Boston Projects

What Boston Projects does

Boston Projects is a Sydney-headquartered B2B sales and marketing agency that serves residential property developers in Australia. The firm operates as the principal sales and marketing agent for top-tier and large-scale residential developments, partnering with developers from pre-launch planning through to completion and settlement. Its named customer base includes tier-one Australian developers such as Sekisui House, Mirvac, PAYCE, Time & Place, Sterling Global and Candalepas Associates, alongside retirement living operators.

Revenue is generated through project-based commissions on sales achieved within exclusive or non-exclusive agency mandates, supplemented by adjacent service lines including Boston Public Relations (communications), Boston Settlements (post-sale buyer support), and a dedicated Retirement Living vertical. The firm also monetizes its distribution through the Boston Network, spanning 1,000+ metropolitan agencies and 2,000+ agents that gain access to project inventory.

The technology stack centers on a customized Salesforce CRM environment configured for long-cycle project marketing, layered with Boston Analytics for AI-assisted real-time competitor monitoring (price lists, sales velocity, contract fallovers, incentive activity), agent and purchaser portals, and the Boston X AI-driven project marketplace built on the FYND App platform. Boston Projects claims a $7B cumulative project sales track record over 15 years, 8,000+ apartments sold, a 93% pre-completion sell-out rate on exclusive projects, and an average 4.35% GR uplift through systematic price increases on those mandates.

Name

Boston Projects

Legal name

Boston Projects

Website

https://bostonprojects.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Boston Projects is a Sydney-based B2B sales and marketing agency that acts as the principal agent for top-tier and large-scale Australian residential developments, serving developers such as Sekisui House, Mirvac and PAYCE from pre-launch through settlement.

Ownership category

akta.pro rank

Product category

Real Estate Project Sales & Marketing Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAB

New Construction & Builder Sales

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Property sales marketing
• Residential development marketing
• Project marketing agency
• New home sales services
• Property PR services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Project Sales & Marketing Services: Boston Projects provides end-to-end sales and marketing services for residential property developers. Revenue is generated through project-based engagements where the company acts as the exclusive or non-exclusive sales and marketing agent for property developments. The company typically partners with developers from pre-launch through settlement, earning commissions on sales achieved.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Boston Projects is a Sydney-based sales and marketing agency that partners with residential property developers to run end-to-end project campaigns, from pre-launch strategy through to settlement. The firm acts as the exclusive or non-exclusive sales agent for top-tier and large-scale residential developments, supported by the Boston Network of 1,000+ agencies and 2,000+ agents, and supplements these services with specialised retirement living marketing, property settlement support, PR/media, and proprietary technology tools (Boston Analytics, customized Salesforce CRM, and the Boston X marketplace).

Product overview

Boston Projects is a multi-service property sales and marketing company offering a unified portfolio of services for residential developments. The core offering comprises Sales & Marketing services for property campaigns, supplemented by specialized Retirement Living marketing, Boston Public Relations (communications), and Boston Settlements (post-sale support). The technology layer includes Boston Analytics (AI-assisted market intelligence and competitor monitoring) and a customized Salesforce CRM infrastructure, all connected through Boston X — an AI-driven project marketplace that unifies listings, stock management, reservations, contracts and client management across agents and developers.

Differentiator

Problem solved

Functional benefit

Brands

• Boston X: AI-driven project marketplace connecting developers, projects and agents across Australia. Powered by the FYND App, the platform streamlines the way projects are discovered, marketed and sold.
• Boston Settlements
• Boston Technology
• Boston Analytics
• Boston Public Relations

Products and services

• Sales & Marketing

Quantifiable outcome

• 93% of exclusive projects sold-out prior to completion
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FYND AppcoreTechnology or IntegrationFYND App powers the Boston X AI-driven project marketplace platform, providing the technology foundation for listings, live stock, reservations, contracts and client management functionality.
• Cumberland Country Golf ClubminorOthersHost venue for Salus Cumberland retirement community development located on the 38-hectare grounds of the golf club.
• Chatswood Golf ClubminorOthersHost venue for Watermark Residences retirement community overlooking the fairways and Lane Cove Valley bushland.
• Various Architecture FirmscoreStrategic or Co-development PartnerBoston Projects collaborates with leading architects including Hill Thalis, Rothelowman, Bates Smart, Candalepas Associates, COX Architecture, and DKO on residential developments, contributing to design vision and positioning strategies.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Knight Frank Australia: Knight Frank's Australian residential project marketing arm competes head-to-head with Boston Projects for exclusive sales and marketing mandates on large-scale residential developments in Sydney and Melbourne. Both firms operate as project marketing agents for tier-1 developers on new-build apartments.
• CBRE Residential Projects: CBRE's residential project marketing division in Australia sells new-build apartments for institutional and private developers, directly competing for the same exclusive mandates and off-the-plan campaign work that Boston Projects services.
• McGrath Estate Agents: McGrath is a major Sydney-based residential agency network with a significant project marketing arm serving Australian developers on new residential developments, overlapping with Boston Projects' core service offering and geography.
• TRG (The Roberts Group): TRG Project Marketing is an Australian boutique specialist in new residential project marketing that directly competes with Boston Projects for exclusive developer mandates on apartments and master-planned communities across Sydney, Melbourne and Brisbane.

Broad incumbents

• Colliers International Australia: Colliers operates a broader real estate services platform across Australia including residential project marketing, capital markets, and investment sales — competing with Boston Projects on developer mandates while offering a much wider service portfolio.
• JLL Australia: JLL's Australian residential business competes for new-development sales and marketing mandates alongside Boston Projects, with the advantage of a global platform and broader service offerings across capital markets and advisory.
• Ray White: Ray White is Australia's largest residential real estate network with a substantial project marketing capability for new developments, competing with Boston Projects for developer mandates and buyer reach across metropolitan markets.
• Savills Australia: Savills' Australian business spans commercial and residential real estate services including new-development sales advisory, competing with Boston Projects for tier-1 residential marketing mandates while offering a global advisory platform.

Regional players

• Marshall White: Marshall White is a high-end Melbourne-based residential real estate firm with project marketing exposure on premium apartment developments, competing for the same upper-tier developer relationships in Melbourne and Sydney that Boston Projects services.

Emerging players

• Sotheby's International Realty Australia: Sotheby's International Realty Australia operates a luxury residential network in Sydney and Melbourne with new-development project marketing capability, overlapping with Boston Projects' premium apartment campaign work on landmark developments like those in Boston Projects' portfolio (e.g., Park Modern Melbourne).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bostonprojects
• LinkedInlinkedin.com/company/bostonprojectsaustralia
• Instagraminstagram.com/Bostonprojects

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boston Projects