The Web Company
The WebCo is a New Zealand full-service digital agency providing web design, multi-platform development, ERP integrations, and digital marketing services to SMBs and select enterprises across New Zealand since 2004.
- Company typePrivate
- Founded2004
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Web Company does
The Web Company (The WebCo) is a New Zealand full-service digital agency founded in 2004, headquartered in Auckland (Grey Lynn) with a secondary office in Tauranga. The company provides web design, multi-platform web development (WordPress, Shopify, Magento, Laravel, Liferay), digital marketing (SEO, PPC, email, social), ERP and accounting integrations (MYOB EXO, MYOB Advanced, JIWA 7, Ostendo, Xero), web hosting, support and maintenance, consultation, digital asset valuation, and data insights services to small and medium-sized Kiwi businesses alongside a smaller roster of national-brand and enterprise clients across New Zealand.
The company is platform-agnostic and partner-certified across major CMS, e-commerce, ERP, and martech ecosystems — Shopify, WordPress, BigCommerce, WooCommerce, Laravel, Liferay, HubSpot, MYOB — with a notable specialization in custom ERP integrations that connect client websites to backend business systems. The development team has 150+ years of combined experience, and the firm maintains a 21-year operating track record with client tenures exceeding 20 years. The offering is structured around multi-platform execution (responsive builds, re-platforming, and migrations such as Magento 1-to-Laravel and Umbraco-to-Liferay) and a marketing-services layer that the firm brands around 'data-driven' results with Google Analytics as the primary insight tool.
Commercially, The WebCo operates a sales-led, consultative go-to-market with free initial consultations and a nationwide service delivery model covering more than 11 New Zealand cities. Revenue is generated through a mix of one-time project build fees for design/development work and subscription/recurring retainers for digital marketing, hosting, and ongoing support. Pricing is not publicly disclosed and is quote-based. The company is privately held, has no disclosed funding, M&A, or investor relations activity, and reports no certifications or compliance regimes; its operating-status signals are stable with the company website active and current.
The Web Company firmographics
Firmographics- Name
- The Web Company
- Legal name
- The WebCo
- Website
- https://thewebco.co.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The WebCo is a New Zealand full-service digital agency providing web design, multi-platform development, ERP integrations, and digital marketing services to SMBs and select enterprises across New Zealand since 2004.
- Ownership category
- akta.pro rank
The Web Company industry classification
Industry- Product category
- Web Development and Digital Marketing Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industry
- Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)
Keywords
Where The Web Company is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
The Web Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Web Design and Development Services: Project-based custom website development services across multiple platforms including WordPress, Shopify, Magento, Laravel, and Liferay. Includes responsive design, re-platforming, and migration services.
- Digital Marketing Services: Ongoing digital marketing services including SEO, PPC, email marketing, and social media marketing. Subscription-style retainer model for continuous marketing support.
- Web Hosting and Support: Website hosting services and ongoing maintenance and support contracts for client websites.
- Consultation Services: Digital strategy consultation, data insights analysis, and marketing consultation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
The Web Company product offering
Product offeringCore offering
The Web Company (The WebCo) is a full-service New Zealand digital agency that designs, develops, and markets websites for Kiwi businesses. It builds custom responsive websites across WordPress, Shopify, Magento, Laravel, and Liferay platforms, provides digital marketing services (SEO, PPC, email, social media), and delivers custom ERP/accounting integrations (MYOB, Xero, Ostendo, JIWA 7) for clients ranging from startups to national brands. The firm also offers supporting services including web hosting, support and maintenance, digital strategy consultation, data insights, and digital asset valuation.
Product overview
The WebCo is a full-service digital agency offering a comprehensive suite of digital services. The core offerings include Web Development (spanning WordPress, Shopify, Magento, Laravel, and Liferay platforms), Web Design, and Digital Marketing (covering SEO, PPC, email marketing, social media). Additional services include Integration capabilities for ERP systems (MYOB EXO, JIWA 7, MYOB Advanced, Ostendo) and accounting software (XERO), along with consulting, digital asset valuation, web hosting, support and maintenance, data insights, and digital strategy services.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development Custom responsive website development across WordPress, Shopify, Magento, Laravel, and Liferay platforms for New Zealand businesses. Includes re-platforming and migrations between frameworks.
Quantifiable outcome
- Clients maintained for over 20 years demonstrating long-term value delivery
Companies that use The Web Company
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
The Web Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature1 record
The Web Company partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ShopifycoreCertified Shopify development partner providing e-commerce platform implementation and customization services for online store development.
- LaravelcorePrimary PHP framework for building robust web applications, used for custom development and Magento-to-Laravel migrations.
- BigCommercecoreEnterprise e-commerce platform partner for building scalable online stores.
- WooCommercecoreWordPress e-commerce plugin partner for flexible online store development.
- HubSpotcoreMarketing automation and CRM platform integration for digital marketing services and campaigns.
- LiferaycoreEnterprise portal solutions partner providing seamless digital experiences for corporate clients.
- MYOBcoreAccounting and business management software partner including MYOB EXO, MYOB Advanced integrations with client websites and e-commerce platforms.
- WordPresscorePrimary content management system platform for flexible and user-friendly website creation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Web Company competitors and assessment
Company assessmentBroad incumbents
- Lounge Lizard: US-based digital agency with a similar mix of web design, web development, and digital marketing services. Comparable service portfolio to The WebCo but operating at a larger scale and broader geographic footprint.
- Straight North: US digital agency providing web development, SEO, PPC, and digital marketing. Comparable full-service positioning to The WebCo with a much larger team and broader mid-market customer base.
- WebFX: Large US-based digital marketing and web development agency offering SEO, PPC, web design, and content services. A broader incumbent that demonstrates the scale potential of the model The WebCo operates, with a much wider portfolio and global reach.
- Blue Fountain Media: Established US digital agency offering web design, development, and digital marketing to mid-market and enterprise clients. Overlaps with The WebCo's full-service model but at significantly greater scale.
Direct peers
- Bazooka: New Zealand digital agency offering web design, development, and digital marketing. Operates in the same Auckland/NZ market with a similar full-service agency model and SMB focus.
- Appnovation: NZ-founded digital agency with global reach offering web development, CMS, and e-commerce services across platforms including Drupal, WordPress, and Shopify. Comparable in multi-platform development expertise and enterprise project experience.
- Flight Digital: Auckland-based NZ digital agency providing web design, development, and digital marketing services. Headquartered in the same city as The WebCo and competing for the same SMB and mid-market client segment.
- Pure SEO: Trans-Tasman digital marketing agency specializing in SEO, PPC, and online marketing. Closely comparable to The WebCo's digital marketing services arm and serves a similar SMB market across NZ and Australia.
- First Digital: Auckland-based NZ digital agency delivering web design, development, and digital marketing. Competes in the same geography and service categories as The WebCo for NZ SMB and mid-market clients.
- Springload: Wellington-based NZ digital agency offering web design, development, and digital strategy. Comparable in geography, service mix, and SMB-to-enterprise client base as a direct competitor to The WebCo in the New Zealand market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Web Company social profiles
Digital presenceThe Web Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Web Company leadership team
Management profileNumber of profiles
The Web Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Web Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Web Company
What does The Web Company do?
The Web Company (The WebCo) is a full-service New Zealand digital agency that designs, develops, and markets websites for Kiwi businesses. It builds custom responsive websites across WordPress, Shopify, Magento, Laravel, and Liferay platforms, provides digital marketing services (SEO, PPC, email, social media), and delivers custom ERP/accounting integrations (MYOB, Xero, Ostendo, JIWA 7) for clients ranging from startups to national brands. The firm also offers supporting services including web hosting, support and maintenance, digital strategy consultation, data insights, and digital asset valuation.
Is The Web Company a public or private company?
The Web Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Web Company founded?
The Web Company was founded in 2004. It employs 11 to 50 people.
Where is The Web Company based?
The Web Company is headquartered in Auckland, New Zealand, in the Oceania region.
How does The Web Company make money?
Four revenue lines are on record. Web Design and Development Services are the primary driver. The others are digital Marketing Services, web Hosting and Support and consultation Services.
Who are The Web Company's main competitors?
Broad incumbents on record are Lounge Lizard, Straight North, WebFX and Blue Fountain Media. Direct peers are Bazooka, Appnovation, Flight Digital, Pure SEO, First Digital and Springload.
Does The Web Company have an API?
No public API is recorded for The Web Company.
What industry is The Web Company in?
The Web Company's product category is Web Development and Digital Marketing Services. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of BPAEAMAK, Captive/Global In-House Center (GIC) Setup & Managed Services. Its NAICS code is 541511 and its SIC code is 7370.