Mideast Assistance International

What Mideast Assistance International does

Mideast Assistance International (MAI) is a Lebanon-headquartered, licensed assistance company that distributes worldwide travel insurance and delivers 24/7 medical, travel, and crisis-management assistance to individual travelers and corporate clients across the Middle East, North Africa, and Central Asia. Its operations are anchored by a network of five interconnected call centers — Dbayeh (Lebanon/HQ), Leiden (Netherlands), Prague (Czech Republic), Nantes (France, operated with RMA), and Abu Dhabi (UAE, operated with NAS United Healthcare Services) — backed by a directory of more than 40,000 service providers and coverage supporting 50 million+ beneficiaries. Core product lines include worldwide travel insurance with online policy issuance, round-the-clock emergency medical and repatriation assistance, crisis management including evacuation planning, and a white-labelable IP-based call center / CRM platform with multilingual operators (English, Arabic, French baseline; Spanish, German, Armenian, Russian, Farsi on-request).

The company makes money by combining insurance distribution commissions from white-label and agent-channel travel-insurance policies, managed-service fees for 24/7 assistance and crisis-management contracts, and professional-services revenue from BPO/CRM call-center engagements for banking, insurance, healthcare, and adjacent sectors. GTM is multi-channel: a 'Become an Agent' portal and an 'Exclusive Embassies' program drive indirect distribution; an online policy-issuing system supports direct and sub-agent sales with white-label customization; and a field-sales team closes enterprise deals requiring crisis-management and CRM outsourcing.

Strategically, MAI's economics are tied to long-tenured anchor partnerships — most notably Eurocross Assistance (Netherlands, Achmea group, partnership since 2003, advisory board seat since 2008, sole regional representative since 2009) and RMA (France, international strategy co-designed since 2008) — which provide counterparty stability, EU regulatory reach, and embedded distribution. In 2008 the company restructured into a group of four entities dedicated to assistance and call-center services; the Lebanon-registered parent (registration 2003042) remains founder-led (Chairman Fadi Chehadé; CEO Robert Ishac; Managing Partner/Head of Business Development Habib Aoudé), with no institutional investment, M&A, or public-listing signals in the source material.

Name

Mideast Assistance International

Legal name

Mideast Assistance International

Website

https://mideast-assistance.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Mideast Assistance International is a Lebanon-licensed assistance company that distributes worldwide travel insurance and delivers 24/7 medical, travel, and crisis-management assistance via five interconnected call centers, serving individual travelers and corporate clients across the Middle East, North Africa, and Central Asia through anchor partners Eurocross Assistance and RMA.

Ownership category

akta.pro rank

Product category

Travel Assistance and Insurance Services

NAICS

Health Care and Social Assistance (62), Social Assistance (624), Emergency and Other Relief Services (624230)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

akta.pro secondary industries

Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG), Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)

Keywords

• Travel insurance services
• Medical assistance services
• Crisis management support
• Call center outsourcing
• Emergency evacuation coordination

Headquarters

HQ city

Dbayeh

HQ country

Lebanon

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Travel Insurance Products: Worldwide travel insurance products with customizable benefits; sold through agents and direct online channels with sub-agent management
2. Assistance Services: 24/7 medical and travel assistance including emergency support, medical repatriation coordination, crisis management
3. Call Center Services (BPO): Customized CRM solutions for banking, insurance, healthcare, aircraft industry and other sectors requiring client-focused approach

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mideast Assistance International is a licensed assistance company that provides worldwide travel insurance products and 24/7 medical and travel assistance services through a network of more than 40,000 service providers, including hospitals and medical laboratories. The company also delivers crisis management planning, emergency evacuation coordination, and IP-based multilingual call center (BPO) services for insurance, healthcare, and financial services clients.

Product overview

Mideast Assistance International is a licensed assistance company offering a portfolio of interconnected services: Assistance Services (24/7 support through 40,000+ healthcare providers), Travel Insurance (worldwide products with an online policy-issuing system), Crisis Management (emergency evacuation and coordination), and Call Center Activity/Network (IP-based multilingual CRM solutions across 5 international locations serving 50+ million beneficiaries). The company operates as an approved travel insurance distributor for Eurocross Assistance in the Middle East, North Africa, and Central Asia, providing both individual products and integrated service packages through strategic partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Insurance
• Assistance Services 24/7 medical and travel assistance including multilingual doctors, paramedical personnel, medical repatriation teams, emergency transportation, direct billing, and cost containment expertise for travelers and insurers.
• Crisis Management Crisis management planning and implementation in coordination with medical and security authorities, including emergency medical support, medical evacuation, local evacuation, and embassy/consulate coordination for foreign nationals.
• Call Center Activity (BPO Services) Customized IP-based call center and CRM solutions for banking, insurance, healthcare, aircraft industry, and other sectors requiring client-focused multilingual support, with dedicated lines, white-label branding, and real-time/historical reporting.
• Call Center Network A network of five interconnected call centers in Dbayeh, Leiden, Prague, Nantes, and Abu Dhabi, operated in collaboration with Eurocross Assistance, RMA, and NAS, serving more than 50 million beneficiaries with advanced redundancy for business continuity.

Quantifiable outcome

• 10 Million clients assisted worldwide as of 2013
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Cega UKminorStrategic or Co-development Partner · 1 January 2009One of UK's leading independent claims management and emergency medical assistance companies. Partnered with MAI to recognize MAG Lebanon for humanitarian efforts.
• Ressources Mutuelles Assistance (RMA)coreStrategic or Co-development Partner · 1 January 2008State of the art assistance platform in France covering the totality of French territory and abiding by strict European regulations. RMA and MAI designed the entire international strategy of RMA together. MAI agreement launching announced.
• Eurocross AssistancecoreStrategic or Co-development Partner · 1 January 2003Major assistance provider in Netherlands, division of Achmea financial group (A- S&P rating). Mideast became approved travel insurance distributor in Middle East, North Africa and Central Asia after signing cooperation agreement. In 2008, joined Advisory Board; in 2009 appointed as sole representative in the region. Mideast became fourth operational site of Eurocross worldwide.
• NAS United Healthcare Services LLCcoreStrategic or Co-development PartnerAbu Dhabi-based partner operating one of five interconnected call centers in the network serving 50 million+ beneficiaries.
• Euromed Brokers S.A.LminorChannel Partner/ Reseller/ DistributorLebanese insurance broker that inaugurated new premises in Zalka region. Launched activities at Le Royal Hotel.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• International SOS: World's largest medical and travel security assistance company, serving multinationals and governments with 24/7 multilingual assistance, medical evacuation, and crisis management globally — directly comparable to Mideast's assistance services across overlapping customer segments (corporate travel, NGOs, embassies).
• Allianz Travel: Global travel insurance and assistance brand of Allianz Partners, distributing travel insurance products worldwide through agents and direct channels — overlaps with Mideast's travel insurance distribution and emergency assistance business.
• AIG Travel: Major travel insurance provider offering worldwide travel medical insurance and 24/7 travel assistance — competes with Mideast for both retail travelers and corporate accounts seeking integrated insurance + assistance solutions.
• AXA Assistance: Global assistance arm of AXA offering travel insurance, medical assistance, and roadside/home services with worldwide call center presence — directly comparable business model and customer base to Mideast.

Direct peers

• Europ Assistance (Generali Group): One of the oldest and largest global travel assistance and travel insurance providers, offering roadside, home, travel, and health assistance with multilingual 24/7 call centers across continents — operates the same core business model as Mideast Assistance at much larger scale.
• Eurocross Assistance: Dutch-based assistance company (division of Achmea, A- S&P) and Mideast's strategic partner — operates the same travel assistance / medical case management model and runs the Leiden call center that Mideast leverages for European reach.
• MedAire: Provider of medical and travel security assistance for the aviation and maritime industries, including in-flight medical support, crew training, and ground medical services — closely overlaps with Mideast's healthcare and crisis management verticals, particularly its aviation-sector BPO work.
• Cega Group: UK-based independent claims management and emergency medical assistance provider, partner of Mideast since 2009 — operates the same insurance assistance, claims, and medical case management business model for travel and expatriate customers.

Emerging players

• Air Ambulance Worldwide: Specialized air medical transport company offering medical evacuation and air ambulance services — comparable subset of Mideast's medical repatriation/evacuation offering within the broader assistance stack.
• Faye (Faye Travel Insurance): Digital-first travel insurance startup offering app-based coverage with 24/7 assistance — represents the disruptive insurtech angle that could pressure traditional players like Mideast on the consumer/DTC travel insurance front.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MideastAssist
• Facebookfacebook.com/mideastassistance
• LinkedInlinkedin.com/company/mideast-assistance-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mideast Assistance International