94.7 WCSX

Radio Broadcastingwcsx.com

Detroit-based classic rock FM radio station at 94.7 MHz, owned by Beasley Media Group, serving Detroit metro listeners through broadcast, digital streaming, mobile apps, and live concert event coverage with advertising-supported revenue.

Company typePrivate
Founded1961
HeadquartersDetroit, United States
Headcount1–10
GTM typeB2C
OfferingServices

What 94.7 WCSX does

94.7 WCSX is a Detroit-based classic rock FM radio station broadcasting at 94.7 MHz, serving the Detroit metropolitan area and Southeast Michigan. The station is owned and operated by Beasley Media Group, LLC, a privately held, family-controlled radio broadcaster founded in 1961 by Jim Beasley and headquartered in Naples, Florida. WCSX is one of multiple stations in Beasley's portfolio across the southeastern and midwestern United States, and functions as a single-market operating asset within that parent group. The station has been operating under its classic rock format for an extended period and is established as a recognized brand in the Detroit market.

94.7 WCSX firmographics

Firmographics

Name: 94.7 WCSX
Legal name: Beasley Media Group, LLC
Website: https://wcsx.com
Company type: Private
Founded year: 1961
Operating status: Operating
Headcount range: 1–10 employees
Short description: Detroit-based classic rock FM radio station at 94.7 MHz, owned by Beasley Media Group, serving Detroit metro listeners through broadcast, digital streaming, mobile apps, and live concert event coverage with advertising-supported revenue.
Ownership category
akta.pro rank

94.7 WCSX industry classification

Industry

Product category: Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Music Radio Networks (Format-Based) (MPABABAF)
akta.pro secondary industry: Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

Classic rock radio
FM broadcasting
Radio advertising sales
Live event promotion
Detroit radio station

Where 94.7 WCSX is headquartered

Location

Headquarters

HQ city: Detroit
HQ country: United States
HQ region: North America

Offices1 record

Markets served

94.7 WCSX business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Radio Advertising: The station generates primary revenue through advertising sold to local and national businesses. Advertisers include Michigan Lottery, Michigan Auto Law, Lowe's, Amazon, and various other sponsors mentioned across contest and programming content.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Advertising rates vary based on placement and duration

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

94.7 WCSX product offering

Product offering

Core offering

94.7 WCSX operates a classic rock radio format on FM 94.7 MHz, delivering music programming, local news, rock history content, and listener contests to the Detroit metropolitan area. Distribution spans over-the-air broadcast, website streaming, iOS/Android apps, and Alexa voice, with on-air personalities, sponsored giveaways, and live concert event presentations at venues such as Pine Knob Music Theatre, Little Caesars Arena, and Ford Field.

Product overview

94.7 WCSX is a Detroit-based classic rock radio station operated by Beasley Media Group. The station offers a unified classic rock broadcasting experience through its live FM radio broadcast, website streaming, and mobile applications for iOS and Android devices. Additional platforms include Alexa voice integration. The station complements its audio content with local news coverage, concert and events promotion, newsletter subscription services, and regular contest and giveaway programs for listeners.

Differentiator

Problem solved

Functional benefit

Products and services

94.7 WCSX Classic Rock Radio Broadcast

Companies that use 94.7 WCSX

Customer profile

Segments1 record

Ideal customer profiles2 records

94.7 WCSX technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

94.7 WCSX partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, major, regular and minor.

Beasley Media GroupcoreOthersWCSX is owned and operated by Beasley Media Group, a radio broadcasting company. Beasley Media Group provides corporate support, advertising sales infrastructure, and operational resources for the station.
Live NationmajorGTM or Marketing PartnerWCSX partners with Live Nation for concert event presentations. The station is listed as a presenter for major concerts at Pine Knob Music Theatre and other venues including Jefferson Starship at Aretha Franklin Amphitheatre, and works with Live Nation-produced tours.
Michigan LotteryregularGTM or Marketing PartnerMichigan Lottery sponsors instant ticket contests on WCSX, with monthly giveaways of Michigan Lottery instant tickets offered to listeners who tune in during designated times.
Michigan Auto LawregularGTM or Marketing PartnerMichigan Auto Law sponsors the Motown Cruise giveaway contest presented by WCSX, demonstrating partnership with law firms for contest sponsorship opportunities.
DetroitNewsroom.comminorGTM or Marketing PartnerWCSX cross-promotes content with DetroitNewsroom.com for local news stories, providing additional news coverage for listeners through this partnership.
Beasley Small Business Grant ProgramminorOthersWCSX participates in the Beasley Small Business Grant Program, offering small businesses advertising prizes valued at $10,000 as part of community outreach.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

94.7 WCSX competitors and assessment

Company assessment

Direct peers

WPYX (PYX 106): Albany, NY classic rock station owned by iHeartMedia. Comparable as a classic rock formatted FM station in a major regional market with multi-platform streaming and event-driven listener engagement.
WOMC 104.3: Detroit classic hits station. Closely comparable as a format-adjacent music station in the same Detroit market, competing for overlapping adult 25-54 listeners and the same local advertising budgets.
WDHA 105.5 FM: Northern New Jersey classic rock station owned by Beasley Media Group. Directly comparable as a Beasley-owned classic rock formatted station, sharing parent-company resources, format expertise, and advertising sales infrastructure.
WRIF 101.1: Detroit-based active rock radio station owned by Beasley Media Group. Directly comparable as a sister Beasley station in the same market targeting a rock-music audience, sharing corporate sales infrastructure and competing for the same Detroit listeners and advertisers.
K-EARTH 101: Los Angeles-based classic hits/classic rock formatted FM station owned by Audacy. Comparable as a classic rock format station in a major U.S. market with multi-platform distribution and similar advertising-driven business model.

Broad incumbents

iHeartMedia Detroit: National radio conglomerate with multiple stations in Detroit. Comparable as a broader incumbent competitor operating several music-formatted stations in the same market, competing directly for Detroit listeners and advertisers.
Cumulus Media: National radio broadcasting company operating stations across the U.S. Comparable as a broad incumbent with classic rock and rock-formatted stations in multiple markets, competing in the same advertising sales ecosystem.
Audacy: National radio broadcaster and podcast operator. Comparable as a broad incumbent with overlapping rock-formatted stations in major markets, sharing the multi-platform distribution and advertising sales model that defines WCSX.

Emerging players

Pandora Classic Rock: Streaming audio service with classic rock programming. Comparable as a digital audio competitor targeting the same classic rock listener demographic, offering on-demand and personalized alternatives to broadcast radio.
SiriusXM Classic Rewind: Satellite/streaming classic rock channel. Comparable as a competing classic rock audio product offering nationwide reach and personalized listening, representing a different delivery model competing for the same classic rock audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

94.7 WCSX financial estimates

Financial estimate

Revenue estimate

Valuation estimate

94.7 WCSX leadership team

Management profile

Number of profiles

94.7 WCSX funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

94.7 WCSX M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 94.7 WCSX

What does 94.7 WCSX do?

Is 94.7 WCSX a public or private company?

94.7 WCSX is a private company. It is classified as corporate owned and is currently operating.

When was 94.7 WCSX founded?

94.7 WCSX was founded in 1961. It employs 1 to 10 people.

Where is 94.7 WCSX based?

94.7 WCSX is headquartered in Detroit, United States, in the North America region.

How does 94.7 WCSX make money?

One revenue line is on record: radio Advertising.

Who are 94.7 WCSX's main competitors?

Direct peers on record are WPYX (PYX 106), WOMC 104.3, WDHA 105.5 FM, WRIF 101.1 and K-EARTH 101. Broad incumbents are iHeartMedia Detroit, Cumulus Media and Audacy. Emerging players are Pandora Classic Rock and SiriusXM Classic Rewind.

Does 94.7 WCSX have an API?

No public API is recorded for 94.7 WCSX.

What industry is 94.7 WCSX in?

94.7 WCSX's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABABAF, Music Radio Networks (Format-Based), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.