Evergen Equity
Evergen Equity is a private Austin-based real estate investment firm founded in 2021 that builds and manages bespoke, multigenerational real estate portfolios through separately managed accounts for family offices and accredited investors, with a thematic focus on US-Mexico border industrial assets.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Evergen Equity does
Evergen Equity is a privately held real estate investment firm founded in 2021 and headquartered in Austin, Texas, that manages bespoke, multigenerational private real estate portfolios for family offices and accredited investors. The firm operates exclusively through separately managed accounts (SMAs), enabling it to construct individualized allocation strategies that account for each client's cash flow needs, estate structure, wealth transfer plans, family dynamics, risk tolerance, and investment time horizon, while avoiding the conflicts inherent in finite-hold-period fund structures.
The core offering, branded as Generational Real Estate Services, spans the full investment lifecycle — strategize, source, diligence, acquire, asset manage, and recapitalize or dispose — and is supported operationally by the Juniper Square investor platform. Portfolio construction is concentrated in US industrial real estate, with a thematic focus on warehouses and industrial outdoor storage near the US-Mexico border, Laredo infill industrial, Houston industrial, San Antonio IOS, and a Southern California industrial JV with Harbor Associates. The thesis is anchored in nearshoring tailwinds as Mexico has overtaken China as the US's largest trading partner, alongside tax-efficient wealth transfer via 1031 exchanges and accelerated depreciation.
The firm is led by Founder and CEO Troy Marcus, who has overseen more than $1B of acquisitions, developments, and dispositions over 19 years, previously served as President of MIMCO and worked at Thackeray Partners, and holds external positions including Chairman of the YPO International Real Estate Network and Advisory Board member at Pennybacker Capital. The 11-person team includes a COO, CFO, Controller, Senior Accountant, Operations Assistant, two Senior Asset Managers, an Asset Manager, a Director of Investments, and an Investments Analyst. Revenue is generated through acquisition fees, asset management fees, and carried interest on separately managed account performance, with pricing undisclosed but structured individually per client. The firm has been featured on Juniper Square's Top Fundraisers list in both 2023 and 2024.
Evergen Equity firmographics
Firmographics- Name
- Evergen Equity
- Legal name
- Evergen Equity LLC
- Website
- https://evergenequity.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Evergen Equity is a private Austin-based real estate investment firm founded in 2021 that builds and manages bespoke, multigenerational real estate portfolios through separately managed accounts for family offices and accredited investors, with a thematic focus on US-Mexico border industrial assets.
- Ownership category
- akta.pro rank
Evergen Equity industry classification
Industry- Product category
- Real Estate Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industry
- Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH)
Keywords
Where Evergen Equity is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Evergen Equity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Investment Management: Operates separately managed accounts for family offices and accredited investors. Generates revenue through acquisition fees, asset management fees, and carried interest on investment performance. The firm creates partnership structures that align interests between the firm and investors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Evergen Equity product offering
Product offeringCore offering
Evergen Equity provides bespoke multigenerational real estate investment management through separately managed accounts for family offices and accredited investors. The service covers the full investment lifecycle — strategizing allocation, sourcing, diligence, acquisition, asset management, and recapitalization or disposal — with a focus on long-term, tax-efficient, generational wealth preservation, including industrial real estate near the US-Mexico border.
Product overview
Evergen Equity operates as a single unified investment platform focused exclusively on generational private real estate for family offices and accredited investors. The core offering is their Generational Real Estate Services, which combines bespoke allocation strategy development, separately managed accounts, and full lifecycle investment management (strategize, source, diligence, acquire, asset manage, and recapitalize or dispose). The firm specializes in industrial real estate near the US-Mexico border, particularly warehouses benefiting from nearshoring trends and Mexico surpassing China as the US's top trading partner. The company was featured on Juniper Square's 2024 Top Fundraisers list for the second time in three years, and Troy Marcus serves as Founder and CEO with a team including George Chidiac (COO), Phillip Lauterbach (CFO), and other professionals across operations, accounting, asset management, and investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Generational Real Estate Services A comprehensive real estate investment approach offering long-term, predictable, tax-efficient cash flow through bespoke solutions for family offices and accredited investors. The service includes strategic planning, sourcing, diligence, acquisition, asset management, and recapitalization or disposal of generational assets.
- Separately Managed Accounts Customized investment accounts that allow family offices and accredited investors to modify asset or portfolio strategies based on changing cash flow or liquidity needs, with full alignment of interests and no finite hold period conflicts.
- Real Estate Allocation Strategy Bespoke real estate allocation strategy built on an individualized basis, considering cash flow needs, estate structure, wealth transfer plans, family dynamics, risk tolerance, and investment time horizon.
Quantifiable outcome
- Portfolio quadrupled since 2022
- +1 more outcomes
Companies that use Evergen Equity
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Evergen Equity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Evergen Equity partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Juniper SquarecoreEvergen Equity uses Juniper Square's platform for investor service and fundraising operations. The firm was featured on Juniper Square's 2024 Top Fundraisers list for the second time in three years, with CEO Troy Marcus crediting the platform for enabling their white-glove investor service.
- Harbor AssociatesminorEvergen Equity partnered with Harbor Associates to expand their Southern California industrial portfolio, demonstrating co-investment relationships with operating partners.
- Pennybacker CapitalminorTroy Marcus serves on the Advisory Board of Pennybacker Capital, an industry-leading private equity real estate investment firm with offices in Austin, Denver, Charlotte, and New York.
- Thackeray PartnersminorPrior to founding Evergen Equity, Troy Marcus worked with Thackeray Partners in Dallas, a private equity real estate firm, gaining experience investing across all product types and geographies.
- MIMCOminorTroy Marcus most recently served as President of MIMCO, which owned over 300 properties in the Southwestern United States, representing significant industry experience and relationships.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Evergen Equity competitors and assessment
Company assessmentDirect peers
- Pennybacker Capital: Private equity real estate investment manager focused on value-add and core-plus strategies across U.S. markets. Highly comparable to Evergen because it also serves institutional and family office capital through commingled funds and separate accounts, and the founder of Evergen sits on its advisory board.
- Origin Investments: Boutique real estate investment platform offering individual and family office investors access to institutional-quality multifamily, industrial, and other commercial deals. Comparable to Evergen in targeting high-net-worth and family office LPs with curated, lower-volatility U.S. real estate strategies.
- Singerman Real Estate: Boutique real estate investment firm focused on long-term, multigenerational wealth creation through commercial real estate for family offices and HNW investors. Closely comparable to Evergen in serving family office capital with bespoke, generational investment mandates.
- Harbor Associates: Real estate investment manager specializing in industrial and logistics properties in U.S. gateway markets including Southern California. Directly comparable to Evergen because the two firms co-invested on a Southern California industrial portfolio and share an industrial/logistics investment focus.
Emerging players
- Cadre: Tech-enabled commercial real estate investment platform providing individual and institutional investors access to institutional-quality assets. Comparable to Evergen in democratizing commercial real estate access for HNW and family office investors, though its model is broader and tech-led rather than industrial-focused.
- CrowdStreet: Online commercial real estate investment marketplace offering individual investors access to sponsors' deals. Comparable to Evergen in serving HNW/accredited investors seeking curated real estate opportunities, though operating at a different scale and delivery model.
- Fundrise: Real estate investment platform offering eREITs and interval funds focused on income-producing commercial real estate including industrial. Comparable to Evergen in providing accessible real estate exposure to individual and family office investors with an income-oriented, long-term orientation.
- Roofstock: Online marketplace for investing in single-family rental properties. Comparable to Evergen in targeting individual accredited and family office investors seeking long-term, income-generating real estate exposure, though focused on residential rather than industrial.
- AcreTrader: Online farmland investment platform offering fractional ownership of U.S. farmland for accredited and institutional investors. Comparable to Evergen in providing alternative, inflation-protected real assets for HNW and family office investors seeking long-duration, generational wealth vehicles.
- EquityMultiple: Commercial real estate investment platform offering curated debt and equity deals to accredited and institutional investors. Comparable to Evergen in serving HNW/family office investors seeking curated, income-oriented real estate exposure with curated sponsor selection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Evergen Equity social profiles
Digital presenceEvergen Equity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evergen Equity leadership team
Management profileNumber of profiles
Profiles11 records
Evergen Equity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evergen Equity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evergen Equity
What does Evergen Equity do?
Evergen Equity provides bespoke multigenerational real estate investment management through separately managed accounts for family offices and accredited investors. The service covers the full investment lifecycle — strategizing allocation, sourcing, diligence, acquisition, asset management, and recapitalization or disposal — with a focus on long-term, tax-efficient, generational wealth preservation, including industrial real estate near the US-Mexico border.
Is Evergen Equity a public or private company?
Evergen Equity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evergen Equity founded?
Evergen Equity was founded in 2021. It employs 1 to 10 people.
Where is Evergen Equity based?
Evergen Equity is headquartered in Austin, United States, in the North America region.
How does Evergen Equity make money?
One revenue line is on record: real Estate Investment Management.
Who are Evergen Equity's main competitors?
Direct peers on record are Pennybacker Capital, Origin Investments, Singerman Real Estate and Harbor Associates. Emerging players are Cadre, CrowdStreet, Fundrise, Roofstock, AcreTrader and EquityMultiple.
Does Evergen Equity have an API?
No public API is recorded for Evergen Equity.
What industry is Evergen Equity in?
Evergen Equity's product category is Real Estate Investment Management. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of FSAAACAH, Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite). Its NAICS code is 523940 and its SIC code is 6531.