Izvan fokusa

What Izvan fokusa does

Izvan fokusa is a Croatian creative-production services company operating from Karlovac and Zagreb, offering end-to-end audiovisual content production and event organization for corporate, government and cultural clients. Its core services span professional photography and video production, television format production (produced from the Unison TV studio in Zagreb), film production from script to distribution, end-to-end event organization, live-streaming production with scenography and direction, and marketing/PR campaign execution for events and festivals. Commercial operations are run through Izvan fokusa d.o.o. (Croatian private limited company), while non-profit, socially focused projects are carried out through its affiliated NGO (udruga) under the 'U fokusu' donation umbrella. The founder/CEO Filip Trezner controls both entities, with an executive director (Adrijana Prugovečki) supporting operations.

The company targets three primary segments: corporate enterprises (e.g., Microsoft, Coca-Cola, Heineken, Hilton, Kaufland, A1 Hrvatska, Infobip, La Roche-Posay, HAProxy, CROZ, Badel 1862), government and public institutions (Croatian Government, Agency for Education, HRT, Nova TV), and the cultural and entertainment industry (Rock&Off awards, UPUHH congresses, European Film Academy). Its GTM motion is sales-led direct B2B outreach combined with a strong event-driven book of recurring engagements (Oskar znanja award ceremonies, Rock&Off, corporate conferences). Pricing is custom and project-based with multi-year contracts for recurring TV work; no public pricing tiers are disclosed.

Production scale is meaningful for a sub-20-person team: roughly 300 TV episodes, several hundred short videos and thousands of photographs annually, with organized events drawing over 100,000 visitors per year and online marketing reach in the millions. The business is funded almost entirely through operational revenue plus non-dilutive EU grants (~€427k cumulative since 2020), including a 2025 'Fokus Digital' NextGenerationEU grant for digitalization. The firm has no public API, software product or proprietary AI/ML capability; its moat rests on distribution relationships with national broadcasters, accumulated creative talent, and an EU-aligned social-enterprise brand positioning that underpins both grant access and referral-based client acquisition.

Name

Izvan fokusa

Legal name

IZVAN FOKUSA za multimedijske i poslovne usluge d.o.o.

Website

https://izvanfokusa.hr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Izvan fokusa is a Croatian multimedia production company based in Karlovac and Zagreb that provides photo, video, TV and film production, live streaming, event organization and marketing services to corporate, government and cultural clients across Croatia and Europe.

Ownership category

akta.pro rank

Product category

Media Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)

Keywords

• Photo and video production
• TV production services
• Event organization
• Live streaming production
• Film production services

Headquarters

HQ city

Karlovac

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. TV Production Services: Production of television formats for broadcasters including HRT and Nova TV. Currently producing multiple TV serials. Revenue generated through service contracts with television networks.
2. Event Organization and Production: Full-service event organization including concept creation, sponsorship acquisition, event marketing, and on-site execution for concerts, sports events, festivals, and corporate events.
3. Photo and Video Production: Professional photography and video content creation for projects, festivals, and corporate clients. Includes studio and on-location shooting, editing, and post-production services.
4. Live Streaming Services: Complete live stream production with technical support and scenographic solutions for corporate conferences, award ceremonies, and entertainment events.
5. Marketing Services: Marketing research, planning, and execution of marketing and PR campaigns for events and festivals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Izvan fokusa is a Croatian multimedia production company that delivers end-to-end professional audiovisual services for corporate clients, government institutions, broadcasters, and cultural organizations. Its core offerings include photo and video production, TV format production for national broadcasters (HRT and Nova TV), film production, event organization with sponsorship acquisition, live streaming production with scenographic solutions, and marketing/PR campaign execution. The company operates from offices in Karlovac and Zagreb, utilizing the Unison TV studio for broadcast-quality TV output.

Product overview

Izvan fokusa is a Croatian multimedia production company offering a comprehensive portfolio of creative production services. The core offerings include photo/video production, TV production (using Unison TV studio), film production (script to distribution), event organization, live streaming production, and marketing services. The company operates from offices in Karlovac and Zagreb, producing approximately 300 TV episodes, hundreds of short videos, and thousands of photos annually. They also maintain social programs including donation programs for young artists through their NGO. The company transitioned to social entrepreneurship in 2021 with EU support.

Differentiator

Problem solved

Functional benefit

Brands

• U fokusu: Donation program for supporting young artists, including the 'Džeparac' scholarship, 'Henganje' educational exchange program for young artists, and 'Filmske kovanice' competition for student film projects. The program funds artistic activities, scholarships, and artistic manifestations.

Products and services

• Photo and Video Production Professional photography and video production for corporate projects and festivals, including image and sound recording with professional equipment, video and sound editing, studio and on-location shooting, animation, and visual design.
• TV Production Television format production using the Unison TV studio in Zagreb, including editorial and production of TV formats, studio recording, editing, and image optimization for broadcasting. Currently produces 3 TV series for HRT and Nova TV.
• Film Production Film development and production by academically educated team members covering scriptwriting, directing, filming, post-production, and film distribution, delivered through co-production or independent production.
• Event Organization Full-service event organization for concerts, sporting events, festivals, and special occasions, including concept creation, sponsorship acquisition, event marketing, and turnkey on-site execution.
• Live Streaming Production Complete live stream production across Croatia and internationally, including direction, technical support, and high-level scenographic set design for corporate conferences, award ceremonies, and entertainment events.
• Marketing Services Marketing research, planning, and execution of marketing and PR campaigns for events and festivals, including reporting and evaluation.

Quantifiable outcome

• Over 100,000 event attendees annually
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Unison TV StudiocoreStrategic or Co-development PartnerStrategic partnership for TV production. Izvan fokusa uses the Unison TV studio in Zagreb for realizing numerous TV projects. The studio enables top-quality production of various TV formats for broadcasting on any channel.
• Foto video klub KutinaminorStrategic or Co-development PartnerPartnership in social entrepreneurship transition project (2020-2021) co-financed by European Social Fund. Photo Video Club Kutina collaborated on market valorization and community development initiatives.
• Udruga mladih V.U.K.coreStrategic or Co-development PartnerLead organization in 4M Storytelling Erasmus+ project (value 177,171 EUR). Project developed innovative storytelling method for youth workers, cultural workers, and media professionals.
• Illumniscate (Netherlands)minorStrategic or Co-development PartnerPartner in 4M Storytelling Erasmus+ project focused on developing innovative storytelling methodology.
• VRUM (Austria)minorStrategic or Co-development PartnerPartner in 4M Storytelling Erasmus+ project contributing to development of narrative structure methodology.
• TDM 2000 (Italy)minorStrategic or Co-development PartnerPartner in 4M Storytelling project and PARTNERUP project for Erasmus program youth work.
• Romska organizacija mladih (Croatia)minorStrategic or Co-development PartnerPartner in 4M Storytelling project focusing on youth engagement in storytelling methodology.
• Hajde (France)minorStrategic or Co-development PartnerPartner in 4M Storytelling project contributing to international youth storytelling development.
• Legebitra (Slovenia)minorStrategic or Co-development PartnerPartner in 4M Storytelling project focused on LGBTQ+ youth and media education.
• PARTNERUP Consortium (11 organizations)minorStrategic or Co-development PartnerErasmus project involving 11 European organizations to build capacity for project management under Erasmus program. Funding: 16,114 EUR from Agency for Mobility and EU Programs.
• 21ProductionminorImplementation/ SI/ Consulting PartnerScenography partner for various live streaming and event projects including BE-terna conferences and MAKK.
• Promo LogistikaminorImplementation/ SI/ Consulting PartnerTechnical support partner for live streaming events including WIRE 2020 and WinDays conference.
• Vrisak Creative AgencyminorImplementation/ SI/ Consulting PartnerVisual design partner for BE-terna conferences and CROZ QEDx events.
• 404 AgencyminorImplementation/ SI/ Consulting PartnerAgency partner for La Roche-Posay DERM-LIVE event and Franck Beestro product launch.
• HUKIminorImplementation/ SI/ Consulting PartnerPartner for LEAP Summit 2021 live streaming production.
• MPGminorImplementation/ SI/ Consulting PartnerPartner for LEAP Summit 2021 live streaming production.
• EuroArt93minorImplementation/ SI/ Consulting PartnerPartner for Reboot Games Weekend 2022 aftermovie and live streaming production.
• SamoniklaminorImplementation/ SI/ Consulting PartnerGreen scenography design partner for Franck Beestro product launch event.
• Oris - kuća arhitektureminorImplementation/ SI/ Consulting PartnerPartner for Days of Oris international architecture festival live streaming in 2020-2021.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kinorama: Zagreb-based Croatian film and television production company producing TV formats, feature films, and commercials for broadcasters including HRT. Directly comparable in scale, market (Croatia), and service mix to Izvan fokusa, and competes for the same national-broadcaster contracts.
• Interfilm: Croatian film and TV production house (Zagreb) producing feature films, documentaries, and television content, including work for HRT. Overlaps with Izvan fokusa on Croatian-language TV/film production for national broadcasters and corporate clients.
• Maxima Film: Zagreb-based Croatian production company active in film, TV, and advertising production. Comparable as a regional production competitor targeting corporate, broadcaster, and festival clients within Croatia and the wider Balkans.
• Drugi Plan: Croatian production studio specializing in TV commercials, corporate films, and branded content. Closely comparable to Izvan fokusa's photo/video and corporate-event production work for enterprise clients.
• 4Film: Croatian production company offering video, TV, and event production services. Operates in the same Zagreb market as Izvan fokusa, competing for corporate video, live streaming, and broadcast production assignments.
• Mainstream Media Group: Croatian video production and event services firm serving corporate, government, and broadcast clients. Comparable mid-sized regional peer for photo/video, live streaming, and event production work.

Broad incumbents

• Fremantle: One of the largest global content producers (entertainment, drama, documentaries) operating across 30+ countries. Overlaps with Izvan fokusa on television format production and live event coverage but operates at a vastly larger scale and with international IP distribution.
• Endemol Shine Group: Global television production and distribution group producing entertainment, scripted, and non-scripted formats worldwide. Comparable as a large incumbent in the same TV production category Izvan fokusa serves, though at a dramatically larger scale.
• Banijay Group: World's largest international content producer and distributor, with operations across more than 20 countries. Comparable broad incumbent in TV production and event-format content where Izvan fokusa also competes for broadcaster relationships.

Regional players

• Adriatic Animation: Croatian animation and post-production studio operating across the Adriatic region. Tangentially comparable for animation and post-production capabilities that overlap with parts of Izvan fokusa's film and TV production workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqGwp5fsvS5O89eeqZkog5w
• Facebookfacebook.com/izvan.fokusa.karlovac
• Instagraminstagram.com/izvan_fokusa
• LinkedInlinkedin.com/company/izvan-fokusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Izvan fokusa