EastRise Credit Union

What EastRise Credit Union does

EastRise Credit Union is a federally chartered, member-owned credit union headquartered in Williston, Vermont, formed in June 2024 through the merger of New England Federal Credit Union (NEFCU) and VSECU. The institution serves approximately 177,000 members across Vermont and northern New York, offering a full suite of consumer and business banking products including checking, savings, money market accounts, certificates of deposit, Visa credit cards, auto loans, recreational vehicle loans, personal loans, green vehicle loans, home equity and mortgage products, business banking (including solar loans and cash management), and investment services. Distribution is multi-channel, combining a mobile banking platform (iOS/Android apps with online account management and Zelle P2P integration) with physical branch locations across Vermont, a contact center, CO-OP surcharge-free ATM network, and dedicated mortgage loan officers.

The business model is that of a traditional credit union: revenue is generated primarily through net interest income on the spread between loan yields (mortgages, auto loans at 4.85–6.10% APR, commercial loans) and deposit rates (money market up to 4.50% APY, certificates 3.00–3.90% APY), supplemented by transaction-based fees (ATM $1.50 after 4 free, overdraft $14, wire transfers $25–$50). The go-to-market is relationship-led and community-driven, with sales motion emphasizing local Vermont roots, values-based banking, and personalized financial counseling rather than digital-first acquisition. Marketing channels include content marketing (400+ blog articles), community partnerships, financial education programs, direct outreach, and organic social media.

Strategic positioning centers on three pillars: community impact (demonstrated through a $1M NICU gift, $4M workforce housing commitment, $1.5M disaster recovery loans, and $250K in flood relief grants), sustainable/green banking (green vehicle loans with 0.25% rate discount and utility partnerships with Burlington Electric Department, Green Mountain Power, and Washington Electric Cooperative), and multi-generational relationship banking in Vermont. Leadership transitioned in 2026 with Robert Miller named President and CEO following John Dwyer's retirement. No AI/ML capabilities, no funding rounds, and no parent company are disclosed; the institution is entirely member-owned and NCUA-insured.

Name

EastRise Credit Union

Legal name

EastRise Credit Union

Website

https://eastrise.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

EastRise Credit Union is a federally chartered, member-owned credit union serving 177,000 members across Vermont and northern New York, offering consumer and business banking, lending, and investment services through branches, digital platforms, and community-driven relationship banking.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Depository Credit Intermediation (5221), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141), Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage loan services
• Small business banking
• Investment advisory services

Headquarters

HQ city

Williston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Primary revenue stream from the spread between interest earned on loans (mortgages, auto loans, personal loans, business loans) and interest paid on deposits (checking, savings, money market, certificates).
2. Fee-based Services: Fees from account services including ATM usage, overdraft, wire transfers, card replacements, stop payments, research, and other banking services.
3. Deposit Products: Interest-bearing deposit accounts including checking, savings, money market accounts, and certificates of deposit that generate interest expense but also serve as the basis for lending operations.
4. Green Vehicle Loans: Specialized auto lending products for eco-friendly vehicles including EVs and high-MPG vehicles, often partnered with utility companies for rebates and incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EastRise Credit Union is a member-owned, federally chartered credit union that provides retail and small-business banking, consumer and commercial lending, mortgages, and investment services to approximately 177,000 members primarily in Vermont and Northern New York. Core offerings include deposit accounts (checking, savings, money market, certificates), consumer loans (auto, RV, personal, green vehicle, home fuel), home loans (fixed-rate mortgage, home equity, construction, refinancing), business banking (checking, savings, credit, lines of credit, working capital, equipment, real estate, solar loans, cash management), credit cards (Visa and Business Visa), and investment services (IRAs, education savings, financial advisors).

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Transaction accounts for individual members, including Checking Plus earning up to 3.50% APY, designed for everyday banking with debit card access, online/mobile banking, and bill pay.
• Personal Savings Accounts Interest-bearing savings accounts for individual members, paying 0.20% APY, providing a safe place to set aside funds while remaining NCUA-insured.
• Personal Money Market Accounts Tiered money market account for individual members offering up to 4.50% APY on balances up to $2,499.99, combining check-writing flexibility with competitive yields.
• Personal Certificates of Deposit Fixed-term share certificates for individual members offering APYs ranging from 3.00% to 3.90% depending on term, providing predictable returns with NCUA-insured safety.
• Personal Visa Credit Cards Consumer credit card portfolio including Visa, Visa Rewards, and Visa Signature cards for individual members, offering purchase protection and rewards on everyday spending.
• Auto Loans New and used vehicle financing for individual members with fixed APRs from 4.85% (24-month) up to 6.10% (84-month), with rate determined by term length.
• Recreational Vehicle Loans Financing for RVs, campers, boats and other recreational vehicles for individual members, structured as installment loans with fixed terms.
• Personal Loans Unsecured installment loans for individual members to fund personal expenses, debt consolidation, or major purchases, with fixed terms and predictable payments.
• Green Vehicle Loan Program Specialized auto loan program offering a 0.25% rate discount for qualifying electric vehicles, plug-in hybrids, and high-efficiency (35+ MPG) vehicles, paired with utility rebates and federal tax credits applied to loan principal to lower the member's effective borrowing cost.
• Home Fuel Loans Short-term financing for individual members to cover residential home heating fuel costs, particularly relevant for Vermont households during the heating season.
• Home Equity Loans & Lines of Credit Lump-sum home equity loans and revolving home equity lines of credit for individual members using primary residence equity, used for renovations, debt consolidation, or major expenses.
• Fixed-Rate Mortgages Purchase-money fixed-rate mortgages for individual members with terms from 10 to 30 years, with rates from 5.88% to 6.13% depending on term and points (30-year fixed at 6.13% rate / 6.16% APR with 0 points or 5.88% / 6.01% APR with 1 point).
• Construction, Land & Renovation Loans Loans for individual members to build a new home, purchase land, or fund major renovations, including first-time homebuyer guidance.
• Mortgage Refinancing Refinance mortgages for individual members seeking to lower their rate, change term length, or convert equity into cash, serviced locally by EastRise mortgage loan officers.
• Mortgage Rate Lock Service that allows individual mortgage applicants to lock an interest rate during the home purchase or refinance process, protecting members from rate movement while their loan is processed.
• Insurance Services Personal insurance products offered to individual members to protect against life events, typically provided through partner carriers.
• Estate Planning Services Estate planning guidance for individual members to help organize wills, beneficiaries, and related financial arrangements.
• Fuel Buying Program Group fuel purchasing program for individual members that aggregates demand to negotiate lower home heating fuel prices, primarily serving Vermont households.
• Business Checking Accounts Operating accounts designed for small and medium-sized Vermont businesses to handle deposits, payments, and treasury activity, integrated with business online and mobile banking.
• Business Savings Accounts Interest-bearing business savings accounts for small and medium-sized businesses to hold reserves and earn yield on idle balances.
• Business Money Market Accounts Tiered money market accounts for businesses, providing higher yields than standard savings with check-writing capability.
• Business Certificates of Deposit Fixed-term business certificates offering predictable yields on business reserves, with terms and rates aligned to the personal certificate schedule.
• SEP IRA Accounts Simplified Employee Pension (SEP) IRA accounts for small businesses and self-employed individuals to make tax-advantaged retirement contributions.
• IOLTA & IORTA Accounts Interest on Lawyers' Trust Accounts (IOLTA) and Interest on Real Estate Trust Accounts (IORTA) for attorneys and real estate professionals to hold client funds in compliant, segregated accounts.
• Business Credit Card Business Visa credit card for small and medium-sized businesses to manage operating expenses, with consolidated billing and expense tracking.
• Business Line of Credit Revolving business line of credit for small and medium-sized businesses to manage short-term working capital needs and cash flow gaps.
• Small Business Loans Term loans for small businesses for general business purposes, working capital, expansion, or other operational needs, originated through EastRise business loan officers.
• Business Working Capital Loans Loans designed to help small and medium-sized businesses finance day-to-day operations, inventory, and short-term funding needs.
• Business Equity Loan Loans for business owners secured by equity in commercial or business-owned real estate or business assets, used for expansion or refinancing.
• Business Machinery, Equipment & Vehicle Loans Loans for small and medium-sized businesses to finance the purchase of machinery, equipment, or commercial vehicles needed for operations.
• Business Real Estate & Construction Loans Loans for small and medium-sized businesses to acquire, build, or expand owner-occupied or investment commercial real estate.
• Business Solar Loans Specialized financing for small and medium-sized businesses to install commercial solar energy systems, supporting sustainability and operating-cost reduction.
• Business Cash Management Treasury and cash management tools for businesses, including ACH, wire, remote deposit, and liquidity management integrated with business online and mobile banking.
• Investment Services Brokerage and advisory investment services for individual members, delivered through LPL Financial with access to financial advisors for planning and portfolio management.
• Individual Retirement Accounts (IRAs) Traditional and Roth IRAs for individual members to build tax-advantaged retirement savings, offered through EastRise investment services.
• Education Savings Accounts Tax-advantaged education savings vehicles (such as 529 plans) for individual members and families saving for future education costs.
• Financial Counseling Services Free one-on-one financial counseling sessions for individual members covering budgeting, debt management, savings planning, and overall financial wellness, complemented by financial wellness checkups.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Burlington Electric DepartmentminorGTM or Marketing Partner · 5 November 2025Utility partner offering EV rebates and incentives for customers financing electric or plug-in hybrid vehicles through EastRise. Rebates and federal tax credits applied directly to loan principal balance.
• Green Mountain PowerminorGTM or Marketing Partner · 5 November 2025Utility partner offering EV rebates and incentives for customers financing electric or plug-in hybrid vehicles through EastRise. Rebates and federal tax credits applied directly to loan principal balance.
• Washington Electric CooperativeminorGTM or Marketing Partner · 5 November 2025Utility partner offering EV rebates and incentives for customers financing electric or plug-in hybrid vehicles through EastRise. Rebates and federal tax credits applied directly to loan principal balance.
• Vermont Community FoundationcoreStrategic or Co-development Partner · 25 July 2023Partnership to provide interest-free emergency flood disaster recovery loans to Vermont residents impacted by July 2023 flooding. Unlocked up to $1.5 million in lending capacity for individuals and families with emergency repairs and recovery needs.
• Champlain CollegecoreStrategic or Co-development PartnerGrant partnership supporting Champlain College's Center for Financial Literacy to develop and deliver free personal finance education program for Vermont educators and the public. Program offers up to 8 hours of professional development credit.
• The Village at Winston ProutycoreStrategic or Co-development PartnerServing as financial intermediary for Phase 1 of workforce housing development, providing $4 million investment as largest single funding commitment to $9.5 million project. Project addresses Brattleboro's critically low 2.7% housing vacancy rate.
• UVM Medical CentercoreStrategic or Co-development Partner$1 million gift supporting Golisano Children's Hospital NICU renovation benefiting approximately 500 infants annually from Vermont and northern New York.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Service Credit Union: New Hampshire-based member-owned credit union of comparable scale offering deposits, consumer lending, mortgages, and digital banking to a New England membership — directly comparable product mix and member-owned structure to EastRise.
• Granite State Credit Union: New Hampshire community credit union offering full personal and business banking, auto and mortgage lending to a New England membership closely comparable in scale and product mix to EastRise.
• Digital Federal Credit Union (DCU): Massachusetts-headquartered member-owned credit union offering consumer lending, mortgages, digital banking, and investment services; comparable cooperative model and full-service product set to EastRise but at larger scale.
• Unitus Community Credit Union: Community-focused credit union of comparable asset size offering deposits, consumer and mortgage lending, and member wellness programs — directly comparable cooperative community-banking model.
• Connexus Credit Union: Member-owned credit union of comparable size offering deposits, consumer lending, mortgages, and digital banking — directly comparable cooperative structure, scale, and product breadth.
• Lake Sunapee Bank Group: New Hampshire community bank serving individuals and small businesses with deposits, mortgages, and consumer lending — directly comparable community-banking footprint in an adjacent New England market.
• Mascoma Bank: Vermont-headquartered community bank offering personal and business banking, mortgages, and consumer lending — directly comparable geographic competitor serving overlapping Vermont membership.
• Community National Bank: Vermont-based community bank offering personal and business banking, mortgages, and consumer loans — directly comparable geographic competitor to EastRise in the Vermont market.

Broad incumbents

• Alliant Credit Union: Large digital-first national credit union offering consumer deposits, lending, mortgages, and investment services — broader geographic footprint and larger scale, providing incumbent competition for digital member acquisition.
• TD Bank: Major regional bank with deep New England branch presence offering consumer and business banking, mortgages, and investment services — broad incumbent competition across the same Vermont and northern New York geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EastRiseCU
• Xx.com/EastRiseCU
• LinkedInlinkedin.com/company/eastrisecu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EastRise Credit Union