Name

Opal Packaging Plus

Legal name

Specialty Packaging Group Pty Ltd

Website

https://opalpackagingplus.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Packaging Distribution

NAICS

Other Paperboard Container Manufacturing (322219), Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (424610), Plastics Bag and Pouch Manufacturing (326111), Packaging Machinery Manufacturing (333993)

SIC

Wholesale-Paper & Paper Products (5110), Paperboard Containers & Boxes (2650), Plastics Products, Nec (3089)

akta.pro primary industry

Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH)

akta.pro secondary industries

Mono-Material & Recyclability-Designed Packaging (Design-for-Recycling, Barrier Alternatives) (IMALAMAD), Conveying, Feeding & Material Handling for Packaging Lines (IMALAOAG)

Keywords

• Packaging supplies distribution
• Industrial packaging products
• Warehouse consumables supply
• Safety PPE distribution
• Ecommerce packaging materials

Headquarters

HQ city

Burnley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated from selling packaging supplies, warehouse equipment, safety gear, and industrial consumables through their e-commerce platform. They offer over 3000 different items including their own in-house lines as well as major international brands. They sell products individually (unit pricing) and offer nation-wide delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Opal Packaging Plus is an Australian B2B distributor that sells packaging supplies, warehouse equipment, safety gear and industrial consumables through an e-commerce storefront. Its catalogue spans tapes, labels, strapping, adhesives, cold-chain packaging, cartons, pallet wrap and stretch film, ecommerce mailers, void fill, recycled-content packaging alternatives, PPE, site safety, cleaning supplies and packaging machinery, with nation-wide delivery from state-based warehouses.

Product overview

Opal Packaging Plus is an e-commerce platform offering over 3,000 packaging supplies, warehouse equipment, safety gear, and industrial consumables. The company operates as a comprehensive single-vendor marketplace rather than a platform-plus-modules architecture. The core product portfolio spans multiple interconnected categories: Packaging Solutions (tapes, labels, strapping, adhesives, cold chain), Cartons and Cardboard (boxes, moving solutions, corrugated materials), Pallet Wrap and Poly (stretch films, poly bags, pallet covers), Ecommerce Packaging (mailers, void fill, shipping labels), Plastic Reduction Products (high strength films, recycled content, paper alternatives), Safety & PPE (gloves, workwear, site safety), Warehouse and Office Supplies (barriers, site supplies, cleaning), and Machinery (pallet wrapping, strapping, sealing equipment). The company distributes major international brands like 3M, Ansell, and Kimberly-Clark Professional alongside its own in-house lines (OPAL, Joyna, Magpie) totaling 919 brand items in their catalog.

Differentiator

Problem solved

Functional benefit

Brands

• Joyna: Private label brand offering various packaging products including direct thermal labels, honeycomb mailers, cardboard cartons, and paper-based void fill solutions.

Products and services

• Tapes Comprehensive range of industrial tapes, specialty tapes and packaging tapes used across industrial and commercial applications such as sealing, bonding, masking and surface protection.
• Labels & Label Printers Label printers and dispensers, shipping labels, fulfillment labels, label paper, safety labels, dangerous goods labels and warehouse and handling labels for shipping, logistics and compliance use.
• Strapping & Rope Strapping tools, steel strapping, buckles and clips, polyester (PET), polypropylene (PP), composite, plastic and woven strapping, and rope used for load securement in shipping and warehousing.
• Glue, Applicators & Sealants Sealants, glue dots, glue guns, Velcro brand and other hook-and-loop fasteners, and industrial adhesives and spray glues used in assembly, sealing and fastening operations.
• Cold Chain & Thermal Packaging Polystyrene boxes, esky coolers, insulated carton liners, silica gel and desiccants, and gel ice packs used to ship temperature-sensitive and moisture-sensitive goods.
• Mailing & Dispatch Invoice enclosed envelopes, envelopes and ecommerce shipping boxes used by businesses for outbound dispatch and correspondence.
• Mailing Bags & Tubes Mailing bags, padded mailers, jiffy bags, mailing tubes and doculopes for shipping documents and small goods.
• Protective Packaging Kraft paper, moisture absorbers, poly foam (open cell foam) and void fill products used to cushion and protect goods in transit.
• Boxes & Cartons Heavy duty, large, medium and small cardboard boxes and cartons for shipping, storage and general packaging use.
• Moving Solutions Packing tape, moving boxes and moving blankets used for residential and commercial relocations.
• Corrugated Cardboard Pallet pads, pallet corner protectors and cardboard and fluteboard products used for pallet stabilisation and freight protection.
• Pallet Wrap & Stretch Film Hand pallet wrap, machine pallet wrap, shrink wrap, pallet bags, stretch film dispensers and PVC wrap used to secure palletised loads.
• Poly Bags and Assorted Products Furniture bags, mattress bags, poly tubes and poly bags used for protection and storage of bulky and irregular goods.
• Mailers Paper mailers, poly mailers, bubble mailers, paper bubble mailers and paper padded mailers used by ecommerce shippers for outbound orders.
• Ecommerce Cartons Shipping boxes and mailing boxes designed for ecommerce fulfilment operations.
• Void Fill and Package Protection Bubble wrap, packing paper, air pillow packaging, paper protection and void fill machines used to protect ecommerce shipments.
• Ecommerce Packaging Tape Printed tape, machine packaging tape, hand packaging tape, paper tape and recycled content packaging tape used to seal ecommerce cartons.
• High Strength Pallet Wrap TRUE films, low gauge hand films and compostable options for plastic-reduction pallet wrapping.
• Recycled Content Packaging Recycled content tape, mailers, padded mailers, pallet wrap, top sheets, strapping and bubble wrap for sustainability-focused procurement.
• Paper & Cardboard Alternatives Bubble wrap alternatives, paper voidfill, tape alternatives, padded paper mailers and paper mailers used in place of plastic packaging.
• PPE Gloves & Dispensers Disposable gloves, cut resistant gloves, heavy duty gloves, cotton gloves and general purpose gloves for workplace hand protection.
• PPE & Workwear Coveralls and aprons, hi-vis clothing, face masks and respirators, and ear, eye and head protection for industrial and warehouse workers.
• Site Safety Safety signs, safety tape, bollards, cones and barriers, spill kits and safety accessories for warehouses and industrial sites.
• Barriers & Mats Anti-fatigue mats and general industrial mats for warehouse and workplace flooring.
• Site Supplies Box cutters, safety knives and scissors, tape measures, cable ties, tools and discs and pads for warehouse and site operations.
• Cleaning & Janitorial Cleaning chemicals, bathroom supplies, plastic bags and liners, and cloths, rags and scourers for facility and janitorial use.
• Packaging Machinery Pallet wrapping machines, shrink wrap machines, carton sealers and case erectors, strapping machines, heat shrink machines, hand sealers, water activated tape machines and machinery accessories.
• OPAL In-House Packaging Brand Opal's own in-house brand of packaging products including tapes, films and protective packaging distributed through the Opal Packaging Plus platform.
• Magpie Recycled-Content Pallet Wrap Magpie brand pallet wrap and stretch film products with recycled content (30% PIR) for sustainability-focused pallet wrapping.
• Joyna Paper-Based Packaging Brand Joyna private label brand offering direct thermal labels, honeycomb lite mailers, ecommerce cartons and paper-based void fill solutions.

Quantifiable outcome

• Nation-wide delivery on all items

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and flagship.

• 3McoreChannel Partner/ Reseller/ DistributorOpal Packaging Plus resells 3M products including packaging tapes, masking tapes, VHB tapes, adhesive transfer tapes, abrasive discs, respirators, and spray adhesives. 3M is listed as one of their major international brand partners.
• AnsellcoreChannel Partner/ Reseller/ DistributorMajor international brand partner supplying safety gloves and PPE products including AlphaTec, Solvex, and chemical resistant gloves resold through Opal Packaging Plus.
• Kimberly-Clark ProfessionalcoreChannel Partner/ Reseller/ DistributorListed as a major international brand partner providing professional hygiene and safety products through the Opal Packaging Plus catalogue.
• HoneywellcoreChannel Partner/ Reseller/ DistributorMajor international brand partner supplying safety and protective equipment products through Opal Packaging Plus.
• Sealed AircoreChannel Partner/ Reseller/ DistributorBrand partner supplying protective packaging solutions including bubble wrap and void fill products through the catalogue.
• SignodecoreChannel Partner/ Reseller/ DistributorBrand partner supplying strapping and plastic strapping solutions including polyester strapping (PET) products.
• MagpiecoreChannel Partner/ Reseller/ DistributorMagpie is listed as a key brand for recycled content pallet wrap and stretch film products, including Magpie Film 30% PIR products.
• Opal (parent company)flagshipStrategic or Co-development PartnerOpal Packaging Plus is the packaging supplies, warehouse equipment, safety gear and industrial consumables division of the Opal group - a major Australian paper manufacturer and recycler. This is an internal division relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Antalis: European leader in B2B distribution of paper, packaging materials, and visual communication solutions. Comparable as a multi-category packaging distributor with a broad catalogue and brand partnerships, though operating primarily in EMEA rather than Australia.
• Detmold Group: Australian-owned packaging manufacturer and distributor serving foodservice, retail, and industrial customers with paper and board-based packaging. Comparable as a long-established Australian packaging company serving overlapping customer segments, though more vertically integrated into manufacturing.
• Orora Limited: ASX-listed Australian packaging company spanning fiber-based packaging, beverage cans, and packaging distribution. Comparable as a national Australian packaging distributor with overlapping product categories and customer bases.
• Sealed Air Corporation: Global packaging manufacturer known for bubble wrap, protective packaging, and food packaging solutions. Comparable as a packaging supplier serving the same protective-packaging category, and also operates as a brand partner whose products Opal Packaging Plus distributes.
• Pact Group Holdings: ASX-listed Australian packaging manufacturer serving FMCG, food and beverage, and industrial customers across rigid and flexible packaging. Comparable as an Australian packaging company operating across multiple packaging categories and customer segments.
• Visy: One of Australia's largest privately-held packaging and paper manufacturers with national recycling and distribution operations. Comparable as a major Australian packaging company, though it operates primarily as a manufacturer rather than a multi-brand B2B distributor.

Direct peers

• Bunzl plc: Global B2B distribution and outsourcing company supplying a broad range of consumable products including packaging, cleaning, and safety supplies. Comparable in business model and category mix, though operating at vastly larger scale.
• Ball & Doggett Group: Australia and New Zealand's largest specialist distributor of printing, packaging, and visual communication materials. Directly comparable as a B2B distributor serving the same Australian customer base with overlapping packaging and paper-product SKUs.

Regional players

• Veritiv Corporation: North American B2B distributor of packaging, facility solutions, and print products. Comparable business model as a multi-category industrial distributor, though operating primarily in a different geography.

Emerging players

• Great Wrap: Australian sustainable packaging company producing compostable stretch wrap from potato waste. Comparable as an Australian packaging brand addressing the same plastic-reduction category, and also a partner brand distributed through Opal Packaging Plus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/opal-packaging-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opal Packaging Plus