Atlanta Cancer Care

What Atlanta Cancer Care does

Atlanta Cancer Care is a non-profit, physician-owned medical oncology and hematology practice operating as an affiliate of Northside Hospital Cancer Institute. Founded in connection with Northside's cancer program in 1978, the practice delivers comprehensive hematology, medical oncology, chemotherapy, immunotherapy, and targeted drug therapy services to cancer patients across the greater metropolitan Atlanta area. It fields 14 board-certified physicians trained at elite institutions including Mayo Clinic, Emory University, Cleveland Clinic, and Baylor College of Medicine, supported by advanced practice providers, oncology social workers, and a Director of Psychosocial Support Services. The practice serves patients with breast, lung, colon, brain, melanoma, myeloma, pancreas/liver, prostate, gynecologic, genitourinary, gastrointestinal, and thoracic cancers, as well as benign hematologic conditions, with specialty clinics and supportive care including counseling, support groups, nutrition guidance, prescription assistance, and survivorship planning.

The practice operates seven conveniently distributed offices across Metro Atlanta (Alpharetta, Canton, Conyers, Cumming, Decatur, Perimeter/Tower, and Stockbridge) and offers a telehealth portal for virtual consultations. Its underlying technology consists of an electronic medical record with patient portal access, a telehealth platform for remote visits, and clinical-trial monitoring systems used in partnership with Northside Hospital researchers and nationally recognized trial networks. Atlanta Cancer Care participates in clinical trials alongside hospital, pharmaceutical, and academic research partners, providing patients with access to investigational therapies.

The business model is fee-for-service medical practice revenue billed through most major insurance plans including Medicare, supplemented by patient payments and co-pay assistance programs administered through foundations such as CancerCare Co-Payment Assistance Foundation, HealthWell Foundation, Patient Advocate Foundation, LLS Co-Pay Assistance, and the Chronic Disease Fund. The affiliated Atlanta Cancer Care Foundation, a 501(c)(3) charitable organization, distributes direct financial assistance — over $479,000 to more than 1,700 metro Atlanta patients across 17 counties in 2025 — functioning as a community-funded subsidy layer that improves patient access. Go-to-market operates primarily through physician referrals, Northside Hospital affiliation referrals, and self-referred patients, with limited traditional marketing beyond community events such as the annual Feathers 5K Run. Leadership comprises managing partners Dr. Amelia B. Zelnak (President) and Dr. Richard A. Carter, with Dr. Silpa C. Reddy serving as Vice President/Treasurer of the Foundation; the practice is not publicly traded and shows no venture capital or private equity ownership.

Name

Atlanta Cancer Care

Legal name

Atlanta Cancer Care

Website

https://atlantacancercare.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Atlanta Cancer Care is a non-profit, physician-owned medical oncology and hematology practice and affiliate of Northside Hospital Cancer Institute, providing chemotherapy, immunotherapy, hematology, clinical trials, and supportive care across seven Metro Atlanta locations.

Ownership category

akta.pro rank

Product category

Outpatient Oncology Care

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)

akta.pro secondary industries

Medical Oncology (HLAKAFAB), Gynecologic Oncology & Women’s Cancer Centers (HLAFAJAK), Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM), Gynecologic Oncology (HLAKAJAD)

Keywords

• Medical oncology services
• Hematology treatment
• Cancer care practice
• Chemotherapy infusion
• Supportive oncology care

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medical Oncology Services: Revenue generated from providing medical oncology services including chemotherapy, immunotherapy, and targeted drug therapy treatments to cancer patients, billed through insurance plans and patient payments
2. Hematology Services: Revenue from treating blood disorders and hematologic conditions including benign hematology and blood cancers
3. Clinical Trials: Practice participates with clinical trials led by hospitals, pharmaceutical companies and other research groups, providing access to latest treatments

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Atlanta Cancer Care is a physician-owned medical oncology and hematology practice that diagnoses and treats solid tumors, blood cancers, and benign hematologic disorders through chemotherapy, immunotherapy, targeted therapy, and clinical trials. The practice operates seven offices across Metro Atlanta as an affiliate of Northside Hospital Cancer Institute, supplemented by telehealth consultations, oncology social work, and a 501(c)(3) foundation providing financial assistance to patients.

Product overview

Atlanta Cancer Care is a medical oncology and hematology practice offering comprehensive cancer care services across seven locations in the metropolitan Atlanta area. The practice provides medical oncology, hematology, and supportive care services as its core offerings, with specialty cancer treatment services for breast, colon, lung, brain, melanoma, myeloma, pancreas/liver, prostate, and gynecologic malignancies. The practice integrates clinical trials participation, telehealth capabilities, and patient support services including social work, counseling, and survivorship care planning. As an affiliate of Northside Hospital, patients have access to the broader Northside Hospital Cancer Institute network and research capabilities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $479,000 in direct financial assistance distributed to patients in 2025
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Oglethorpe UniversityminorStrategic or Co-development Partner · 6 June 2026ACC team participated in ACCF's annual Feathers 5K Run and Walk held at Oglethorpe University, a community fundraising event for cancer patient financial assistance.
• Northside Hospital Cancer InstitutecoreStrategic or Co-development PartnerACC is affiliated with Northside Hospital and part of their medical oncology 'Built to Beat Cancer' team. Northside has been offering cancer care services since 1978 and grown into one of the largest cancer care providers in the Southeast. ACC brings expertise of a major cancer program to seven offices across Metro Atlanta.
• Atlanta Cancer Care Foundation (ACCF)coreStrategic or Co-development PartnerACCF is a 501(c)(3) charitable organization supported by ACC physicians, staff, patients and families. The foundation provides critical financial assistance to adults living with cancer across 17 Metro Atlanta counties, distributing over $479,000 in 2025 to more than 1,700 patients.
• Mayo CliniccoreStrategic or Co-development PartnerDr. Lijo Simpson completed fellowship training at Mayo Clinic in Rochester Minnesota. ACC participates with clinical trials led by nationally recognized clinical trial networks including partnerships with major cancer centers.
• Emory University School of MedicinecoreStrategic or Co-development PartnerMultiple physicians completed training at Emory University including Dr. Zelnak, Dr. Tamim, Dr. Carter, Dr. Reddy, and Dr. Gill. ACC participates with clinical trials alongside Emory researchers through Northside Hospital partnerships.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Florida Cancer Specialists & Research Institute: National-scale community oncology practice providing medical oncology, hematology, and clinical trials across Florida. Highly comparable multi-subspecialty oncology services and trial infrastructure within a community-based delivery model.
• Texas Oncology: One of the largest US community oncology practices with hundreds of physicians and dozens of sites. Closely comparable in offering medical oncology, hematology, and clinical trials in a community-practice setting with hospital affiliations.
• Tennessee Oncology: Large multi-site community oncology and hematology practice serving patients across Tennessee and surrounding states. Directly comparable multi-site community oncology model with clinical trial participation, supportive care, and hospital system affiliations analogous to Atlanta Cancer Care.
• New York Cancer & Blood Specialists: Multi-location community oncology and hematology practice in the Northeast. Comparable scope of medical oncology, hematology, infusion, and clinical trial offerings delivered through physician offices.

Broad incumbents

• Piedmont Oncology (Piedmont Healthcare): Large Atlanta-area health system with employed oncology programs across multiple hospitals. Competes for community oncology referrals and infusion services in the same Metro Atlanta market.
• OneOncology: National platform partnering with independent community oncology practices to provide operational, technology, and purchasing scale. Comparable as a structural peer shaping the community oncology competitive landscape Atlanta Cancer Care operates within.
• US Oncology Network (McKesson): Large national network of community oncology practices supported by McKesson. Comparable operating model and scale dynamics for community oncology delivery, trial access, and payer contracting.
• Winship Cancer Institute of Emory University: NCI-designated academic cancer center based in Atlanta. Competes for the same Metro Atlanta oncology patients as Atlanta Cancer Care and offers clinical trials, specialty programs, and multidisciplinary care with greater research breadth.

Emerging players

• City of Hope (formerly Cancer Treatment Centers of America): National specialty oncology system with expanding community sites and clinical trial programs. Comparable multi-modality cancer care delivery model with growing geographic footprint, increasingly relevant as it expands into the Southeast.

Others

• Northside Hospital Cancer Institute: Strategic parent-affiliate of Atlanta Cancer Care; runs its own employed oncology, radiation, and surgical oncology programs in the same geography. Embedded as both partner and competitive reference for ACC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Cancer Care