What Monogram does

Monogram is a premium, celebrity-backed cannabis brand launched in December 2020 by Shawn "Jay-Z" Carter in partnership with Caliva (a California-licensed cannabis operator under The Parent Company / TPC). The brand is headquartered in San Jose, California, and operates with a small 1–10 employee team as a curated lifestyle label rather than a standalone production company. Its product portfolio is narrow and tightly curated: four proprietary flower strains (No. 01, No. 03, No. 08, No. 96) sold in 2g and 4g jars, a Loosies four-pack of individually wrapped 0.4g prerolls, and the OG Handroll — a cigar-inspired preroll using a proprietary roll technique developed by named Culture & Cultivation Ambassador DeAndre Watson. Differentiation rests on small-batch cultivation, hand-grading by an in-house expert panel, a 20-month strain curation program, and an experience-based Light/Medium/Heavy designation system in lieu of THC-percentage marketing.

The go-to-market is direct-to-consumer via monogramcompany.com and Caliva.com, with no wholesale, third-party retail, or multi-state distribution disclosed. Pricing reflects a premium positioning: $40 for 2g flower jars, $70 for 4g jars, $40 for Loosies preroll packs, and $50 for the OG Handroll. Brand-building has leaned heavily on luxury lifestyle editorial — Vogue, GQ, Vanity Fair, LA Times, and Fast Company — and on a creative campaign ("Good Life Redefined" by Hype Williams) and a "High Tales" storytelling content series featuring cultural personalities. The 2021 Fast Company Innovation by Design Award for packaging is the most prominent third-party validation of the brand's design-led premium positioning.

The business model is essentially a brand-and-marketing overlay on Caliva's licensed cannabis infrastructure, with revenue generated through unit-pricing D2C sales of a small SKU set in the California market only. The brand does not own its manufacturing, license (held by NC3 Systems under BCC), or fulfillment assets. Per a February 2026 source, Monogram's parent operator was among a wave of California cannabis companies that filed for bankruptcy or insolvency, with creditors reportedly recovering roughly 10 cents on the dollar — a material risk to Monogram's continued operation given its structural dependence on Caliva/TPC.

Name

Monogram

Legal name

Caliva

Website

https://monogramcompany.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Monogram is a premium, celebrity-backed cannabis brand launched in 2020 by Shawn "Jay-Z" Carter and operated under Caliva, selling a curated set of four proprietary flower strains, preroll packs, and a cigar-inspired OG Handroll direct-to-consumer in California via monogramcompany.com and Caliva.com.

Ownership category

akta.pro rank

Product category

Premium Recreational Cannabis

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

Keywords

• Premium cannabis products
• Cannabis flower jars
• Preroll packs
• Handrolled cannabis
• Luxury cannabis brand

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Cannabis Product Sales: Monogram generates revenue through direct sales of premium cannabis flower products including 2g jars, 4g jars, loosies preroll packs, and OG handrolls. Products are sold directly through monogramcompany.com and Caliva.com e-commerce platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Monogram is a premium cannabis brand that cultivates small-batch cannabis flower and produces hand-finished consumer products sold under four proprietary strains (No. 01, No. 03, No. 08, No. 96). Its sellable line consists of 2G and 4G flower jars, Loosies four-pack prerolls (four 0.4g prerolls), and a cigar-inspired OG Handroll, marketed as a luxury lifestyle cannabis experience rather than a commodity offering.

Product overview

Monogram is a premium cannabis brand founded by Shawn "Jay-Z" Carter, operated by parent company Caliva. The brand offers a curated family of four proprietary cannabis strains (No. 01, No. 03, No. 08, No. 96) available as flower in 2G and 4G jars, loosies preroll packs, and OG Handrolls. Strains are categorized by potency experience levels (light, medium, heavy) and flavor profiles. The brand emphasizes small-batch cultivation, hand-finishing by expert graders, and proprietary roll techniques. A storytelling content series called High Tales complements the product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• No. 01 Flower Cerebral Monogram strain featuring complex tropical fruit notes with a skunky finish; medium potency allowing users to move throughout the day; available in 2G and 4G jars for adult recreational cannabis consumers.
• No. 03 Flower Strong citrus headbanger Monogram strain with notes of grape, diesel, and citrus; heavy experience level that may slow users down; available in 2G and 4G jars for adult recreational cannabis consumers.
• No. 08 Flower Light Monogram strain with strong diesel and earthy notes; cool mellow smoke designed to let users stay productive while enjoying a high; available in 2G and 4G jars for adult recreational cannabis consumers.
• No. 96 Flower Monogram strain offering a sweet citrus and pine blend; available in preroll format for adult recreational cannabis consumers.
• Loosies Preroll Pack Pack of four 0.4g individually wrapped prerolls available across No. 01, No. 03, No. 08, and No. 96 strains in light, medium, and heavy potencies; priced at $40 per pack for adult recreational cannabis consumers.
• OG Handroll Premium handrolled preroll inspired by the smoke experience of a premium cigar; uses a proprietary roll technique allowing the flower to burn slowly and evenly for multiple sessions; available in No. 01 and No. 03 variants and priced at $50 for adult recreational cannabis consumers.

Quantifiable outcome

• Fast Company Innovation by Design Awards: Best packaging design of 2021

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• MedMen: MedMen is/was a multi-state cannabis retailer and brand operator with flagship retail stores in California and other states — a broad-incumbent peer that, like Monogram, has been part of the California cannabis operator insolvency wave and illustrates the structural headwinds Monogram faces.

Direct peers

• Beboe: Beboe is a luxury cannabis brand founded by a former fashion executive with a curated, designer-led product line and direct-to-consumer distribution — closely matching Monogram's premium/lifestyle positioning and high-end packaging approach.
• Lemonnade: Lemonnade is a Cookies-affiliated cannabis brand with a strong preroll and concentrate lineup and a lifestyle-driven aesthetic — directly comparable to Monogram's preroll-led product portfolio and streetwear/luxury crossover branding.
• Lowell Herb Co. Lowell Farms is a California premium cannabis brand focused on sun-grown flower and prerolls with a craft, lifestyle-led brand identity — closely comparable to Monogram's small-batch cultivation narrative and California-centric distribution.
• Dosist: Dosist is a premium, design-led cannabis wellness brand with proprietary dose-controlled formats and a sophisticated lifestyle identity — comparable to Monogram's premium positioning, experience-based product taxonomy, and emphasis on craft over commodity.
• Stiiizy: Stiiizy is a California-anchored premium cannabis brand known for design-forward hardware, broad retail distribution, and a premium price point — comparable to Monogram in California focus, premium positioning, and brand-led differentiation.
• Jeeter: Jeeter is a California-originated preroll brand that has scaled into one of the largest preroll platforms in the U.S. — directly comparable to Monogram's preroll-pack format (Loosies) and the broader California preroll competitive set.
• Cookies: Cookies is a premium California cannabis brand co-founded by Berner with celebrity-driven brand equity, multiple product formats (flower, prerolls, vapes), and streetwear-cannabis crossover positioning — directly comparable to Monogram's celebrity/luxury/premium strategy.

Regional players

• Flow Kana: Flow Kana was a California-based cannabis brand built around small-batch, sun-grown flower with a craft and sustainability narrative — overlapping with Monogram's small-batch, hand-finished California positioning, and like Monogram, it has been part of the broader California operator distress cycle.

Emerging players

• Old Pal: Old Pal is a California preroll-focused cannabis brand with a recognizable, retro-inspired lifestyle aesthetic — overlapping with Monogram's preroll-heavy product mix and direct-to-consumer strategy, though positioned at a lower price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/monogramcompany
• Facebookfacebook.com/MonogramCompany
• LinkedInlinkedin.com/company/monogramcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monogram