Health24

What Health24 does

Health24 is a South African digital health and wellness content property that operates as a dedicated editorial section within News24, the country's largest digital news platform. It publishes wellness content organized across four primary verticals — Mind, Body, Diet, and Medical — targeting South African consumers seeking accessible information on mental health, fitness, nutrition, and medical conditions. Content is produced as written articles and extended into multimedia formats including podcasts (e.g., 'The Odds in our Favour') and video, distributed via the News24 web property, dedicated mobile apps (iOS App Store, Google Play Store, Huawei Gallery), and organic social channels (TikTok, Twitter/X, Instagram under the News24Life brand).

The property does not offer distinct standalone products or technology services — it functions as an editorial category within the broader News24/Media24 publishing ecosystem, rather than an independent business unit. Underlying technology is a conventional digital content management platform; no proprietary AI, API, or platform features are disclosed.

Health24 is fully owned by Media24, a major South African media conglomerate within the Naspers group, and its revenue model is not separately disclosed. Monetization appears to derive from two streams that are typical of Media24's digital portfolio: (1) branded/sponsored content partnerships with major advertisers across financial services, retail, and government (Nedbank, FirstRand, Standard Bank, iStore, Takealot, etc.), surfaced through a dedicated Wellness Centre hub; and (2) display and video advertising through the parent platform's ad sales infrastructure. No subscription, transaction, or e-commerce revenue streams are visible, and pricing is not publicly disclosed.

Name

Health24

Legal name

Health24 (operated under 24.com / News24)

Website

https://health24.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Health24 is a South African digital health and wellness content property operating as an editorial section within News24/Media24, publishing articles, podcasts, and video across Mind, Body, Diet, and Medical verticals for South African consumers and monetizing via branded content and display advertising.

Ownership category

akta.pro rank

Product category

Health & Wellness Digital Media

NAICS

Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health, Wellness & Patient Communities (MPACAJAL)

akta.pro secondary industries

Health & Support Communities (BPAMABAL), Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

Keywords

• Health information
• Wellness content
• Medical editorial
• Fitness guidance
• Nutrition advice

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels4 records

Marketing channels5 records

Core offering

Health24 is South Africa's premier online health information and wellness content destination, providing medically-reviewed editorial content covering nutrition, fitness, mental health, family health, medical conditions, and lifestyle topics. It delivers news, expert advice, and informational articles targeted at South African consumers seeking trusted health guidance.

Product overview

Health24 is a wellness content section within News24, a South African news and media platform. It does not appear to offer distinct branded products, modules, or technology services—it functions as an editorial/content category within the News24 ecosystem, publishing wellness-related articles covering topics such as mind health, body fitness, diet, and medical conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Health24 Wellness Content Platform Online health information website delivering medically-reviewed articles, expert columns, news, and lifestyle guidance across nutrition, fitness, mental health, medical conditions, and family wellness for South African consumers.
• Health24 iOS App Native iOS mobile application providing Health24 wellness and health editorial content to Apple device users in South Africa.
• Health24 Android App Native Android mobile application providing Health24 wellness and health editorial content to Android device users in South Africa.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Naspers LabsminorGTM or Marketing PartnerEmpowering young South Africans through technology initiative - a social impact partnership under the Partners section of News24
• Nedbank Commercial BankingminorGTM or Marketing PartnerClimate Resilience in Action initiative - branded content partnership focusing on sustainability and environmental topics
• FirstRandminorGTM or Marketing PartnerEmpowering People, Unlocking Progress initiative - branded content partnership under FirstRand Foundation
• Standard BankminorGTM or Marketing PartnerSustainable Impact partnership - branded content initiative focused on sustainability topics
• LulaminorGTM or Marketing PartnerBusiness Class Funding with Lula - banking and funding branded content partnership
• iStoreminorGTM or Marketing PartnerGet iPhone and more at iStore - technology partner offering exclusive deals for News24 readers
• Takealot Fulfilment SolutionsminorGTM or Marketing PartnerE-commerce partnership featuring Takealot Fulfilment Solutions content and offers
• Government VacanciesminorGTM or Marketing PartnerGovernment employment opportunities portal partnership directing users to government job listings
• Government TendersminorGTM or Marketing PartnerGovernment tender opportunities portal partnership directing users to tender listings

Recent moves5 records

Expansion highlights4 records

Direct peers

• Everyday Health: Everyday Health is a digital health and wellness publisher covering conditions, nutrition, fitness, and mental health for consumers — directly comparable to Health24's editorial structure and target audience.
• Verywell Health: Verywell Health publishes expert-reviewed consumer health content across conditions, wellness, and lifestyle categories — directly comparable to Health24 in editorial approach and audience.
• Healthline: Healthline is a major digital health and wellness publisher covering nutrition, fitness, mental health, and medical conditions with expert-reviewed editorial content — closely paralleling Health24's Mind/Body/Diet/Medical taxonomy and consumer audience.
• Medical News Today: Medical News Today is a global consumer health news and information site covering medical research, conditions, and wellness — comparable to Health24 as an editorially driven digital health information platform.
• WebMD: WebMD is a leading consumer health information website offering articles, tools, and multimedia content across conditions, wellness, and lifestyle — directly comparable to Health24's role as a South African consumer health content destination.

Broad incumbents

• Cleveland Clinic Health Essentials: Cleveland Clinic's Health Essentials blog provides medically-reviewed consumer health and wellness content at scale; while backed by a major hospital system, it competes for the same consumer health-information queries as Health24.
• Mayo Clinic (Patient Information): Mayo Clinic's patient-facing health information site provides authoritative medical and wellness content at global scale; while part of a broader healthcare system, it competes directly with Health24 for South African health-search queries.

Regional players

• Health-e News: Health-e News is a South African digital health news outlet reporting on public health, healthcare systems, and wellness — comparable to Health24 as a domestic consumer-facing health content platform.
• NetDoctor: NetDoctor is a UK-based consumer health information site offering medically-reviewed content on conditions, lifestyle, and wellness — comparable in editorial model to Health24 but serving a different geography.
• Bhekisisa: Bhekisisa is a South African health journalism centre focused on healthcare policy, public health, and editorial coverage — a regional peer sharing Health24's South African audience and editorial health-information model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Health24com
• Instagraminstagram.com/news24life
• Facebookfacebook.com/Health24
• LinkedInlinkedin.com/company/home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health24