Beyond Wireless

What Beyond Wireless does

Beyond Wireless is a Canadian authorized Rogers dealer headquartered in Sudbury, Ontario, operating a hybrid retail and e-commerce distribution model for wireless communications products and services. The company sells Rogers, Fido, and Chatr mobile plans with 5G network access, smartphones and tablets from Apple, Samsung, and Google, and an extensive accessories catalog of approximately 1,747 products spanning phone cases, screen protectors, charging products, audio devices, cables, car mounts, and memory cards from brands including OtterBox, Blu Element, UAG, Spigen, ZAGG, Belkin, mophie, iOttie, and Anker. Beyond Wireless operates 56 retail locations across Eastern Canada (Ontario, New Brunswick, Nova Scotia, Newfoundland, and Prince Edward Island) complemented by an e-commerce platform at beyondwireless.ca that ships across Canada.

The company has expanded beyond consumer wireless into business and enterprise solutions, distributing Rogers Ignite Internet (up to 2 Gigabit), 5G Home Internet, Business Internet with wireless backup, Dedicated Fibre Internet (up to 10 Gbps with SLAs), Advantage WiFi managed services, Rogers POS systems powered by Peloton Technologies and Clover, Business TV, Rogers Fleet Management via Fleet Complete and Powerfleet, Microsoft 365 for Business, and Advantage Voice unified communications. These enterprise offerings serve manufacturing, mining, transportation, and government sectors, with Rogers' network supporting over 240,000 business locations nationally.

Revenue is generated through five primary streams: subscription-based wireless service distribution (commissions on Rogers, Fido, and Chatr plans), subscription internet and TV services, hardware sales (smartphones, tablets, and accessories with prices ranging from approximately $14.99 to $640.99 CAD), IoT-powered fleet management and asset tracking solutions, and managed POS systems. The company employs a sales-led GTM motion with in-store consultation, dedicated business connectivity consultants, and a direct-to-consumer e-commerce platform with product comparison tools and customer reviews. Pricing varies by category, with subscription plans billed monthly, enterprise fibre on multi-year contracts, and accessories sold on pay-as-you-go terms with free shipping on orders over $75 CAD.

Name

Beyond Wireless

Legal name

Beyond Wireless

Website

https://beyondwireless.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Beyond Wireless is a Canadian authorized Rogers dealer operating 56 retail locations across Eastern Canada and a nationwide e-commerce platform, distributing wireless plans, mobile devices, accessories, and Rogers business solutions (internet, POS, fleet management, voice) to consumers, small businesses, and enterprises.

Ownership category

akta.pro rank

Product category

Wireless Telecommunications Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro industry

PRIMARYCRACAAAJ

Big-Box Electronics + Wearables & Personal Tech Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Big-Box Consumer Electronics Retail

Keywords

• Wireless retail services
• Mobile device sales
• Business connectivity solutions
• Wireless accessories
• Telecom dealer network

Headquarters

HQ city

Sudbury

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wireless Service Distribution: Beyond Wireless earns commissions as an authorized Rogers dealer selling wireless plans (Rogers, Fido, and Chatr brands) including mobile plans, 5G services, and satellite connectivity. Services include consumer mobile plans, business wireless solutions, and the Rogers Preferred Program for employee discounts.
2. Internet and TV Services: Distribution of Rogers Ignite Internet (up to 2 Gigabit speeds), Ignite TV, 5G Home Internet, and Business TV services. Includes dedicated fiber internet solutions for enterprise customers.
3. Hardware Sales: Retail sales of smartphones, tablets, and technology accessories (cases, screen protectors, chargers, cables, adapters, audio products, car accessories). The store carries 1,747 products across 1088 phone case variants from brands like OtterBox, Blu Element, Apple, Samsung, Google, ZAGG, UAG, Belkin, Anker, and Mophie.
4. Fleet Management Solutions: IoT-powered fleet management and asset tracking services sold in partnership with Rogers and telematics providers Fleet Complete and Powerfleet. Includes real-time vehicle tracking, driver safety monitoring, and maintenance alerts.
5. POS Systems: Rogers Point of Sale systems powered by Peloton Technologies and Clover, providing payment processing, inventory management, and business reporting solutions for retail, food service, and mobile businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Beyond Wireless is an authorized Rogers dealer operating 56 retail locations across Eastern Canada plus an e-commerce store, selling consumer and business wireless plans, mobile devices, accessories, and Rogers-branded connectivity solutions including 5G home internet, satellite-to-mobile service, and enterprise fleet management.

Product overview

Beyond Wireless operates as a Rogers Authorized Dealer in Ontario, Canada, functioning as a multi-category retail and telecommunications service provider. The company offers two interconnected portfolios: consumer/residential products and services, and business/enterprise solutions. For consumers, the core offering includes Rogers, Fido, and Chatr mobile plans with 5G network access, along with the latest smartphones and tablets from Apple, Samsung, and Google, complemented by an extensive accessory ecosystem. The accessory portfolio encompasses phone cases (OtterBox, Blu Element, UAG, Spigen), screen protectors (ZAGG, 22 Cases), charging products (Belkin, mophie, Samsung, Anker), cables and adapters (Club3D, Apple, Satechi), audio products (Sony, Google Pixel Buds, Apple AirPods, JLab), car accessories (iOttie mounts), and memory cards (Kingston). For business customers, Beyond Wireless provides Rogers Ignite TV and Internet, 5G Home Internet, Business Internet (up to 2 Gigabit with wireless backup), Dedicated Fibre Internet (up to 10 Gbps), Advantage WiFi managed services, Rogers POS (powered by Peloton Technologies and Clover), Business TV, Fleet Management (via Fleet Complete and Powerfleet), Microsoft 365, and Advantage Voice unified communications. The business services range from small business solutions to enterprise-grade connectivity serving over 240,000 business locations across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Mobile and Wireless Services

Quantifiable outcome

• 56 retail locations serving customers across 5 Canadian provinces
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Rogers CommunicationscoreChannel Partner/ Reseller/ DistributorBeyond Wireless is an authorized Rogers dealer certified to sell and support Rogers, Fido, and Chatr wireless services. The partnership provides access to Rogers 5G network, Ignite TV and Internet, business solutions, and exclusive employee discount programs. Beyond Wireless locations operate under Rogers and Fido branding, providing mobile plans, device financing, and ongoing customer support.
• MicrosoftcoreTechnology or IntegrationBeyond Wireless offers Microsoft 365 for Business in partnership with Microsoft, providing cloud productivity tools including Word, Excel, PowerPoint, Teams collaboration, business email with branded domains, and secure file storage. The partnership enables businesses to streamline operations and reduce overhead costs.
• Fleet CompletesupportingTechnology or IntegrationRogers partners with Fleet Complete to deliver IoT-powered fleet management and asset tracking over its national LTE-M, 5G, and satellite-to-mobile networks. Beyond Wireless sells and supports these fleet solutions for Canadian businesses, providing real-time vehicle tracking, driver safety monitoring, and maintenance alerts.
• PowerfleetsupportingTechnology or IntegrationPowerfleet provides next-generation fleet management and asset tracking capabilities integrated with Rogers networks. Solutions are sold through Rogers authorized dealers like Beyond Wireless for vehicle tracking, fleet optimization, and remote asset monitoring.
• Peloton TechnologiessupportingTechnology or IntegrationPeloton Technologies powers Rogers Point of Sale systems, enabling secure payment processing across chip, tap, and mobile wallet transactions. Beyond Wireless sells and supports these POS solutions for Canadian businesses.
• CloversupportingTechnology or IntegrationClover provides the POS hardware and software platform for Rogers Point of Sale solutions sold through authorized dealers. The partnership enables portable, all-in-one checkout terminals for retail, food service, and mobile businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tbooth / Wireless Stuff: Canadian wireless retail chain authorized to sell carrier plans and devices; directly comparable in product offering and authorized-dealer business model.
• WOW Mobile Boutique: Multi-carrier wireless specialty retailer with locations across Canada; directly comparable as a wireless-focused authorized dealer selling phones and plans from multiple carriers.
• Glentel: Canadian multi-carrier wireless retailer and authorized dealer operating hundreds of The Mobile Shop and WirelessWave locations; directly comparable as a parallel authorized-dealer model distributing phones, plans, and accessories across Canada.
• The Source (Bell subsidiary): Bell Canada-owned electronics and wireless retailer operating more than 170 stores; directly comparable as a carrier-owned authorized dealer offering smartphones, plans, and accessories, but anchored on Bell rather than Rogers.

Broad incumbents

• Best Buy Canada: Large Canadian consumer electronics retailer carrying the same smartphones, accessories, and carrier services; comparable on product breadth and physical footprint but operates as a broader big-box CE merchant rather than a wireless specialist.
• Apple Store (Canada): OEM-operated flagship retail channel selling devices, accessories, and carrier activations (including Rogers); comparable on smartphone/tablet/accessory merchandising and represents the direct OEM threat to authorized dealers.
• Rogers Store (corporate-owned retail): Rogers' own corporate retail channel that sells and activates the same Rogers, Fido, and Chatr services Beyond Wireless distributes; the primary incumbent threat that effectively controls the carrier's go-to-market strategy.
• Staples Canada (Business Solutions / wireless): National big-box retailer carrying smartphones, accessories, and select carrier offers; partial overlap with Beyond Wireless on consumer electronics/accessories with broader office-supply footprint.
• Amazon.ca (wireless & accessories): Dominant online marketplace for smartphones, accessories, and unlocked devices; competes directly with Beyond Wireless's e-commerce channel for accessory and device sales nationwide.

Others

• Wireless Dealer Association of Canada: Industry association representing independent Canadian wireless retailers and authorized dealers; comparable as an ecosystem participant that influences dealer terms, commissions, and carrier relations affecting Beyond Wireless.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BeyondWireless_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Wireless