Futarino
Futarino operates a Japanese-language community media platform for couples and partners to anonymously share candid experiences about relationships, money, and marriage, anchored on a 100K+ Instagram following and a LINE-distributed suite of content and tool products.
- Company typePrivate
- Founded2021
- HeadquartersIchigaya, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Futarino does
Futarino (株式会社PACER, brand: フタリノ) is a Tokyo-based community media company that operates a Japanese-language platform for couples and partners to share candid experiences about relationships, money, sex, marriage, and parenting. The core product is a free, member-only web service (futa-rino.com) with anonymous polls, surveys, and discussion forums, built around an Instagram community of 100,000+ followers and a weekly podcast (Futarino-koto) distributed on Spotify, Apple Podcasts, and other major platforms. The company was legally incorporated on October 14, 2021 (brand originated on Instagram in 2019) and is part of the Borderless Japan corporate group, sharing office space in Shinjuku, Tokyo with group sibling JOGGO. The platform is built on a LINE-first distribution architecture: key products such as Futarino Torisetsu (a partner 'instruction manual' generator, launched April 2024) are delivered entirely through the LINE Official Account, removing app-download friction. Additional products include the premium interview-based 'Couple's A-side/B-side' hardcover A5 profile book (one-time fee, with periodic 5% discount campaigns), free downloadable couple-money-management manuals co-produced with SmartBank/B/43, and a podcast plus online/offline events.
Futarino firmographics
Firmographics- Name
- Futarino
- Legal name
- 株式会社PACER
- Website
- https://web.futa-rino.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Futarino operates a Japanese-language community media platform for couples and partners to anonymously share candid experiences about relationships, money, and marriage, anchored on a 100K+ Instagram following and a LINE-distributed suite of content and tool products.
- Ownership category
- akta.pro rank
Futarino industry classification
Industry- Product category
- Couples Community Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Futarino is headquartered
LocationHeadquarters
- HQ city
- Ichigaya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Futarino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- Community Platform (Free Membership): Core community platform is free to join. Users can access anonymous polls, read articles, and participate in discussions at no cost. Generates community engagement that drives brand awareness and premium service referrals.
- ふたりのA面B面 (Profile Book) — Premium Custom Product: Custom hardcover A5 book service featuring separate interviews of both partners. Includes 60-min consultation, two 60-min online interviews, ~10 photos per person, hardcover binding, direct mail delivery, and PDF handover. Offered as a premium paid service (5% discount campaigns periodically offered).
- Event-based Revenue (Public/Government-funded Events): Organizes free public events (online and offline workshops, talk events) as well as government-commissioned projects (e.g., Hyogo Prefecture Sanda City marriage support project with 4 paid events). Revenue derived from project commissions and public funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free community membership — core platform access |
| One time/ perpetual license | Pay-as-you-go | ふたりのA面B面 custom profile book (paid) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Futarino product offering
Product offeringCore offering
Futarino operates a media community for Japanese couples and partners to anonymously share honest experiences about sensitive relationship topics (money, sex, marriage, communication). The core product is a free member-only web service with polls, surveys, and discussion forums, supplemented by a LINE-based instruction-manual tool (Futarino Torisetsu), a premium custom interview-based hardcover profile book service (Futari no A-Men B-Men), a weekly podcast, and government-commissioned marriage-support workshops.
Product overview
Futarino operates a community media platform centered on couples and partners sharing honest experiences about their relationships. The core offering is a member-only web service (futa-rino.com) providing articles, events, and peer community access. Key products include the LINE-based communication tool 'フタリノトリセツ' for creating personalized partner instruction manuals, the interview-based hardcover book service 'ふたりのA面B面', the weekly podcast 'フタリノコト' distributed across major platforms, and free downloadable money management manuals. The company also runs the 'さんだ結婚応援プロジェクト' in partnership with Sanda City, Hyogo Prefecture, consisting of self-discovery workshops, communication seminars, and couple talk events. Access is primarily via the LINE official account and web-based member site.
Differentiator
Problem solved
Functional benefit
Products and services
- Futarino Web Service (Futarino WEBサービス) Free member-only community platform where Japanese couples and partners can anonymously share honest experiences about money, sex, marriage, and partnership, participate in polls and surveys, and access curated articles and events.
- Futarino Torisetsu (フタリノトリセツ) LINE-based tool that helps users create a personalized 'instruction manual' about themselves for their partner, covering strengths, weaknesses, recharge methods, and situation-specific handling instructions to improve communication.
- Futari no A-Men B-Men (ふたりのA面B面) Profile Book Premium paid service where each partner is interviewed separately (approximately 60 minutes each) and their responses are compiled into a two-spread, A5 hardcover printed book (up to 20 pages), including concept consultation, photography, binding, direct mail delivery, and PDF handover.
- Futarino Koto (フタリノコト) Radio Podcast Weekly web radio program (podcast) featuring honest conversations about couples' relationships, with guests sharing real stories, distributed on Spotify, Apple Podcast, Amazon Music, and Google Podcast. Includes special segments like 'Evening Consultation Room' with guest counselors.
- Couple Money Management Manual (令和版 夫婦・カップルのためのお金管理マニュアル) Free downloadable PDF manuals (couple edition and married couple edition) on household finance management for couples, co-produced with SmartBank's B/43 service, including accompanying seminars.
- Sanda Marriage Support Project (さんだ結婚応援プロジェクト) Multi-event program commissioned by Sanda City, Hyogo Prefecture, including self-discovery workshops, communication seminars, couple talk events, and a Christmas social gathering to support marriage readiness among unmarried residents.
Quantifiable outcome
- Over 100,000 Instagram followers generated organically since 2019
- +3 more outcomes
Companies that use Futarino
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Futarino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Futarino partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered secondary and core.
- Tokihana (トキハナ) — Wedding Venue Search ServicesecondaryTokihana is a LINE-based wedding venue search service. They partnered with Futarino on a limited campaign offering the 'ふたりのA面B面' custom profile book to 1 selected couple (campaign period: ~December 2023). The partnership aimed to reach Futarino's audience of engaged couples for Tokihana's platform growth.
- Hyogo Prefecture / Sanda City — ひょうごTECHイノベーションプロジェクトcoreFutarino was selected for Hyogo Prefecture's ひょうごTECHイノベーションプロジェクト (Hyogo TECH Innovation Project), a collaborative demonstration initiative operated by Urban Innovation JAPAN (UIJ). Futarino partnered with Sanda City, Hyogo Prefecture, to address the city's high unmarried rate (44.2% for women aged 25–39, vs. 39.5% national average) by implementing 4 events focused on self-discovery, skills training, senior couple talks, and social gatherings for unmarried residents.
- JOGGO (ジョッゴ) — Custom Leather Goods BrandcoreJOGGO is a custom leather goods brand (wallets, bags) operated by ジョッゴ株式会社. Futarino has partnered with JOGGO on multiple occasions: (1) a お揃い (matching items) campaign in 2022 where Futarino followers shared matching color designs with JOGGO offering prizes; (2) a joint survey on couple 'お揃い' habits (November 2022) published as a press release; (3) a November 2023 anniversary celebration campaign (いいパートナーの日 / いい夫婦の日) featuring joint promotions and cross-discount coupons. Both companies are members of the 株式会社ボーダレス・ジャパンの group.
- SmartBank / B/43 (スマートバンク) — Financial Management ServicecoreSmartBank operates B/43, a Visa prepaid card + household accounting app for couples and co-living partners. Futarino and B/43 co-produced a free 'Couple Money Management Manual' (夫婦・カップルのお金管理マニュアル) based on surveys of 1,000+ users, and co-hosted two free online events (July and August 2022) on couple financial management — a 'Couples Edition' and a 'Married Couples Edition'.
- LetterMe — Online Workshop PartnersecondaryFutarino partnered with LetterMe to co-host a free online workshop titled 'なりたい二人になるために、自分の本音に出会おう' (Finding Your Authentic Self to Become the Couple You Want to Be), held on June 6, 2022. The workshop focused on helping couples discover their true feelings and communicate more openly.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Futarino competitors and assessment
Company assessmentBroad incumbents
- Pairs (ペアーズ): Japan's largest dating and matching app, operated by Eureka (Match Group affiliate), with a much broader dating/finding-a-partner scope than Futarino's couples-and-married focus. Comparable as a Japan-dominant consumer relationship platform with similar female-skewing audience and large paid-acquisition operation.
- OkCupid: Match Group's algorithm-driven dating app known for survey/questionnaire-based matching and inclusive relationship framing. Comparable to Futarino on the 'honest couples conversations / survey-driven insights' positioning, though OkCupid is matching-oriented and global rather than Japan-community-led.
- Tinder: Global dating/matchmaking app owned by Match Group. Operates in the same broad relationship-category and overlaps with Futarino on Japanese consumer relationship-platform dynamics, though at much larger scale and with a fundamentally different (partner-discovery) value proposition.
- Bumble: Global relationship platform with women-first matching mechanics and Bumble BFF/community extensions. Comparable to Futarino as a broad incumbent in the relationship-formation space that overlaps on female-led community and 'safe space' positioning, though at global scale and partner-discovery focus.
Emerging players
- note.com: Japan-leading creator/content publishing platform on which Futarino runs its 'futarino_' column. Comparable as a Japanese media-and-community monetization platform where individuals publish content, build follower audiences, and convert via paid memberships — Futarino's article-and-podcast flywheel mirrors note.com's mechanics.
Direct peers
- Pairy (ペアリー): Japanese couples relationship app operated by echronic Inc. that targets the same Japanese female-led couple demographic with shared communication/relationship tools. It is the closest functional and demographic peer to Futarino, although Pairy is mobile-app-centric whereas Futarino is LINE/web-community-centric.
- with (between) — couples app: Japanese couples-only communication app that pioneered the 'private space for two' category. Directly comparable to Futarino's core value proposition of providing a dedicated couple communication surface in Japan, though distributed as a native app rather than via LINE/web community.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Futarino social profiles
Digital presenceFutarino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Futarino leadership team
Management profileNumber of profiles
Profiles2 records
Futarino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Futarino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Futarino
What does Futarino do?
Futarino operates a media community for Japanese couples and partners to anonymously share honest experiences about sensitive relationship topics (money, sex, marriage, communication). The core product is a free member-only web service with polls, surveys, and discussion forums, supplemented by a LINE-based instruction-manual tool (Futarino Torisetsu), a premium custom interview-based hardcover profile book service (Futari no A-Men B-Men), a weekly podcast, and government-commissioned marriage-support workshops.
Is Futarino a public or private company?
Futarino is a private company. It is classified as corporate owned and is currently operating.
When was Futarino founded?
Futarino was founded in 2021. It employs 1 to 10 people.
Where is Futarino based?
Futarino is headquartered in Ichigaya, Japan, in the Asia region.
How does Futarino make money?
Three revenue lines are on record. Community Platform (Free Membership) is the primary driver. The others are ふたりのA面B面 (Profile Book) — Premium Custom Product and event-based Revenue (Public/Government-funded Events).
Who are Futarino's main competitors?
Broad incumbents on record are Pairs (ペアーズ), OkCupid, Tinder and Bumble. note.com is listed as an emerging player. Direct peers are Pairy (ペアリー) and with (between) — couples app.
Does Futarino have an API?
No public API is recorded for Futarino.
What industry is Futarino in?
Futarino's product category is Couples Community Media. Its primary akta.pro industry code is MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its NAICS code is 51621.