Aprilice
Aprilice AB is a Stockholm-based B2B e-commerce distributor of solar panels, inverters, batteries, mounting systems, and EV chargers serving professional solar installers across Scandinavia, operating as a subsidiary of global electrical distributor Sonepar.
- Company typePrivate
- Founded2012
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Aprilice does
Aprilice AB is a Stockholm-headquartered B2B e-commerce distributor of solar energy products, serving professional solar installers across Scandinavia (Sweden, Norway, Finland, and Denmark). Founded in 2012 and operating as a subsidiary of global electrical distributor Sonepar, the company runs a 24/7 multi-language digital platform that supplies solar panels, inverters, battery storage, mounting systems, EV chargers, and electrical components from brands including DMEGC, Astronergy, Longi, AIKO, Fronius, Growatt, Huawei, Sungrow, Sigenergy, BYD, K2 Systems, Nordmount, Weland, and Aerocompact. The platform supports Swedish, Norwegian, Finnish, and Danish languages and provides real-time inventory and delivery information, enabling 1-2 day delivery within Sweden.
The company monetizes through one-time hardware sales at wholesale unit pricing to registered installer accounts, supplemented by free freight on orders above 50,000 SEK and a Scandinavia-wide price guarantee. Self-described as Scandinavia's largest solar cell distributor with 13+ years of operational experience and 101-250 employees, Aprilice augments its digital storefront with in-person engagement (Sigenergy Roadshow), YouTube content, and a Sigenergy Sverige Facebook community of 10,000+ members. The offering extends beyond hardware into balancing/aggregator services (Checkwatt, Qurrent), optimizers (Tigo), and load balancing (Enegic), and includes an outlet/campaign pricing channel via Eturnity partnerships.
The strategic positioning combines distribution scale (Sonepar group backing, multi-country logistics) with a partnership-led product portfolio across more than twenty supplier brands. Revenue figures are not publicly disclosed, and no financial, funding, M&A, or headcount trend data is available in the source material. The company has no disclosed AI/ML capabilities of its own; AI references in marketing material relate to partner products rather than proprietary technology.
Aprilice firmographics
Firmographics- Name
- Aprilice
- Legal name
- Aprilice AB
- Website
- https://aprilice.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Aprilice AB is a Stockholm-based B2B e-commerce distributor of solar panels, inverters, batteries, mounting systems, and EV chargers serving professional solar installers across Scandinavia, operating as a subsidiary of global electrical distributor Sonepar.
- Ownership category
- akta.pro rank
Aprilice industry classification
Industry- Product category
- Solar Energy Distribution
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
Keywords
Where Aprilice is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Aprilice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Solar Product Distribution: Revenue is generated through the sale of solar energy hardware products including solar panels, inverters, battery storage systems, EV chargers, mounting systems, and electrical components to B2B customers (installers) in the Scandinavian market. The company operates on a one-time transaction model with each product sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B wholesale pricing for registered installers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Aprilice product offering
Product offeringCore offering
Aprilice operates a 24/7 online B2B partner platform that distributes solar energy products — including photovoltaic panels, inverters, batteries, mounting systems, EV chargers, and complementary electrical components — to professional solar installers and electrical contractors across Scandinavia. The company functions as a one-stop procurement channel, positioning itself as Scandinavia's largest solar cell distributor with coverage spanning Sweden, Norway, Finland, and Denmark.
Product overview
Aprilice operates as a B2B e-commerce platform for solar energy products, distributing a comprehensive portfolio of solar equipment to installers and businesses. The platform offers a unified digital procurement channel featuring solar panels (DMEGC, Astronergy, Longi, AIKO brands), inverters (Fronius, Growatt, Huawei, Sungrow, Sigenergy), battery storage systems (BYD, Sigenergy, Sungrow), mounting systems (Nordmount, K2, Weland, MAFI, Aerocompact), EV chargers (GARO, Zaptec, Autel, Sigenergy), and electrical components. The company positions itself as Scandinavia's largest solar cell distributor, providing 24/7 online access with 1-2 day delivery within Sweden and free shipping on orders over 50,000 SEK.
Differentiator
Problem solved
Functional benefit
Brands
- Aprilice Solar Platform: Digital B2B platform for solar energy products including panels, inverters, batteries, mounting systems and EV chargers
Products and services
- Photovoltaic solar panels
- Solar inverters
- Battery energy storage systems
- Mounting systems
- EV chargers
- Electrical components Complementary electrical components supplied to installers as part of the one-stop procurement offering.
Companies that use Aprilice
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Aprilice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aprilice partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- SoneparcoreAprilice is a Sonepar company (Ett Sonepar-företag). Sonepar is a global electrical equipment distributor. This ownership/affiliation provides Aprilice with global distribution capabilities and brand backing.
- SigenergycoreStrategic partnership featuring exclusive roadshow events (Sigenergy Roadshow), co-marketing activities, and distribution of Sigenergy products including hybrid inverters, batteries (SigenStor), and EV chargers through the Aprilice platform.
- DMEGCmajorDMEGC is a module manufacturer whose products (dual-glass all-black panels, bifacial panels) are distributed through Aprilice's B2B platform in Scandinavia.
- AstronergymajorAstronergy solar panels (Astro N7s Bifacial) are distributed through Aprilice's B2B platform.
- LongimajorLongi solar panels are distributed through Aprilice's B2B platform.
- AIKOmajorAIKO solar panels including the Stellar 3N+ Dual series are distributed through Aprilice's B2B platform. AIKO products carry BVB and EcoVadis certifications.
- FroniusmajorFronius three-phase inverters, hybrid inverters, and accessories are distributed through Aprilice.
- GrowattmajorGrowatt three-phase inverters, hybrid inverters, and commercial battery storage solutions are distributed through Aprilice, including IT-Grid versions for Norway.
- HuaweimajorHuawei inverters and battery storage products are distributed through Aprilice's B2B platform.
- SungrowmajorSungrow three-phase inverters, hybrid inverters, commercial battery storage (PowerStack), and accessories are distributed through Aprilice.
- BYDmajorBYD battery storage products for residential use are distributed through Aprilice.
- K2 SystemsmajorK2 mounting systems for pitched roofs including D-dome, S-dome, and fasad (facade) solutions are distributed through Aprilice.
- NordmountmajorNordmount mounting systems for pitched and flat roofs are distributed through Aprilice, including Nordmount Flow solutions.
- WelandmajorWeland mounting systems for pitched and flat roofs are distributed through Aprilice.
- AerocompactmajorAerocompact ground mounting systems are distributed through Aprilice.
- PixiiminorPixii commercial battery storage solutions are distributed through Aprilice for commercial and industrial applications.
- EturnityminorEturnity solar panels, EV chargers, inverters, and batteries are offered through Aprilice, with campaign pricing available.
- GAROminorGARO AC EV chargers are distributed through Aprilice.
- ZaptecminorZaptec EV chargers are distributed through Aprilice.
- AutelminorAutel DC charging stations are distributed through Aprilice.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Aprilice competitors and assessment
Company assessmentDirect peers
- Tritec Energy: Swiss-based solar distributor with multi-country European operations including the Nordics, offering PV modules, inverters, and mounting systems to professional installers through a similar B2B channel.
- Memodo: German-headquartered European solar distributor serving installers with PV components, storage, and accessories via a digital B2B platform; directly comparable product mix and digital-first distribution approach.
- Krannich Solar: One of Europe's largest solar wholesalers, distributing panels, inverters, batteries, mounting, and EV chargers to installers across multiple European countries, with comparable product breadth and B2B distribution model to Aprilice.
Broad incumbents
- Rexel: Global electrical distribution group with growing solar and EV charging product lines for professional installers and contractors; competes in adjacent categories with overlapping installer customers across Europe.
- Sonepar: Aprilice's parent group, a global leader in B2B electrical products distribution; relevant because Aprilice operates as a Sonepar solar-focused subsidiary, sharing procurement, brand, and capital.
- Ahlsell: Nordic technical wholesale group distributing electrical, HVAC, and increasingly solar products to installers across Sweden, Norway, Finland, and Denmark; broad incumbent competing for the same installer wallet.
- BayWa r.e. Global renewable energy company with European solar wholesale operations distributing PV components to installers and developers; broader scope than Aprilice but overlapping B2B distribution role.
Regional players
- Solar Supply Norge: Norwegian solar distributor serving local installers with PV modules, inverters, and accessories; directly overlaps with Aprilice's Norwegian operations and competes for the same customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aprilice social profiles
Digital presenceAprilice compliance and trust
Trust signalCompliance3 records
Aprilice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aprilice leadership team
Management profileNumber of profiles
Aprilice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aprilice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aprilice
What does Aprilice do?
Aprilice operates a 24/7 online B2B partner platform that distributes solar energy products — including photovoltaic panels, inverters, batteries, mounting systems, EV chargers, and complementary electrical components — to professional solar installers and electrical contractors across Scandinavia. The company functions as a one-stop procurement channel, positioning itself as Scandinavia's largest solar cell distributor with coverage spanning Sweden, Norway, Finland, and Denmark.
Is Aprilice a public or private company?
Aprilice is a private company. It is classified as corporate owned and is currently operating.
When was Aprilice founded?
Aprilice was founded in 2012. It employs 101 to 250 people.
Where is Aprilice based?
Aprilice is headquartered in Stockholm, Sweden, in the Europe region.
How does Aprilice make money?
One revenue line is on record: solar Product Distribution.
Who are Aprilice's main competitors?
Direct peers on record are Tritec Energy, Memodo and Krannich Solar. Broad incumbents are Rexel, Sonepar, Ahlsell and BayWa r.e.. Solar Supply Norge is listed as a regional player.
Does Aprilice have an API?
No public API is recorded for Aprilice.
What industry is Aprilice in?
Aprilice's product category is Solar Energy Distribution. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics).