Digital Partners

What Digital Partners does

Digital Partners (legal entity DIGITAL PARTNERS AGENCY SRL) is a Bucharest-based integrated marketing agency specializing exclusively in the real estate vertical. Founded in 2009 under the name Good Afternoon and rebranded to its current name in 2018, the firm is organized as a Romanian limited liability company led by Managing Partner Mihai Năsăudean and Creative Partner Liviu Toader. The company positions itself as an outsourced in-house marketing team for real estate developers, agencies, construction firms, and property investors, primarily in Romania with early activity in Germany (e.g., the Berliner Allee 116 project in Berlin). Headcount is reported in the 11–50 range with a named core team of roughly a dozen multidisciplinary specialists spanning creative, web development, architectural visualization, social media, and finance functions.

The service offering is structured around six integrated capabilities delivered under one roof: (1) market research and buyer persona development, (2) 3D architectural visualization including photo-realistic renderings and 360-degree tours, (3) brand strategy and design, (4) creative development for campaigns and content, (5) web development and technical solutions including CRM, e-commerce, mobile apps and cloud hosting, and (6) digital marketing and lead acquisition across PPC, social media, retargeting, email, and content channels. The company's competitive positioning rests on vertical specialization rather than proprietary technology — leveraging 12+ years of accumulated real estate marketing experience and 2000+ completed online projects to deliver end-to-end campaigns tied to property sales outcomes.

The revenue model is professional-services based, with custom quote-based pricing on a project or multi-year retainer basis; no standard pricing tiers are disclosed. Distribution is direct enterprise sales via consultative engagement, and customer acquisition relies on relationship-led long-term partnerships. The company has no disclosed external funding, is privately held, and has not undergone M&A. Industry recognition includes the European Property Awards 2020-2021 (Best Development Marketing Romania, for CORE Timpuri Noi) and the Romanian Property Awards Professionals Award 2024 (Real Estate Agency PR & Marketing).

Name

Digital Partners

Legal name

DIGITAL PARTNERS AGENCY SRL

Website

https://digitalpartners.ro

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Partners is a Bucharest-based integrated marketing agency that delivers end-to-end real estate marketing services — including 3D visualization, brand strategy, web/CRM development, and digital lead generation — primarily to Romanian property developers, agencies, construction firms, and investors.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Real estate marketing
• 3D architectural visualization
• Brand strategy services
• Web development solutions
• Digital lead generation

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Marketing Services: Integrated marketing services including market research, brand strategy, creative development, web development, 3D visualization, and digital marketing campaigns for real estate developers and agencies. Project-based or retainer engagement model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Digital Partners is an integrated real estate marketing agency that combines market research, 3D architectural visualization, brand strategy and design, creative development, web development (including e-commerce and CRM platforms), and digital marketing/lead acquisition into a single offering. Services are delivered directly to business clients (real estate developers, agencies, construction companies, and property investors) on a project or retainer basis, with the agency acting as the client's in-house marketing team.

Product overview

Digital Partners is an integrated real estate marketing agency offering a comprehensive suite of services organized into six core offerings: Market Research (consumer segmentation, competitive analysis, buyer personas), 3D Architectural Visualization (photo-realistic renderings, 360 tours, floor plans), Brand Strategy & Design (positioning, identity, logo design), Creative Development (campaign concepts, content, copy), Web Development & Technical Solutions (front-end/back-end development, CRM and e-commerce platforms, mobile apps), and Digital Marketing & Lead Acquisition (PPC, social media, retargeting, email marketing). The company serves real estate developers, agencies, and construction companies with customized integrated marketing strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Services Consumer segmentation, competitive landscape analysis and buyer persona development to inform real estate marketing strategies; for real estate developers, agencies and investors.
• 3D Architectural Visualization Photo-realistic 3D renderings, interior and exterior visualizations, 2D/3D floor plans, 3D tours and 360-degree panoramic views for real estate projects; for developers and agencies.
• Brand Strategy & Design Brand positioning, identity development, logo design, visual elements, color palette and tone-of-voice creation for real estate brands.
• Creative Development Campaign concept development, content creation for websites and printed materials, advertising copy and naming proposals for real estate clients.
• Web Development & Technical Solutions Front-end and back-end web development, e-commerce and CRM platforms, mobile applications (iOS and Android), and cloud hosting solutions for real estate businesses.
• Digital Marketing & Lead Acquisition PPC campaigns, social media marketing, retargeting, email marketing, content marketing and integrated digital campaigns to generate qualified leads and sell properties for real estate clients.

Quantifiable outcome

• 2000+ successful online projects completed
• +1 more outcomes

Named customers35 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Real Estate Webmasters: Long-established digital marketing agency exclusively serving real estate brokerages and developers with websites, SEO, CRM, and lead generation—closely comparable to Digital Partners' integrated real estate marketing stack, though operating primarily in North America.
• Coffee + Dunn: Boutique creative and digital marketing agency focused on real estate developers and home builders, offering branding, web, and lead-generation services comparable to Digital Partners' integrated offering for property developers.
• W+R Studios: Real estate-focused digital agency combining web development, CRM, and marketing services for brokerages and developers—directly comparable to Digital Partners' integrated digital marketing and web/CRM development stack.
• AE Design Group: Full-service creative and marketing agency with strong real estate vertical, delivering branding, web, digital campaigns, and 3D visualization comparable to Digital Partners' integrated service stack.

Emerging players

• Matterport: Provider of 3D capture and virtual tour technology widely adopted in real estate marketing; intersects with Digital Partners' 3D visualization and 360 panorama offerings, representing both a partner opportunity and a substitute threat.
• Adboom: Digital marketing and web development agency serving real estate and other local-business verticals, with comparable service offerings (web, SEO, PPC) and similar small-to-mid agency profile to Digital Partners.

Broad incumbents

• Idealista: Leading Southern European real estate portal with advertising and listing-marketing products for developers and agencies—operates at much larger scale across multiple markets, comparable in target customer (real estate sellers/developers) though not a creative agency.
• Zillow Group: Major U.S. real estate platform offering Premier Agent marketing services, 3D home tours, and advertising products; represents the broad incumbent direction real estate marketing is heading, comparable in serving developer/agent marketing needs at scale.
• Compass: Technology-forward real estate brokerage with in-house marketing, design, and brand capabilities for agents and their listings—represents the in-housing model that competes with external agencies like Digital Partners for marketing budgets.

Regional players

• Imobiliare.ro: Romania's dominant real estate classifieds platform, serving the same Romanian developer and agency customer base as Digital Partners; competes indirectly for client marketing budgets and serves as both an advertising channel and adjacent competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Partners