ACL Live

What ACL Live does

ACL Live (Austin City Limits Live) is a private live-entertainment venue complex in downtown Austin, Texas, operated by OEG Holdco, LLC dba Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, Inc. The company operates three co-located venues within the Block 21 cultural destination in Austin's 2nd Street District: ACL Live at The Moody Theater (a 2,700-capacity main concert hall with top-tier audio and visual technology, home of the PBS Austin City Limits tapings), 3TEN ACL Live (a flexible 150–350 capacity event space beneath the theater), and PNC Hall (a 2,000-square-foot premium private event space accommodating up to 250 guests). The company runs more than 120 concerts and 100+ private events annually, including SXSW activities, corporate conferences, weddings, galas, and PBS tapings.

The business model is multi-stream: (1) transaction-based ticket sales executed through the AXS ticketing platform, (2) private event hosting and corporate event services for which ACL Live sells customizable layouts, A/V, and production staff, (3) recurring revenue from the Premium Seat Program and PNC Hall Premium Pass subscription products, and (4) merchandise sold through the parent group's shop.opry.com storefront. Distribution is via direct website sales, the AXS platform, on-site box office, and a private-event sales team; touring content is sourced through partnerships with Live Nation, AEG, Palladium Entertainment, and Voss Events. Corporate sponsorships with PNC Bank, Dell Technologies, Justworks, Lyft, Silicon Labs, and Ascension Seton provide additional sponsorship and venue advertising revenue.

ACL Live is positioned primarily as a premium live-music and corporate-event destination, serving individual concertgoers, corporate clients, private celebration hosts, and touring artists/comedians. Its core competitive position rests on the long-running Austin City Limits television brand, its location within the Ryman Hospitality Properties portfolio (alongside the Grand Ole Opry and Ryman Auditorium), and its purpose-built downtown Austin infrastructure. Revenue figures are not publicly disclosed, and the company has not announced material funding, M&A, or leadership changes in the available data.

Name

ACL Live

Legal name

OEG Holdco, LLC dba Opry Entertainment Group

Website

https://acllive.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ACL Live operates a three-venue live entertainment complex in downtown Austin, Texas — including the 2,700-capacity Moody Theater, 3TEN, and PNC Hall — under Opry Entertainment Group, hosting 120+ concerts, 100+ private events, and PBS Austin City Limits tapings annually for individual fans, corporate clients, and touring artists.

Ownership category

akta.pro rank

Product category

Live Music and Event Venue Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Live music venue
• Concert ticketing
• Private event hosting
• Venue rental
• Live entertainment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Concert Ticket Sales: The primary revenue stream comes from ticket sales for concerts and live performances at ACL Live at The Moody Theater and 3TEN ACL Live venues. Tickets are sold through AXS ticketing platform.
2. Private Event Hosting: Revenue from hosting corporate events, weddings, galas, receptions, and private celebrations at ACL Live at The Moody Theater, 3TEN ACL Live, and PNC Hall venues.
3. Merchandise Sales: Sale of ACL Live branded merchandise through shop.opry.com
4. Premium Seat Program: Revenue from premium seat memberships and VIP experiences including PNC Hall premium passes

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

ACL Live operates a multi-venue live entertainment complex in downtown Austin, Texas, comprising ACL Live at The Moody Theater (2,700-capacity concert hall), 3TEN ACL Live (intimate 150-350 capacity event space), and PNC Hall (2,000 sq ft private event space for up to 250 guests). The company sells concert and event tickets, hosts corporate and private events, runs PBS Austin City Limits tapings, offers a Premium Seat Program subscription and PNC Hall Premium Pass, provides venue tours, and sells branded merchandise.

Product overview

ACL Live (Austin City Limits Live) operates as a multi-venue entertainment complex in downtown Austin, Texas, comprising three primary venues: ACL Live at The Moody Theater (the main 2,700-capacity concert hall with premium audio-visual technology), 3TEN ACL Live (an intimate 150-350 capacity flexible event space), and PNC Hall (a 2,000 sq ft private event space accommodating up to 250 guests). The venue hosts over 120 concerts annually plus more than 100 private events. Additional offerings include Austin City Limits television tapings, the PNC Hall Premium Pass, Premium Seat Program subscription, venue tours, and branded merchandise. The company is owned and operated by OEG Holdco, LLC dba Opry Entertainment Group.

Differentiator

Problem solved

Functional benefit

Brands

• 3TEN ACL Live: Intimate event space located below the iconic ACL Live at The Moody Theater, with capacity of 150 seated, 350 standing, or 80 gala-style.
• PNC Hall at ACL Live

Products and services

• ACL Live at The Moody Theater The main concert venue of the ACL Live complex, with capacity of 2,700 (seating and standing), 2,100 seated, floor capacity of 1,100 standing / 737 seated / 400 gala. Equipped with top-tier audio and visual technology, hosts over 120 concerts annually plus SXSW events, charitable galas, weddings, and corporate conferences. Open to touring artists, event promoters, and individual ticket buyers.
• 3TEN ACL Live An intimate event space located below ACL Live at The Moody Theater offering flexible capacity for seated (150), standing (350), or gala (80) configurations. Features a fully equipped stage and built-in A/V, available for corporate events, private receptions, and live entertainment.
• PNC Hall at ACL Live A 2,000-square-foot private event venue at ACL Live featuring downtown views through large operable windows, modern industrial design, wood flooring, temperature controls, and state-of-the-art audio-visual technology. Accommodates up to 250 guests for meetings, receptions, weddings, and other private events.
• Austin City Limits Tapings

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Live NationcoreGTM or Marketing PartnerMajor presenting partner for concerts and live events at ACL Live. Live Nation is one of the world's leading live entertainment companies, bringing major touring acts to the venue.
• AEGcoreGTM or Marketing PartnerPresenting partner for select events including Ella Mai concert. AEG is one of the leading sports and entertainment presenters.
• AXScoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing the platform for all ticket sales, including mobile tickets, print-at-home, and box office services.
• PNC BankmajorGTM or Marketing PartnerCorporate sponsor with naming rights to PNC Hall, a 2,000-square-foot premium event space at the venue. PNC Hall is available for private events including meetings, receptions, and weddings.
• Dell TechnologiesmajorGTM or Marketing PartnerCorporate sponsor and technology partner for ACL Live events and operations.
• JustworksminorGTM or Marketing PartnerHuman resources platform sponsor providing employee management solutions, visible in venue advertising.
• Palladium EntertainmentcoreGTM or Marketing PartnerPresenting partner for specific events such as Brit Floyd performances.
• Voss EventscoreGTM or Marketing PartnerEvent promoter for RuPaul's Drag Race Werq the World Tour at ACL Live.
• Ascension SetonminorGTM or Marketing PartnerHealthcare partner sponsor supporting ACL Live events.
• W AustinmajorStrategic or Co-development PartnerStrategic partner allowing combined venue spaces for events up to 2,000 attendees in reception style, seamlessly integrating hotel and venue facilities.
• Opry Entertainment GroupcoreStrategic or Co-development PartnerParent company operating ACL Live as part of a portfolio including Grand Ole Opry, Ryman Auditorium, Ole Red, WSM Radio, and other entertainment brands.
• Ryman Hospitality PropertiescoreStrategic or Co-development PartnerParent real estate investment trust (REIT) owning ACL Live and related entertainment properties.
• LyftminorGTM or Marketing PartnerTransportation partner sponsor, with venue advertising and promotional partnerships.
• Silicon LabsminorGTM or Marketing PartnerTechnology company sponsor with venue advertising presence.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ryman Auditorium: Sister venue within the Ryman Hospitality / Opry Entertainment Group portfolio; iconic mid-size concert hall (~2,400 capacity) in Nashville hosting similar touring artist, private event, and broadcast programming as ACL Live.
• 9:30 Club: Iconic Washington D.C. venue (~1,200 capacity) operated by I.M.P., a comparable mid-sized live music hall with prestige brand equity, premium production, and corporate/private event hosting.
• The Anthem: Washington D.C. waterfront venue (~6,000 capacity) operated by I.M.P., with a comparable tier-one touring artist programming model, premium seating, and corporate/private event mix to ACL Live.
• Brooklyn Steel: Brooklyn-based (~1,800 capacity) general-admission concert hall operated by Bowery Presents with similar premium-A/V production, touring artist focus, and corporate event capabilities.
• Stubb's Bar-B-Q: Austin live music venue and restaurant (~2,200 capacity) competing for the same touring and corporate clients in downtown Austin, with comparable ticketed concert and private event programming.
• Moody Center: Austin-based 15,000+ capacity arena opened in 2022 that competes for the same touring artists and corporate events in the Austin market, representing the largest new-entrant threat to ACL Live's mid-tier positioning.
• Beacon Theatre: New York City landmark (~2,800 capacity) operated by MSG Entertainment; a directly comparable historic mid-size concert hall with premium ticketing, private events, and broadcast/recording operations.
• Grand Ole Opry House: Flagship venue within the same OEG/Ryman portfolio; a 4,400-seat music venue and broadcast home for the Grand Ole Opry, with comparable live music, taping, and private event operations to ACL Live.

Broad incumbents

• House of Blues: Multi-city chain of mid-size music venues owned by Live Nation, directly comparable on capacity, music programming model, and integrated food/bar/hospitality revenue mix — and a Live Nation routing alternative to ACL Live.

Emerging players

• Austin City Limits Festival: The namesake outdoor festival brand associated with the same ACL media franchise; shares brand halo, audience demographics, and Austin live-music demand drivers with ACL Live's venue programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/acllive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACL Live