Barbe Blanche (Lussac-Saint-Émilion). Branded offerings include DIANE by Jacques Lurton, BLA BLA, OH OUI! (non-alcoholic innovation), and Océana. The estates produce white, red, and rosé wines across various AOC classifications, from entry-level everyday wines to prestige cuvées and micro-cuvées. Wine tourism experiences complement the product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- DIANE by Jacques Lurton: Wine brand created by Jacques Lurton
- BLA BLA (avec toi)
- OH OUI!
- Petit Bonnet
- Océana
- J (Blouge)
Products and services
- Château Bonnet
- Château Couhins-Lurton
Quantifiable outcome
- 120 hectares of vines added within a few years under Léonce Récapet (1897)
- +4 more outcomes
Companies that use André LURTON
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
André LURTON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
André LURTON partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- North South WinescoreUK distribution partnership for André Lurton Family wines. North South Wines (B-Corp certified, first UK wine distributor to achieve B-Corp status) imports multiple family estates: Château Bonnet (Entre-deux-Mers), Château de Cruzeau (Pessac-Léognan), Château de Barbe Blanche (Lussac-Saint-Émilion) exclusively, plus Château de Rochemorin and Château Couhins-Lurton on non-exclusive basis. Distribution covers Independent, Wholesale, and On Trade channels in the UK.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
André LURTON competitors and assessment
Company assessmentDirect peers
- Domaines François Lurton: Lurton-family wine business run by Jacques Lurton's brother François Lurton, producing Bordeaux, Languedoc and South American wines. Directly comparable as a family-owned, multi-region Lurton wine group with strong international export focus.
- Famille Perrin (Château de Beaucastel): Family-owned multi-estate wine producer in the Rhône Valley with holdings in Provence and California. Highly comparable as a multi-generational family-owned wine group with a similar portfolio breadth (multiple estates and price tiers), DTC focus and sustainability commitments.
- Domaine Clarence Dillon (Château Haut-Brion): Family-owned Bordeaux group producing classified growths including Château Haut-Brion and La Mission Haut-Brion in Pessac-Léognan. Comparable as a Bordeaux-based, family-controlled wine producer operating in the same Pessac-Léognan appellation with a classified growth at the top of the portfolio.
- Château Smith Haut Lafitte: Family-owned Pessac-Léognan classified growth with an owner-operated wine tourism and hotel offering (Sources de Caudalíe). Comparable as a Pessac-Léognan family estate combining classified-growth wines with biodynamic viticulture, hospitality and direct-to-consumer experiences.
- Château Malartic-Lagravière: Family-owned Pessac-Léognan classified growth focused on biodynamic viticulture. Comparable as a Bordeaux Pessac-Léognan family estate with sustainability-led viticulture and direct estate sales, directly competing in the same appellation and similar distribution channels.
- Château Carbonnieux: Pessac-Léognan classified growth operated by the Perrin family (of Château Carbonnieux). Comparable as a multi-generational family-operated Pessac-Léognan estate selling via traditional Bordeaux distribution and on-trade channels.
- Château de Fieuzal: Pessac-Léognan classified growth with owner-managed viticulture and white/red wine portfolio. Comparable as a Pessac-Léognan family/classical estate producing both white and red classified wines in the same appellation.
- Château Olivier: Historic Pessac-Léognan classified growth producing white and red wines with significant viticulture heritage. Comparable as a Pessac-Léognan classified estate with a diversified white and red portfolio targeting similar trade and DTC customers.
- Domaine de Chevalier: Family-owned Pessac-Léognan classified growth with a strong track record in white and red wines. Comparable as a family-run Bordeaux classified estate operating in the same appellation and price/quality segment.
Broad incumbents
- Treasury Wine Estates: Large global wine company owning Bordeaux and French brands (incl. classified-growth partnerships) alongside Penfolds and other premium portfolios. Comparable as a broad incumbent operating in Bordeaux premium wine distribution, though at vastly larger scale than André Lurton.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
André LURTON social profiles
Digital presenceAndré LURTON financial estimates
Financial estimateRevenue estimate
Valuation estimate
André LURTON leadership team
Management profileNumber of profiles
Profiles2 records
André LURTON subsidiaries and ownership
Company hierarchySubsidiaries6 records
André LURTON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
André LURTON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about André LURTON
What does André LURTON do?
Vignobles Famille André Lurton produces and sells Bordeaux wines from six family-owned châteaux spanning the Pessac-Léognan, Lussac-Saint-Émilion, Entre-deux-Mers, Bordeaux, and Graves Supérieures appellations, including the Grand Cru Classé Château Couhins-Lurton. Offerings span red, white, and rosé wines across entry-level, reserve, prestige cuvée, and micro-cuvée tiers, alongside branded wines (DIANE by Jacques Lurton, BLA BLA, OH OUI! non-alcoholic, Océana, J Blouge), a portable 25cl Petit Bonnet format, and wine tourism experiences at multiple estates.
Is André LURTON a public or private company?
André LURTON is a private company. It is classified as family owned and is currently operating.
When was André LURTON founded?
André LURTON was founded in 1897.
Where is André LURTON based?
André LURTON is headquartered in Léognan, France, in the Europe region.
How does André LURTON make money?
Three revenue lines are on record. Wine Sales (Direct to Consumer) is the primary driver. The others are wine Distribution (Wholesale/Trade) and wine Tourism Experiences.
Who are André LURTON's main competitors?
Direct peers on record are Domaines François Lurton, Famille Perrin (Château de Beaucastel), Domaine Clarence Dillon (Château Haut-Brion), Château Smith Haut Lafitte, Château Malartic-Lagravière, Château Carbonnieux, Château de Fieuzal, Château Olivier and Domaine de Chevalier. Treasury Wine Estates is listed as a broad incumbent.
Does André LURTON have an API?
No public API is recorded for André LURTON.
What industry is André LURTON in?
André LURTON's product category is Premium Bordeaux Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.