Idaho Lottery
- Company typePrivate
- Founded1989
- HeadquartersBoise, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Idaho Lottery firmographics
Firmographics- Name
- Idaho Lottery
- Legal name
- Idaho Lottery
- Website
- https://idaholottery.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Idaho Lottery industry classification
Industry- Product category
- State Lottery Operations
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)
Keywords
Where Idaho Lottery is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Idaho Lottery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draw Games - Multi-state lottery games including Powerball, Mega Millions, Lotto America, and state-specific games |
| Unit Pricing | Pay-as-you-go | Scratch Games - Instant win lottery tickets |
| Unit Pricing | Pay-as-you-go | InstaPlay Games - Electronic instant games |
| Unit Pricing | Pay-as-you-go | Tab Games - Lower-cost instant games |
Distribution channels3 records
Marketing channels5 records
Idaho Lottery product offering
Product offeringCore offering
Idaho Lottery is a state government agency that operates and sells lottery game tickets within the State of Idaho, including multi-state draw games (Powerball, Mega Millions), Idaho-exclusive draw games (Idaho Cash, Pick 3, Pick 4), instant-win scratch tickets, terminal-based InstaPlay and Tab games, and periodic raffle games. Ticket prices range from $0.50 to $50, and net proceeds are returned to Idaho public schools and the Permanent Building Fund.
Product overview
Idaho Lottery operates a comprehensive state lottery platform offering multiple game categories including multi-state draw games (Powerball, Mega Millions, Lotto America, Lucky For Life), Idaho-exclusive draw games (Millionaire For Life, Idaho Cash, Pick 3, Pick 4), instant scratch tickets, InstaPlay fast-play games, Tab pull-tab games, and periodic Raffle games. The portfolio is supported by a VIP Club loyalty program for player rewards and mobile apps for ticket scanning and information access. The company participates in multi-state lottery associations for national jackpot games while maintaining Idaho-specific products.
Differentiator
Problem solved
Functional benefit
Brands
- VIP Club: Loyalty program for Idaho Lottery players offering points, rewards, sweepstakes entries, and exclusive benefits.
Products and services
- Powerball Multi-state lottery draw game with a national jackpot starting at $20 million that grows until won, with Power Play multiplier option. Available via Idaho Lottery at $3 per play, aimed at Idaho adult residents seeking large-jackpot entertainment.
- Mega Millions Multi-state lottery draw game with a national jackpot starting at $20 million, including a Megaplier option for multiplying non-jackpot prizes. Sold at $5 per play through Idaho Lottery to Idaho adult residents.
- Lotto America Multi-state draw game available only in Idaho with a starting jackpot of $5 million and an All-Star Bonus multiplier option, sold at $1 per play.
- Millionaire For Life Idaho-only draw game offering a top prize of $1,000 a year for life, with annuity or lump sum cash payment options. Sold at $5 per play.
- Lucky For Life Multi-state draw game offering $1,000 a day for life or $1,000 a week for life as top prizes with annuity or lump sum options. Sold at $2 per play.
- Idaho Cash Idaho-only draw game featuring a rolling jackpot starting at $20,000, with daily Evening and Night drawings. Sold at $2 per play.
- Pick 3 Idaho-only draw game with a top prize of $500, featuring day and night drawings seven days a week, and multiple wager types including Exact Order, Any Order, and Sum it up! Wagers start at $1.
- Pick 4 Idaho-only draw game with a top prize of $5,000, day and night drawings seven days a week, and wager types including Exact Order, Any Order (4-way, 6-way, 12-way, 24-way), and Sum it up!
- Scratch Games Instant-win scratch-off tickets available at price points from $1 to $50, offering instant prizes with different game themes and top prize amounts ranging from hundreds to millions of dollars, for Idaho adult players.
- InstaPlay Games Fast-play terminal-based lottery games that print instantly at retail, with various themes and rolling jackpot options, in price points from $1 to $30 for Idaho adult players.
- Tab Games Terminal-based pull-tab lottery games available in denominations of 50 cents, $1, $2, and $3, offering instant prizes at retail locations for Idaho adult players.
- Raffle Games Periodic raffle games with limited ticket availability and large guaranteed prizes, such as the Idaho $1,000,000 Raffle offering a $1 million top prize, available to Idaho adult players.
- Draw Game Bundles Bundled draw game packages offering multiple Idaho Lottery games together for combined play and value, available to Idaho adult players.
Companies that use Idaho Lottery
Customer profileSegments2 records
Ideal customer profiles1 record
Idaho Lottery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Idaho Lottery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multi-State Lottery Association (MUSL)coreIdaho Lottery participates in MUSL, a non-profit benefit corporation owned by its member state lotteries. Through MUSL, Idaho offers national lottery games including Powerball and Mega Millions, sharing the costs of game development, marketing, and prize payouts across member states.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Idaho Lottery competitors and assessment
Company assessmentBroad incumbents
- California State Lottery: California State Lottery is one of the largest U.S. state lotteries by sales, operating a broad draw, scratch, and instant portfolio. It shares Idaho's beneficiary-funded public-school funding model but operates at materially greater scale and product breadth.
- Texas Lottery: Texas Lottery is among the highest-revenue state lotteries in the U.S., offering a deep draw, scratch, and instant portfolio through a large retailer network. It illustrates the upper end of the U.S. state-lottery scale benchmark relevant to Idaho's broader category.
Others
- International Game Technology (IGT): IGT is a major lottery systems and technology provider supplying draw-game platforms, instant ticket printing, and retail terminals to U.S. state lotteries including Idaho's peers. It is comparable as the primary technology backbone underlying Idaho Lottery's operations.
- Scientific Games: Scientific Games is a leading supplier of instant scratch tickets, lottery systems, and draw-game technology to U.S. state lotteries. As a key upstream vendor, it is comparable as the ecosystem provider enabling scratch and draw game execution similar to Idaho's portfolio.
- Pollard Banknote: Pollard Banknote is a primary North American instant lottery ticket printer supplying scratch games to state lotteries. It is comparable as a supplier enabling Idaho Lottery's scratch product line and as a benchmark for instant-game economics.
- Intralot: Intralot is a lottery systems and draw-game technology vendor serving U.S. and international state lotteries. It is comparable as a technology counterpart within the same operational ecosystem that supports Idaho Lottery-style draw games.
Direct peers
- Wyoming Lottery: Wyoming Lottery operates as a small-population state agency offering multi-state draw games and scratch tickets via retailers, similar to Idaho Lottery's core model. Its regional proximity and product mix make it a relevant peer for benchmarking scale and product strategy.
- Washington State Lottery: Washington's Lottery is a neighboring state agency offering draw games, scratch, and pull-tab products with proceeds supporting education and other state programs. Its product portfolio and beneficiary model closely parallel Idaho Lottery's structure.
- Montana Lottery: Montana Lottery is a smaller-population state lottery offering draw, scratch, and InstaPlay-style products through licensed retailers. Its scale and single-state structure are directly comparable to Idaho Lottery's operating profile.
- Oregon Lottery: Oregon Lottery is a state-run lottery serving Oregon residents with a comparable mix of draw games, scratch tickets, and video lottery products. It operates under a similar state-agency structure with returns directed to public beneficiaries, making it a close regional comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Idaho Lottery social profiles
Digital presenceIdaho Lottery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idaho Lottery leadership team
Management profileNumber of profiles
Idaho Lottery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idaho Lottery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idaho Lottery
What does Idaho Lottery do?
Idaho Lottery is a state government agency that operates and sells lottery game tickets within the State of Idaho, including multi-state draw games (Powerball, Mega Millions), Idaho-exclusive draw games (Idaho Cash, Pick 3, Pick 4), instant-win scratch tickets, terminal-based InstaPlay and Tab games, and periodic raffle games. Ticket prices range from $0.50 to $50, and net proceeds are returned to Idaho public schools and the Permanent Building Fund.
Is Idaho Lottery a public or private company?
Idaho Lottery is a private company. It is classified as state government owned and is currently operating.
When was Idaho Lottery founded?
Idaho Lottery was founded in 1989. It employs 51 to 100 people.
Where is Idaho Lottery based?
Idaho Lottery is headquartered in Boise, United States, in the North America region.
Who are Idaho Lottery's main competitors?
Broad incumbents on record are California State Lottery and Texas Lottery. Others are International Game Technology (IGT), Scientific Games, Pollard Banknote and Intralot. Direct peers are Wyoming Lottery, Washington State Lottery, Montana Lottery and Oregon Lottery.
Does Idaho Lottery have an API?
No public API is recorded for Idaho Lottery.
What industry is Idaho Lottery in?
Idaho Lottery's product category is State Lottery Operations. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery). Its NAICS code is 7132 and its SIC code is 7990.