Digital Prosperity
Digital Prosperity is a bootstrapped online education company that sells tiered courses, coaching programs, and done-for-you services teaching aspiring entrepreneurs how to create and sell digital products. It serves individual SMB customers in 30+ countries via a ClickFunnels-based free-masterclass funnel.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Digital Prosperity does
Digital Prosperity, founded in 2008 by James Francis, is a privately held California LLC that operates as a digital education and coaching business targeting aspiring online entrepreneurs. The company sells tiered information products and online courses that teach individuals how to build profitable online businesses around their interests, primarily through creating and selling digital products such as video courses, e-books, and coaching programs. Its offerings span entry-level assets ($7 Ignition book, $27 Origin niche workshop, $27 The Prosperity Formula) up through mid-tier flagship programs (Elevate at $1,997-$3,997, Zero To $10k Coaching at $2,997) and premium services including the $10k/year Inner Circle Mastermind and a $20k Ultimate Done For You Service. A free masterclass funnel feeds mid- and high-tier offerings via email and inside sales conversions.
The underlying technology is a ClickFunnels-based sales funnel infrastructure with a direct-to-consumer owned storefront at digitalprosperity.com and adjacent subdomains, supported by Facebook Ads, email marketing, and organic social on Instagram, TikTok, YouTube, and Facebook. The go-to-market is product-led growth: free masterclasses and lead magnets convert into one-time and installment-billed programs, with Client Success Managers handling inside sales for high-ticket coaching enrollments. Annual recurring revenue derives solely from the $10k/year Inner Circle subscription; the remaining streams are one-time or installment-based.
The company operates with a 1-10 person team from a registered San Diego/Lajolla, California address and serves customers across 30+ countries. It has been bootstrapped since inception with no disclosed external funding, and James Francis remains the public face, primary instructor, and sole executive. Strategic evolution in 2025 added AI-powered course creation services (Online Course Fast Track) and AI-themed lead-generation webinars, signaling feature-level AI adoption rather than core platform substitution.
Digital Prosperity firmographics
Firmographics- Name
- Digital Prosperity
- Legal name
- Digital Prosperity LLC
- Website
- https://digitalprosperity.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital Prosperity is a bootstrapped online education company that sells tiered courses, coaching programs, and done-for-you services teaching aspiring entrepreneurs how to create and sell digital products. It serves individual SMB customers in 30+ countries via a ClickFunnels-based free-masterclass funnel.
- Ownership category
- akta.pro rank
Digital Prosperity industry classification
Industry- Product category
- Online Business Education & Coaching
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)
- akta.pro secondary industries
- Workshops, Webinars & Live Masterclasses (MPACALAD), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where Digital Prosperity is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Digital Prosperity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Digital Products & Online Courses: The company generates revenue primarily through selling digital information products including online courses, e-books, and training programs. Revenue streams include entry-level products ($7-$27 one-time), mid-tier programs ($497-$2997 one-time or payment plans), and high-end coaching/mastermind programs ($4997-$20,000). The flagship Elevate program offers tiered pricing with payment plan options.
- Coaching Programs: Premium coaching services including the Inner Circle Mastermind at $10k/year and done-for-you services at $20k. These high-touch programs include personal coaching, community access, and hands-on support for clients building online businesses.
- Book Sales: Sale of the international bestselling book 'Ignition' at $7 (over 50% off retail price of $14.95), which serves as both a standalone product and lead generator for higher-tier programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ignition Book - International Best-selling Guide |
| One time/ perpetual license | Pay-as-you-go | Origin - Niche Selection Workshop |
| One time/ perpetual license | Pay-as-you-go | The Prosperity Formula - Video Course |
| Hybrid | Pay-as-you-go | Elevate - Flagship Online Course Program |
| One time/ perpetual license | Pay-as-you-go | Zero To $10k Coaching Program |
| One time/ perpetual license | Pay-as-you-go | Done For You Service - Ultimate |
| Subscription | Annual | Inner Circle Mastermind |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Digital Prosperity product offering
Product offeringCore offering
Digital Prosperity sells digital information products and coaching services that teach aspiring entrepreneurs how to build profitable online businesses selling digital products and courses. The portfolio is tiered: an entry-level $7 book (Ignition), low-cost $27 courses and workshops, a flagship $1,997–$3,997 'Elevate' coaching program with a "Make $10k+ or Pay Nothing" guarantee, a $2,997 'Zero To $10k' coaching program, premium $20k done-for-you services that build the customer's online course business end-to-end, and a $10k/year Inner Circle mastermind. A free masterclass funnel serves as the primary customer acquisition channel feeding these paid offerings.
Product overview
Digital Prosperity is a coaching and training company that creates and sells digital products and information courses to help entrepreneurs build profitable online businesses. The product portfolio centers on a systematic approach to online business creation, comprising tiered offerings: entry-level products (Ignition book at $7, Origin™ niche workshop at $27, The Prosperity Formula™ at $27) teach fundamental skills; flagship programs (Elevate™ at $2997-$4997, Zero To $10k Coaching at $2997) provide comprehensive step-by-step training with coaching; premium services (Online Course Fast Track™, Ultimate Done For You Service™ at $20k) offer done-for-you solutions with profit guarantees; and the Inner Circle mastermind ($10k/year) serves advanced users. A free masterclass serves as a customer acquisition tool leading to paid programs. The company also offers free training webinars on AI-powered course creation.
Differentiator
Problem solved
Functional benefit
Products and services
- Ignition Book An international best-selling 10-step guide for aspiring entrepreneurs that teaches how to build a six-figure online business from scratch by selling digital products and online courses. Sold at $7 (over 50% off retail price of $14.95) and includes $435 in bundled bonuses.
- Origin Niche Selection Workshop A niche selection workshop that guides entrepreneurs through a 3-stage process to find and validate a profitable and enjoyable topic for their digital product or online course, including a one-on-one Zoom validation call. Priced at $27 one-time.
- The Prosperity Formula Video Course A step-by-step beginner-friendly video course teaching how to generate consistent income online by selling low-ticket digital products, with an optional $17 upgrade for the Fast Cash Influx module. Priced at $27 (92% off $318 original).
- Elevate Coaching Program A comprehensive 5-module online course creation program with coaching that guides users through niche selection, audience building, course creation, launching, and automation to generate daily passive income. Backed by a 'Make $10k+ Or Pay Nothing' guarantee. Tiered pricing: $1,997 one-time, $497 x 6 monthly payments, or $3,997 one-time. Launched 2023.
- Zero To $10k Coaching Program A coaching program in which James Francis personally coaches participants to make $10k+ per month online selling low-ticket digital products. Priced at $2,997 (reduced from $4,997).
- Online Course Fast Track (AI Done-For-You) A done-for-you service where Digital Prosperity creates a unique online course for the customer using AI, then coaches them to $100k+ net profit with a guarantee. Introduced 2025.
- Ultimate Done For You Service A fully managed done-for-you service in which Digital Prosperity builds and grows an entire online business for the customer, targeting $100k+ net profit with a guarantee. Priced at $20,000 USD one-time; currently closed to public (waitlist only).
- Inner Circle Mastermind An advanced application-only mastermind program for scaling online businesses beyond six figures, providing premium coaching, community access, and accountability. Priced at $10,000 USD per year on an annual subscription.
- Free Masterclass A free masterclass teaching the 5 steps (also referenced as '7 Steps to $10k+' and '5 Steps to Create Daily Passive Income') to create and sell an online course, used as the top-of-funnel customer acquisition tool that converts registrants into paid programs.
Quantifiable outcome
- 100M+ USD in client sales generated
- +4 more outcomes
Companies that use Digital Prosperity
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Digital Prosperity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Digital Prosperity partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights4 records
Digital Prosperity competitors and assessment
Company assessmentDirect peers
- Amy Porterfield: Online marketing expert selling courses and coaching programs that teach entrepreneurs how to build and sell digital courses and webinars. Directly comparable in product category, customer segment (aspiring online entrepreneurs), and tiered digital-product + coaching model.
- Pat Flynn (Smart Passive Income): SPI offers courses, podcasting training, and affiliate marketing education to online entrepreneurs. Directly comparable target customer (people wanting to build passive online income) and very similar course + mastermind pricing architecture.
- Stu McLaren: Course creator and membership site expert who sells programs teaching others how to launch recurring revenue digital products. Closely matches Digital Prosperity's niche of monetizing expertise via online courses and paid communities.
- Dean Graziosi: Personal-brand entrepreneur selling Knowledge Broker Blueprint and other programs teaching people how to package and sell their knowledge online. Directly comparable in the 'turn knowledge into online income' niche with similar webinar-driven funnels.
- Russell Brunson (ClickFunnels): Founder of ClickFunnels (the very platform Digital Prosperity is built on) and seller of high-ticket programs like DotCom Secrets and Expert Secrets. Same business model of selling digital education to entrepreneurs, with comparable pricing tiers.
- Ramit Sethi: Personal finance and earning-more-money educator selling premium courses (Earnable, I Will Teach You To Be Rich) to consumers seeking financial improvement. Comparable founder-led premium course model targeting ambitious individuals.
- Marie Forleo: Founder of B-School and MarieTV, teaches entrepreneurs how to build purpose-driven online businesses. Same audience (aspiring online entrepreneurs), same product mix (flagship course + free masterclass funnel), and same founder-led brand model.
- Tai Lopez: Personal-brand entrepreneur selling high-ticket programs (SMMA, Mentor Box, Real Estate programs) using webinar funnels and paid social. Closely comparable go-to-market motion, including heavy Facebook Ads reliance and entry-to-high-ticket price ladder.
Broad incumbents
- Tony Robbins: Global personal-development and business-coaching empire selling premium seminars, masterminds (Business Mastery, Date with Destiny), and digital content. Overlaps in the high-ticket coaching and personal-development category but operates at much larger scale and broader scope.
Others
- Kajabi: Platform provider for creators selling courses, coaching, and memberships. Not a direct competitor but the natural infrastructure alternative to ClickFunnels and an adjacent ecosystem player in the same creator-economy category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Prosperity social profiles
Digital presenceDigital Prosperity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Prosperity leadership team
Management profileNumber of profiles
Profiles1 record
Digital Prosperity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Prosperity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Prosperity
What does Digital Prosperity do?
Digital Prosperity sells digital information products and coaching services that teach aspiring entrepreneurs how to build profitable online businesses selling digital products and courses. The portfolio is tiered: an entry-level $7 book (Ignition), low-cost $27 courses and workshops, a flagship $1,997–$3,997 'Elevate' coaching program with a "Make $10k+ or Pay Nothing" guarantee, a $2,997 'Zero To $10k' coaching program, premium $20k done-for-you services that build the customer's online course business end-to-end, and a $10k/year Inner Circle mastermind. A free masterclass funnel serves as the primary customer acquisition channel feeding these paid offerings.
Is Digital Prosperity a public or private company?
Digital Prosperity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Prosperity founded?
Digital Prosperity was founded in 2008. It employs 1 to 10 people.
Where is Digital Prosperity based?
Digital Prosperity is headquartered in London, United Kingdom, in the Europe region.
How does Digital Prosperity make money?
Three revenue lines are on record. Digital Products & Online Courses are the primary driver. The others are coaching Programs and book Sales.
Who are Digital Prosperity's main competitors?
Direct peers on record are Amy Porterfield, Pat Flynn (Smart Passive Income), Stu McLaren, Dean Graziosi, Russell Brunson (ClickFunnels), Ramit Sethi, Marie Forleo and Tai Lopez. Tony Robbins is listed as a broad incumbent. Kajabi is listed as an others.
Does Digital Prosperity have an API?
No public API is recorded for Digital Prosperity.
What industry is Digital Prosperity in?
Digital Prosperity's product category is Online Business Education & Coaching. Its primary akta.pro industry code is EDAMAHAH, E-commerce & Online Business (Marketplaces, DTC), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 6114 and its SIC code is 8200.