What solarplaza does

Solarplaza International BV is a privately held B2B platform company headquartered in Rotterdam, Netherlands, founded in 2004 by Edwin Koot (CEO & Founder). It operates as an independent global facilitator for the photovoltaic solar energy (PV) and battery energy storage (BESS) industries, with team members from 15+ countries. Its integrated platform comprises four core components: a portfolio of 20+ annual B2B conferences, seminars, and trade missions across Europe, Africa, and North America; the Solarplaza Global Network, a directory of 4,679+ organizations; the BizzBoard marketplace featuring 45+ active product/service listings; and the Solarplaza Academy, a content library of 1,479+ resources including white papers, webinars, and market analyses.

Solarplaza serves a diversified ecosystem spanning utility-scale and C&I solar PV/BESS developers (OX2, Nordic Solar, ELIX, Alight), institutional investors and IPPs (Obton, ICG, Aquila Clean Energy), technology manufacturers (Huawei, LONGi, Sungrow, Hithium, EVE Energy), and industry associations (Italia Solare, HELAPCO, APREN, HUBA). It generates revenue through four streams: event ticket sales (€350-€1,350 per ticket), tiered annual membership subscriptions (Free, Advanced €395, Professional €1,200, Corporate €9,990), enterprise event sponsorship and partnership packages (Lead, Exhibition, Branding, Research, Strategic tiers), and freemium content access. The company has organized 278 events across 49 countries since 2004 and maintains a direct network of 60,000+ PV professionals, with 4,000+ attendees welcomed annually.

The go-to-market model is event-driven and sales-led, centered on the annual event calendar that serves as both a demand generation engine for membership subscriptions and a direct revenue channel through ticket sales and sponsorship. The company maintains lead generation through its Academy content library (acting as a top-of-funnel asset), webinars featuring research partners like Aurora Energy Research, and co-organization partnerships with national industry associations that lend local market credibility. Geographic focus remains heavily European (with active expansion into Nordics, Hungary, Greece, Portugal, Italy, and Poland), supplemented by selective entry into Southern Africa, the USA, and China trade missions. The company is bootstrapped with no disclosed institutional funding and remains under founder control.

Name

solarplaza

Legal name

Solarplaza International BV

Website

https://solarplaza.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Solarplaza is a privately held B2B platform founded in 2004 that organizes 20+ annual conferences, maintains a 4,679-organization global network, and operates a BizzBoard marketplace and Academy content library for the solar PV and battery energy storage industries across Europe, Africa, and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Ticket Sales: Solarplaza generates primary revenue from selling tickets to its 20+ annual B2B conferences and seminars across Europe, Africa, and North America. Ticket pricing ranges from €350 (early-bird seminars) to €1,350 (late-bird premium tickets), with international vs. local pricing tiers for certain markets. The company also organizes trade missions such as the Battery Tour China.
2. Platform Membership Subscriptions: Tiered annual membership plans (Advanced at €395/year, Professional at €1,200/year, Corporate at €9,990/year) providing differentiated access to the network, BizzBoard marketplace, Academy resources, and event registration capabilities. A free tier provides basic platform access.
3. Event Sponsorship & Partnership Packages: Companies pay to sponsor or partner at Solarplaza events, gaining brand visibility, exhibition space, speaking slots, and access to the professional audience. Partners include technology manufacturers (Huawei, LONGi, Sungrow), associations, and research firms.
4. Content & Resource Access: Free and premium access to the Academy content library, including white papers, webinar recordings, and market reports. Premium content is gated behind free account registration, with some resources requiring membership level for access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Solarplaza operates a global B2B platform for the solar PV and battery energy storage industry, combining an event portfolio (20+ annual conferences, seminars, and trade missions), a network directory (4,679+ organizations), a BizzBoard marketplace, and an Academy content library (1,479+ resources). Membership tiers (Free, Advanced €395/year, Professional €1,200/year, Corporate €9,990/year) provide differentiated access to the platform, with enterprise sponsorship packages and event ticket sales generating the primary revenue.

Product overview

Solarplaza is a global renewable energy facilitation platform operating since 2004. Its offering consists of a unified platform combining four core components: (1) Events & Summits — organizing 20+ annual conferences, seminars, and trade missions globally covering solar PV, BESS, floating PV, and asset management; (2) Global Network — a directory of 4,600+ trusted renewable energy organizations enabling professional connections; (3) BizzBoard — a marketplace for listing and discovering renewable energy products, services, and projects; and (4) Academy — a library of 1,400+ resources including white papers, webinars, and market analyses. Access is governed by tiered Membership Plans (Free, Advanced, Professional, Corporate). The platform connects developers, investors, policymakers, and innovators across Europe, Africa, and North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Solarplaza Events & Summits Annual portfolio of 20+ B2B conferences, seminars, and trade missions for the solar PV and battery energy storage industry, covering topics such as utility-scale solar, BESS, floating PV, asset management, recycling, and regional market developments across Europe, Africa, and North America.
• Solarplaza Global Network
• BizzBoard Marketplace
• Solarplaza Academy
• Solarplaza Membership Plans
• Solarplaza Summit Nordics Renewables & Storage Annual conference in Copenhagen focused on Nordic power market evolution, renewable and BESS project economics, and flexibility and asset optimization strategies in the Nordic region.
• Solarplaza Summit Hungary Annual conference in Budapest addressing Hungarian BESS market dynamics, merchant hybrid PV+storage economics, and the evolving regulatory landscape.
• Solarplaza Seminar BESS Greece Focused seminar in Athens on Greece's flexibility opportunity, covering market and regulatory outlook, bankability and financing, and revenue models for BESS projects.
• Solarplaza Seminar BESS Portugal Expert-led seminar in Porto addressing storage development, market mechanisms, and revenue stream structuring for bankable BESS projects in Portugal.
• Solarplaza Battery Tour China Five-day trade mission to China (Hefei, Shanghai) providing factory visits to Chinese battery manufacturers, technical briefings, and R&D center tours for international energy professionals seeking supply chain transparency.

Quantifiable outcome

• 60,000+ solar PV professionals in the direct Solarplaza network
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

34 partnerships are on record, tiered core, minor and flagship.

• Italia SolarecoreGTM or Marketing Partner · 13 May 2026Italia Solare co-presented the Solarplaza webinar on Italy's utility-scale PV and BESS market alongside Aurora Energy Research, providing market data on Italy's position as a top-3 European BESS market.
• Sinovoltaics GroupcoreStrategic or Co-development Partner · 1 January 2025Sinovoltaics Group leads strategic discussions during Solarplaza's Battery Tour China delegation, providing technical briefings, R&D center visits, and test lab tours across Chinese BESS manufacturers. Sinovoltaics Group serves as the strategic knowledge partner for the global battery supply chain tour.
• Pencheng InfinitecoreStrategic or Co-development Partner · 1 January 2025Factory visit host during the 2025 Battery Tour China, part of the BESS value chain delegation covering cell materials, battery integration, and end-of-life management.
• PotisEdgecoreStrategic or Co-development Partner · 1 January 2025Factory visit host during the 2025 Battery Tour China, part of the BESS value chain delegation.
• Sineng ElectriccoreStrategic or Co-development Partner · 1 January 2025Factory visit host during the 2025 Battery Tour China, providing international energy professionals with technical briefings on power electronics and BESS integration.
• EVE EnergycoreStrategic or Co-development Partner · 1 January 2025Factory visit host during the 2025 Battery Tour China, providing cell manufacturing and BESS integration site tours.
• SunwodacoreStrategic or Co-development Partner · 1 January 2025Factory visit host during the 2025 Battery Tour China.
• Great PowercoreStrategic or Co-development Partner · 1 January 2025Factory visit host during the 2025 Battery Tour China.
• Midea Group / CLOU ElectronicscoreStrategic or Co-development Partner · 1 January 2025Factory visit host during the 2025 Battery Tour China, providing BESS system integration and deployment insights.
• TÜV SÜDcoreStrategic or Co-development Partner · 1 January 2025Technical briefing provider during the 2025 Battery Tour China, offering independent testing, inspection, and certification services for battery and BESS products across the supply chain.
• Italia SolarecoreGTM or Marketing PartnerItalia Solare is a long-standing platform partner of Solarplaza, shown as a Solarplaza Platform Partner on the website. The association actively contributes to Solarplaza events including Solarplaza Summit Italy (with 9 years of membership and 21 events attended), provides speakers for webinars and conferences, and participates in the network community as an advisory board member for Italian market events.
• TenderwellminorGTM or Marketing PartnerTenderwell is listed as a Solarplaza Platform Partner on the website footer, indicating a marketing and referral partnership for connecting renewable energy professionals.
• HuaweiflagshipGTM or Marketing PartnerHuawei is the Lead Partner of the Solarplaza Summit Nordics Renewables & Storage 2026. As lead partner, Huawei receives prominent branding, exhibition space, and speaking opportunities at the Copenhagen event, targeting an audience of 200+ Nordic renewable energy professionals, IPPs, investors, and asset managers.
• LONGiflagshipGTM or Marketing PartnerLONGi is a Lead Partner of the Solarplaza Summit Nordics Renewables & Storage 2026, receiving lead partner branding and visibility at the Copenhagen conference.
• SigenergycoreGTM or Marketing PartnerSigenergy is an event partner at the Solarplaza Summit Nordics Renewables & Storage 2026, participating as an exhibitor and contributor to the Nordic BESS and solar market discussions.
• SungrowcoreGTM or Marketing PartnerSungrow is an event partner at the Solarplaza Summit Nordics Renewables & Storage 2026, providing branding and exhibition presence at the Copenhagen conference.
• Aurora Energy ResearchcoreGTM or Marketing PartnerAurora Energy Research is the Research Partner at the Solarplaza Summit Nordics Renewables & Storage 2026, providing market intelligence presentations on Nordic BESS and renewable energy markets to the conference audience.
• Green Power SwedencoreGTM or Marketing PartnerGreen Power Sweden is a Strategic Partner at the Solarplaza Summit Nordics Renewables & Storage 2026, contributing to the Nordic market discussions and regional industry representation.
• HithiumcoreGTM or Marketing PartnerHithium is an event partner at the Solarplaza Summit Nordics Renewables & Storage 2026, providing exhibition presence and contributing to BESS market discussions. Hithium was also a factory visit host during the 2025 Battery Tour China.
• RatedPowerminorGTM or Marketing PartnerRatedPower is an event partner at the Solarplaza Summit Nordics Renewables & Storage 2026, participating in the Nordic solar PV and storage market discussions.
• MaxxenminorGTM or Marketing PartnerMaxxen is an event partner at the Solarplaza Summit Nordics Renewables & Storage 2026.
• Clean HorizonminorGTM or Marketing PartnerClean Horizon is an event partner at the Solarplaza Summit Nordics Renewables & Storage 2026, contributing energy storage market expertise.
• meteocontrolminorGTM or Marketing Partnermeteocontrol is an event partner at the Solarplaza Summit Nordics Renewables & Storage 2026, providing solar monitoring and performance analysis expertise.
• FAAMminorGTM or Marketing PartnerFAAM is an Exhibition Partner at the Solarplaza Summit Nordics Renewables & Storage 2026.
• PVFARMminorGTM or Marketing PartnerPVFARM is an event partner at the Solarplaza Summit Nordics Renewables & Storage 2026.
• ApriliceminorGTM or Marketing PartnerAprilice is the Branding Partner at the Solarplaza Summit Nordics Renewables & Storage 2026.
• Glint SolarminorGTM or Marketing PartnerGlint Solar is an event partner at the Solarplaza Summit Nordics Renewables & Storage 2026.
• SecondSolminorGTM or Marketing PartnerSecondSol is an event partner at the Solarplaza Summit Nordics Renewables & Storage 2026.
• WHES (Weiheng Energy Storage)coreGTM or Marketing PartnerWHES (Weiheng Energy Storage) is an event partner at the Solarplaza Summit Hungary 2026, contributing to discussions on Hungary's rapidly growing BESS market and hybrid PV+storage project development.
• Hungarian Battery Association (HUBA)coreGTM or Marketing PartnerThe Hungarian Battery Association (HUBA) is an event partner at Solarplaza Summit Hungary 2026. HUBA's Managing Director Péter Kaderják speaks at Solarplaza events and webinars, providing regulatory and policy expertise on Hungary's energy storage market.
• HELAPCO (Hellenic Association of Photovoltaic Companies)coreGTM or Marketing PartnerHELAPCO is a co-organizer and event partner of the Solarplaza Seminar BESS Greece 2026. HELAPCO's Policy Advisor Stelios Psomas, a leading Greek PV consultant and lobbyist, speaks at Solarplaza events on Greek PV legislation and market development.
• Capalo AIcoreGTM or Marketing PartnerCapalo AI is a co-organizer and event partner of the Solarplaza Seminar BESS Greece 2026, providing energy market expert speakers including Liuba Andreeva (Energy Market Solutions Manager) who presents on electricity market operations and BESS revenue optimization.
• Navega PartnerscoreGTM or Marketing PartnerNavega Partners is an event partner of the Solarplaza Seminar BESS Portugal 2026. Founding Partner and CEO Gonçalo Ferreira provides expertise on BESS revenue stacking, PPA structuring, and energy offtake for the Portuguese market.
• APREN (Portuguese Renewable Energy Association)coreGTM or Marketing PartnerAPREN is an event partner of the Solarplaza Seminar BESS Portugal 2026. Senior Policy Advisor Ricardo Ferreira presents on Portuguese renewable energy policy and market intelligence, including green hydrogen, offshore wind, and storage.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wood Mackenzie: Wood Mackenzie runs research and industry events (including its Global Solar Summit and BESS conferences) that target the same developer, IPP, and investor audience as Solarplaza, while offering a much wider research and consulting portfolio.
• BloombergNEF: BloombergNEF operates a large research, summit, and data business serving investors, developers, and corporates across the energy transition — broader in scope than Solarplaza but increasingly overlapping on BESS and European solar/BESS event coverage.

Direct peers

• RE+ Events (formerly Solar Power International, by SEIA and SEPA): RE+ is the largest solar and energy storage event in North America (formerly SPI), directly competing with Solarplaza's US events for sponsorships and attendees from the same developer, IPP, and manufacturer segments.
• Solar Media (PV-Tech, Energy-Storage.news): Solar Media runs PV-Tech and Energy-Storage.news as well as summits such as the Energy Storage Summit — a direct B2B media-and-events peer targeting overlapping audiences with Solarplaza's Academy and BESS-focused events.
• Enlit (formerly European Utility Week): Enlit is a major European energy events platform covering power generation, grid, and renewables, overlapping directly with Solarplaza's European utility and developer audience across multiple countries.
• The smarter E / Intersolar (Messe München): The smarter E is Europe's flagship solar and energy storage trade fair series (Munich, India, South America, Middle East) and the largest direct competitor to Solarplaza's European PV and BESS event portfolio, serving the same developer, EPC, and manufacturer audience.

Emerging players

• Clean Horizon: Clean Horizon is a BESS-focused consultancy and content provider that participates in Solarplaza events and publishes comparable BESS market intelligence, representing a smaller specialist peer with overlapping audience and BESS content focus.

Regional players

• Asia Solar & Energy Storage Congress: Macrocare's Asia Solar and Energy Storage Congress series covers Asian PV and BESS markets; comparable in audience (developers, manufacturers, investors) to Solarplaza's Battery Tour China but focused on Asian domestic markets.
• All-Energy Australia: All-Energy is Australia's largest clean energy conference and exhibition, comparable in format to Solarplaza's summits but serving the Australian market, which Solarplaza does not currently address.
• Intersolar South America (Messe München): Intersolar South America is a regional solar trade fair serving the Brazilian and Latin American PV market — directly comparable in format to Solarplaza's events but operating in a geography where Solarplaza has limited presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/solarplaza_2
• Xx.com/solarplaza

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about solarplaza