Vita Bella
Vita Bella is a US-based direct-to-consumer telehealth membership platform that connects individual patients with licensed providers for hormone therapy, weight loss (GLP-1s), peptides, sexual wellness, and anti-aging treatments, fulfilling prescriptions via FDA-inspected pharmacy partners on a recurring subscription basis.
- Company typePrivate
- Founded1997
- HeadquartersScottsdale, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Vita Bella does
Vita Bella Health LLC is a US-based, direct-to-consumer telehealth membership platform operating from Scottsdale, Arizona and domiciled in Nevada, offering personalized hormone therapy, weight loss, anti-aging, sexual wellness, skin care, cognitive health, and injury recovery treatments to individual consumers. The platform connects patients with licensed providers through virtual consultations, prescribes and coordinates fulfillment of medications through US FDA-inspected pharmacy partners, and ships prescriptions directly to customers in discreet packaging. The company operates a fully digital onboarding flow via its member portal at vitabella.md-hq.com, with tiered subscription memberships (monthly and annual, starting with a 3-month initial commitment) that include quarterly provider check-ins and access to a broad product catalog spanning GLP-1 weight loss medications (semaglutide, tirzepatide), testosterone therapies (testosterone cypionate, enclomiphene, clomiphene), peptides (BPC-157, sermorelin, tesamorelin, PT-141), PDE5 inhibitors, anti-aging compounds (NAD+, glutathione, rapamycin), and prescription skin care. Revenue is generated primarily through recurring membership subscriptions and bundled medication sales, with supplemental laboratory services billed transactionally.
Vita Bella firmographics
Firmographics- Name
- Vita Bella
- Legal name
- Vita Bella Health LLC
- Website
- https://vitabella.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vita Bella is a US-based direct-to-consumer telehealth membership platform that connects individual patients with licensed providers for hormone therapy, weight loss (GLP-1s), peptides, sexual wellness, and anti-aging treatments, fulfilling prescriptions via FDA-inspected pharmacy partners on a recurring subscription basis.
- Ownership category
- akta.pro rank
Vita Bella industry classification
Industry- Product category
- Telehealth Wellness Services
- NAICS
- Home Health Care Services (621610)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
Keywords
Where Vita Bella is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vita Bella business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscriptions: Recurring monthly and annual membership fees providing access to telehealth consultations, provider oversight, and treatment plans. Initial commitment is 3 months, then auto-renews month-to-month. Includes tiered pricing based on service level.
- Medication Sales: Revenue from prescription medications including testosterone, peptides, GLP-1 medications (semaglutide, tirzepatide), and other wellness treatments. Medications are fulfilled through preferred pharmacy partners with automatic billing through the platform.
- Laboratory Services: Lab testing services ordered through the platform, with charges varying by state. Lab services may be transmitted to preferred laboratories or patients can use their own laboratory of choice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Performance Membership - Entry tier with TRT or B12 included |
| Subscription | Monthly | Tiered membership plans - Higher tiers for more services |
| Subscription | Monthly | Tirzepatide with B-6 - GLP-1/GIP dual agonist for weight loss |
| Subscription | Monthly | Semaglutide Injection with B-6 - GLP-1 for weight loss |
| Subscription | Monthly | Low-Dose Naltrexone - Anti-inflammatory therapy |
| Subscription | Monthly | Tadalafil - PDE5 inhibitor for erectile dysfunction |
| Subscription | Monthly | Sildenafil - PDE5 inhibitor for erectile dysfunction |
| Subscription | Monthly | PT-141 (Bremelanotide) - Melanocortin peptide for libido |
| Subscription | Monthly | Sildenafil/Tadalafil Combination - Dual PDE5 therapy |
| Subscription | Monthly | Oxytocin/Tadalafil/Sildenafil - Triple therapy for intimacy |
| Subscription | Monthly | Puffy Eye Cream - Anti-aging skincare |
| Subscription | Monthly | Luna Night Cream - Reparative anti-aging night cream |
| Subscription | Monthly | Sole Day Cream - Daytime anti-aging face cream |
| Subscription | Monthly | Luminosa Glow Cream - Rejuvenation and anti-aging |
| Unit Pricing | Monthly | NAD+ Therapy - Cellular health and longevity |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Vita Bella product offering
Product offeringCore offering
Vita Bella operates a telehealth membership platform that connects patients with licensed providers for virtual consultations and personalized treatment plans. The platform offers prescription medications including hormone therapy (TRT, enclomiphene), weight-loss drugs (semaglutide, tirzepatide), peptides, anti-aging therapies, and sexual wellness treatments, fulfilled through FDA-inspected US pharmacies with discreet home delivery.
Product overview
Vita Bella is a telehealth membership platform offering personalized wellness treatments primarily focused on hormone therapy, weight loss, anti-aging, and sexual wellness. The core platform provides access to licensed healthcare providers via virtual consultations, with medications shipped from US FDA-inspected pharmacies. The product portfolio spans weight loss medications (Tirzepatide with B-6, Semaglutide Injection with B-6, Metformin, Low-Dose Naltrexone), hormone therapies (Testosterone Cypionate, Testosterone Cream, Enclomiphene, Clomiphene, Sermorelin, Tesamorelin, HCG), sexual wellness treatments (Tadalafil, Sildenafil, Sildenafil/Tadalafil combination, Oxytocin/Tadalafil/Sildenafil, PT-141), skin care products (Sole Day Cream, Puffy Eye Cream, Luna Night Cream, Luminosa Glow Cream), cognitive health (Methylene Blue), and anti-aging/injury recovery (NAD+, BPC-157, Glutathione, Rapamycin). All treatments require provider consultation and are fulfilled through their coordinated pharmacy network.
Differentiator
Problem solved
Functional benefit
Products and services
- Telehealth Membership Platform Membership-based telehealth platform offering personalized wellness plans including hormone therapy, weight management, anti-aging, sexual wellness, cognitive health, hair loss, and skin care treatments. Includes virtual 1-on-1 provider consultations, quarterly check-ins, and access to prescription medications for individual consumers in the United States.
- Tirzepatide with B-6
Quantifiable outcome
- Patients can lose 10-20% of body weight with GLP-1 medications (semaglutide 10-15%, tirzepatide 15-20%)
- +3 more outcomes
Companies that use Vita Bella
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Vita Bella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vita Bella partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mind PumpcoreStrategic partnership with Mind Pump, a health and fitness media brand, making Vita Bella the preferred hormone and peptide platform for the Mind Pump community. This partnership leverages Mind Pump's established audience and community to drive customer acquisition for Vita Bella's telehealth services. The company is expanding its ecosystem through this community-led growth strategy.
Scale indicators5 records
Recent moves3 records
Expansion highlights4 records
Vita Bella competitors and assessment
Company assessmentDirect peers
- Marek Health: Telehealth provider focused on men's hormone optimization, TRT, and performance peptides. Targets a similar male health-optimization persona to Vita Bella's primary male segment.
- Ro: DTC telehealth company offering Roman (men's health), Rory (women's health), and weight-loss programs including GLP-1s. Direct competitor to Vita Bella across hormone, sexual wellness, and weight-loss verticals.
- Strut Health: DTC telehealth provider covering sexual wellness, hair loss, and hormone treatments. Comparable to Vita Bella in treatment mix, customer profile, and self-serve online consultation flow.
- LifeMD: Public telehealth platform offering weight management (GLP-1s), hormone therapy, and men's/women's wellness. Overlaps significantly with Vita Bella's treatment categories and membership model.
- Hone Health: DTC telehealth platform specializing in men's hormone optimization, TRT, and longevity. Closely comparable to Vita Bella's male hormone therapy and peptide offerings.
- Evolve Health (formerly Evolve Telemed): Telehealth provider of hormone replacement therapy and men's wellness. Competes directly with Vita Bella in TRT, peptides, and integrated lab/digital workflows.
- Fountain TRT: DTC men's telehealth platform specifically focused on testosterone replacement therapy. Directly comparable to Vita Bella's Performance Membership and TRT offerings.
- Hims & Hers Health: Public DTC telehealth platform offering men's and women's treatments across sexual wellness, hair loss, weight loss (GLP-1s), and primary care. Directly competes with Vita Bella across nearly every category and target customer.
Emerging players
- Alpha Male Plus: Smaller telehealth clinic focused on men's testosterone and hormone optimization. Comparable service model and target persona but narrower scope than Vita Bella.
Broad incumbents
- BodyLogicMD: Established network of physicians focused on bioidentical hormone replacement and integrative wellness. Broader provider footprint and longer history than Vita Bella but overlapping hormone therapy offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vita Bella social profiles
Digital presenceVita Bella compliance and trust
Trust signalCompliance1 record
Vita Bella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vita Bella leadership team
Management profileNumber of profiles
Profiles1 record
Vita Bella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vita Bella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vita Bella
What does Vita Bella do?
Vita Bella operates a telehealth membership platform that connects patients with licensed providers for virtual consultations and personalized treatment plans. The platform offers prescription medications including hormone therapy (TRT, enclomiphene), weight-loss drugs (semaglutide, tirzepatide), peptides, anti-aging therapies, and sexual wellness treatments, fulfilled through FDA-inspected US pharmacies with discreet home delivery.
Is Vita Bella a public or private company?
Vita Bella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vita Bella founded?
Vita Bella was founded in 1997. It employs 51 to 100 people.
Where is Vita Bella based?
Vita Bella is headquartered in Scottsdale, United States, in the North America region.
How does Vita Bella make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are medication Sales and laboratory Services.
Who are Vita Bella's main competitors?
Direct peers on record are Marek Health, Ro, Strut Health, LifeMD, Hone Health, Evolve Health (formerly Evolve Telemed), Fountain TRT and Hims & Hers Health. Alpha Male Plus is listed as an emerging player. BodyLogicMD is listed as a broad incumbent.
Does Vita Bella have an API?
No public API is recorded for Vita Bella.
What industry is Vita Bella in?
Vita Bella's product category is Telehealth Wellness Services. Its primary akta.pro industry code is HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up). Its NAICS code is 621610 and its SIC code is 8000.