PicsRetouch
PicsRetouch is an India-based outsourced photo retouching services company serving e-commerce, fashion, jewelry, and photography businesses internationally with Photoshop-based manual editing augmented by AI tools. It operates a self-serve per-image pricing model starting at $0.19 with 24-hour turnaround.
- Company typePrivate
- Founded2016
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PicsRetouch does
PicsRetouch is an India-based professional photo retouching services company that delivers outsourced image editing to businesses and photographers internationally. Its service portfolio spans clipping path, e-commerce retouching, product, fashion, and jewelry photo editing, plus additional verticals including wedding, real estate, automotive, furniture, POSM, and photo restoration. Core delivery combines Adobe Photoshop-based manual editing with AI-powered augmentation — generative fill, AI masking, neural retouching, AI super-resolution upscaling, automated image culling, and text-to-image editing — applied selectively to preserve handcrafted precision and a "hyperrealism" output standard.
Underlying technology stacks Photoshop with third-party AI tools for batch processing and consistent style application across large image volumes. The platform architecture is a self-serve website with an online order form, free trial sampling, 24-hour evaluation turnaround, and unlimited revisions backed by NDA protection and a 3-level quality check process. Deliverables are transferred digitally via Dropbox, WeTransfer, or FTP.
The business model is direct-to-consumer B2B with per-image transaction pricing starting at $0.19, complexity-based tiers, a flat 20% bulk discount, and a subscription monthly tier for recurring clients. Go-to-market relies on content marketing, SEO, and social media to attract SMB photographers and e-commerce brands primarily in the US, UK, and Australia. The company is privately held, founder-led (managing director Ansu Man), headquartered in New Delhi with 11-50 employees, and has operated without disclosed external funding.
PicsRetouch firmographics
Firmographics- Name
- PicsRetouch
- Legal name
- PicsRetouch
- Website
- https://picsretouch.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PicsRetouch is an India-based outsourced photo retouching services company serving e-commerce, fashion, jewelry, and photography businesses internationally with Photoshop-based manual editing augmented by AI tools. It operates a self-serve per-image pricing model starting at $0.19 with 24-hour turnaround.
- Ownership category
- akta.pro rank
PicsRetouch industry classification
Industry- Product category
- Photo Retouching Services
- NAICS
- Commercial Photography (541922), Photographic Services (54192)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
- akta.pro secondary industry
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
Keywords
Where PicsRetouch is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
PicsRetouch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Per-Image Photo Retouching Services: Transaction-based pricing where clients pay per image based on complexity level. The company quotes flat rates for images with specific complexity thresholds, with multiple rate tiers depending on complexity, turnaround time, quantity, and priority. Bulk discounts are offered for larger orders.
- Custom Project Services: Tailored solutions for specialized requirements including ghost mannequin effects, virtual staging, multiple exposure blending, and HDR processing. Pricing determined after free evaluation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starting price for basic retouching |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PicsRetouch product offering
Product offeringCore offering
PicsRetouch is an India-based outsourced photo retouching services company that delivers professional image editing solutions including clipping path, background removal, fashion retouching, jewelry photo editing, product and e-commerce image optimization, ghost mannequin effects, image masking, real estate and automotive retouching, and photo restoration. Services are priced per image starting at $0.19, delivered within a 24-hour turnaround, and combine AI-powered automation (generative fill, AI masking, neural retouching) with expert manual editing by experienced retouchers. The company serves e-commerce businesses, photographers, and brands primarily in the United States, Australia, and the United Kingdom through a self-serve website ordering model with free trial sampling.
Product overview
PicsRetouch is a professional photo retouching services company offering a comprehensive suite of image editing solutions. Their service portfolio includes Clipping Path, E-commerce Photo Retouching, Product Retouching, Fashion Retouching, Jewelry Photo Editing, Wedding Retouching, Background Removal, Photo Color Correction, Photo Recoloring, Ghost Mannequin Services, Image Masking, Real Estate Retouching, Furniture Retouching, Automotive Retouching, Photo Restoration, Multiple Exposure Retouching, and POSM Retouching. The company combines AI-powered automation (background removal, skin retouching, product enhancement, generative fill, neural retouching, automated culling) with expert manual editing to deliver pixel-perfect results with 24-hour turnaround.
Differentiator
Problem solved
Functional benefit
Products and services
- Clipping Path Services
Quantifiable outcome
- 24-hour maximum turnaround time for standard orders
- +2 more outcomes
Companies that use PicsRetouch
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
PicsRetouch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
PicsRetouch partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
PicsRetouch competitors and assessment
Company assessmentDirect peers
- Outsource2india: Indian BPO offering photo editing and post-production services including clipping path, retouching, and color correction for global e-commerce and photography clients — a directly comparable offshore service provider.
- Clipping Path India: India-based offshore photo editing studio offering clipping path, background removal, image masking, and e-commerce retouching at comparable per-image pricing to PicsRetouch.
- Clipping Pix: Offshore clipping-path and photo retouching service provider targeting e-commerce retailers and photographers, overlapping heavily with PicsRetouch's product retouching and background removal services.
- FixThePhoto: Outsourced photo editing service offering portrait, wedding, fashion, and product retouching with international delivery, directly comparable to PicsRetouch's wedding and fashion retouching verticals.
- Pixelz: Pixelz is a direct competitor offering outsourced photo retouching and product image editing services to e-commerce brands, including background removal, clipping path, and ghost mannequin workflows — the same core services PicsRetouch sells.
- Photozania: Photo editing service company offering clipping path, background removal, jewelry, and product retouching with offshore delivery model overlapping PicsRetouch's core offerings.
Broad incumbents
- Adobe: Adobe Photoshop and Firefly embed the AI editing capabilities (generative fill, neural filters, background removal) that PicsRetouch layers on top of. As Adobe integrates these tools natively, it disintermediates service-based resellers like PicsRetouch.
- Canva: Canva's Magic Studio (Magic Edit, Magic Eraser, background remover) brings AI-native image editing to SMB and e-commerce customers that historically outsourced to services like PicsRetouch, compressing demand for entry-level retouching work.
Emerging players
- Photoroom: AI-powered photo editing platform specialized in product image background removal and enhancement for e-commerce sellers — a productized competitor in PicsRetouch's primary e-commerce segment.
- remove.bg: AI-native automated background removal tool from Canva. It overlaps with PicsRetouch's most commoditized service (background removal) and represents the AI-disruption thesis threatening traditional offshore retouchers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PicsRetouch social profiles
Digital presencePicsRetouch financial estimates
Financial estimateRevenue estimate
Valuation estimate
PicsRetouch leadership team
Management profileNumber of profiles
Profiles1 record
PicsRetouch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PicsRetouch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PicsRetouch
What does PicsRetouch do?
PicsRetouch is an India-based outsourced photo retouching services company that delivers professional image editing solutions including clipping path, background removal, fashion retouching, jewelry photo editing, product and e-commerce image optimization, ghost mannequin effects, image masking, real estate and automotive retouching, and photo restoration. Services are priced per image starting at $0.19, delivered within a 24-hour turnaround, and combine AI-powered automation (generative fill, AI masking, neural retouching) with expert manual editing by experienced retouchers. The company serves e-commerce businesses, photographers, and brands primarily in the United States, Australia, and the United Kingdom through a self-serve website ordering model with free trial sampling.
When was PicsRetouch founded?
PicsRetouch was founded in 2016. It employs 11 to 50 people.
Where is PicsRetouch based?
PicsRetouch is headquartered in New Delhi, India, in the Asia region.
How does PicsRetouch make money?
Two revenue lines are on record. Per-Image Photo Retouching Services are the primary driver. The others are custom Project Services.
Who are PicsRetouch's main competitors?
Direct peers on record are Outsource2india, Clipping Path India, Clipping Pix, FixThePhoto, Pixelz and Photozania. Broad incumbents are Adobe and Canva. Emerging players are Photoroom and remove.bg.
Does PicsRetouch have an API?
No public API is recorded for PicsRetouch.
What industry is PicsRetouch in?
PicsRetouch's product category is Photo Retouching Services. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production, with a secondary code of MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle). Its NAICS code is 541922 and its SIC code is 7330.