Brine

What Brine does

Brine is a women's lacrosse equipment brand operating as a trade name within Warrior Sports, Inc., a Michigan corporation and wholly-owned subsidiary of New Balance Athletics. The company produces a comprehensive equipment portfolio organized around the lacrosse head — including complete sticks, heads, shafts (titanium, composite, alloy, aluminum), women's goggles (notably the DYNASTY II Ti with titanium frame), gloves, goalie gear, bags, and accessories — and segments its lineup by player level (Advanced/Edge Pro, Intermediate/Warp Pro, Youth). Its technical differentiators are patented head and mesh designs, most prominently the WARP HEAD and ISO WARP MESH systems (60-day warranty) and pre-formed warp pocket technologies like EDGE PRO.

The business model is dual-channel. Brine sells footwear and apparel direct-to-consumer through its own e-commerce site (Brine.com), with free shipping over $99 and 1-2 business day fulfillment on in-stock orders; equipment, by contrast, is distributed exclusively through authorized dealers in North America, with a dealer hotline, a 'Find a Store' locator, and a dealer onboarding process via email/fax. Brine supplements this with a Custom Program for personalized sticks. International reach is delivered via an exclusive distributor network covering roughly 20+ countries across Europe (Germany/Austria, Finland, Nordics, Russia/CIS, Baltics, Switzerland, Spain, Italy, Central/Eastern Europe, Benelux, Ireland) and Asia-Pacific (Japan, Korea, China/Hong Kong), with European headquarters in Marktoberdorf, Germany and a Finnish branch in Padasjoki.

Name

Brine

Legal name

Warrior Sports, Inc.

Website

https://brine.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

Brine is a women's lacrosse equipment brand owned by Warrior Sports/New Balance Athletics, producing heads, sticks, goggles, gloves, and protective gear with proprietary WARP and EDGE PRO technologies, distributed through authorized dealers and international distributors globally.

Ownership category

akta.pro rank

Product category

Lacrosse Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Lacrosse Equipment Retail (CRAMAEAF)

Keywords

• Women's lacrosse equipment
• Lacrosse heads and shafts
• Lacrosse sticks
• Lacrosse protective gear
• Lacrosse accessories

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Warrior sells footwear and apparel direct to consumers through Brine.com. All in-stock orders ship within 1-2 business days.
2. Equipment Retail Distribution: Equipment products including heads, shafts, complete sticks, gloves, and protective gear are sold through authorized dealer retailers. The company does not sell equipment directly through the website but directs customers to find local Brine retailers.
3. Customized Product Orders: Customized lacrosse equipment orders with customer-specified designs, subject to 30-day return policy for defective or materially different products from approved custom orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brine is a women's lacrosse equipment brand that designs, manufactures, and distributes lacrosse heads, shafts, complete sticks, goggles, gloves, goalie equipment, bags, and accessories. Its product lines—Edge Pro, Warp Pro, and Dynasty—are built around proprietary WARP and ISO WARP mesh technology and are organized by player skill level from youth to advanced. Equipment is sold through authorized dealers in the U.S. and via exclusive international distributors globally, while a Custom Program allows personalized equipment configurations.

Product overview

Brine is a women's lacrosse equipment brand that offers a comprehensive product portfolio centered on lacrosse heads, sticks, and protective gear. The core product lines include the Edge Pro and Dynasty Warp series featuring pre-formed warp pocket technology, along with complete sticks, heads, shafts, goggles, gloves, goalie equipment, bags, and accessories. Products are organized by level of play (Advanced/Edge Pro, Intermediate/Warp Pro, Youth) and target different player segments. The brand also offers a Custom Program for personalized equipment. Brine operates under Warrior Sports, which is owned by New Balance Athletics, and maintains international distribution across Europe, Asia, and North America.

Differentiator

Problem solved

Functional benefit

Brands

• Edge Pro: Advanced level women's lacrosse stick collection
• Warp Pro
• Dynasty

Products and services

• Edge Pro Women's Lacrosse Head Flagship women's lacrosse head featuring pre-formed warp pocket technology for advanced/high-level competitive play. Designed for advanced female lacrosse players seeking professional-grade heads with patented pocket technology.
• Dynasty Warp Pro KO Women's Lacrosse Head Women's lacrosse head with pre-formed warp pocket technology and a kick-off point engineered for enhanced ball release and quickness. Targeted at competitive female lacrosse players.
• Dynasty Warp Next Women's Lacrosse Head Women's lacrosse head with warp pocket technology targeting next-level performance for competitive female players.
• Dynasty Warp Pro Mid Women's Lacrosse Head Women's lacrosse head with warp pocket technology designed for midfield players requiring versatility during play.
• DYNASTY II Ti Goggles Women's lacrosse protective eyewear featuring titanium frame technology for lightweight protection and durability, part of the DYNASTY product line.
• Complete Sticks Pre-assembled lacrosse sticks bundling a head and shaft, ready for play; offered as a complete solution for players who do not want to assemble components.
• Lacrosse Heads Lacrosse heads sold without shafts, available in various models for different player positions and skill levels across the Brine lineup.
• Lacrosse Shafts Lacrosse stick shafts available in titanium, composite, alloy, and aluminum materials, with warranty coverage varying by material.
• Lacrosse Goggles Women's lacrosse protective eyewear, including titanium-frame models such as the DYNASTY II Ti Goggles; covered under 1-year warranty for defects.
• Women's Lacrosse Gloves Women's lacrosse gloves providing hand protection during play, covered under a 30-day warranty against defects.
• Goalie Equipment Complete line of goalie-specific women's lacrosse equipment including heads, sticks, and protective gear for goalies across competitive levels.
• Lacrosse Bags Equipment bags designed for transporting lacrosse sticks and gear, covered under a 30-day warranty against defects.
• Lacrosse Accessories Additional lacrosse accessories including mesh, stringing components, and other gear complementary to Brine's core equipment lines.
• Custom Program Custom lacrosse equipment program allowing players to personalize sticks with specific colors, patterns, and configurations; orders subject to a 30-day return policy for defective or materially different products from approved designs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• Pegas Sport Ltd.coreChannel Partner/ Reseller/ DistributorExclusive distributor for Russia. Located at Krasnoputilovskaya street 69, Suite 617, St. Petersburg. Contact: Alexander Eliseyev. Handles distribution of Warrior/Brine products throughout Russia.
• Sport Group LtdcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Belarus. Located at 4a-128 Pobeditelej Ave., Minsk. Contact: Igor Nikolaichyk or Sergej.
• Arena-Alliance Co. Ltd.coreChannel Partner/ Reseller/ DistributorExclusive distributor for Ukraine. Located at Vvedenskaya str. 1, off.16, Kiev.
• Ochsner Hockey AGcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Switzerland. Located at Industriestr. 22, Embrach. Contact: Sandra Waldvogel / Sacha Ochsner.
• Warrior Sports Finland OycoreChannel Partner/ Reseller/ DistributorWarrior Direct Branch in Finland. Located at Valutie 9, Padasjoki. Contact: Teemu Numminen. VAT: FI 10939206.
• Active Sportswear Int. A/ScoreChannel Partner/ Reseller/ DistributorExclusive distributor for Denmark, Sweden, and Norway. Located at Maltvej 20, Bronderslev, Denmark. Contact: Soren Nyrup. VAT: DK10327172.
• Genial SolutionscoreChannel Partner/ Reseller/ DistributorExclusive distributor for Spain. Located at c/ Llull, 204 6 degree 2a, Barcelona. Contact: Genis Leyva. VAT: ES B63620256.
• Gartner Sports SrlcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Italy and Malta. Located at Via G.Galilei 2/E, Bolzano.
• Aspire Sports, S.R.O.coreChannel Partner/ Reseller/ DistributorExclusive distributor for Czech Republic, Poland, Slovakia, and Hungary. Located at Karasek 11, Brno, Czech Republic. VAT CZ24129496.
• Max Company LtdcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Japan. Located at 2-6-10 Higashifushimi, Nishitokyo, Tokyo. Contact: Chikatoski Kaneko.
• NAVIKOcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Korea. Located at 465-2, Gaza-Dong, ilsanseo-gu, Goyang-City. Contact: Daniel Park.
• YOURASIA LIMITEDcoreChannel Partner/ Reseller/ DistributorExclusive distributor for China (Hong Kong). Located at 4/F, 145 Wong Nai Chung Road, Happy Valley, Hong Kong. Contact: Grant Phillips.
• Sports Lukss (Warrior)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Latvia. Located at Rusina street 1a, Riga. Contact: Edvins Silavnieks. VAT: LV 40103087159.
• Stick McoreChannel Partner/ Reseller/ DistributorExclusive distributor for Bulgaria. Located at Nishava str 167-171, ap 10, Sofia. Contact: Tony Batchvarov. VAT BG 175330162.
• New Balance Athletics, Inc.flagshipStrategic or Co-development PartnerParent company and strategic partner. Brine is a subsidiary of New Balance Athletics through Warrior Sports. Provides access to 721 patent documents spanning nearly seven decades of R&D in footwear construction, sports equipment, and protective apparel. New Balance is a major athletic footwear and apparel manufacturer headquartered in Boston, MA.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• East Coast Dyes (ECD Lacrosse): ECD is a niche emerging player in women’s lacrosse heads, mesh, and customizable sticks, competing with Brine specifically on women’s/pre-formed pocket technology and DTC customization.
• StringKing: StringKing is a digital-native emerging brand in lacrosse sticks, mesh, and protective gear, using aggressive DTC pricing and pro-player marketing to chip away at incumbents like Brine in the same player segments.
• Epoch Lacrosse: Epoch is a specialty manufacturer of composite lacrosse shafts and heads with a strong senior/college co-ed following, competing with Brine on shaft materials and high-performance men’s and women’s stick geometry.
• Harrow Sports: Harrow is a multi-racket/sport equipment brand that fields a lacrosse line alongside squash and racquetball, overlapping with Brine on shafts, sticks, and accessories for the youth and intermediate segments.

Direct peers

• STX (now part of Quadel Industries / Breaking T): STX is one of the most direct competitors to Brine in lacrosse heads, sticks, gloves, and protective equipment, serving the same girls/women’s lacrosse market with overlapping product categories and similar dealer-driven distribution.
• Warrior (Warrior Sports / New Balance): Warrior is Brine’s sister brand under the same New Balance/Warrior Sports parent, directly competing in men’s lacrosse heads, sticks, and equipment with overlapping IP and shared warranty/manufacturing infrastructure.
• Maverik: Maverik is identified alongside Brine as a key player in the women’s lacrosse gloves market, offering heads, complete sticks, gloves, and gear to a comparable player base with comparable sponsor-driven go-to-market.

Broad incumbents

• Franklin Sports: Franklin is a broad sporting goods manufacturer and licensee with mass-market lacrosse equipment at value-tier price points, competing with Brine on the youth/entry-level end of the channel-driven lacrosse market.
• Under Armour Lacrosse: Under Armour is a broad athletic apparel incumbent with a team-sport equipment catalog that includes lacrosse gloves, sticks, and protective gear, competing for the same youth/HS women’s lacrosse consumer with brand-driven retail muscle.
• Nike Lacrosse: Nike is named alongside Brine, Maverik, STX, and Warrior as a key player in the women’s lacrosse gloves market; Nike operates broadly across athletic apparel with a lacrosse equipment line that competes for the same end consumer via much larger retail and sponsorship reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/brinelacrosse
• Facebookfacebook.com/brine
• Instagraminstagram.com/brinewomenslacrosse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brine