Clean Rite Center

What Clean Rite Center does

Clean Rite Center operates a network of 80+ mega-laundromat superstores across the New York Metro Area, New England, Ohio, Maryland, and Pennsylvania, with each location housing 120-150+ state-of-the-art washers and dryers in 4,500+ sq ft spaces. The brand is owned and operated by Laundry Capital Co. LLC, founded in 1996 by Alex Weiss, which also runs the affiliated LaundroMax brand and is described as the largest operator of retail laundromats in the United States. The company primarily serves individual consumers, families, and busy professionals in dense urban markets — particularly the NYC boroughs (40+ locations) — who lack in-unit laundry or require large-capacity commercial machines.

Clean Rite Center's service portfolio centers on three core offerings: self-service laundry using card-operated machines with a proprietary laundry card rewards program; full-service drop-off wash-dry-fold with same-day and 4-hour rapid-clean turnaround options; and pickup-and-delivery powered by integrations with Uber and DoorDash, providing a 10-mile delivery radius and real-time SMS order tracking. Each store also functions as a community hub, featuring free WiFi, large-screen TVs, lounge areas, free parking, on-site vending, and 24-hour operation at many locations. The card-operated payment system is proprietary, with prepaid balances that are non-expiring and tied to location loyalty behavior.

Revenue is generated on a per-transaction basis across all three core service lines — self-service wash/dry cycles, drop-off wash-dry-fold billed by weight, and pickup/delivery orders placed through cleanritecenter.com — with ancillary revenue from retail sale of laundry supplies. The company uses an event-driven, community-led go-to-market motion that pairs school and nonprofit partnerships (300+ NYC public schools since 2022, plus alliances with UFT, Darnell Cares, Fabric Health, LaundryCares Foundation, and the New York Public Library) with free wash events, literacy days, and health benefits enrollment programs to drive foot traffic and brand equity in dense urban markets where many residents lack home laundry access.

Name

Clean Rite Center

Legal name

Laundry Capital Co. LLC.

Website

https://cleanritecenter.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Clean Rite Center operates 80+ mega-laundromat superstores across the Northeast and Midwest, offering self-service, drop-off wash-dry-fold, and Uber/DoorDash-powered pickup and delivery laundry services to residential consumers in dense urban markets.

Ownership category

akta.pro rank

Product category

Coin Laundry / Self-Service Laundromat Services

NAICS

Coin-Operated Laundries and Drycleaners (812310), Drycleaning and Laundry Services (except Coin-Operated) (81232), Personal and Laundry Services (812)

akta.pro primary industry

Laundromat + Wash-and-Fold Hybrid Locations (HSAJAAAI)

akta.pro secondary industries

Large-Capacity / Bulk-Item Laundromats (Comforters, Oversized Loads) (HSAJAAAF), Same-Day / Express Wash-and-Fold (HSAJABAB), Card/App-Based Self-Service Laundromats (HSAJAAAB), Attended / Full-Service Laundromats (Self-Service + Assistance) (HSAJAAAE)

Keywords

• Self-service laundry
• Drop-off wash-dry-fold
• Laundry pickup delivery
• Commercial laundromat services
• Coin laundry operations

Headquarters

HQ city

Rego Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Self-Service Laundry: Customers pay per wash and dry cycle using card-operated machines. Revenue generated on a per-transaction basis from self-service laundry operations.
2. Drop-Off Wash-Dry-Fold Service: Full-service laundry where customers drop off clothes and Clean Rite Center washes, dries, and folds them. Wet clothing is charged at drop-off weight. Premium turnaround options including 24-hour and 4-hour rapid clean service.
3. Pickup & Delivery Service: Laundry pickup and delivery service powered by Uber and DoorDash. Free pickup within 3 miles, delivery radius up to 10 miles. Customers place orders via website with real-time SMS status updates.
4. Retail Products: Sale of laundry detergent, bleach, softener, and other laundry supplies at the retail counter. Detergent purchases limited to $40 per customer per day.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Clean Rite Center operates a chain of large-format (4,500+ sq ft) self-service laundromat "superstores," each equipped with 150+ washers and dryers handling 20–80 lb loads. Beyond self-service, the company offers drop-off wash-dry-fold with rapid turnaround options and a pickup-and-delivery service powered by Uber and DoorDash, supported by a proprietary card-operated payment and rewards system across 80+ locations in the US Northeast, Mid-Atlantic, and Midwest.

Product overview

Clean Rite Center operates as a laundromat superstore network offering a portfolio of laundry services centered around its core Self Service Laundry, Drop Off Wash-Dry-Fold, and Pick-Up & Delivery services. The Pick-Up & Delivery service is powered through integrations with Uber and DoorDash and offers multiple turnaround tiers (4-hour rapid clean, 24-hour, and 2-day). Beyond core laundry services, Clean Rite Center runs community partnership programs including Fabric Health (providing health benefit enrollment) and Darnell Cares (providing school hygiene pantries), along with community events like Free Laundry and Literacy Days and Read, Play & Learn educational spaces. The company also operates a Laundry Card rewards system. Together, these offerings span self-service, full-service, delivery, community support, and educational programs across 80+ Clean Rite Center and LaundroMax locations in New York, New England, Ohio, Maryland, and Pennsylvania.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Service Laundry Self-service laundry at Clean Rite Center locations featuring 150+ washers and dryers that accommodate 20–80 lb loads, ample carts, folding tables, on-site detergent and supplies for purchase, friendly attendants, free WiFi, cable TV, free parking, and lounge areas. Many locations operate 24 hours. Designed for individual consumers and families needing large-capacity, convenient in-store laundry.
• Drop Off Wash-Dry-Fold Full-service wash-dry-fold where customers drop off bagged clothes and Clean Rite Center staff wash, dry, and fold them for pickup at the customer's convenience. Charged at drop-off weight, with premium turnaround options including 24-hour and 4-hour rapid clean service. Targeted at consumers and households without time to do laundry themselves.
• Pick-Up & Delivery Laundry Service Pickup and delivery laundry service powered by Uber and DoorDash. Customers order via cleanritecenter.com with real-time SMS status updates. Free pickup within 3 miles and delivery radius up to 10 miles from participating locations. Multiple turnaround tiers available including 4-hour rapid clean, 24-hour, and 2-day. Laundry is processed at one of 85+ nationwide Clean Rite Center locations by trained professionals.
• Laundry Supplies Retail Sale of laundry detergent, bleach, softener, and other laundry supplies at the retail counter inside each Clean Rite Center location. Detergent purchases limited to $40 per customer per day. Intended for walk-in customers of the laundromat who need supplies on site.

Quantifiable outcome

• 300+ NYC public schools supported since 2022
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

19 partnerships are on record, tiered core and secondary.

• Darnell CarescoreStrategic or Co-development Partner · 1 October 2025Multi-stage partnership with nonprofit Darnell Cares to support NYC communities through clean clothing initiatives. Initial phase involved washing hundreds of pounds of donated clothing for distribution to the Bowery Mission. Second phase will establish hygiene pantries in schools across the five boroughs, providing students with toiletries, free laundry cards, and detergent pods. The partnership was facilitated by NYC Council Member Kevin C. Riley.
• Fabric HealthcoreStrategic or Co-development Partner · 1 August 2025Ongoing partnership with Fabric Health to host Free Wash Events at multiple Clean Rite Center locations. Fabric Health team members assist community members with completing confidential health surveys while customers receive free laundry services. Additional events provide Medicaid and SNAP benefits enrollment assistance on-site.
• LaundryCares FoundationcoreStrategic or Co-development Partner · 1 October 2022Partnership with the LaundryCares Foundation to host Free Laundry and Literacy Day events at NYC Clean Rite Centers. LaundryCares Foundation is committed to enriching the communities of Coin Laundry Association members through programming addressing unmet needs of laundry customers. Events include free laundry, literacy activities, financial education, and community resources.
• Too Small to Fail (Clinton Foundation)coreStrategic or Co-development Partner · 1 April 2022Partnership with Too Small to Fail to design and implement Family Read, Play & Learn (RPL) spaces in Clean Rite Center locations. The initiative supports children's early brain and language development, targeting the 60% of American children who start kindergarten underprepared. RPL spaces feature books from Scholastic and furniture from Lakeshore Learning.
• Qualitas of Life FoundationsecondaryStrategic or Co-development PartnerPartnership providing free 8-week financial education programs for customers at Clean Rite Center locations. Qualitas is a nonprofit dedicated to improving Hispanic family financial security, offering lessons on online banking, opening bank accounts, and protecting finances.
• New York Public LibrarysecondaryStrategic or Co-development PartnerLibrarians from New York Public Library provide interactive literacy activities and educational resources at Free Laundry and Literacy Day events. Story time sessions led by NYPL librarians are held bi-monthly at Clean Rite Center locations during summer months.
• United Federation of TeacherscoreStrategic or Co-development PartnerJoint funding program with United Federation of Teachers providing pre-paid laundry cards to students and families in need, supporting improved school attendance. The program is part of Clean Rite Center's broader initiative to partner with over 300 NYC public schools.
• United Community SchoolssecondaryStrategic or Co-development Partner6-month pilot program allowing students and families to do laundry in their own neighborhoods. UCS uses City Council funding to pay for laundry cards that can be used at Clean Rite locations, enabling families to do laundry without stigma.
• All Sisters Evolving Together (ASET) and Safe in My Brother's Arms (SIMBA)secondaryGTM or Marketing PartnerNonprofit organizations dedicated to enriching the lives of NYC high school students, including 10% who are homeless. Clean Rite Center donates laundry loads and cards to support these students, with clean clothes linked to improved school attendance.
• Coin Laundry AssociationsecondaryStrategic or Co-development PartnerCoin Laundry Association and its LaundryCares Foundation initiative collaborate with Clean Rite Center on community programming. CLA President and CEO Brian Wallace has publicly endorsed Laundry Capital's community engagement model.
• The Bowery MissionsecondaryGTM or Marketing PartnerClothing cleaned at Clean Rite Center locations is distributed to The Bowery Mission to support New Yorkers experiencing homelessness and hardship, as part of the Darnell Cares partnership.
• NYC Council Member Kevin C. Riley (12th Council District)coreGTM or Marketing PartnerNYC Council Member Kevin C. Riley facilitated the introduction between Clean Rite Center and Darnell Cares, and is a champion for community impact in the Bronx. Clean Rite Center has supported over a dozen schools in the 12th Council District through their laundry card donation program.
• Uber and DoorDashcoreChannel Partner/ Reseller/ DistributorPickup and delivery service is powered by Uber and DoorDash. Delivery partners pick up laundry from customer locations and deliver cleaned laundry back. Free pickup within 3 miles, delivery radius up to 10 miles from participating Clean Rite Center locations.
• ESD Payment Systems for Vended Laundry EquipmentsecondaryTechnology or IntegrationESD Payment Systems donated meal boxes for guests at Free Laundry and Literacy Day events at NYC Clean Rite Centers.
• Scholastic Corp.secondaryGTM or Marketing PartnerScholastic provides books for children in Family Read, Play & Learn spaces and at Free Laundry and Literacy Day events. Children are encouraged to take books home with them.
• Lakeshore LearningsecondaryGTM or Marketing PartnerLakeshore Learning provides furniture and toys for Family Read, Play & Learn spaces designed by LaundryCares Foundation and Too Small to Fail.
• Tats Cru (local artist group)secondaryGTM or Marketing PartnerLocal artist group Tats Cru created the Twin Parks fire victims memorial mural on the exterior of the Clean Rite Center building at 1348 Southern Blvd, Bronx. Artists include Hector 'Nicer' Nazario, Wilfredo 'Bio' Feliciano, and Sotero 'BG183' Ortiz.
• Bronx NativesecondaryStrategic or Co-development PartnerCommunity-based brand that highlights and showcases the Bronx through art, media, and immersive experiences. Partnered with Clean Rite Center to produce 'The Laundry Experience' — an entertainment-focused community event at 1240 East Tremont Avenue combining laundry with local performers, DJ, food, kids activities, and raffles.
• Meta BronxsecondaryGTM or Marketing PartnerNonprofit organization leading entrepreneurship education programs and startup accelerators focused on women, people of color, LGBTQ+, and minority groups. Featured as a partner organization at The Laundry Experience event.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Hamper: On-demand laundry and dry cleaning pickup/delivery service operating in select US markets. Competes with Clean Rite Center's Uber/DoorDash-powered delivery offering in urban markets with similar per-pound pricing and subscription models.
• Rinse: Technology-forward on-demand dry cleaning and laundry pickup/delivery service operating in major US cities. Direct competitor to Clean Rite Center's pickup & delivery offering with similar turnaround options but a more digitized customer experience.
• FlyCleaners: App-based on-demand laundry and dry cleaning pickup/delivery service operating in major US cities. Overlaps with Clean Rite Center's delivery offering and competes for urban convenience-seeking customers.

Broad incumbents

• Tide Cleaners: Drop-off dry cleaning and laundry chain operated by Procter & Gamble. Offers wash-dry-fold and dry cleaning with multiple turnaround options comparable to Clean Rite Center's drop-off service, though it emphasizes dry cleaning rather than self-service.
• Cintas Corporation: Large publicly traded commercial uniform and linen supply company. Operates in an adjacent but related category (route-based commercial laundry) that overlaps with Clean Rite Center's commercial wash-and-fold potential and serves as an industry scale benchmark.

Direct peers

• Martinizing Dry Cleaning: Long-established franchised dry cleaning brand with neighborhood drop-off storefronts across the US. Comparable to Clean Rite Center in offering drop-off garment care with walk-in convenience.
• Lapels Dry Cleaning: National franchised dry cleaning chain with retail storefronts offering drop-off garment care. Competes with Clean Rite Center's wash-dry-fold service in suburban and secondary markets using a franchise-based expansion model.
• Laundromax: Sister brand under the same parent company Laundry Capital Co. LLC. Operates as a comparable large-format retail laundromat chain with similar card-operated machine systems, making it the most directly comparable network to Clean Rite Center.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cleanritecenter
• Instagraminstagram.com/cleanritecenter
• Xx.com/Clean_Rite_Ctr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Rite Center