Focus Insurance
- Company typePrivate
- Founded1999
- HeadquartersEureka, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Focus Insurance firmographics
Firmographics- Name
- Focus Insurance
- Legal name
- Focus Insurance
- Website
- https://focusinsurance.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Focus Insurance is headquartered
LocationHeadquarters
- HQ city
- Eureka
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Focus Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Agency Commissions: Focus Insurance operates as an independent insurance agency earning commissions from multiple insurance carrier partners including ASI, Dairyland, Foremost, Nationwide, Progressive, Safeco, Stillwater, The Hartford, and Travelers. Revenue is generated through placement of insurance policies across auto, home, commercial, boat, classic car, flood, life, motorcycle, RV, umbrella, and farm & equine insurance lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing customized to individual risk profiles and coverage needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Focus Insurance product offering
Product offeringCore offering
Focus Insurance is an independent insurance agency that places personal and commercial insurance policies on behalf of customers through multiple national carrier partners. It sells 11 broad categories of coverage — auto, home, commercial, boat/watercraft, classic car, flood, life, motorcycle, RV, umbrella, and farm & equine — supported by dedicated agents and online quoting tools for auto and home.
Product overview
Focus Insurance is an independent insurance agency offering a portfolio of 11 core insurance products spanning auto, home, commercial, watercraft, classic car, flood, life, motorcycle, RV, umbrella, and farm/equine coverage. The agency primarily serves Missouri and the St. Louis area while maintaining licenses in 38 states. The product lineup includes a complementary online rating and quoting tool for auto and home insurance, enabling electronic quote generation alongside traditional agent-assisted service. They partner with multiple national carriers (ASI, Dairyland, Foremost, Nationwide, Progressive, Safeco, Stillwater, The Hartford, Travelers) to offer variety across their insurance lines. The agency positions itself as providing personalized service with dedicated agents who help customers navigate coverage options across ten broad insurance categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Quantifiable outcome
- Customers report saving nearly half on SR22 policies compared to other quotes
- +1 more outcomes
Companies that use Focus Insurance
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Focus Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Focus Insurance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ASIcoreInsurance carrier partner providing various insurance products through Focus Insurance agency
- DairylandcoreInsurance carrier partner offering auto and specialty insurance products
- ForemostcoreInsurance carrier partner providing home, auto, and specialty coverage
- NationwidecoreMajor national insurance carrier partner offering comprehensive coverage options
- ProgressivecoreNational insurance carrier partner providing auto and home insurance products
- SafecocoreInsurance carrier partner offering personal lines coverage
- StillwatercoreInsurance carrier partner providing property and casualty coverage
- The HartfordcoreMajor insurance carrier partner offering business and personal insurance products
- TravelerscoreMajor national insurance carrier partner offering comprehensive commercial and personal lines
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Focus Insurance competitors and assessment
Company assessmentDirect peers
- Goosehead Insurance: Independent insurance agency franchise model that places business with multiple carriers on behalf of personal lines customers. Operates a very similar independent-agent distribution model to Focus Insurance, though at significantly greater scale.
- SmartFinancial: Online insurance comparison agency that connects customers with multiple carriers across auto, home, and other personal lines. Highly comparable multi-carrier shopping model, but with stronger digital acquisition channels than Focus Insurance.
Emerging players
- Policygenius: Digital insurance marketplace that aggregates multiple carriers and offers advice-driven purchase flows for life, home, auto, and disability coverage. Targets the same multi-line shopping behavior as Focus Insurance but with a fully digital, insurtech-native experience.
- CoverWallet: Digital commercial insurance broker that helps small businesses compare and bind policies online across multiple carriers. Comparable multi-carrier brokerage model, but focused on the small-commercial segment with a digital-first approach.
- Lemonade: Direct-to-consumer insurtech expanding from renters/home into auto and pet. Represents the digital-native competitive threat to traditional independent agencies like Focus Insurance, particularly among younger customers.
Broad incumbents
- HUB International: Large North American insurance brokerage offering personal, commercial, and specialty lines through a multi-carrier agency model. Comparable independent-broker structure serving individuals and businesses, though at significantly larger scale and broader geographic reach.
- Brown & Brown: National insurance brokerage distributing personal and commercial coverage through multiple carrier relationships. Operates the same independent-agency economics as Focus Insurance but at enterprise scale with diversified service lines.
- Arthur J. Gallagher: Global insurance brokerage and risk management firm placing business with multiple carriers across commercial and personal lines. Comparable independent-brokerage model; competes for the same mid-market and small-business customers.
- GEICO: Direct-to-consumer auto and home insurer that bypasses the agent channel. Competes for the same personal-lines customers that Focus Insurance serves, primarily on price and digital convenience.
- State Farm: Largest U.S. personal lines insurer operating through captive agents. Competes for the same Missouri/St. Louis household insurance customers that Focus Insurance serves, but with national brand recognition and captive-agent distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Focus Insurance social profiles
Digital presenceFocus Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focus Insurance leadership team
Management profileNumber of profiles
Focus Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focus Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focus Insurance
What does Focus Insurance do?
Focus Insurance is an independent insurance agency that places personal and commercial insurance policies on behalf of customers through multiple national carrier partners. It sells 11 broad categories of coverage — auto, home, commercial, boat/watercraft, classic car, flood, life, motorcycle, RV, umbrella, and farm & equine — supported by dedicated agents and online quoting tools for auto and home.
Is Focus Insurance a public or private company?
Focus Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Focus Insurance founded?
Focus Insurance was founded in 1999. It employs 11 to 50 people.
Where is Focus Insurance based?
Focus Insurance is headquartered in Eureka, United States, in the North America region.
How does Focus Insurance make money?
One revenue line is on record: insurance Agency Commissions.
Who are Focus Insurance's main competitors?
Direct peers on record are Goosehead Insurance and SmartFinancial. Emerging players are Policygenius, CoverWallet and Lemonade. Broad incumbents are HUB International, Brown & Brown, Arthur J. Gallagher, GEICO and State Farm.
Does Focus Insurance have an API?
No public API is recorded for Focus Insurance.