Bairstow Eves
Bairstow Eves is a 125-year-old UK residential estate agency operating 70 branches across Central and South East England, providing property sales, lettings, mortgages, conveyancing, surveying, insurance and new homes services as part of the Countrywide/Connells Group, the UK's largest residential property group.
- Company typePrivate
- Founded1899
- HeadquartersChelmsford, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Bairstow Eves does
Bairstow Eves is a UK residential property services brand established in 1899, operating as a trading name of Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited, both subsidiaries within Countrywide and ultimately the Connells Group, the UK's largest residential property group. The company delivers a full-service estate agency proposition spanning property sales, residential lettings, mortgage advisory (via Countrywide Mortgage Services), conveyancing (via Countrywide Home Conveyancing), surveying, insurance, property auctions, new homes sales and marketing, shared ownership, EPCs, and a Zero Deposit guarantee. It serves four primary customer segments: residential buyers and sellers, landlords (single-property to multi-property investors), tenants, and property developers, primarily across Central and South East England via a 70-branch physical network, with the New Homes division operating nationwide.
The technology layer is built on the third-party Homeflow property platform, supplemented by online tools including a '60-Second Instant Valuation', a 60,000+ active buyer matching database, a Fixflo-integrated 24/7 tenant repair reporting system, a 24/7 Landlord Web Portal, a mortgage calculator, and content distribution via a blog and the 'Let's Talk Lettings' podcast. Distribution combines the physical branch network with premium listings on Rightmove, Zoopla and OnTheMarket. Regulatory credentials include NAEA Propertymark membership (sales), ARLA Propertymark membership and Client Money Protection (lettings), The Property Ombudsman membership, and FCA authorisation for mortgage and insurance services (FRN 301684) held by Countrywide Principal Services Limited.
Revenue is generated through a mix of transaction-based commissions (estate agency sales on a 'no sale, no fee' basis, conveyancing fixed fees, new homes developer fees, mortgage arrangement fees), recurring management fees (tiered landlord service packages: Full Management, Let & Rent Collection, Let Only, Marketing Only), and commission on insurance products (homeowner, landlord, tenant policies, with Aviva on the panel). Pricing is quote-based and not publicly disclosed; customer onboarding occurs through no-obligation in-branch appointments. The go-to-market is predominantly enterprise-field-sales style, leveraging physical branches for valuation, viewing and consultation work alongside digital portals for lead generation and listing exposure.
Bairstow Eves firmographics
Firmographics- Name
- Bairstow Eves
- Legal name
- Countrywide Estate Agents Limited
- Website
- https://bairstoweves.co.uk
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bairstow Eves is a 125-year-old UK residential estate agency operating 70 branches across Central and South East England, providing property sales, lettings, mortgages, conveyancing, surveying, insurance and new homes services as part of the Countrywide/Connells Group, the UK's largest residential property group.
- Ownership category
- akta.pro rank
Bairstow Eves industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
- akta.pro secondary industries
- Property Management Advisory & Leasing Administration (FSAEAJAN), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)
Keywords
Where Bairstow Eves is headquartered
LocationHeadquarters
- HQ city
- Chelmsford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bairstow Eves business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Estate Agency Sales Commission: Commission fees for selling residential properties. The company operates on a 'no sale, no sales fee' basis for sellers, meaning fees are charged only upon successful sale completion.
- Lettings Services: Property letting services with multiple service packages including Full Management Service, Let & Rent Collection, Let Only, and Marketing Only Service. Fees are charged to landlords for tenant finding and property management.
- Mortgage Services: Mortgage advisory and arrangement services through Countrywide Mortgage Services. Consultants compare thousands of mortgages from high street and specialist lenders.
- Conveyancing Services: Property law and legal transfer services through Countrywide Home Conveyancing. Fixed legal fees for property transactions including sales, purchases, and remortgages.
- Insurance Services: Homeowner, landlord, and tenant insurance policies offered through Countrywide Mortgage and Insurance Services partners.
- New Homes Sales and Marketing: Sales and marketing services for property developers, handling new home developments from single bespoke homes to large multiple unit schemes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No sale, no fee sales service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bairstow Eves product offering
Product offeringCore offering
Bairstow Eves is a UK residential estate agency operating across 70 branches in Central and South East England, providing property sales, lettings, mortgages, conveyancing, surveying, insurance, property auctions, and new homes services. Operating as a trading name of Countrywide Estate Agents Limited (part of Countrywide/Connells Group), the company combines physical branch-based service with online property listings on Rightmove, Zoopla, and OnTheMarket to help residential buyers, sellers, landlords, and tenants complete property transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales
Quantifiable outcome
- No sale, no fee - sellers pay nothing until property is sold
- +3 more outcomes
Companies that use Bairstow Eves
Customer profileSegments4 records
Ideal customer profiles3 records
Bairstow Eves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Bairstow Eves partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- CountrywidecoreParent company and part of Connells Group, the UK's largest residential property group. Provides scale, resources, and comprehensive property services including mortgage, insurance, and conveyancing through affiliated companies.
- Countrywide Mortgage ServicescoreIn-branch mortgage advisory service comparing 1000s of mortgages from panel of high street and specialist lenders. Provides mortgage calculators and consultation appointments.
- Countrywide Home ConveyancingcoreProperty law services with offices open 7 days a week and 24-hour online case tracking. Fixed legal fees for property transactions.
- Zero Deposit (Global Property Ventures)supportingProvides Zero Deposit Guarantee service allowing tenants to rent without traditional cash deposits. FCA regulated insurance intermediary.
- RightmovecorePremier property portal for listing properties for sale and rent, reaching millions of property seekers.
- ZooplacoreMajor UK property portal providing property listings exposure to active property hunters.
- OnTheMarketsupportingProperty portal listing service complementing other major portals for property marketing.
- Google AnalyticssupportingWebsite analytics providing insights into visitor behavior and website performance to improve customer experience.
- Tenancy Deposit Scheme (TDS)supportingDispute resolution service for tenancy deposits providing tenant protection when using Zero Deposit Guarantee.
- AvivasupportingInsurance provider on panel for buildings, contents, and protection insurance products.
- Property DeveloperscoreNew Homes division markets properties on behalf of developers, from single bespoke homes to major multiple unit schemes across the UK.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Bairstow Eves competitors and assessment
Company assessmentDirect peers
- Connells Group: The parent company of Countrywide and Bairstow Eves, Connells Group is the UK's largest residential property group. It operates multiple estate agency brands and provides mortgages, conveyancing, and other property services, making it the most directly comparable peer.
- Countrywide: The direct parent of Bairstow Eves, Countrywide is a major UK residential property group with multiple estate agency brands. It offers a similar full-service property model including sales, lettings, mortgages, and conveyancing.
- Foxtons: A London-focused UK estate agency providing residential sales, lettings, and mortgage services. Foxtons operates a branch-based model similar to Bairstow Eves and serves a comparable customer base of property buyers, sellers, landlords, and tenants.
- Hamptons International: A UK estate agency offering residential sales, lettings, and property services. Hamptons competes directly with Bairstow Eves in the UK residential market with a similar full-service model and branch network.
- Hunters Property Group: A UK-focused estate agency and property services group with a network of branches. Hunters offers residential sales, lettings, and mortgage services, competing directly with Bairstow Eves for similar customers in overlapping geographic markets.
- Winkworth: A UK estate agency franchise specializing in residential sales, lettings, and property management. Winkworth operates a comparable branch-based model and serves a similar customer base of property buyers, sellers, and landlords.
Emerging players
- Purplebricks: A UK online estate agency offering a hybrid model with local property experts. Purplebricks represents a different cost structure and fee model that has pressured traditional agents like Bairstow Eves, making it a key competitive comparable.
- YOPA: A UK online estate agency offering a hybrid model combining digital tools with local property experts. YOPA represents the emerging online/hybrid model that competes with traditional branch-based agents like Bairstow Eves on price and convenience.
Broad incumbents
- Savills: A global real estate services firm with significant UK residential operations. Savills offers estate agency, lettings, and property advisory services to a comparable customer base, though with a more premium positioning and broader geographic reach.
- Knight Frank: A global real estate consultancy with substantial UK residential property services. Knight Frank provides sales, lettings, and property advisory services comparable to Bairstow Eves, though typically focused on higher-value properties.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Bairstow Eves social profiles
Digital presenceBairstow Eves compliance and trust
Trust signalCompliance3 records
Bairstow Eves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bairstow Eves leadership team
Management profileNumber of profiles
Bairstow Eves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bairstow Eves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bairstow Eves
What does Bairstow Eves do?
Bairstow Eves is a UK residential estate agency operating across 70 branches in Central and South East England, providing property sales, lettings, mortgages, conveyancing, surveying, insurance, property auctions, and new homes services. Operating as a trading name of Countrywide Estate Agents Limited (part of Countrywide/Connells Group), the company combines physical branch-based service with online property listings on Rightmove, Zoopla, and OnTheMarket to help residential buyers, sellers, landlords, and tenants complete property transactions.
Is Bairstow Eves a public or private company?
Bairstow Eves is a private company. It is classified as corporate owned and is currently operating.
When was Bairstow Eves founded?
Bairstow Eves was founded in 1899. It employs 501 to 1,000 people.
Where is Bairstow Eves based?
Bairstow Eves is headquartered in Chelmsford, United Kingdom, in the Europe region.
How does Bairstow Eves make money?
Six revenue lines are on record. Estate Agency Sales Commission is the primary driver. The others are lettings Services, mortgage Services, conveyancing Services, insurance Services and new Homes Sales and Marketing.
Who are Bairstow Eves's main competitors?
Direct peers on record are Connells Group, Countrywide, Foxtons, Hamptons International, Hunters Property Group and Winkworth. Emerging players are Purplebricks and YOPA. Broad incumbents are Savills and Knight Frank.
Does Bairstow Eves have an API?
No public API is recorded for Bairstow Eves.
What industry is Bairstow Eves in?
Bairstow Eves's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 53121 and its SIC code is 6531.