Sound Relief Hearing Center

What Sound Relief Hearing Center does

Sound Relief Tinnitus & Hearing Center is a private, independently owned audiology practice founded in 2011 by Dr. Julie Prutsman, Au.D., CH-TM, a third-generation hearing care professional. The company specializes in tinnitus, sound sensitivity (hyperacusis and misophonia), and comprehensive hearing care, operating nine clinic locations across Colorado (Denver, Highlands Ranch, Westminster, Boulder, Golden, Fort Collins) and Arizona (Scottsdale, Mesa, Peoria) with a team of approximately 40+ staff including multiple Doctors of Audiology, audiology assistants, patient care coordinators, insurance specialists, and administrative personnel. Its core offering is the proprietary Sound Relief Method™, a trademarked, evidence-based treatment protocol that combines Tinnitus Retraining Therapy (TRT), Cognitive Behavioral Therapy (CBT) integration, prescriptive sound therapy, and nervous system regulation techniques to address the cognitive distress cycle of tinnitus.

The practice generates revenue through professional service fees (comprehensive hearing and tinnitus evaluations priced $60-$185, earwax removal, hearing aid repairs), hardware sales of prescription hearing aids and sound generators (with Care Credit financing), and ongoing tinnitus treatment programs that function as recurring care engagements. Its technology stack includes Real Ear Measurements (REMs) as a standard calibration practice, integration with the Oto clinically-designed tinnitus app for daily CBT exercises, and LACE AI Pro for listening skills enhancement. Marketing is sales-led via direct clinic appointments, inside sales for inbound phone/web callback requests, and online scheduling, supported by content marketing (blog, podcast, YouTube), patient testimonials, and community partnerships. The company reports treating 1,500+ patients and claims an 85-90% patient success rate with the Sound Relief Method, with no external funding, no parent company, and a family ownership structure that includes multiple Prutsman family members in leadership roles.

Name

Sound Relief Hearing Center

Legal name

Sound Relief Tinnitus & Hearing Center

Website

https://soundrelief.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sound Relief Hearing Center is a private, family-owned audiology practice operating nine clinics in Colorado and Arizona, specializing in tinnitus and sound-sensitivity treatment via its proprietary Sound Relief Method combining TRT, CBT, and prescriptive sound therapy.

Ownership category

akta.pro rank

Product category

Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Audiology services
• Hearing assessments
• Tinnitus treatment
• Hearing aid fittings
• Sound sensitivity care

Headquarters

HQ city

Highlands Ranch

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Audiology Evaluation Services: Comprehensive hearing assessments (90-120 minutes) and tinnitus evaluations performed by Doctors of Audiology. Includes diagnostic testing, otoacoustic emissions (OAE), and detailed treatment planning.
2. Hearing Aid Sales and Devices: Sale of prescription hearing aids, sound generators, and assistive listening devices. Pricing varies by device complexity and features. Care Credit financing available.
3. Tinnitus Treatment Programs: Ongoing tinnitus treatment protocols including Sound Relief Method, TRT, and prescriptive sound therapy programs. May involve device therapy combined with regular follow-up appointments.
4. Earwax Removal and Hearing Aid Repairs: Clinical earwax removal services and hearing aid repair/maintenance services.
5. Custom Earplugs and Hearing Protection: Custom-fitted hearing protection devices for musicians, swimmers, and industrial use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sound Relief Hearing Center is a specialty audiology practice that delivers proprietary tinnitus and hearing-loss treatment through Doctor-of-Audiology-led clinics. Its core offering is The Sound Relief Method™, a multi-system treatment protocol combining TRT, CBT, Prescriptive Sound Therapy, and nervous system regulation, complemented by comprehensive 90–120 minute hearing evaluations, prescription hearing aid fittings with Real Ear Measurements, and hyperacusis and misophonia treatment programs. Services are delivered to individual patients through nine owned clinic locations in Colorado and Arizona.

Product overview

Sound Relief Hearing Center is a specialized audiology practice offering a comprehensive suite of hearing and tinnitus-related services. At its core is The Sound Relief Method™, a proprietary treatment protocol that combines prescriptive sound therapy, CBT-based brain retraining, and nervous system regulation for tinnitus relief. The company provides direct patient care services including comprehensive hearing assessments (90-120 minutes with REMs), advanced hearing aid technology, and specialized treatments for hyperacusis, misophonia, earwax removal, and musician services. The treatment ecosystem integrates the Oto app for daily CBT exercises and uses prescription hearing aids with sound therapy capabilities. The company operates across 9 locations in Colorado and Arizona, serving patients seeking relief from tinnitus, hearing loss, and sound sensitivity conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• The Sound Relief Method™ A proprietary, evidence-based tinnitus treatment protocol that blends prescriptive sound therapy, CBT-based brain retraining, and nervous system regulation to address the Cognitive Distress Cycle of Tinnitus. Designed for patients with chronic tinnitus seeking lasting relief and delivered by Doctors of Audiology at Sound Relief clinics.
• Tinnitus Retraining Therapy (TRT) TRT combines structured sound therapy with directive counseling to help patients habituate to tinnitus, classifying it as a neutral rather than threatening signal. Offered as a service to tinnitus patients by Sound Relief audiologists.
• Comprehensive Hearing Assessments 90–120 minute diagnostic hearing evaluations performed by Doctors of Audiology, including Real Ear Measurements (REMs), Otoacoustic Emissions (OAE) testing, and personalized treatment planning. Designed for adults with diagnosed or suspected hearing loss.
• Advanced Hearing Aid Technology Prescription hearing aids and sound generators, including low-profile/invisible devices, CROS systems for single-sided hearing loss, and advanced devices for challenging listening environments. Sold and fitted to adult patients with hearing loss.
• Hyperacusis / Sound Sensitivity Treatment Specialized treatment program for hyperacusis (reduced tolerance to normal sounds) using enhanced TRT and tailored care to reduce sound intolerance. Delivered to patients experiencing sound hypersensitivity and reduced quality of life.
• Misophonia Treatment Specialized treatment program for misophonia, addressing negative emotional and physiological responses to specific auditory triggers. Provided to patients whose daily lives are impacted by misophonia symptoms.
• Earwax Removal Professional clinical earwax (cerumen) removal performed at Sound Relief clinics to address hearing blockage and potential tinnitus causes. Available to any adult patient needing the service.
• Hearing Aid Repairs Maintenance and repair services for hearing aids to ensure continued optimal device performance. Available to existing hearing aid patients across all Sound Relief locations.
• Custom Earplugs and Hearing Protection Custom-fitted hearing protection devices designed for musicians and individuals exposed to high-noise environments. Sold directly to consumers through Sound Relief clinics.
• Musician Services Specialized audiology services tailored to musicians and audio professionals, including custom earplugs, in-ear monitoring systems, and hearing preservation programs. Available to performing artists and audio industry professionals.

Quantifiable outcome

• 85-90% of patients experience significant improvement and long-lasting tinnitus remission
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Oto (Tinnitus App)coreTechnology or IntegrationOto is a clinically-designed tinnitus app that Sound Relief integrates into The Sound Relief Method treatment protocol. The app provides daily CBT exercises, sound therapy, and mindfulness techniques that complement in-clinic treatment. Oto is only available through approved audiologists like Sound Relief.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Miracle-Ear: Miracle-Ear is one of the largest U.S. hearing aid retailers with hundreds of franchise locations offering audiology services, hearing evaluations, and device fittings. Directly comparable to Sound Relief's clinic-based audiology delivery model, though Miracle-Ear focuses on general hearing aids rather than specialty tinnitus care.
• Beltone: Beltone operates a national network of audiology clinics offering hearing assessments, hearing aids, and follow-up care. Comparable to Sound Relief as a multi-location audiology practice, with overlap in hearing aid dispensing, though Beltone has less specialization in tinnitus treatment.
• Treble Health: Treble Health is a telehealth-focused tinnitus treatment provider offering CBT-based and TRT programs nationwide. Directly competes with Sound Relief's Sound Relief Method on the tinnitus specialty service line, with the key difference being virtual delivery versus in-clinic treatment.

Emerging players

• Oto (Oto Health): Oto provides a clinically-designed tinnitus app offering CBT, mindfulness, and sound therapy for at-home tinnitus management. Directly comparable as a digital tinnitus treatment modality and is currently a partner of Sound Relief, but represents a competitive substitute if accessed through other audiologists.
• Audicus: Audicus is a direct-to-consumer online hearing aid retailer offering affordable, pre-programmed devices. Compares to Sound Relief's hearing aid sales stream as an alternative purchasing channel, though Audicus lacks clinical audiology services and tinnitus specialization.
• Eargo: Eargo is a DTC hearing aid company selling virtually invisible, rechargeable hearing aids through online channels. Represents a substitute for Sound Relief's hearing aid sales in the mild-to-moderate hearing loss segment, though Eargo does not provide tinnitus treatment or in-clinic audiology care.
• Lexie Hearing: Lexie Hearing sells OTC and prescription hearing aids online with remote audiology support. Comparable to Sound Relief in the hearing aid category as a digitally-enabled alternative, though Lexie's model bypasses the in-person clinic visit that is core to Sound Relief's value proposition.

Broad incumbents

• Sonova (Phonak): Sonova is a global hearing aid manufacturer (Phonak, Unitron brands) and audiology services operator. Comparable as a broader industry incumbent offering both hearing devices and clinical services, though Sonova operates at vastly larger scale and does not specialize in tinnitus treatment.
• Amplifon: Amplifon is a global hearing healthcare retailer operating thousands of clinics worldwide, including the Miracle-Ear brand in the US. Comparable as a multi-clinic audiology operator and hearing aid distributor at much greater scale, though Amplifon's portfolio is broader and less specialized than Sound Relief's tinnitus focus.
• Starkey Hearing Technologies: Starkey is a U.S.-based hearing aid manufacturer with audiology clinic partnerships. Comparable as a hearing industry incumbent providing devices that Sound Relief dispenses, though Starkey operates as a manufacturer/distributor rather than a specialty tinnitus treatment provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SoundReliefColorado
• Xx.com/sound_relief
• Facebookfacebook.com/soundreliefhearingcenter
• LinkedInlinkedin.com/company/sound-relief-hearing-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Relief Hearing Center