What Indorent does

Indorent (legally PT CSM Corporatama) is an Indonesian vehicle rental and fleet management company founded in 1987 and operating as a subsidiary of the diversified Indomobil Group. The company provides long-term vehicle rental (1 month to 5 years), short-term daily rental for existing customers, professional driver services via an affiliated entity, IT-based fleet management with GPS tracking, and a Car Ownership Program that allows clients to acquire vehicles at end of lease. Its fleet of 24,000+ vehicles spans passenger MPVs, SUVs, luxury sedans, electric vehicles, and commercial trucks, supported by 23 service points nationwide and approximately 2,000 professional drivers. Customer base is concentrated in large enterprises and government institutions across banking, FMCG, telecommunications, retail, mining, and oil & gas sectors.

The business model is a B2B enterprise rental platform with recurring subscription-style revenue from multi-year bundled contracts that include vehicle, driver, insurance, maintenance, and regulatory administration (STNK/KIR renewals). Pricing is fully quote-based with no public disclosure, reflecting negotiated enterprise agreements. Go-to-market is direct enterprise field sales supplemented by a 24/7 call center, corporate website, and WhatsApp; the company does not operate through resellers or intermediaries, and short-term daily rental is restricted to existing customers, reinforcing a relationship-driven account model. Supporting services include home service repairs (under 2 hours), 24/7 emergency roadside assistance, replacement vehicles, and in-house workshop facilities with spare parts inventory. Certifications include ISO 9001:2015 (2020) for quality management and ISO 45001:2018 (2023) for occupational health and safety.

Revenue is not publicly disclosed and no external funding has been raised; the company is privately held within the Indomobil Group conglomerate. Growth has been steady and internally financed, with the fleet scaling from 6,000 vehicles in 2010 to 24,000 in 2023. The technology layer is integrated IT and GPS-based rather than AI-native, and there is no disclosed evidence of advanced analytics, predictive maintenance, or proprietary machine learning. Distribution and capital intensity (fleet + workshop network + driver pool across 23 locations) form the primary competitive moat, with the Indomobil parent providing vehicle sourcing and brand workshop access unavailable to standalone operators.

Name

Indorent

Legal name

PT CSM Corporatama

Website

https://indorent.co.id

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Indorent (PT CSM Corporatama) is an Indonesian B2B vehicle rental and fleet management company, founded 1987 under Indomobil Group, operating a 24,000-vehicle fleet with bundled driver, insurance, and maintenance services for enterprise and government clients across 23 nationwide service points.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Long-Term Vehicle Rental (Sewa Jangka Panjang): Core revenue stream: monthly to multi-year (up to 5 years) rental contracts for corporate vehicles, bundled with driver services, insurance, and maintenance. Contract durations range from 1 month to 5 years. Revenue is recurring over the contract term.
2. Short-Term Vehicle Rental (Sewa Jangka Pendek): Daily to monthly rental (8 hours up to 1 month) for existing customers, including professional driver services. Higher per-unit revenue than long-term but lower overall contribution.
3. Professional Driver Services (Jasa Pengemudi): Provision of trained professional drivers through affiliated companies, bundled with vehicle rental or as standalone service. Provided via affiliated company.
4. Fleet Management Services (Manajemen Armada): IT-based fleet pooling management, scheduling, monitoring, and reporting services for corporate clients, typically bundled with vehicle rental contracts.
5. Car Ownership Program: Vehicle ownership solution allowing companies to acquire rental vehicles at end of lease term. Revenue generated through the final lease payments and ownership transfer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Indorent provides corporate vehicle rental services in Indonesia, primarily long-term rentals (1 month to 5 years) and short-term rentals (8 hours to 1 month) to enterprises and government institutions, bundled with professional drivers, vehicle maintenance, insurance, and IT-based fleet management. The company operates a fleet of 24,000+ vehicles across 23 service points, supported by 2,000 professional drivers and an integrated IT platform with GPS tracking for real-time fleet monitoring.

Product overview

Indorent is a vehicle rental and fleet management company serving corporate clients and government institutions since 1987. The core offering is a modular rental platform consisting of long-term car rental (Sewa Mobil Jangka Panjang) and short-term car rental (Sewa Mobil Jangka Pendek) as primary services, supplemented by add-on modules including professional driver services (Jasa Pengemudi), fleet management with GPS tracking and real-time monitoring (Manajemen Armada), and a Car Ownership Program for vehicle acquisition at lease end. The fleet spans 24,000+ vehicles across 23 locations in Indonesia, including MPV, SUV, luxury, and electric vehicle categories plus commercial vehicles (pickup, blind van, light truck, medium truck). Additional services include 24/7 emergency assistance, home service repairs, replacement vehicles, workshop with spare parts, insurance coverage, and STNK/KIR registration management.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Fleet of 24,000 vehicles and 2,000 drivers as of 2023, with continuous growth trajectory since 1987.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Indomobil Groupparent company / coreOthers · 1 January 1987INDORENT (operated as PT CSM Corporatama) is part of the Indomobil Group, which was founded in 1987 and established PT Central Sumahi Motor to develop vehicle sales, rental, and workshop businesses. The parent group provides strategic backing, brand association, and access to a broader automotive ecosystem.

Scale indicators5 records

Recent moves17 records

Expansion highlights6 records

Broad incumbents

• Hertz Global Holdings: Hertz provides corporate fleet rental and fleet management globally through its Hertz and Donlen brands; comparable to Indorent's core long-term corporate rental business but with global reach and a heavily retail-airport-skewed customer mix.
• Avis Budget Group: Avis Budget Group operates the global Avis and Budget rental brands with a substantial corporate fleet management business; comparable to Indorent in offering long-term rentals to enterprises but at vastly greater scale and with global rather than domestic concentration.
• Sixt: Sixt is a global mobility and fleet services provider offering long-term corporate rentals, fleet management, and short-term rentals — comparable to Indorent in product mix but with broader geographic reach and a much larger fleet portfolio.
• Enterprise Mobility: Enterprise Mobility is the largest corporate fleet management and rental operator globally; its commercial fleet services and long-term leasing products are directly comparable in structure to Indorent's bundled corporate rental offering, though with global scale.

Direct peers

• Serasi Autoraya: PT Serasi Autoraya is an Indonesian corporate vehicle rental and fleet management provider under the Astra Group — the closest direct competitor to Indorent, offering long-term rental, driver services, and fleet management to Indonesian corporates.
• Bluebird Group: Bluebird is one of Indonesia's largest transportation groups providing taxi, executive transport, and corporate car rental services; its Bluebird corporate division competes directly with Indorent for executive and pool-car contracts with large enterprises.
• TRAC Astra Rent A Car: TRAC is the dedicated corporate car rental arm of the Astra Group in Indonesia, providing long-term and short-term rentals, driver services, and fleet management to enterprise and government clients — competing head-to-head with Indorent in the same corporate segment.

Regional players

• Nippon Rent-A-Car: Nippon Rent-A-Car is one of Japan's largest car rental and leasing providers with a strong corporate long-term rental and chauffeur service business — highly comparable business model to Indorent's bundled corporate offering, but focused exclusively on the Japanese market.
• Goldbell Group / GetGo: Goldbell Group, parent of GetGo, is a Singapore-based B2B fleet leasing and corporate mobility provider offering long-term leases with driver and fleet management; comparable bundled corporate offering to Indorent but focused on Singapore and select Southeast Asian markets.

Emerging players

• DRVR: DRVR is an emerging EV-focused corporate fleet management platform operating across Southeast Asia; comparable to Indorent's EV-inclusive fleet strategy but smaller in scale and with technology-led positioning aimed at a similar enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ToyotaAries
• LinkedInlinkedin.com/company/indorent---pt-csm-corporatama

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indorent