Ochsner Hockey
Ochsner Hockey AG is Switzerland's largest specialty retailer and services company for ice, inline, and street hockey, operating 12 Pro Shops plus e-commerce, with integrated Academy camps, PGS Goalie School, and team merchandising serving consumers, clubs, and the IIHF.
- Company typePrivate
- Founded1969
- HeadquartersEmbrach, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Ochsner Hockey does
Ochsner Hockey AG is a privately held, family-owned Swiss specialty retailer and services company founded in 1969 by Jürg Ochsner, headquartered in Embrach, Switzerland. The company is Switzerland's largest specialist retailer for ice, inline, and street hockey equipment, operating a network of 12 Pro Shops across all major Swiss hockey regions (including Zürich, Bern/Basel, Graubünden, Valais, St. Gallen, Central Switzerland, Ticino, and Jura) plus an e-commerce storefront at shop.ochsnerhockey.ch. It serves as the exclusive general importer for Switzerland of Bauer Hockey and holds key brand partnerships with Warrior and Vaughn, distributing products from skates and sticks to protective and goalie gear through both physical retail and direct B2B team channels.
The company's offerings extend beyond equipment retail into integrated services and content. The Ochsner Hockey Academy (founded 2013, headquartered in Arosa with additional locations in Lenzerheide and Burgdorf) operates summer camps and mental training (M.A.P.) programs, while the PGS Kloten (Professional Goalie School, acquired 2011) provides specialized 1:1 on-ice coaching and the PGS Unlimited holistic goalie development program. Ochsner Merchandise handles custom team apparel design, production, and distribution, including sustainable recycled-PET jerseys and a Teamsport Online digital ordering platform. Loyalty programs include the free Ochsner Hockey Kundenkarte (5% revenue bonus twice yearly), the Ochsner Goalie Club (CHF 50 membership, 10–20% goalie discounts), and the Ochsi Kids Club (launched 2024, ages 4–U12). Annual catalogs — main, goalie, inline, and sharpening — distributed to 40,000+ customers serve as a reference ('Eishockey-Bibel') since 1978.
The business monetizes through five revenue streams: (1) hockey equipment retail (hardware sales across Pro Shops and e-commerce), (2) custom team merchandise and event merchandising (notably as exclusive IIHF World Championship merchandise partner via the Infront joint venture through 2030), (3) academy camps and training (professional services), (4) PGS goalie coaching and mentoring programs (unit-priced services), and (5) customer loyalty/club membership fees (subscription-style, with 5% revenue bonus mechanics). B2B partnerships anchor the merchandise business (HC Davos, SC Bern for 2026/27, SCL Tigers, ZSC Lions, EHC Kloten, EHC Visp, EHC Chur, Spengler Cup, Swiss Ice Hockey national team), while the B2C retail and academy funnels drive distributed consumer revenue. The second-generation Ochsner family remains actively involved in leadership (Sacha Ochsner as CEO, Marc Ochsner as CFO/CIO).
Ochsner Hockey firmographics
Firmographics- Name
- Ochsner Hockey
- Legal name
- Ochsner Hockey AG
- Website
- https://ochsnerhockey.ch
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ochsner Hockey AG is Switzerland's largest specialty retailer and services company for ice, inline, and street hockey, operating 12 Pro Shops plus e-commerce, with integrated Academy camps, PGS Goalie School, and team merchandising serving consumers, clubs, and the IIHF.
- Ownership category
- akta.pro rank
Ochsner Hockey industry classification
Industry- Product category
- Hockey Equipment Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)
Keywords
Where Ochsner Hockey is headquartered
LocationHeadquarters
- HQ city
- Embrach
- HQ country
- Switzerland
- HQ region
- Europe
Offices13 records
Markets served
Ochsner Hockey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others
Revenue model
- Hockey Equipment Retail: Sale of ice hockey, street hockey, and inline hockey equipment through 12 Pro Shops and online store. Products include skates, sticks, protective gear, goalie equipment from brands Bauer, Warrior, and Vaughn.
- Merchandise Services: Design, production, and distribution of custom team merchandise, uniforms, and fan articles. Serves hockey clubs, IIHF events, and Spengler Cup.
- Hockey Academy Programs: Camps, training sessions, and mentorship programs for youth and adult hockey players across multiple locations including Arosa, Burgdorf, and Lenzerheide.
- PGS Goalie Services: Professional Goalie School offering 1:1 coaching, off-ice training, video analysis, and season-long mentoring programs for goaltenders of all levels.
- Customer Loyalty Program: Revenue generated through customer card membership fees and accumulated spending; customers earn 5% revenue bonus on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ochsner Hockey Kundenkarte - Free customer card with 5% revenue bonus |
| One time/ perpetual license | Pay-as-you-go | Ochsner Goalie Club - Goalies membership for 10% discount |
| Unit Pricing | Pay-as-you-go | PGS Goalie Training 1:1 On-Ice |
| Unit Pricing | Pay-as-you-go | PGS Unlimited Programs |
| Other | Annual | Ochsner Hockey Weeks promotional discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Ochsner Hockey product offering
Product offeringCore offering
Ochsner Hockey is a Swiss specialty retailer founded in 1969 that sells ice hockey, street hockey, and inline hockey equipment through 12 Pro Shops across Switzerland and an online store (shop.ochsnerhockey.ch). The company complements retail with an in-house Hockey Academy, the PGS Kloten Professional Goalie School, a custom Merchandise division that designs and produces team apparel, and ancillary services such as skate sharpening, Bauer Game Fit Lab fittings, and skate profiling.
Product overview
Ochsner Hockey operates as a comprehensive hockey equipment retailer and services company in Switzerland. The core offering consists of 12 Ochsner Hockey Pro Shops (retail stores) selling equipment from top brands Bauer, Warrior, and Vaughn for ice hockey, street hockey, and inline skating. Product portfolio includes main catalogs (Hauptkatalog, Goaliekatalog, Inlinekatalog, Schleifkatalog) and the Newsmagazin for seasonal updates. The company provides specialized services including the PGS (Professional Goalie School) Kloten with 1:1 training and PGS Unlimited holistic goalie development programs. Loyalty offerings include the free Ochsner Hockey Kundenkarte (5% revenue bonus), Ochsner Goalie Club (goalies with 10-20% discounts), and Ochsi Kids Club (for children ages 4-U12). Ochsner Merchandise offers custom team apparel design, production, and distribution including sustainable recycled PET options. The Ochsner Hockey Academy, Europe's largest hockey academy, provides camps, M.A.P. mental training, and events across multiple locations. Additional services include sharpening, Bauer Game Fit Lab fitting systems, and gift vouchers.
Differentiator
Problem solved
Functional benefit
Brands
- Ochsner Hockey Pro Shops: The company's retail store chain, with 12 locations throughout Switzerland offering ice hockey, inline hockey, and street hockey equipment.
- Ochsner Hockey Academy
- Ochsner Merchandise
- PGS Kloten (Professional Goalie School)
- Ochsi Kids Club
- Ochsner Goalie Club
- Ochsner Hockey Kundenkarte
Products and services
- Ochsner Hockey Pro Shops
Quantifiable outcome
- 40,000+ customers served annually through catalog distribution
- +2 more outcomes
Companies that use Ochsner Hockey
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Ochsner Hockey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ochsner Hockey partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- HC DavoscoreOfficial equipment and merchandise partner. Ochsner Hockey organizes joint promotions with HC Davos including the #hypeonhcd campaign offering youth training experiences with the first team.
- Infront (IIHF Joint Venture)coreJoint venture partnership extended through 2030 for exclusive merchandising rights at IIHF World Championships. Ochsner Hockey and Infront jointly design, produce, and operate official fan shops at tournament venues and online.
- SC BerncoreOchsner Hockey is official equipment and merchandise partner of SC Bern, providing on-ice equipment and team merchandise. Partnership renewed for season 2026/27.
- SCL TigerscoreLongstanding equipment and merchandise partnership renewed prematurely. Covers on-ice equipment (Bauer) and merchandise for both SCL Tigers and SCL Young Tigers.
- Swiss Ice HockeycoreOfficial equipment supplier for the Swiss national team, enabling exclusive promotions like the 'Ein Tag bei der Nationalmannschaft' experience.
- EHC KlotenminorCollaborative 'Be A Pro' campaign where Ochsner Hockey and EHC Kloten give amateur players professional experience opportunities.
- EHC ChurminorLocal equipment and merchandise partner relationship.
- EHC VispminorLocal equipment and merchandise partner, located near the Lonza Arena.
- ZSC LionscoreMerchandise partnership including fan shop operation at Swiss Life Arena, home of ZSC Lions.
- Spengler CupminorLongstanding merchandising partner for the prestigious Spengler Cup tournament in Davos since 1994.
- Bauer HockeycoreExclusive general importer for Switzerland of Bauer Hockey products including skates, sticks, protective equipment, and goalie gear. Includes access to Bauer Game Fit Lab and Fit System technology.
- Warrior HockeycoreKey brand partner for hockey sticks and equipment alongside Bauer.
- Vaughn HockeycorePremium goalie equipment brand partner available at all Pro Shops.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Ochsner Hockey competitors and assessment
Company assessmentDirect peers
- Hockey Monkey: Hockey-focused online and physical retailer carrying Bauer, CCM, Warrior, and other major brands. Comparable as a specialist hockey equipment retailer combining e-commerce reach with brick-and-mortar presence in the same product categories.
- Pure Hockey: Largest hockey specialty retailer in North America, operating both physical stores and a strong e-commerce site selling Bauer, CCM, and Warrior equipment. Most directly comparable to Ochsner in product mix (skates, sticks, protective, goalie), target customer (ice hockey players at all skill levels), and specialty retail model with expert fitting.
- Perani's Hockey World: Michigan-based hockey specialty retailer with multiple storefronts and an online channel serving amateur to professional players. Closely comparable as a multi-store hockey-only specialist offering equipment, fitting services, and team merchandise across price tiers.
- The Hockey Shop (Source for Sports): Canadian chain of specialty hockey retailers affiliated with Source for Sports, offering equipment, custom fitting, and team-supply services across multiple locations. Comparable as a hockey-only specialist with both B2C retail and B2B club partnerships.
Broad incumbents
- Bauer Hockey: World's leading hockey equipment manufacturer and Ochsner's exclusive supplier in Switzerland. Comparable as the dominant brand in ice hockey globally; Ochsner's positioning and customer experience are heavily dependent on Bauer's product roadmap and brand strength.
- Decathlon: Global sporting goods mass retailer with growing hockey and inline equipment offerings. Comparable as a broader sporting goods retailer competing for entry-level and recreational hockey buyers across price tiers.
- Intersport: International sporting goods retail cooperative with stores across Europe including Switzerland. Comparable as a multi-category sports retailer whose hockey category overlaps with Ochsner at entry and mid-level segments.
Others
- Vaughn Hockey: Premium goalie equipment manufacturer partnered with Ochsner Hockey. Comparable as an upstream supplier whose goalie-specific products complement Ochsner's PGS Goalie School service offering and goalie-club retail positioning.
Regional players
- SportXX (Migros): Switzerland's largest domestic sporting goods chain owned by Migros. Comparable as a Switzerland-based mass sporting goods retailer whose hockey assortment competes with Ochsner's entry-level and casual customer segments in the same domestic market.
- Athleticum: Swiss sporting goods chain with stores across Switzerland offering equipment across multiple sports. Comparable as a Switzerland-based multi-sport retailer competing for casual and recreational hockey customers in the same domestic geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Ochsner Hockey social profiles
Digital presenceOchsner Hockey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ochsner Hockey leadership team
Management profileNumber of profiles
Profiles8 records
Ochsner Hockey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ochsner Hockey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ochsner Hockey
What does Ochsner Hockey do?
Ochsner Hockey is a Swiss specialty retailer founded in 1969 that sells ice hockey, street hockey, and inline hockey equipment through 12 Pro Shops across Switzerland and an online store (shop.ochsnerhockey.ch). The company complements retail with an in-house Hockey Academy, the PGS Kloten Professional Goalie School, a custom Merchandise division that designs and produces team apparel, and ancillary services such as skate sharpening, Bauer Game Fit Lab fittings, and skate profiling.
Is Ochsner Hockey a public or private company?
Ochsner Hockey is a private company. It is classified as family owned and is currently operating.
When was Ochsner Hockey founded?
Ochsner Hockey was founded in 1969. It employs 51 to 100 people.
Where is Ochsner Hockey based?
Ochsner Hockey is headquartered in Embrach, Switzerland, in the Europe region.
How does Ochsner Hockey make money?
Five revenue lines are on record. Hockey Equipment Retail is the primary driver. The others are merchandise Services, hockey Academy Programs, PGS Goalie Services and customer Loyalty Program.
Who are Ochsner Hockey's main competitors?
Direct peers on record are Hockey Monkey, Pure Hockey, Perani's Hockey World and The Hockey Shop (Source for Sports). Broad incumbents are Bauer Hockey, Decathlon and Intersport. Vaughn Hockey is listed as an others. Regional players are SportXX (Migros) and Athleticum.
Does Ochsner Hockey have an API?
No public API is recorded for Ochsner Hockey.
What industry is Ochsner Hockey in?
Ochsner Hockey's product category is Hockey Equipment Retail. Its primary akta.pro industry code is CRAMAEAE, Ice Hockey & Field Hockey Equipment Retail. Its NAICS code is 45911 and its SIC code is 3949.