MASH Trust
MASH Trust is a New Zealand registered charity, founded in 1989, that provides mental health, disability, addiction recovery, and youth respite support services across the lower North Island, serving approximately 1,904 people through a 596-staff workforce funded primarily by government contracts.
- Company typePrivate
- Founded1989
- HeadquartersPalmerston North, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What MASH Trust does
MASH Trust is a New Zealand non-government organization and registered charity founded in 1989 that delivers mental health, disability, addiction recovery, and youth respite support services across six lower North Island regions (Wellington, Kapiti, Horowhenua, Manawatū, Whanganui, and Hawkes Bay). It supports approximately 1,904 people through a 596-staff workforce organized around four core service lines: Mental Health Support (residential homes, community support, youth respite), Disability Support (Supported Independent Living, Disability Support Homes, Living Plus day programmes, Friendship Service), Addiction Recovery Programmes (Monarch Programme, Caterpillars Support Group, Tararua Youth Recovery), and Community Participation. Operational delivery spans residential homes, day programmes, in-home support, and physical community spaces such as LUCK Venue (a drop-in centre in Palmerston North) and Te Puna Rau Aroha (an inclusive community space with a bookable sensory room in Levin).
The underlying technology stack is limited and primarily third-party. The iplanit person portal enables individuals to view support plans, track goals, and message support workers, while MediMap handles medication management. No proprietary AI, data platform, or developer-facing API is disclosed. Government contracts through Te Whatu Ora/Health NZ, the Ministry of Health, and related agencies form the principal revenue stream, supplemented by modest fee-for-service revenue from sensory room sessions ($11.50-$50.00) and subsidized LUCK Venue meals, plus charitable donations. Services are accessed via referral pathways through GPs, needs assessors, and government case managers rather than direct consumer marketing, with cultural competency grounded in Enabling Good Lives and Whānau Ora principles and a 1998 spin-off partnership with Te Runanga O Raukawa Inc that established Whaioro Trust as a kaupapa Māori provider.
MASH Trust firmographics
Firmographics- Name
- MASH Trust
- Legal name
- MASH Trust
- Website
- https://mashtrust.org.nz
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MASH Trust is a New Zealand registered charity, founded in 1989, that provides mental health, disability, addiction recovery, and youth respite support services across the lower North Island, serving approximately 1,904 people through a 596-staff workforce funded primarily by government contracts.
- Ownership category
- akta.pro rank
MASH Trust industry classification
Industry- Product category
- Mental Health and Disability Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Residential Mental Health and Substance Abuse Facilities (62322), Temporary Shelters (624221), Community Housing Services (62422)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
- akta.pro secondary industries
- Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Housing Assistance & Homeless Services (BPAGAEAB), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)
Keywords
Where MASH Trust is headquartered
LocationHeadquarters
- HQ city
- Palmerston North
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
MASH Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Government Funded Social Services: Core revenue from government contracts with Te Whatu Ora/Health NZ, Ministry of Health, and other government agencies for mental health, disability, and addiction support services.
- Programme Fees: Sensory room sessions and certain community programmes generate modest fee-for-service revenue.
- Charitable Donations: Registered charity accepting donations to support services and community spaces like LUCK Venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Sensory Room Sessions |
| Unit Pricing | Pay-as-you-go | Group Sensory Room Sessions (max 5 people) |
| Unit Pricing | Pay-as-you-go | LUCK Venue Meals |
| Other | Pay-as-you-go | Mental Health Respite Stays |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
MASH Trust product offering
Product offeringCore offering
MASH Trust provides mental health support, disability support, addiction recovery programmes, and youth respite services across the lower North Island of New Zealand. Services are delivered through day programmes, residential homes with 24/7 staff support, supported independent living, community participation activities, and two community spaces (LUCK drop-in centre and Te Puna Rau Aroha sensory room).
Product overview
MASH Trust is a non-government organization and registered charity providing mental health, disability support, addiction recovery, and youth respite services since 1989. The organization operates a multi-service model with four core service lines: Mental Health Support (including residential homes, community support, and youth respite), Disability Support (including Supported Independent Living, Day Programmes, Disability Support Homes, and Friendship Service), Addiction Recovery Programmes (Monarch Programme, Caterpillars Support Group, and Tararua Youth Recovery), and Community Participation. The organization also operates community spaces including LUCK Venue (providing meals and support for people experiencing homelessness) and Te Puna Rau Aroha (offering a sensory room facility). Digital services include the iplanit Person Portal for clients to access their support plans and goals. Services are delivered through day programmes, support in people's own homes, MASH homes, and community settings throughout the lower North Island of New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- Te Puna Rau Aroha: A MASH Trust community space in Taitoko Levin. An accessible and inclusive space with a sensory room for the community to come together, share stories, and feel a sense of belonging.
- LUCK Venue
- Monarch Programme
- Whare Haumaru
- iplanit
Products and services
- Mental Health Support
Quantifiable outcome
- Highest ever survey participation rate: 135 people supported + 32 whānau completed September survey
- +1 more outcomes
Companies that use MASH Trust
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
MASH Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MASH Trust partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Te Runanga O Raukawa InccorePartnership established in 1998 resulted in the formation of Whaioro Trust as a kaupapa Māori provider of mental health and addiction services, recognizing that Māori experience the greatest burden due to mental health issues.
- Whaioro TrustcoreKaupapa Māori provider of mental health and addiction services established through partnership between MASH and Te Runanga O Raukawa Inc in 1998, addressing needs of Māori communities.
- Muaūpoko Tribal AuthoritycoreGifted the name 'Te Puna Rau Aroha' to MASH for the community space in Taitoko Levin. The name refers to a place where love, respect, courage, safety, and sharing matters - where the vitality and life force of individuals, whānau, and community is nurtured.
- Massey UniversityminorEducational partner accepting interns in various areas including finance, business development, and communications.
- UCOL (Universal College of Learning)minorEducational partner accepting interns in care and support work areas.
- Te Puna Whai MātaurangaminorEducational partner accepting interns in various areas at MASH.
Scale indicators6 records
Recent moves10 records
Expansion highlights4 records
MASH Trust competitors and assessment
Company assessmentOthers
- Te Pou: NZ national mental health and addiction workforce development organisation. Not a direct service competitor but an adjacent ecosystem participant that shapes funding, training, and policy in MASH's core mental health and addiction markets.
Broad incumbents
- Access Community Health: Larger NZ-wide community health provider offering home support, personal care, and disability services across multiple regions. Broader incumbent with overlapping capability in MASH's Supported Independent Living and community support service lines.
- Healthcare NZ: Major NZ home and community support provider covering personal care, rest-home, and disability support. Established broader incumbent offering comparable community-based services under similar government contracting frameworks.
Direct peers
- Emerge Aotearoa: NZ-wide mental health and disability support provider offering residential, community, and recovery services. Directly comparable multi-region service model and government-contract-funded NGO structure aligned with MASH Trust.
- LinkPeople: NZ community-based mental health and wellbeing provider offering supported housing and recovery services. Directly comparable to MASH's Whare Haumaru supported community living and mental health support offerings.
- Te Whānau o Waipareira: Large Auckland-based Māori social services provider offering mental health, housing, justice, and community wellbeing programmes. Comparable kaupapa Māori social services provider with Whānau Ora-aligned delivery and government contracts, paralleling MASH's culturally grounded service model.
- Odyssey House Trust: NZ residential addiction recovery provider running structured long-stay programmes. Directly comparable to MASH's Monarch Programme in scope, residential delivery model, and government-funded recovery pathway.
- Lifewise: NZ community and disability services provider (Auckland) including housing, homelessness support, and disability services. Comparable diversified NGO model with similar LUCK Venue-style community space and disability/mental health portfolio.
- IHC New Zealand: One of NZ's largest disability support NGOs, providing residential, respite, and community services for people with intellectual disabilities. Directly competes with MASH's Disability Support Homes, Day Programmes, and Supported Independent Living offerings.
- Spectrum Care: NZ disability support provider (Auckland and Waikato focused) delivering residential, respite, and day programmes under similar Enabling Good Lives principles. Closely comparable operating model to MASH's disability services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
MASH Trust social profiles
Digital presenceMASH Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
MASH Trust leadership team
Management profileNumber of profiles
Profiles15 records
MASH Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MASH Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MASH Trust
What does MASH Trust do?
MASH Trust provides mental health support, disability support, addiction recovery programmes, and youth respite services across the lower North Island of New Zealand. Services are delivered through day programmes, residential homes with 24/7 staff support, supported independent living, community participation activities, and two community spaces (LUCK drop-in centre and Te Puna Rau Aroha sensory room).
Is MASH Trust a public or private company?
MASH Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MASH Trust founded?
MASH Trust was founded in 1989. It employs 101 to 250 people.
Where is MASH Trust based?
MASH Trust is headquartered in Palmerston North, New Zealand, in the Oceania region.
How does MASH Trust make money?
Three revenue lines are on record. Government Funded Social Services are the primary driver. The others are programme Fees and charitable Donations.
Who are MASH Trust's main competitors?
Te Pou is listed as an others. Broad incumbents are Access Community Health and Healthcare NZ. Direct peers are Emerge Aotearoa, LinkPeople, Te Whānau o Waipareira, Odyssey House Trust, Lifewise, IHC New Zealand and Spectrum Care.
Does MASH Trust have an API?
No public API is recorded for MASH Trust.
What industry is MASH Trust in?
MASH Trust's product category is Mental Health and Disability Support Services. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of HLADAIAI, Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors). Its NAICS code is 624120 and its SIC code is 8300.