Cention
Cention AB is a Sweden-based SaaS company founded in 1999 that provides an AI-powered omnichannel contact center platform unifying chat, email, voice, SMS, social media, and video for mid-to-large enterprise customers via a usage-based subscription model.
- Company typePrivate
- Founded1999
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cention does
Cention AB is a Sweden-based private software company founded in 1999 that provides an AI-powered omnichannel contact center platform for mid-to-large enterprise customers. The platform unifies chat, email, voice, SMS, direct messaging, social media, webforms, and video calls into a single workspace, with a 360-degree view of customer interactions. Core product features include an AI chatbot, a knowledge base for agent reference, an errand handling system for task routing and prioritization, collaboration tools, and COPC-compliant analytics and reporting. The company also offers a public API and a connectors page for third-party integrations.
The underlying technology is delivered as a cloud-based SaaS platform, with the company marketing AI capabilities primarily in chatbot automation, knowledge retrieval, and AI-powered customer profiling. Cention uses a horizontal segmentation approach, selling into enterprises that need to consolidate fragmented customer communication channels and maintain COPC compliance for contact center operations.
Cention operates on a usage-based subscription pricing model described as "pay for what you use," with pricing not publicly disclosed. Revenue is generated through a direct, sales-led enterprise motion anchored by a "Book a Demo" consultation flow. The company is headquartered in Stockholm, Sweden, with a regional office in Kuala Lumpur, Malaysia, and maintains marketing presence across blog, video, e-book, webinar, and major social media channels.
Cention firmographics
Firmographics- Name
- Cention
- Legal name
- Cention AB
- Website
- https://cention.se
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cention AB is a Sweden-based SaaS company founded in 1999 that provides an AI-powered omnichannel contact center platform unifying chat, email, voice, SMS, social media, and video for mid-to-large enterprise customers via a usage-based subscription model.
- Ownership category
- akta.pro rank
Cention industry classification
Industry- Product category
- Contact Center as a Service (CCaaS)
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Where Cention is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Cention business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based contact center software delivered as a service with subscription pricing. The platform emphasizes 'pay for what you use' simple and transparent pricing, suggesting a usage-based or tiered subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Usage-based subscription pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Cention product offering
Product offeringCore offering
Cention develops and sells an AI-powered omnichannel contact center platform (the Cention Omnichannel Platform) that consolidates customer communication channels — including chat, email, phone, SMS, messaging, social media and webforms — into a single workspace. The platform provides AI chatbot automation, a knowledge base, errand/task handling and routing, collaboration tools, and COPC-compliant analytics for enterprise customer support operations.
Product overview
Cention offers a unified Cention Omnichannel Platform as its core product, supplemented by multiple communication channel modules (Live Chat, Email, Voice, Direct Messaging, SMS, Video Call) and support features (Chatbot, Knowledge Base, Collaboration, Analytics, Errand Handling). The platform provides a comprehensive omnichannel contact center solution that centralizes all customer communication channels into a single workspace, with AI-powered automation capabilities for chatbot interactions and knowledge retrieval. The company also offers a public API for developer integrations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Agents never have to transfer a customer again with unified omnichannel approach
- +1 more outcomes
Companies that use Cention
Customer profileSegments1 record
Ideal customer profiles1 record
Cention technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Cention partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Cention competitors and assessment
Company assessmentDirect peers
- Zendesk: Zendesk is a leading cloud-based customer service and engagement platform offering omnichannel ticketing, chat, voice, and AI bots. It competes head-to-head with Cention's unified CCaaS platform for mid-market and enterprise CX buyers.
- Freshworks (Freshdesk): Freshworks' Freshdesk and Freshcaller products provide omnichannel customer support and contact center software with AI-assisted automation, directly overlapping Cention's core offering for SMB and mid-market customers.
- Genesys: Genesys is a global enterprise CCaaS platform offering omnichannel routing, AI, workforce engagement, and analytics — the dominant direct competitor to Cention at the upper enterprise tier.
- Five9: Five9 provides cloud contact center software with intelligent routing, AI, and omnichannel capabilities, targeting enterprise and large BPO deployments similar to Cention's omnichannel proposition.
- Talkdesk: Talkdesk is a cloud-native CCaaS vendor with AI-powered contact center automation and an enterprise app ecosystem, competing for the same AI-driven omnichannel buyers Cention targets.
- Intercom: Intercom offers an AI-first customer service platform with messenger, chat, email, voice, and Fin AI agent — overlapping Cention's chatbot and omnichannel support capabilities, particularly for digital-first businesses.
- Kustomer: Kustomer provides an AI-powered CRM and unified customer service platform consolidating channels and case management, comparable to Cention's 360° view and errand-routing approach.
- Zoho Desk: Zoho Desk is an omnichannel help desk with email, chat, phone, and AI assistant Zia; it competes with Cention for price-sensitive mid-market buyers seeking integrated CX suites.
- HubSpot Service Hub: HubSpot Service Hub delivers ticketing, knowledge base, and customer feedback within HubSpot's CRM, overlapping with Cention's support, KB, and analytics features for inbound customer service use cases.
- LiveChat (now Text): LiveChat (Text) provides live chat, helpdesk, and AI chatbot solutions within a unified agent workspace — comparable in scope to Cention's chat-first omnichannel modules and AI chatbot feature.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Cention social profiles
Digital presenceCention financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cention leadership team
Management profileNumber of profiles
Cention funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cention
What does Cention do?
Cention develops and sells an AI-powered omnichannel contact center platform (the Cention Omnichannel Platform) that consolidates customer communication channels — including chat, email, phone, SMS, messaging, social media and webforms — into a single workspace. The platform provides AI chatbot automation, a knowledge base, errand/task handling and routing, collaboration tools, and COPC-compliant analytics for enterprise customer support operations.
Is Cention a public or private company?
Cention is a private company. It is classified as unknown and is currently operating.
When was Cention founded?
Cention was founded in 1999. It employs 11 to 50 people.
Where is Cention based?
Cention is headquartered in Stockholm, Sweden, in the Europe region.
How does Cention make money?
One revenue line is on record: saaS Subscription.
Who are Cention's main competitors?
Direct peers on record are Zendesk, Freshworks (Freshdesk), Genesys, Five9, Talkdesk, Intercom, Kustomer, Zoho Desk, HubSpot Service Hub and LiveChat (now Text).
Does Cention have an API?
Yes. Cention offers an API for developers to integrate with the platform. The API documentation is publicly accessible. Rate limits, authentication methods, and versioning details are not specified in the available source material. Developer documentation is at www.cention.com/doc.
What industry is Cention in?
Cention's product category is Contact Center as a Service (CCaaS). Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 541511 and its SIC code is 7372.