What Park Square Realty does

Park Square Realty is a privately held, commission-based residential and commercial real estate brokerage founded in 1987 and headquartered in West Springfield, Massachusetts, with a second office in Westfield, MA. The company serves home buyers, sellers, investors, and rental seekers across the Greater Western Massachusetts and Northern Connecticut region, covering towns such as West Springfield, Westfield, Agawam, Southwick, Southampton, Easthampton, Northampton, South Hadley, Longmeadow, East Longmeadow, Holyoke, Chicopee, Springfield, and Hill Towns in MA, plus Enfield, Granby, and other CT towns. Its go-to-market is sales-led, executed through a network of 50+ licensed real estate agents who provide listing representation, buyer representation, negotiation, and closing support; co-listing relationships with other brokerages (e.g., Quinsigamond Realty, Lock and Key Realty Inc.) extend its inventory reach.

The company's core product is a property search and listings platform integrated with Massachusetts (MLSPIN) and Connecticut (SmartMLS) MLS data, plus ancillary tools including a mortgage calculator (using the FRED API for federal interest rates), an online home valuation estimator, saved searches with email notifications, market reports, and a dedicated Rental Division sub-brand. The website, analytics, and digital marketing infrastructure are delivered by third-party technology partner Union Street Media rather than built in-house, and the company does not expose any public API or developer-facing integration.

Park Square Realty generates revenue exclusively through traditional real estate commissions on buyer and seller representation across single-family homes, condos, multi-family properties, land, commercial real estate, and rentals. Commission rates are negotiated per transaction and not publicly disclosed. The firm has no disclosed institutional investors, no parent company, no public ticker, no patents or trademarks, and no regulatory actions or M&A activity in the available data; ownership and management sit with named principals (Broker/Owner Ted Cassell and VP/Broker Carolyn Coughlen) operating from the West Springfield office.

Name

Park Square Realty

Legal name

Park Square Realty

Website

https://parksquarerealty.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Park Square Realty is a privately held, commission-based real estate brokerage founded in 1987 that uses a 50+ agent network and two offices in West Springfield and Westfield, MA to serve home buyers, sellers, investors, and renters across the Greater Western Massachusetts and Northern Connecticut region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• MLS property search
• Local market expertise

Headquarters

HQ city

West Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential and commercial property transactions. Agents represent buyers and sellers in purchasing and listing transactions across single-family homes, condos, multi-family properties, land, and commercial real estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Park Square Realty operates a regional real estate brokerage providing residential and commercial property buying and selling services through a network of 50+ licensed agents. The firm serves home buyers and sellers in the Greater Western Massachusetts and Northern Connecticut region from two office locations, supported by an MLS-integrated property search platform with tools such as a mortgage calculator and home valuation estimator.

Product overview

Park Square Realty operates as a regional real estate brokerage offering a unified platform combining MLS-based property search, real estate agent services, and property management tools. The core offering is the Property Search & Listings platform integrated with agent services for buyers and sellers. Additional services include a Mortgage Calculator (using FRED API data), Home Valuation tool, Market Reports, and a dedicated Rental Division. The company serves the Greater Western Massachusetts and Northern Connecticut region, listing various property types including single-family homes, condos, multi-family properties, land, rentals, and commercial properties. The platform is powered by Union Street Media's real estate web technology and aggregates MLS data through SmartMLS and MLSPIN.

Differentiator

Problem solved

Functional benefit

Brands

• Park Square Realty Rental Division: Rental division of Park Square Realty offering rental property listings and services.

Products and services

• Property Search & Listings MLS-based property search platform allowing users to browse residential and commercial listings, including single-family homes, condos, multi-family properties, land, and rentals across Western Massachusetts and Northern Connecticut.
• Buyers Services Real estate agent services assisting home buyers through the purchasing process with local market knowledge and professional guidance.
• Sellers Services Real estate agent services helping home sellers list and market their properties, including the List With Us program.
• Mortgage Calculator Online calculator tool that estimates monthly mortgage payments using Federal interest rate data from the FRED API.
• Home Valuation Home value estimator tool allowing property owners to discover the estimated market value of their home.
• Market Reports Real estate market data and reports providing local market trends and analysis for the Greater Western Massachusetts and Northern Connecticut region.
• Rental Division Services Dedicated rental property services division within Park Square Realty for residential rental listings and tenant placement.
• Open Houses Open house event scheduling and listing feature for prospective buyers to view properties.
• Commercial Property Listings Commercial real estate listings including commercial buildings, retail spaces, and land for commercial development.
• Land Listings Vacant land and development lots for sale across the service region.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Union Street MediacoreTechnology or IntegrationDigital marketing and website platform provider powering Park Square Realty's online presence. Union Street Media hosts the company's website, provides MLS integration, and handles digital marketing infrastructure including analytics, targeted advertising, and user account systems.
• MLSPIN (MLS Property Information Network)coreTechnology or IntegrationMultiple Listing Service provider for Massachusetts properties. MLSPIN provides property listing data, real estate market information, and IDX data exchange services enabling Park Square Realty to display comprehensive property listings on their website.
• SmartMLS (Connecticut)coreTechnology or IntegrationMultiple Listing Service provider for Connecticut properties. SmartMLS provides property listing data and IDX data exchange services enabling Park Square Realty to display Connecticut property listings on their website.
• Quinsigamond RealtyminorOthersAnother real estate brokerage listing properties through Park Square Realty's platform. Example listing at 195 Lake Avenue, Worcester MA is listed by Vanessa Levens of Quinsigamond Realty.
• Lock and Key Realty Inc.minorOthersCo-listing brokerage partner. Example listing at 66 Fairview Avenue, Chicopee MA is listed by Nicholas Blais of Lock and Key Realty Inc.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• William Raveis Real Estate: Family-owned Northeast regional brokerage with a comparable footprint across MA, CT, and surrounding New England states. Both compete for residential agents and listings in Western MA and Northern CT with similar commission-based, agent-led models.

Broad incumbents

• Coldwell Banker (Anywhere Real Estate): National residential brokerage franchise with strong New England presence, offering the same buyer/seller agency services as Park Square but with far broader geographic scale, brand recognition, and relocation-network leverage.
• RE/MAX: Global residential real estate franchise with a large agent network in Western MA / Northern CT. Competes directly for the same agent recruits and seller/buyer relationships under a commission-driven, agent-led model.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with affiliated offices in the greater New England region. Competes on brand prestige, agent network, and full-service buyer/seller representation in similar suburban MA/CT towns.
• Keller Williams Realty: Largest US residential brokerage by agent count, with established market centers in Massachusetts. Competes for the same agent talent pool and offers buyer/seller agency, making it a direct competitor at the agent-recruitment layer.
• Century 21 Real Estate: Long-standing national residential real estate franchise with significant Western New England presence. Provides the same buyer/seller representation, MLS-driven property search, and commission-based services as Park Square.
• Compass: Tech-forward national residential brokerage expanding aggressively in the Northeast. Competes for top-producing agents and premium listings with a heavily technology-augmented platform, raising the digital experience bar that Park Square must match.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage model with rapidly growing New England presence. Operates on the same commission model but offers lower overhead for agents, putting pressure on traditional brokerages like Park Square on agent retention.

Regional players

• Realty Executives Boston Southeast: Regional franchise affiliate serving areas south and west of Boston, with overlapping agent-led residential brokerage services. Comparable regional scale, commission structure, and target customer base.

Others

• Realogy / Anywhere Real Estate Inc. Parent company of Coldwell Banker, Century 21, Sotheby's International Realty, and Better Homes and Gardens Real Estate. Not a direct storefront competitor but its owned brands set the competitive context and franchisor relationships that Park Square must contend with as a smaller independent brokerage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParkSquareRealty
• Xx.com/ParkSquareRealt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Square Realty