Leviev

What Leviev does

Leviev, operating through Levella Jewelry LLC, is a privately held, vertically oriented luxury diamond and fine jewelry house headquartered at 590 5th Avenue in New York. The company operates a direct-to-consumer model, combining a single private showroom in Midtown Manhattan with a Shopify-powered e-commerce storefront and global virtual consultations delivered via FaceTime, Zoom, and WhatsApp. Its core differentiator is direct-from-mine diamond and colored gemstone sourcing, which Leviev positions as enabling superior value while bypassing distribution intermediaries.

The product portfolio is structured across three tiers: Leviev High Jewelry (one-of-a-kind, master-crafted pieces priced from $73,000 to $18,000,000, including singular museum-quality collector items), Leviev Collections (rings, bracelets, necklaces, earrings, and accessories spanning $6,000 to roughly $1.6M), and Leviev Signature (a lower-priced "everyday luxury" sub-brand). A bespoke design service and private showroom appointments sit alongside these as the primary add-on offerings, supported by a lifetime craftsmanship warranty and accessory line spanning engagement and wedding rings.

Distribution and demand generation rely heavily on luxury-event visibility: placements at the Bach Mai NYFW runway (Spring/Summer 2025 with $50M in jewelry), the 2026 MET Gala (Beyoncé, Jay-Z, Rihanna, Isha Ambani) under the "A Diamond Is Forever" initiative, and the 2026 Winter Olympics opening ceremony in Milan (Mariah Carey in a $15M, 300+ carat set), supplemented by earned media in Forbes, WWD, Hollywood Reporter, InStyle, Rapaport, and Upscale Living. Leadership consists of Chagit Leviev (President and CEO, Leviev Group USA), Greg Sofiev (CEO), and Giovanni Mattera-Vairo (executive appointment per WWD). The company is private, discloses no revenue or funding, and reports 11-50 employees.

Name

Leviev

Legal name

Levella Jewelry LLC

Website

https://leviev.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Leviev is a privately held, New York-based luxury diamond and fine jewelry house that sells direct-to-consumer through a Midtown Manhattan showroom and Shopify e-commerce, offering high jewelry, signature collections, bespoke designs, and engagement rings sourced directly from mines.

Ownership category

akta.pro rank

Product category

Luxury Diamond Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Luxury diamond jewelry
• High jewelry manufacturing
• Bespoke jewelry design
• Fine jewelry retail
• Engagement and wedding rings

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Ready-to-Wear Jewelry Sales: Sale of pre-designed high jewelry, fine jewelry, and engagement/wedding rings through e-commerce platform and showroom
2. Bespoke/Custom Jewelry: Custom jewelry creation services where clients collaborate with specialists to design unique one-of-a-kind pieces; sales are final and non-refundable per company policy
3. High Jewelry Collections: Ultra-luxury high jewelry pieces with exceptional gemstones, extremely limited quantities, and singular masterpieces priced up to $18 million; targeted at world's most discerning collectors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Leviev is a diamond manufacturer and luxury jewelry retailer selling directly to consumers through its own e-commerce platform (leviev.com) and a New York showroom. The company offers Leviev High Jewelry (one-of-a-kind ultra-premium pieces with rare gemstones), Leviev Collections (rings, bracelets, necklaces, earrings, accessories), Leviev Signature (everyday luxury), Diamond Engagement and Wedding Rings, and Bespoke custom design services. All pieces are backed by a lifetime warranty and feature diamonds and gemstones sourced directly from mines.

Product overview

Leviev is a luxury diamond and fine jewelry company offering a multi-tiered product portfolio. The core offerings consist of Leviev High Jewelry (ultra-premium one-of-a-kind masterpieces), Leviev Collections (rings, bracelets, necklaces, earrings, accessories), and Leviev Signature (more accessible everyday luxury). The company distinguishes itself through Bespoke Jewelry services enabling custom one-of-a-kind creations, and Private Showroom Appointments for personalized consultations. The High Jewelry line represents the pinnacle of craftsmanship with exceptional diamonds and rare colored gemstones, while Collections and Signature lines provide contemporary luxury across various price points. All products are sourced directly from diamond mines with lifetime warranty backing the craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Leviev High Jewelry: The pinnacle of the House's craftsmanship, featuring exceptional gemstones, masterful design, and generations of expertise creating extraordinary works of wearable art.
• Leviev Signature

Products and services

• Leviev High Jewelry The pinnacle of Leviev's craftsmanship, featuring one-of-a-kind ultra-premium pieces handcrafted by master artisans using exceptional gemstones. Produced in extremely limited quantities, with many pieces existing as singular masterpieces reserved for the world's most discerning collectors. Pricing spans from $73,000 to $18,000,000 per piece.
• Leviev Collections A curated collection of rings, bracelets, necklaces, earrings, and accessories crafted in precious metals and set with finest diamonds and gemstones. Offers contemporary design meeting exceptional craftsmanship for modern and enduring luxury pieces at varied price points.
• Leviev Signature Effortless luxury for everyday wear, offering refined essentials and statement pieces at more accessible price points while maintaining Leviev's commitment to brilliance, precision, and craftsmanship.
• Diamond Engagement and Wedding Rings A dedicated collection celebrating engagements, weddings, and milestone moments, featuring classic solitaires to intricate wedding bands united by precision, artistry, and the natural brilliance of diamonds. Pricing spans from $6,000 to $498,000.
• Bespoke Jewelry Custom jewelry creation service where customers collaborate directly with Leviev specialists to design one-of-a-kind pieces, guided through every step from initial concept to final detail with precision, care, and discretion. Bespoke sales are final and non-refundable per company policy.
• Private Showroom Appointments One-on-one private consultations with jewelry experts in Leviev's New York showroom at 590 5th Avenue (and globally via virtual consultations on FaceTime or Zoom), allowing clients to explore exceptional diamonds, engagement rings, bespoke creations, and high jewelry collections.
• New Leviev High Jewelry The latest masterpieces to emerge from the House of Leviev, representing rare unions of extraordinary gemstones, visionary design, and uncompromising craftsmanship, produced in exceptionally limited quantities with many pieces being singular creations.

Quantifiable outcome

• Diamonds sourced directly from mines providing best value pricing

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• A Diamond Is ForeverminorGTM or Marketing Partner · 4 May 2026Industry initiative that covered the 2026 MET Gala event where celebrities showcased natural diamond jewelry on the red carpet. Leviev participated in this high-profile industry marketing initiative that highlighted natural diamonds as vessels of personal expression.
• Bach MaiflagshipStrategic or Co-development Partner · 9 September 2024Fashion designer collaboration where $50 million in Leviev jewelry walked the Bach Mai runway at New York Fashion Week. This was a major co-branded fashion event showcasing Leviev pieces in a prestigious runway setting. Coverage included Forbes feature and YouTube video content.
• ShopifycoreTechnology or IntegrationE-commerce platform powering Leviev's online store and processing payments for all product purchases. Terms of service reference Shopify as the payment processor.
• Malca-AmitminorOthersPremium shipping and logistics partner referenced in terms of service for delivery of jewelry products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Graff: Graff is a London-founded high-jewelry house specializing in exceptional diamonds and rare colored gemstones, with singular masterpieces priced in the millions. Direct overlap with Leviev's mine-sourced diamond narrative, high-jewelry positioning, and collector-grade offering.
• De Beers Jewellers: De Beers Jewellers is the retail arm of the De Beers diamond group, selling diamond engagement rings and high jewelry through global boutiques. Direct overlap with Leviev on diamond sourcing control, natural-diamond narrative, and bridal-led diamond category.
• Kwiat: Kwiat is a New York-based heritage diamond jeweler with a long family history in diamond cutting and a Fifth Avenue presence. Comparable to Leviev as a U.S.-based, privately held, diamond-specialist house with a focus on exceptional stones.
• Harry Winston: Harry Winston is a New York-based high-jewelry and luxury watch house famous for exceptional diamonds and Fifth Avenue salon presence. Closest peer to Leviev on geography, diamond heritage, ultra-luxury positioning and red-carpet jewelry lending.

Broad incumbents

• Tiffany & Co. Tiffany & Co., owned by LVMH, is an iconic American luxury jeweler with global flagship retail and a strong engagement-ring franchise. Broader incumbent that overlaps with Leviev's diamond engagement offering but operates at much larger scale and price tier breadth.
• Cartier: Cartier, part of Richemont, is a global high-jewelry and watch maison with extensive high-jewelry collections and a deep red-carpet presence. Comparable to Leviev at the high-jewelry tier while serving a far wider product portfolio and global store network.
• Bulgari: Bulgari, owned by LVMH, is a high-jewelry and watch maison with celebrity red-carpet visibility and ultra-luxury gemstone pieces. Comparable on high-jewelry positioning and star-driven marketing, with substantially larger global retail footprint.
• Van Cleef & Arpels: Van Cleef & Arpels, also under Richemont, is a Paris-based high-jewelry house celebrated for one-of-a-kind pieces and high-profile celebrity placements. Comparable on high-jewelry craftsmanship and celebrity-driven marketing model, though at much larger scale.

Emerging players

• VRAI: VRAI is a vertically integrated, DTC diamond jeweler selling both natural and lab-grown diamonds direct to consumers online. Comparable to Leviev on direct-to-mine-style sourcing story and DTC luxury digital model, but a direct competitive threat on the lab-grown side.

Others

• Bonhams: Bonhams is a global auction house that has featured Leviev diamonds in its jewelry auctions and provides an alternative secondary-market venue. Adjacent rather than directly competitive, but relevant as a luxury jewelry distribution and price-discovery channel.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/levievdiamonds
• Xx.com/llddiamonds
• Facebookfacebook.com/llddiamonds
• LinkedInlinkedin.com/company/leviev

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leviev