Bach Mai

What Bach Mai does

Bach Mai is a privately held New York-based luxury fashion house founded in 2021 by Vietnamese-American designer Bach Mai, operating in the ready-to-wear and made-to-order segment with couture aspirations. The brand produces a bi-annual cadence of seasonal collections (Collection 0 through Spring/Summer 2026), alongside a permanent ready-to-wear lineup including pieces such as the Sculpted-Back Bomber ($1,650), Nipped-Waist Bomber in Satin-Faced Organza ($1,495), and Oversized Labcoat in Double-Faced Satin ($2,295). All garments are produced in New York, and the brand layers bespoke couture services on top of its made-to-order model, allowing clients to commission exclusive designs or customize existing pieces through the atelier.

The brand launched in partnership with Hurel, a French fabric house established in 1873, which provides experimental textile development capabilities — a relationship that anchors the brand's couture craftsmanship positioning. Underlying technical competencies include artisanal handwork techniques inherited from founder Bach Mai's training as First Design Assistant to John Galliano on Artisanal Haute Couture at Maison Margiela, plus specialized construction in Italian double-faced satin, silk satin-faced organza, and Italian technical fabrics. Distribution spans direct-to-consumer e-commerce (bachmai.com/shop2) and wholesale through Neiman Marcus, Bergdorf Goodman, Tootsies, and ShopBop. Revenue mechanics combine unit-priced ready-to-wear sales, wholesale orders to department store partners, and higher-margin bespoke couture commissions. Marketing centers on New York Fashion Week runway presentations, celebrity red carpet dressing (Venus Williams, Tessa Thompson, Kate Beckinsale, Lucy Liu, Jenna Ortega, others), and earned media in Vogue, WWD, and CFDA channels.

Name

Bach Mai

Legal name

Bach Mai

Website

https://bachmai.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bach Mai is a privately held New York-based luxury ready-to-wear and made-to-order fashion house founded in 2021 by designer Bach Mai. It serves affluent fashion consumers, celebrity clients, and bespoke couture commissions through seasonal collections, made-to-order garments, and wholesale at Neiman Marcus, Bergdorf Goodman, Tootsies, and ShopBop.

Ownership category

akta.pro rank

Product category

Luxury Ready-to-Wear Fashion

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Women's, Misses', And Juniors Outerwear (2330), Retail-Women's Clothing Stores (5621), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

Keywords

• Luxury ready-to-wear
• Made-to-order fashion
• Haute couture garments
• Bespoke couture services
• Luxury womenswear designer

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Luxury Ready-to-Wear Retail: The brand generates revenue through direct sales of ready-to-wear garments including bombers, lab coats, and other pieces. Products are priced from $1,495 to $2,295, positioned in the luxury market segment. Sales occur through owned e-commerce and premium department store stockists.
2. Bespoke and Made-to-Order Couture: Custom couture and made-to-order services where clients can customize pieces from the collection or commission exclusive designs. The atelier fulfills any request, from customizing existing pieces to creating full couture dreams designed exclusively for the client.
3. Wholesale to Luxury Retailers: Products are sold through wholesale distribution to luxury department stores including Neiman Marcus, Bergdorf Goodman, Tootsies, and ShopBop, generating revenue through bulk orders to retail partners.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels6 records

Core offering

Bach Mai designs, produces, and sells luxury ready-to-wear and made-to-order fashion garments, including bombers (Sculpted-Back Bomber, Nipped-Waist Bomber), outerwear (Oversized Labcoat), and formal gowns. The brand operates an atelier offering bespoke couture services where clients can customize collection pieces or commission exclusive designs. Garments are made-to-order in New York using couture construction techniques and Italian technical fabrics, sold directly through the brand's e-commerce site and wholesale through luxury retailers including Neiman Marcus, Bergdorf Goodman, Tootsies, and ShopBop.

Product overview

Bach Mai is a luxury ready-to-wear and made-to-order fashion brand with couture aspirations, founded by Vietnamese-American designer Bach Mai in 2021 in partnership with French fabric house Hurel (established 1873). The brand offers a cohesive portfolio centered on feminine, glamorous ready-to-wear pieces including bombers (Sculpted-Back Bomber, Nipped-Waist Bomber), outerwear (Oversized Labcoat), and formal gowns. The portfolio extends into bespoke couture services for customized or exclusive designs. The brand presents seasonal collections (SS26, SS25, FW24, SS24, FW23, Pre-Fall 2023, SS23, Resort 2023) alongside its core ready-to-wear shop offerings. Distribution includes direct-to-consumer through the brand website and wholesale through premium retailers including Neiman Marcus, Bergdorf Goodman, Tootsies, and ShopBop.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Featured on Vogue homepage at launch - October 2021
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• HurelflagshipStrategic or Co-development Partner · 1 January 2019Bach Mai launched in partnership with Hurel, one of the oldest and most prestigious fabric houses in France, established in 1873. The partnership involves collaborative fabric development, with Hurel creating experimental fabrics and treatments for the brand. This strategic alliance provides access to exclusive textile innovations and heritage fabric expertise.
• KP McGregor ConsultingcoreGTM or Marketing PartnerPatrick McGregor at KP McGregor Consulting handles communications and press inquiries for the brand, managing media relations and PR strategy.
• ITB InternationalcoreGTM or Marketing PartnerLauren Stillman and Mitchell Le at ITB International manage VIP Relations, handling celebrity and high-profile client relationships for the brand.
• Amber Gray (Photographer)minorOthersAmber Gray serves as photographer for lookbooks and campaigns including the Pre-Fall 2023 'The Girl in the Swing' collection, providing creative direction and photography services.
• Christine Moore (Hair Stylist)minorOthersChristine Moore provides hair styling for campaigns and lookbooks across multiple collections including FW23 Cave of the Sirens and SS24 Atlas.
• Julian Bernstein (Lighting)minorOthersJulian Bernstein provides lighting direction for campaigns and lookbooks including FW23 Cave of the Sirens and SS24 Atlas collections.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Khaite: NYC-based luxury womenswear brand with strong department store wholesale (Bergdorf, Neiman) and cult fashion following. One generation ahead of Bach Mai in scale but competes for the same contemporary luxury customer and press attention.
• Sergio Hudson: American luxury designer known for tailored, glamorous red carpet dressing with couture craftsmanship. Direct comparable on celebrity dressing use case and made-to-measure positioning.
• Area: NYC 'New Wave' label recognized alongside Bach Mai for runway shows and event-driven couture-meets-ready-to-wear aesthetic. Comparable in scale, age, and trajectory.
• Peter Do: Fellow NYC 'New Wave' designer with couture-influenced minimalist ready-to-wear, runway presence at NYFW, and similar contemporary emergence trajectory. Directly comparable in scale, distribution model, and press positioning.
• Christopher John Rogers: American luxury womenswear designer known for sculptural, color-rich couture-leaning ready-to-wear, NYFW shows, and CFDA Emerging Designer win. Directly comparable on category, customer (celebrity red carpet), and made-to-order production approach.
• Monique Lhuillier: Filipino-American luxury designer known for red carpet and occasionwear with couture craftsmanship. Comparable on use case (celebrity/event dressing), price point, and made-to-order production model.
• LaQuan Smith: NYC luxury designer known for sculpted, body-conscious gowns and celebrity red carpet dressing. Comparable on couture-leaning ready-to-wear with strong VIP/entertainment clientele.
• Brandon Maxwell: Texas-born American luxury womenswear designer with red carpet celebrity dressing, NYFW presence, and Bergdorf Goodman wholesale. Comparable customer base and aesthetic of polished American glamour.

Broad incumbents

• Prabal Gurung: Established NYC luxury womenswear designer where founder Bach Mai previously worked. Overlaps in aesthetic (glamorous, feminine, red carpet) but is a broader, more mature fashion house with significantly greater scale.
• Oscar de la Renta: Established American luxury fashion house where founder Bach Mai previously trained. Anchored as a broader incumbent reference point for the kind of scale Bach Mai could aspire to as an American couture house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bachmai
• Instagraminstagram.com/bachmai
• LinkedInlinkedin.com/company/bach-mai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bach Mai