What Cadre does

Cadre, founded in 2014 and headquartered at 300 Park Avenue in New York, was an online private markets investment marketplace that connected accredited investors with institutional-quality real estate and alternative asset opportunities. The platform enabled individuals and family offices to access investments historically reserved for institutional players, offering portfolio diversification beyond traditional stocks and bonds through a direct-to-consumer web interface at cadre.com. Cadre built distribution through both direct digital access and a referral network of financial advisers and wealth managers serving high-net-worth clients, with bank account verification handled via Plaid integration and data secured through industry-standard encryption.

The business model relied on management and performance fees on deployed investor capital, typical of online alternative investment platforms. Cadre raised approximately $133 million in venture funding across rounds from 2015 to 2017, drawing investment from Andreessen Horowitz, Goldman Sachs Investment Partners, Khosla Ventures, General Catalyst, Ford Foundation, and other institutional investors. In November 2023, Cadre was acquired by YieldStreet Inc. to expand access to institutional real estate and alternative assets. Following the acquisition, Cadre merged with Willow Wealth, and the operating entity transitioned: existing Cadre investors continue to manage their portfolios through the legacy Cadre account login, while new investor acquisition is redirected to the Willow Wealth platform. The combined entity operates through Willow Wealth Markets LLC (SEC-registered broker-dealer, FINRA and SIPC member) and Willow Asset Management LLC (SEC-registered investment adviser).

Note: The input data also references Cadre Holdings, Inc. (NYSE: CDRE), a publicly traded defense and nuclear products company. That entity is distinct from the Cadre investment platform described in the firmographics and is not the subject of this analysis. Financial figures such as $155.4M quarterly revenue, $747M guidance, and $1.43B market cap pertain to Cadre Holdings and have been excluded from this assessment.

Name

Cadre

Legal name

Cadre Holdings, Inc.

Website

https://cadre.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Cadre is an online private markets investment platform, founded in 2014 and headquartered in New York, that enables accredited investors and family offices to access institutional real estate and alternative assets. Acquired by YieldStreet in 2023 and now merged with Willow Wealth.

Ownership category

akta.pro rank

Product category

Alternative Investment Platform

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industry

Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)

Keywords

• Private market investments
• Real estate investing
• Alternative investments
• Investment platform
• Portfolio diversification

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Defense and Nuclear Product Sales: Cadre Holdings generates revenue through the sale of defense equipment, armor products, and nuclear sector services to government customers. Revenue for Q1 CY2026 was $155.4 million, up 19.5% year-on-year. The company operates in armor and nuclear segments with product mix affecting margins.
2. Defense Contracts and Orders: The company derives revenue from defense contracts with a record $355 million orders backlog at the end of Q1 2026. The backlog represents future revenue from contracted defense and nuclear work. Revenue guidance for full year 2026 is $747 million at midpoint.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Cadre operates an online private markets investment platform that gives accredited investors access to alternative assets, including institutional commercial real estate and other private market investments. Following its combination with Willow Wealth (after being acquired by YieldStreet Inc. in November 2023), the platform enables portfolio diversification beyond traditional stocks and bonds, with investments managed by Willow Asset Management LLC, an SEC-registered investment adviser.

Product overview

Cadre operates as a private markets investment platform that has undergone strategic combinations. The core offering is the Cadre Platform, which provides access to private market alternatives and institutional real estate investments. Following its combination with Willow Wealth, the platform now serves as an integrated solution for private market investments. Additionally, Cadre operates through Cadre Information Technologies (formed from the Talint Solutions merger), which focuses on IT staffing across specialized sectors including Mass Transportation, Technical and Manufacturing, and Extractive Industries. The company was acquired by YieldStreet in November 2023 to expand access to institutional real estate and alternative assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadre Platform A private markets investment platform that provides access to alternative assets, enabling investors to build portfolios with institutional real estate and private market investments. Existing investors use it to monitor portfolios, view performance, and access account statements and documents.
• Willow Wealth Integrated partner platform offering access to the most extensive array of private market alternatives for portfolio enhancement. New Cadre investors are directed to Willow Wealth to get started and build a more complete portfolio.

Quantifiable outcome

• 19.5% revenue growth in Q1 CY2026
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YieldStreet: YieldStreet acquired Cadre in November 2023 and operates the combined alternative-assets platform. It is the most direct comparable given near-identical product set (private market alternatives for retail/accredited investors) and overlapping target customer base.
• Fundrise: Fundrise is a leading real estate-focused online investing platform serving both accredited and non-accredited investors. Directly comparable to Cadre on real estate deal sourcing, digital self-serve investing, and accredited-investor target market.
• RealtyMogul: RealtyMogul is an online platform offering private commercial real estate investments to accredited investors. Closely comparable to Cadre on product (CRE equity and debt deals), target segment (accredited/HNW), and online marketplace model.
• CrowdStreet: CrowdStreet provides an online marketplace for institutional-quality commercial real estate investments. Comparable to Cadre on accredited-investor focus, deal-by-deal real estate offerings, and digital investor platform.
• Roofstock: Roofstock operates a marketplace for buying and selling single-family rental properties, with an investing layer enabling passive exposure. Comparable to Cadre on digital real estate investing, although Roofstock emphasizes single-family rentals versus Cadre's broader commercial focus.
• Arrived: Arrived is a digital platform enabling retail investors to buy shares of individual rental homes and vacation rentals. Comparable to Cadre on democratized real estate investing model and online self-serve platform serving individual investors.
• Masterworks: Masterworks operates a fractional investing platform for blue-chip art, serving accredited and retail investors. Comparable to Cadre on the alternative-assets-for-individual-investors model and accredited-investor marketplace mechanics, though the underlying asset class differs.
• AcreTrader: AcreTrader offers fractional ownership of farmland through an online platform, targeting accredited investors. Comparable to Cadre on digital marketplace for illiquid private real assets and accredited-investor focus.
• EquityMultiple: EquityMultiple is a commercial real estate investing platform providing equity and debt opportunities to accredited investors. Closely comparable to Cadre on accredited CRE exposure and online deal-by-deal marketplace.
• Sharestates: Sharestates is an online real estate crowdfunding platform offering debt and equity investments in residential and commercial properties. Comparable to Cadre on online private real estate investing for individual investors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cadrere

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds5 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadre