Fox Theater

What Fox Theater does

Fox Theater (operating as an independent affiliate guide at oaklandtheater.org / foxtheateroakland.net) is a small privately-held website operator that functions as a third-party ticketing information guide and resale affiliate for Fox Theater Oakland, a historic 2,800-seat concert venue originally opened in 1928 and renovated in 2009. The company does not operate the venue and explicitly disclaims affiliation with Another Planet Entertainment, Ticketmaster, or the Fox Theater itself. Its purpose is to surface event listings, seating charts, and hotel recommendations for Oakland performances and to redirect ticket purchases to its primary resale partner, Ticket Squeeze. The underlying technology is a content/affiliate website (WordPress-style CMS, per the wp-content asset paths visible in URLs) with no proprietary technology, no API, no SDK, and no mobile application of its own; the associated iOS/Android app is operated by partner Ticket Squeeze. The company does not sell primary tickets and is not a box office.

The business model is exclusively affiliate referral. Revenue is generated when users of the guide click through to Ticket Squeeze to purchase resale tickets, and when users click through to Booking.com for hotel reservations near the venue. The site also monetizes top-of-funnel attention through a newsletter subscription offering a $5 first-order incentive and a monthly "What's On Guide" email. Customer segments are entirely consumer-side: live entertainment attendees searching for concerts, comedy, and theater events at the Oakland venue. No enterprise customers, sponsorships, or B2B relationships are disclosed.

Go-to-market is direct-to-consumer digital: organic search for branded Fox Theater Oakland queries, email/newsletter marketing, and mobile app referrals through Ticket Squeeze's iOS and Android applications. Marketing channels are limited to a single content site, a newsletter list, and an affiliate funnel. The site explicitly states it is "not affiliated or sponsored" by venue operators or Ticketmaster, which limits its ability to monetize venue-level partnerships and confines revenue to the thin margins of resale-affiliate economics. Operational scale is sub-ten-employee, no funding has been disclosed, and no parent company, subsidiaries, or ownership structure beyond the single operating entity is identified in the available data.

Name

Fox Theater

Legal name

Fox Theater Oakland

Website

https://foxtheateroakland.net

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Fox Theater (oaklandtheater.org) is an independent affiliate website that lists events, seating, and hotel options for Fox Theater Oakland and redirects ticket purchases to the Ticket Squeeze resale marketplace, serving live entertainment consumers in the Oakland, California market.

Ownership category

akta.pro rank

Product category

Live Entertainment Ticketing Guide

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM)

Keywords

• Live event tickets
• Theater events guide
• Concert ticket resale
• Oakland entertainment venue
• Affiliate ticketing site

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Ticket Resale Marketplace: The website acts as an independent theater guide and affiliate, linking to Ticket Squeeze for resale tickets to events at Fox Theater Oakland. Revenue is generated through affiliate referrals and transaction fees on ticket resales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fox Theater (foxtheateroakland.net / oaklandtheater.org) is an independent, third-party theater guide and ticketing information website for Fox Theater Oakland. It lists upcoming concerts, comedy shows, and theater performances at the historic 2,800-seat venue and earns revenue by referring visitors to affiliate resale partners (Ticket Squeeze for tickets and Booking.com for hotel accommodations). It is explicitly not affiliated with Another Planet Entertainment, Ticketmaster, or Fox Theater itself.

Product overview

Fox Theater Oakland operates as an independent theater events guide website that connects users to live entertainment at the historic 2,800-seat concert hall. The core offering is the events guide platform which lists upcoming concerts, comedy shows, and theater performances. The site integrates with Ticket Squeeze, a third-party mobile app and resale marketplace, to facilitate ticket purchases. The product portfolio consists of the main guide website, the Ticket Squeeze mobile application (available on Android and iOS), and the Ticket Squeeze resale marketplace platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fox Theater Oakland Events Guide Independent website providing event listings, performer information, dates, ticket links, and venue details for concerts, comedy shows, and theater performances at Fox Theater Oakland. Targets individual consumers planning to attend live entertainment.
• Newsletter Subscription Monthly 'What's On Guide' email newsletter providing upcoming event announcements, concert news, and promotional offers. New subscribers receive $5 off their first order. Targets live entertainment consumers wanting ongoing event updates.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Ticket SqueezecoreGTM or Marketing PartnerPrimary ticket resale marketplace partner. Site explicitly recommends Ticket Squeeze as the top choice for resale tickets to live events, citing personally vetted services, fair pricing, and hassle-free experience. Partner benefits include side-by-side seating, low price tickets, free shipping, no download fees, and high trust ratings. Site offers mobile app integration with Ticket Squeeze available on iOS and Android.
• Booking.comminorGTM or Marketing PartnerHotel booking partner recommended for attendees planning overnight stays for Fox Theater events. Provides discounts on hotel bookings as a partner benefit. Site directs users to Booking.com for hotel accommodations near the venue.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Live Nation Entertainment: Largest global live entertainment promoter and ticketing operator; comparable as the dominant incumbent across concert promotion, venue operation, and ticket distribution.
• Another Planet Entertainment: Bay Area concert promoter and venue operator that runs Fox Theater Oakland; comparable as the venue-side incumbent whose programming and brand the subject site is built around.
• Ticketmaster: Primary ticketing platform for most major venues including Fox Theater Oakland; comparable as the incumbent ticketing channel competing for the same audience purchase intent.
• AEG Presents: Major live entertainment presenter and venue operator; comparable as a broad incumbent in the same concert venue and tour promotion space.
• SeatGeek: Large secondary ticketing marketplace aggregating inventory across thousands of live events; comparable as a broad incumbent in the same resale / discovery ecosystem the subject site operates in.

Direct peers

• Pollstar: Industry-leading live event trade publication covering concerts and box office data; comparable as a content destination built around live entertainment event information.
• Bandsintown: Concert discovery app sending fans to ticket sellers; comparable as a content-first, affiliate-monetized live music platform targeting local concert attendees.
• Songkick: Concert discovery and ticketing platform that drives fans to ticket providers via affiliate relationships; directly comparable business model to the Fox Theater affiliate guide.
• JamBase: Live music information site listing concerts and festivals with ticketing links; comparable in being an editorial live music destination with affiliate revenue mechanics.

Others

• Ticket Squeeze: Resale ticket marketplace and the company's primary monetization partner; adjacent rather than head-to-head because Fox Theater Oakland's site sends traffic rather than sells inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FoxTheatrer
• LinkedInlinkedin.com/company/fox-theatrer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox Theater