Quimbaya Latin America

What Quimbaya Latin America does

Quimbaya Latin America is a privately held Destination Management Company (DMC) founded in 1987 in Bogotá, Colombia, by Claudia Terrade (CEO) and Jean Terrade (co-founder, 1988), now headquartered in Panama City with primary operating registration in Ecuador. The company operates exclusively on a B2B basis, designing and running tailor-made travel programmes, guaranteed departure tours, multi-destination collections, and MICE (Meetings, Incentives, Conferences, Exhibitions) events for tour operators, travel agents, and MICE agencies worldwide. It holds 11 owned local destination offices across Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Panama, and Peru, plus dedicated regional sales offices in France, Italy, Germany, and China, and a global sales team covering Europe, Asia-Pacific, the Americas, the Middle East, India, and South Africa.

Quimbaya's technology stack centres on the Quimbaya-Agent 24/7 B2B online booking portal — built on the TourplanNX reservation platform and integrated with Salesforce CRM — which provides travel-agent partners with single-login, live access to inventory, pricing, and reservations for tours, transfers, and hotels across all 11 destinations. In May 2021 the company launched Quimbaya Virtual Tours, a multilingual (French, English, Spanish, Italian) live-streaming tour platform broadcasting 30+ real-time guided experiences from destinations including Mexico City, Antigua, La Paz, Quito, Lima, Santiago, Buenos Aires, Bogota, and Cartagena. Sustainability is operationalised through TourCert Qualified certification (obtained February 2025), internal carbon-footprint measurement tools (20% reduction target by 2026, 30% renewable energy by 2027), and an exclusive partnership with Refill Not Landfill for reusable aluminium bottles across all destinations.

The revenue model is professional-services-based and quote-driven (pricing not publicly disclosed). Quimbaya earns through operating tailor-made itineraries, FIT (Flexible Independent Travel) trips for groups of 2–10, scheduled guaranteed departures, and full-service MICE programme execution. Distribution is anchored by regional sales offices in France, Italy, Germany, and China, supported by a network of vetted local partners (guides, hoteliers, airlines, community organisations) and official tourism-board relationships in each country. The company employs 101–250 people, has remained privately held and founder-controlled since inception with no disclosed external funding, and is registered under multiple legal entities including Quimbaya Tours SA (Panama), Quimbaya Tours C LTDA (Ecuador), and Quimtravel (France).

Name

Quimbaya Latin America

Legal name

Quimbaya Tours C LTDA

Website

https://quimbaya-tours.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Quimbaya Latin America is a privately held, B2B-only Destination Management Company founded in 1987, operating 11 local offices across Latin America for tour operators, travel agents, and MICE agencies worldwide. It designs tailor-made tours, guaranteed departures, and MICE programmes, supported by a 24/7 booking portal and regional sales offices in Europe and China.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination management services
• Travel agency services
• MICE event management
• Tailor-made tours
• Corporate incentive travel

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tour Operations and DMC Services: The company designs and operates tailor-made travel programmes and guaranteed departure tours exclusively for B2B clients (tour operators and travel agents). Revenue is generated through the production and operation of group tours, independent FIT (Flexible Independent Travel) itineraries, and MICE (Meetings, Incentives, Conferences, Exhibitions) events across 11 Latin American countries. Services include itinerary design, local expertise, logistics, guide services, hotel bookings, transfers, and event organisation.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Quimbaya Latin America is a B2B Destination Management Company (DMC) that designs and operates tailor-made travel itineraries, guaranteed departure group tours, FIT (Flexible Independent Travel) programs, and MICE (Meetings, Incentives, Conferences, Exhibitions) events exclusively for tour operators, travel agents, and MICE agencies. The company delivers these services across 11 Latin American countries through its own local offices, leveraging in-house guides, hotelier and airline partner networks, and a proprietary B2B booking platform.

Product overview

Quimbaya Latin America operates as a Destination Management Company (DMC) offering four core travel service products: Guaranteed Departures (pre-scheduled group tours with confirmed dates), Collections (curated multi-destination journey packages), MICE Programs (corporate event and incentive travel services), and Tailor-Made Tours (customized individual and group itineraries). The company serves travel professionals exclusively with operations spanning 11 Latin American countries (Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Panama, and Peru) through 11 local offices.

Differentiator

Problem solved

Functional benefit

Brands

• Quimbaya Virtual Tours: Interactive virtual live tours conducted by local guides from Latin America, offering multilingual experiences across 30+ iconic destinations
• Visit Latin America Magazine

Products and services

• Guaranteed Departures Pre-scheduled group tours with confirmed departure dates across Latin America from Mexico to Argentina, covering single-country and multi-country itineraries, sold exclusively to travel agents and tour operators for resale to their clients.
• Collections Expertly curated thematic travel journeys offering a blend of adventure and culture across 11 Latin American destinations, from Machu Picchu to Rio de Janeiro, sold to travel professionals.
• MICE Programs Corporate event management services combining business with leisure, offering unique venues, seamless logistics, and cultural experiences for meetings, incentives, conferences and exhibitions, designed for MICE agencies and their corporate clients.
• Tailor-Made Tours Bespoke Latin American travel itineraries customized to individual client preferences, leveraging local expertise to provide personalized travel experiences for groups and FIT travellers, delivered exclusively via travel agents and tour operators.
• Quimbaya Virtual Tours Latin America's first multilingual real-time virtual and interactive tour platform, offering 30+ virtual tours conducted live by local guides in French, English, Spanish and Italian from iconic Latin American destinations, designed for travel professionals and their clients.

Quantifiable outcome

• Reduced ecological footprint by minimising environmental impact in tour organisation
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Quito Turismo (Destination Management Organization)coreStrategic or Co-development PartnerQuito Turismo validated Quimbaya Latin America's TourCert Qualified certification, ensuring compliance with international sustainability standards. This partnership is central to the company's sustainability credentials in Ecuador.
• Arbeitsgemeinschaft LateinamerikaminorOthersPartner organisation listed on the Quimbaya Latin America website as part of their partner network.
• TourCert International CommunitycoreStrategic or Co-development PartnerQuimbaya Latin America became an official member of the TourCert International Community upon obtaining TourCert Qualified certification, committing to continuous improvement in sustainable tourism practices.
• Refill Not LandfillcoreStrategic or Co-development PartnerExclusive partnership bringing the Refill Not Landfill programme to all Latin American destinations. This environmental initiative provides travellers with reusable aluminium bottles and access to free water refilling points across all 11 destinations, targeting elimination of single-use plastics. The programme was launched in Cambodia in 2016 and has expanded to 10+ Asian countries with 1,200+ partners, now being extended to Latin America with a goal of providing every arriving passenger with an isothermal metal bottle by end of 2024.
• Local Tourism Boards and AuthoritiescoreStrategic or Co-development PartnerPartnerships with official tourism bodies in each destination country including INGUAT (Guatemala), ProChile, ProColombia, ProEcuador, PromPeru, Visit Mexico, Visit Brasil, Visit Rio, Visit Bogota, ICT Costa Rica, Viceministerio de Turismo de Bolivia, Sernatur (Chile), Camara de Turismo de Panama, CANATUR, ACOTUR, SECTUR, CADASTUR, ABAV Nacional, Conoce Bolivia, Promtour, Peru Tourism, and Colombia tourism authority. These partnerships support destination promotion, certification, and sustainable tourism initiatives.
• Community Partnerships (La Calera, Tolte, Bacpanzel, Amauta Association, Embera Ipeti)coreStrategic or Co-development PartnerLong-standing community partnerships with indigenous and local groups including the Community of La Calera, Tolte and Bacpanzel, Amauta Association in the Ecuadorian Amazon, and the Embera community of Ipeti in Panama. These partnerships create authentic, community-based tourism experiences while supporting local economic development.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Intrepid Travel: Leading small-group adventure tour operator with extensive Latin America itineraries served through travel agents, directly comparable in target customer and sustainable-tourism positioning to Quimbaya.
• Say Hueque: Argentina-based LATAM tour operator with multi-destination itineraries sold B2B and direct to consumers across the region, comparable in boutique DMC positioning and Latin America product mix.
• Journey Latin America: UK-based specialist tour operator dedicated to Latin America, competing for the same European tour-operator and high-end FIT business that Quimbaya serves through its Paris and European sales offices.
• G Adventures: Global small-group adventure tour operator with substantial Latin America product overlap, competing for the same end traveller via B2B channels (tour operators, travel agents) as Quimbaya.
• Latin Trails: Latin America-focused DMC offering tailor-made and small-group itineraries across the region for B2B partners, with very similar customer segments (tour operators, travel agents, MICE) to Quimbaya.
• Condor Travel: Peru-rooted DMC providing inbound travel services across Latin America for tour operators and travel agents, directly comparable in business model, B2B focus, and product mix to Quimbaya.
• Metropolitan Touring: Long-established Ecuador-based DMC operating across multiple Latin American countries with similar B2B tour-operator model, multi-country local office presence, and family ownership heritage comparable to Quimbaya's.
• Exodus Travels: UK-based adventure and small-group tour operator with significant Latin America itineraries distributed through travel agents, directly comparable in guided-group product and sustainability positioning.
• Tucan Travel: Adventure and small-group tour operator with comprehensive Latin America coverage, overlapping with Quimbaya's group tour and guaranteed departure product through a similar B2B distribution model.

Broad incumbents

• DER Touristik: Large European tour operator group with destination services and DMC functions across many regions including Latin America; competes for the same German and European travel-agent accounts as Quimbaya's Germany sales office but as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwJJK4maL7dXU3tDH1aU5wQ
• Facebookfacebook.com/quimbayalatinamerica
• LinkedInlinkedin.com/company/quimbaya-latin-america
• Instagraminstagram.com/quimbayalatainamerica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quimbaya Latin America