Retterspitz
Retterspitz is a German natural remedies and personal care company founded in 1902, offering Heilmittel medicinal products, therapeutic wraps, body and facial care, and fragrance lines through German pharmacies, e-commerce, and a flagship store in Nürnberg.
- Company typePrivate
- Founded1902
- HeadquartersSchwaig, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Retterspitz does
Retterspitz GmbH & Co. KG is a privately held German natural remedies and personal care company headquartered in Schwaig bei Nürnberg, founded in 1902 and owned by Florian and Markus Valet. The company manufactures and sells a portfolio of approximately 60+ products organized into ten categories: Heilmittel (medicinal products such as Retterspitz Innerlich, Retterspitz Äußerlich, Wund- und Heilsalbe, Zinksalbe, Muskelcreme, Muskelroller, Entspannungsöl, Erkältungstropfen, Bronchial, and Abführpulver), Wickel (therapeutic compresses and wraps for joint, leg, and body applications), Körperpflege (body care), Gesichtspflege (facial care), Baden/Duschen/Sauna (bath and shower), Mundhygiene (oral care), and a Duft (fragrance) line built around the JUNIPER and JARDIN signatures developed with perfumer Geza Schön. Core technology centers on natural ingredient formulations—rosemary, thyme, eucalyptus, juniper, plant extracts, and essential oils—produced under Heilmittel (medicinal product) production standards, which is a meaningful technical and regulatory differentiator versus standard cosmetic manufacturing.
The business model is direct-to-consumer product sales with a pay-as-you-go unit-pricing structure. Prices range from €7-€8 for entry-level shower gels and soaps up to €139 for the Schulterwickel shoulder wrap, with the premium JUNIPER and JARDIN fragrance sets at €48.50 and above. Distribution is multi-channel: a long-standing presence in German pharmacies (over 120 years), the proprietary e-commerce storefront at retterspitz.de serving Germany and Austria plus an EU site for other European countries (with the UK and Switzerland explicitly excluded), and a single flagship retail store in Nürnberg. The company employs 51-100 people and has no external institutional investors, no subsidiaries, and no disclosed funding activity, indicating a family-controlled operating model.
Retterspitz targets two primary consumer segments: health-conscious consumers seeking natural, traditional remedies for conditions such as muscle tension, joint pain, colds, digestive issues, and skin conditions, and personal-care/wellness consumers interested in natural-based body care, facial care, and fragrance products. Marketing is conducted through educational content on the company website, organic social media on Instagram and Facebook, video content on YouTube (including a recurring physiotherapist Victoria series), and curated partnerships with Nowness and Geza Schön, supporting a brand positioning that emphasizes traditional healing knowledge combined with modern scientific standards.
Retterspitz firmographics
Firmographics- Name
- Retterspitz
- Legal name
- Retterspitz GmbH & Co. KG
- Website
- https://retterspitz.de
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Retterspitz is a German natural remedies and personal care company founded in 1902, offering Heilmittel medicinal products, therapeutic wraps, body and facial care, and fragrance lines through German pharmacies, e-commerce, and a flagship store in Nürnberg.
- Ownership category
- akta.pro rank
Retterspitz industry classification
Industry- Product category
- Natural Remedies and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)
- akta.pro secondary industry
- Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)
Keywords
Where Retterspitz is headquartered
LocationHeadquarters
- HQ city
- Schwaig
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Retterspitz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time product sales of natural remedies, body care, facial care, fragrances, and wellness products directly to consumers through e-commerce and pharmacies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heilmittel (Medicinal Products) |
| Unit Pricing | Pay-as-you-go | Body Care Products |
| Unit Pricing | Pay-as-you-go | Facial Care Products |
| Unit Pricing | Pay-as-you-go | Bath, Shower and Wellness |
| Unit Pricing | Pay-as-you-go | Fragrances (Duft) |
| Unit Pricing | Pay-as-you-go | Wickel (Compress) Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Retterspitz product offering
Product offeringCore offering
Retterspitz manufactures and sells natural medicinal products (Heilmittel) and personal care items produced in Germany to medicinal product standards. The portfolio spans internal and external remedies (Retterspitz Innerlich, Äußerlich, Wund- und Heilsalbe, Muskelcreme, Bronchial, Erkältungstropfen, Abführpulver), therapeutic wraps/compresses (Wickel), body care, facial care, bath/shower products, oral hygiene, and signature fragrances (JUNIPER and JARDIN). Products are sold direct-to-consumer via the retterspitz.de e-commerce shop, through German pharmacies, and at the flagship store in Nürnberg.
Product overview
Retterspitz is a German natural remedies and care products company with over 120 years of history, available primarily in German pharmacies. The company offers a comprehensive portfolio organized into ten main categories: Heilmittel (medicinal products including Retterspitz Innerlich, Retterspitz Äußerlich, Wund- und Heilsalbe, Zinksalbe, Muskelcreme, Muskelroller, Entspannungsöl, Erkältungstropfen, Bronchial, and Abführpulver), Wickel (therapeutic wraps and compresses including Nasse Strümpfe in various sizes, Wickel für Hals & kleinere Gelenke, Schulterwickel, Kniebandage, and Leibwickel in S/M/L sizes), Körperpflege (body care products including Handcreme, Bodylotion, Hautöl, Massage Öl, Massage Milch, Hautcreme Intensiv, Sensitivcreme, Hautstraffungs-Gel, Aktivtonic, Hautberuhigungsgel, and Hand & Body Lotion), Gesichtspflege (facial care including various day/night creams, Hydrogel, Hyalurongel, Reinigungsmilch, Gesichtstonic, and Augenserum), Baden/Duschen/Sauna (bathing and shower products including multiple shower gels, Shampoo, Haarkur, Badesalz, Badekonzentrat, and Sauna Essenz), Mundhygiene (oral care including Zahnpasta and Mund- und Gurgelwasser), Duft (fragrance line centered on JUNIPER signature scent and JARDIN, including perfumes, room fragrances, scented candles, and scented body care), and Sets & Gifts. The product philosophy combines traditional healing knowledge with modern scientific standards, emphasizing natural ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- JUNIPER: Signature fragrance line featuring Eau de Parfum JUNIPER, Eau de Parfum JUNIPER Intense, Bodylotion JUNIPER, Duschgel JUNIPER, Raumduft JUNIPER, Duftkerze JUNIPER, and related products
- JARDIN
- Retterspitz Heilmittel
- Retterspitz Gesichtspflege
Products and services
- Retterspitz Innerlich Internal remedy in solution form that normalizes stomach function through buffered acid release, supporting digestion. Taken five times daily before meals. For adult consumers with digestive complaints.
- Retterspitz Äußerlich External application solution for cold compresses that relieves pain and reduces swelling. Used for musculoskeletal conditions, after operations, and various injuries. For adult consumers.
- Wund- und Heilsalbe Wound and healing ointment that supports wound healing and relieves pain. Contains essential oils including spruce needle and pine oil. For consumers treating minor wounds and skin injuries.
- Muskelcreme Muscle cream for pain relief and muscle relaxation. Particularly skin-friendly and contains no diclofenac or ibuprofen. For consumers with muscle pain.
- Muskelroller Massage roller with applicator ball containing pleasantly scented lotion for muscle relaxation and tissue loosening. Ideal for on-the-go and workplace use.
- Erkältungstropfen Cold drops for treating cold symptoms. For consumers with respiratory cold symptoms.
- Retterspitz Bronchial Bronchial cream with camphor, menthol, and thymol for anti-inflammatory, mucus-dissolving effects to relieve colds, hoarseness, and bronchial catarrh.
- Abführpulver Laxative powder with magnesium sulfate heptahydrate for complete bowel cleansing and treating stubborn constipation.
- Zinksalbe Zinc oxide ointment for supporting wound healing, including weeping and itchy wounds, and cracked skin (Schrunden).
- Entspannungsöl Relaxation oil with mint oil (100%) for external use on muscle and nerve pain, and internal use for digestive complaints.
- Nasse Strümpfe (Wet Socks) Wet socks for full-leg wrap applications. Used for cold compress therapy on legs, ideal for venous conditions and swelling.
- Kniebandage Knee bandage for wrap applications on the knee joint, suitable for swelling and injuries.
- Schulterwickel Shoulder wrap with stretch material that fits perfectly to shoulder, bilateral use, supports healing without limiting mobility.
- Eau de Parfum JUNIPER Signature unisex fragrance with notes of freesia, basil, and juniper, created by top perfumer Geza Schön. Sensual-invigorating scent.
- Eau de Parfum JUNIPER Intense Intense variant of the JUNIPER fragrance with enhanced concentration and lasting power.
- Eau de Parfum JARDIN Woody-floral fragrance composition created by renowned perfumer Geza Schön.
- Hautöl Valuable care oil for silky smooth skin. Made exclusively with natural oils on a sunflower oil basis. Contains black cumin, jojoba, almond, olive, calendula, and avocado oils with high-dose vitamin E.
- Massage Öl Massage oil with high-quality plant-based oils on sunflower oil basis. Contains oils and extracts from olive, jojoba, peanut, and St. John's wort. Dermatologically tested.
- Hautstraffungs-Gel Gel that activates tissue, tightens and smooths skin structure on problem areas. Contains natural ginger extract that boosts metabolism. Smells fresh of citrus.
- Hautcreme Intensiv Intensive skin cream for particularly stressed skin. Repairs existing damage and strengthens skin barrier. Contains allantoin, thymol, panthenol, and chlorophyll.
- Sensitivcreme Cream for daily care of sensitive, extremely dry skin. Increases skin moisture, retains it long-lasting. Contains urea, squalane, vitamin B12, jojoba oil, and thyme extract.
- Augenserum Eye serum specifically developed for daily care of the sensitive eye area. Provides intensive moisture and helps smooth first fine lines and expression wrinkles.
- Hyalurongel Hyaluronic acid gel for intensive facial hydration.
- Zahnpasta Natural toothpaste without fluoride. Refreshes with valuable essential Mitcham peppermint oil. Cleans and cares for teeth and gums gently. Reduces germ load and provides active caries and periodontosis prevention.
- Duftkerze JUNIPER Scented candle in JUNIPER fragrance.
Quantifiable outcome
- Approximately 80% of women have Cellulite; Retterspitz Hautstraffungs-Gel demonstrated skin-firming effects in multi-week testing with regular use
- +1 more outcomes
Companies that use Retterspitz
Customer profileSegments2 records
Ideal customer profiles2 records
Retterspitz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Retterspitz partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Victoria (Physiotherapist)minorPhysiotherapist Victoria creates educational video content explaining natural remedy applications for conditions like osteoarthritis, heartburn, and muscle tension, published regularly on the Retterspitz YouTube channel.
- NownessminorNowness, the platform for exceptional videos and creative storytelling, featured the 'I AM JUNIPER' Director's Cut films showcasing the brand's creative narrative.
- Geza Schön (Parfümeur)coreTop perfumer Geza Schön translated Retterspitz's philosophy into the signature fragrance 'Eau de Parfum JUNIPER'. The collaboration was continued for the second perfume 'Eau de Parfum JARDIN' launched in 2024.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Retterspitz competitors and assessment
Company assessmentBroad incumbents
- Sebapharma (sebamed): Sebapharma manufactures the sebamed personal-care line (soaps, shower, body, face) distributed through German pharmacies and drugstores. It overlaps with Retterspitz on body care, shower, and soap SKUs and shares the pharmacy channel, but its broader portfolio and higher headcount put it in incumbent rather than direct-peer territory.
- Heel (Biologische Heilmittel Heel): Heel is a German pharmaceutical company producing combination homeopathic and natural remedies for musculoskeletal, cold, and other therapeutic indications. It operates at a broader pharmaceutical scale than Retterspitz but competes for the same "natural Heilmittel" consumer in German pharmacies.
Direct peers
- Wala Heilmittel (Dr. Hauschka): Wala Heilmittel produces Dr. Hauschka natural skincare alongside anthroposophic medicines. Like Retterspitz, it manufactures natural-ingredient products to medicinal standards, sells through pharmacies, and runs a flagship-style retail presence with a heritage identity built on plant-based formulations.
- Annemarie Börlind: Annemarie Börlind is a Black Forest-based natural cosmetics brand with a German-made, plant-based positioning across facial care, body care, and selected wellness SKUs. It overlaps with Retterspitz's natural facial/body care lines and German-manufactured premium positioning.
- Kneipp: Kneipp is a German heritage natural-remedy and body-care brand (bath products, herbal remedies, muscle/joint care) sold through German pharmacies and mass retail. Highly comparable to Retterspitz in terms of founding-era heritage, Heilmittel positioning, and product mix overlap (bath salts, shower gels, muscle care).
- Weleda: Weleda is a long-established German/Swiss natural personal-care and anthroposophic medicine company. It competes with Retterspitz across natural body care, facial care, and Heilmittel remedies, with overlapping pharmacy distribution in DACH and a similarly broad portfolio spanning skin care, bath, and medicinal preparations.
- Salus: Salus is a German herbal remedy and natural health brand (teas, tonics, juices) sold via German pharmacies and health-food retail. It overlaps with Retterspitz's Heilmittel portfolio (digestive, immune, internal remedies) and shares DACH pharmacy distribution and a "natural healing" brand stance.
- Lavera (Laverana): Lavera is a German natural cosmetics manufacturer that produces face, body, and oral care products from plant-based ingredients and sells through German drugstores and pharmacies. Comparable to Retterspitz in natural-ingredient positioning, broad CPG portfolio, and DACH retail presence.
Emerging players
- Logona / Sante (Logocos): Logona and Sante are German natural cosmetics brands (hair care, body care, facial care) under Logocos Naturkosmetik, distributed via German health-food stores, pharmacies, and drugstores. Comparable to Retterspitz in natural-ingredient depth and segmented CPG portfolio, but oriented more to organic food retail than to pharmacy channels.
- Primavera: Primavera is a German natural aromatherapy and essential-oil brand with extensions into body care and wellness. It overlaps with Retterspitz on bath, body, and wellness product territory using natural essential oils and plant extracts as the shared core technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Retterspitz social profiles
Digital presenceRetterspitz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retterspitz leadership team
Management profileNumber of profiles
Profiles2 records
Retterspitz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retterspitz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retterspitz
What does Retterspitz do?
Retterspitz manufactures and sells natural medicinal products (Heilmittel) and personal care items produced in Germany to medicinal product standards. The portfolio spans internal and external remedies (Retterspitz Innerlich, Äußerlich, Wund- und Heilsalbe, Muskelcreme, Bronchial, Erkältungstropfen, Abführpulver), therapeutic wraps/compresses (Wickel), body care, facial care, bath/shower products, oral hygiene, and signature fragrances (JUNIPER and JARDIN). Products are sold direct-to-consumer via the retterspitz.de e-commerce shop, through German pharmacies, and at the flagship store in Nürnberg.
Is Retterspitz a public or private company?
Retterspitz is a private company. It is classified as family owned and is currently operating.
When was Retterspitz founded?
Retterspitz was founded in 1902. It employs 51 to 100 people.
Where is Retterspitz based?
Retterspitz is headquartered in Schwaig, Germany, in the Europe region.
How does Retterspitz make money?
One revenue line is on record: product Sales.
Who are Retterspitz's main competitors?
Broad incumbents on record are Sebapharma (sebamed) and Heel (Biologische Heilmittel Heel). Direct peers are Wala Heilmittel (Dr. Hauschka), Annemarie Börlind, Kneipp, Weleda, Salus and Lavera (Laverana). Emerging players are Logona / Sante (Logocos) and Primavera.
Does Retterspitz have an API?
No public API is recorded for Retterspitz.
What industry is Retterspitz in?
Retterspitz's product category is Natural Remedies and Personal Care. Its primary akta.pro industry code is CRADAMAD, Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges), with a secondary code of CRABAAAK, Professional/Backbar Skincare (Esthetician & Spa Use). Its NAICS code is 456120 and its SIC code is 2844.