Absolute Insurance Agency

Name

Absolute Insurance Agency

Legal name

Absolute Insurance Agency, LLC

Website

https://insaia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Clive

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Absolute Insurance Agency earns commissions from insurance carriers for policies sold and renewed. Commissions are typically a percentage of premium collected.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Absolute Insurance Agency is an independent insurance agency that sells and services personal and commercial insurance policies through licensed agents across 25 U.S. states. It represents multiple insurance carriers (Acuity, Allied, Auto-Owners, Foremost, Hagerty, Nationwide, Progressive, Safeco, and others) to offer customers choice across auto, home, life, health, umbrella, boat, pet, motorcycle, classic car, flood, renters, condo, RV, snowmobile, and small-business insurance lines. Revenue is earned via carrier commissions on policies sold and renewed.

Product overview

Absolute Insurance Agency is a full-service independent insurance agency offering a comprehensive portfolio of insurance products across personal and commercial lines. As an independent agency, they represent multiple insurance carriers to provide tailored coverage options. Their personal insurance products include auto, home, life, health, umbrella, boat, pet, motorcycle, classic car, flood, renters, and condo insurance. Their commercial insurance offerings include business owners policies, general liability, commercial umbrella, commercial auto, and workers' compensation. They also offer annuity and 401k rollover products. The agency operates with a team of 16 agents serving clients across 25 states, with primary offices in Clive and Ames, Iowa.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage that protects drivers with liability, collision, and comprehensive coverage options for cars, trucks, and motorcycles.
• Home Insurance Homeowners insurance protecting residential properties against damage, loss, and liability, with customizable endorsements and replacement cost options.
• Life Insurance Term, whole, universal, and guaranteed issue life insurance products providing financial protection for families with benefit levels up to $500,000.
• Health Insurance Individual and group health insurance plans including medical, dental, vision, disability income, and term life coverage options.
• Umbrella Insurance Personal umbrella policy providing excess liability coverage over homeowners and automobile insurance policies, covering bodily injury, property damage, and legal fees.
• Boat Insurance Insurance coverage for powerboats, fishing boats, pontoon boats, and personal watercraft with options including Propulsion Plus, Sign & Glide towing, and Total Loss Replacement.
• Pet Insurance Pet health insurance offered through Figo, Nationwide, and Safeco carriers covering illnesses, injuries, accidents, and wellness services for dogs and cats.
• Motorcycle Insurance Insurance coverage for motorcycles, ATVs, and UTVs with specialized policies covering aftermarket equipment and custom paint jobs.
• Classic & Collector Car Insurance Specialized insurance for classic cars, antique vehicles, vintage motorcycles, and collector vehicles, offering up to 40% savings compared to traditional policies with agreed-value coverage.
• Condo & Townhouse Insurance Homeowners insurance coverage specifically designed for condominium and townhouse owners in the Des Moines area.
• Flood Insurance National Flood Insurance Program (NFIP) coverage protecting homes and contents from flood damage, with Preferred Risk Policies starting as low as $119 per year.
• Renters Insurance Insurance coverage for renters protecting personal property against theft or damage with liability protection and optional valuable articles coverage.
• RV Insurance Recreational vehicle coverage protecting motor homes, travel trailers, campers, and horse trailers.
• Snowmobile Insurance Specialized insurance coverage for snowmobiles offered through multiple insurance carriers at competitive rates.
• Landlord Protection Insurance Rental property insurance covering landlords in multiple states with liability protection against personal injury, wrongful eviction, and slander claims.
• Annuity Products Annuity insurance products for retirement savings and income planning.
• 401k Rollover Retirement account rollover services helping clients transition workplace retirement savings.
• Workers' Compensation Insurance Business insurance covering medical expenses, lost wages, and rehabilitation costs for employees injured on the job, protecting employers from lawsuits.
• Business Owners Policy (BOP) Comprehensive business insurance package combining property, liability, and business interruption coverage for small to medium businesses.
• Commercial & Business Insurance Business insurance products serving clients across 18 states, covering various commercial risks with multiple carrier options.
• Commercial Umbrella Insurance Excess liability coverage for businesses providing additional protection beyond standard commercial general liability policies.
• Commercial Auto Insurance Business auto insurance covering trucks, cars, vans, and motorized equipment with various driver and vehicle combinations.
• General Liability Insurance Commercial liability insurance providing broad coverage for business liability exposures including product liability.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• AcuitycoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Absolute Insurance Agency for property and casualty coverage including 24-hour claims service
• Allied (Nationwide)coreChannel Partner/ Reseller/ DistributorInsurance carrier represented for auto, home, and bundled coverage with claims support and mobile app access
• Auto-OwnerscoreChannel Partner/ Reseller/ DistributorInsurance carrier represented offering auto, home, and teen monitoring discounts with mobile app access
• Dallas MutualminorChannel Partner/ Reseller/ DistributorRegional insurance carrier for property coverage with online account access
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier specializing in manufactured home, landlord, and specialty property coverage
• HagertycoreChannel Partner/ Reseller/ DistributorClassic and collector car insurance specialist carrier offering agreed value coverage for vintage vehicles
• NationwidecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier for auto, home, and pet insurance with full mobile app support and claims processing
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented for auto coverage with Name Your Price tool and online policy management
• SafecocoreChannel Partner/ Reseller/ DistributorInsurance carrier offering auto, home, and telematics programs (RightTrack) with mobile app access
• Pekin InsuranceminorChannel Partner/ Reseller/ DistributorRegional insurance carrier for auto and home coverage with online account access and roadside assistance
• Figo Pet InsuranceminorChannel Partner/ Reseller/ DistributorPet insurance carrier offering health coverage for dogs and cats with mobile app claims submission and average 7-day reimbursement
• Nationwide Pet InsuranceminorChannel Partner/ Reseller/ DistributorPet insurance carrier offering accident, illness, and wellness coverage with mobile claims submission
• Safeco Pet InsuranceminorChannel Partner/ Reseller/ DistributorPet insurance carrier offering Accident & Illness and Accident, Illness, & Wellness policy options

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brightway Insurance: Independent insurance agency franchise offering personal and commercial lines through multiple carrier relationships. Operates a similar model to Absolute Insurance Agency — multi-carrier access, licensed agent network, and bundled product offerings — at larger scale via franchising.
• Goosehead Insurance: Public independent insurance agency franchise built on a multi-carrier distribution model similar to Absolute Insurance Agency's. Both rely on licensed agents placing personal and commercial lines across multiple carrier partners, though Goosehead operates at vastly greater scale via franchising.

Broad incumbents

• eHealth: Large online health insurance marketplace and agency specializing in Medicare, ACA, and individual health plans. Competes directly with Absolute Insurance Agency's health/Medicare distribution (the basis for its CMS Circle of Champions recognition) at much larger scale via digital channels.
• Brown & Brown: Large publicly traded insurance brokerage distributing personal and commercial lines through multiple carrier appointments. Represents the consolidator/roll-up destination that small independents like Absolute Insurance Agency could potentially join via acquisition, given the highly fragmented agency landscape.
• SelectQuote: Large-scale insurance distribution company primarily focused on life, senior health, and auto/home lines across multiple carriers. Operates a similar multi-carrier agency model to Absolute Insurance Agency but at vastly larger scale and with concentrated specialization in senior and life products.
• Marsh McLennan: Global insurance brokerage and risk management firm operating across personal, commercial, and specialty lines. While focused on enterprise and commercial clients, Marsh represents the broad incumbent against which small independent agencies compete when larger commercial accounts are in play.

Emerging players

• Insurify: AI-powered insurance comparison and acquisition platform for auto and home lines. Competes for the same digital-first customers that Absolute Insurance Agency targets through AgentInsure, representing the technology-enabled challenger model in insurance distribution.
• SmartFinancial: Digital insurance marketplace and agency comparing quotes across multiple carriers for auto, home, and other personal lines. Represents the technology-enabled agency model competing for the same customer segments that Absolute Insurance Agency serves via phone and online quote tools.
• The Zebra: Insurance comparison marketplace that lets consumers compare auto, home, and other personal lines quotes from multiple carriers online. Competes with traditional agencies like Absolute Insurance Agency for price-sensitive shoppers while bypassing the human advisory layer that independents emphasize.

Others

• QuinStreet: Performance marketing and lead-generation company with a significant insurance vertical. Competes for insurance shopper attention via digital channels and is a vendor/competitor at the top of the customer-acquisition funnel that small agencies like Absolute Insurance Agency must work around or partner with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/absinsagencydm
• YouTubeyoutube.com/channel/UCAw6XdxVKc9HmyaAR647few
• Facebookfacebook.com/AbsoluteIowaInsurance
• LinkedInlinkedin.com/company/absolute-insurance-agency-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Insurance Agency