Bairstow Eves

What Bairstow Eves does

Bairstow Eves is a UK residential property services brand established in 1899, operating as a trading name of Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited, both subsidiaries within Countrywide and ultimately the Connells Group, the UK's largest residential property group. The company delivers a full-service estate agency proposition spanning property sales, residential lettings, mortgage advisory (via Countrywide Mortgage Services), conveyancing (via Countrywide Home Conveyancing), surveying, insurance, property auctions, new homes sales and marketing, shared ownership, EPCs, and a Zero Deposit guarantee. It serves four primary customer segments: residential buyers and sellers, landlords (single-property to multi-property investors), tenants, and property developers, primarily across Central and South East England via a 70-branch physical network, with the New Homes division operating nationwide.

The technology layer is built on the third-party Homeflow property platform, supplemented by online tools including a '60-Second Instant Valuation', a 60,000+ active buyer matching database, a Fixflo-integrated 24/7 tenant repair reporting system, a 24/7 Landlord Web Portal, a mortgage calculator, and content distribution via a blog and the 'Let's Talk Lettings' podcast. Distribution combines the physical branch network with premium listings on Rightmove, Zoopla and OnTheMarket. Regulatory credentials include NAEA Propertymark membership (sales), ARLA Propertymark membership and Client Money Protection (lettings), The Property Ombudsman membership, and FCA authorisation for mortgage and insurance services (FRN 301684) held by Countrywide Principal Services Limited.

Revenue is generated through a mix of transaction-based commissions (estate agency sales on a 'no sale, no fee' basis, conveyancing fixed fees, new homes developer fees, mortgage arrangement fees), recurring management fees (tiered landlord service packages: Full Management, Let & Rent Collection, Let Only, Marketing Only), and commission on insurance products (homeowner, landlord, tenant policies, with Aviva on the panel). Pricing is quote-based and not publicly disclosed; customer onboarding occurs through no-obligation in-branch appointments. The go-to-market is predominantly enterprise-field-sales style, leveraging physical branches for valuation, viewing and consultation work alongside digital portals for lead generation and listing exposure.

Name

Bairstow Eves

Legal name

Countrywide Estate Agents Limited

Website

https://bairstoweves.co.uk

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bairstow Eves is a 125-year-old UK residential estate agency operating 70 branches across Central and South East England, providing property sales, lettings, mortgages, conveyancing, surveying, insurance and new homes services as part of the Countrywide/Connells Group, the UK's largest residential property group.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industries

Property Management Advisory & Leasing Administration (FSAEAJAN), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Residential estate agency
• Property lettings
• Mortgage advisory
• Property conveyancing
• New homes sales

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Estate Agency Sales Commission: Commission fees for selling residential properties. The company operates on a 'no sale, no sales fee' basis for sellers, meaning fees are charged only upon successful sale completion.
2. Lettings Services: Property letting services with multiple service packages including Full Management Service, Let & Rent Collection, Let Only, and Marketing Only Service. Fees are charged to landlords for tenant finding and property management.
3. Mortgage Services: Mortgage advisory and arrangement services through Countrywide Mortgage Services. Consultants compare thousands of mortgages from high street and specialist lenders.
4. Conveyancing Services: Property law and legal transfer services through Countrywide Home Conveyancing. Fixed legal fees for property transactions including sales, purchases, and remortgages.
5. Insurance Services: Homeowner, landlord, and tenant insurance policies offered through Countrywide Mortgage and Insurance Services partners.
6. New Homes Sales and Marketing: Sales and marketing services for property developers, handling new home developments from single bespoke homes to large multiple unit schemes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bairstow Eves is a UK residential estate agency operating across 70 branches in Central and South East England, providing property sales, lettings, mortgages, conveyancing, surveying, insurance, property auctions, and new homes services. Operating as a trading name of Countrywide Estate Agents Limited (part of Countrywide/Connells Group), the company combines physical branch-based service with online property listings on Rightmove, Zoopla, and OnTheMarket to help residential buyers, sellers, landlords, and tenants complete property transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales

Quantifiable outcome

• No sale, no fee - sellers pay nothing until property is sold
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• CountrywidecoreStrategic or Co-development PartnerParent company and part of Connells Group, the UK's largest residential property group. Provides scale, resources, and comprehensive property services including mortgage, insurance, and conveyancing through affiliated companies.
• Countrywide Mortgage ServicescoreStrategic or Co-development PartnerIn-branch mortgage advisory service comparing 1000s of mortgages from panel of high street and specialist lenders. Provides mortgage calculators and consultation appointments.
• Countrywide Home ConveyancingcoreImplementation/ SI/ Consulting PartnerProperty law services with offices open 7 days a week and 24-hour online case tracking. Fixed legal fees for property transactions.
• Zero Deposit (Global Property Ventures)supportingTechnology or IntegrationProvides Zero Deposit Guarantee service allowing tenants to rent without traditional cash deposits. FCA regulated insurance intermediary.
• RightmovecoreChannel Partner/ Reseller/ DistributorPremier property portal for listing properties for sale and rent, reaching millions of property seekers.
• ZooplacoreChannel Partner/ Reseller/ DistributorMajor UK property portal providing property listings exposure to active property hunters.
• OnTheMarketsupportingChannel Partner/ Reseller/ DistributorProperty portal listing service complementing other major portals for property marketing.
• Google AnalyticssupportingTechnology or IntegrationWebsite analytics providing insights into visitor behavior and website performance to improve customer experience.
• Tenancy Deposit Scheme (TDS)supportingStrategic or Co-development PartnerDispute resolution service for tenancy deposits providing tenant protection when using Zero Deposit Guarantee.
• AvivasupportingStrategic or Co-development PartnerInsurance provider on panel for buildings, contents, and protection insurance products.
• Property DeveloperscoreChannel Partner/ Reseller/ DistributorNew Homes division markets properties on behalf of developers, from single bespoke homes to major multiple unit schemes across the UK.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Connells Group: The parent company of Countrywide and Bairstow Eves, Connells Group is the UK's largest residential property group. It operates multiple estate agency brands and provides mortgages, conveyancing, and other property services, making it the most directly comparable peer.
• Countrywide: The direct parent of Bairstow Eves, Countrywide is a major UK residential property group with multiple estate agency brands. It offers a similar full-service property model including sales, lettings, mortgages, and conveyancing.
• Foxtons: A London-focused UK estate agency providing residential sales, lettings, and mortgage services. Foxtons operates a branch-based model similar to Bairstow Eves and serves a comparable customer base of property buyers, sellers, landlords, and tenants.
• Hamptons International: A UK estate agency offering residential sales, lettings, and property services. Hamptons competes directly with Bairstow Eves in the UK residential market with a similar full-service model and branch network.
• Hunters Property Group: A UK-focused estate agency and property services group with a network of branches. Hunters offers residential sales, lettings, and mortgage services, competing directly with Bairstow Eves for similar customers in overlapping geographic markets.
• Winkworth: A UK estate agency franchise specializing in residential sales, lettings, and property management. Winkworth operates a comparable branch-based model and serves a similar customer base of property buyers, sellers, and landlords.

Emerging players

• Purplebricks: A UK online estate agency offering a hybrid model with local property experts. Purplebricks represents a different cost structure and fee model that has pressured traditional agents like Bairstow Eves, making it a key competitive comparable.
• YOPA: A UK online estate agency offering a hybrid model combining digital tools with local property experts. YOPA represents the emerging online/hybrid model that competes with traditional branch-based agents like Bairstow Eves on price and convenience.

Broad incumbents

• Savills: A global real estate services firm with significant UK residential operations. Savills offers estate agency, lettings, and property advisory services to a comparable customer base, though with a more premium positioning and broader geographic reach.
• Knight Frank: A global real estate consultancy with substantial UK residential property services. Knight Frank provides sales, lettings, and property advisory services comparable to Bairstow Eves, though typically focused on higher-value properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BairstowEvesEstateAgents
• Xx.com/BairstowEvesUK

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bairstow Eves