What Robinson Estate Agents does

Robinson Estate Agents is an independent, family-run residential estate agency founded in 2004 in Maidenhead, Berkshire, operating as Robinson Residential Sales and Lettings Ltd (Company Number 08649965). The firm provides property sales and lettings services to homeowners, buyers, landlords, and tenants in Maidenhead and surrounding areas, delivered from a single office at 1st Floor, 16 Reform Road. Core offerings comprise Property Sales Services (commission-based, with a 75-word contract and enhanced Rightmove listings) and a three-tier Lettings Service (Full Management at 16.8% + VAT of monthly rent, Letting and Rent Collection at 12% + VAT, and Let Only at 9.6% + VAT of term), supported by Property Valuations, an online Property Search Platform, and a Tenant Maintenance Request System.

The technology stack relies entirely on third-party proptech integrations rather than proprietary platforms. Apex27 provides the CRM and powers the website's property search; LettsPay (a regulated Third-Party Transaction Service Provider) processes rental payments via open banking with real-time BACS distribution; Credas handles tenant referencing and identity verification; Fixflo manages maintenance workflow; and Stitch enables WhatsApp communications. The business is regulated by RICS, ARLA and NAEA Propertymark, the Property Redress Scheme, and the Tenancy Deposit Scheme, with Edward Robinson holding MRICS chartered surveyor status since 1996.

Commercial reach is concentrated on Maidenhead and adjacent areas, with no geographic expansion indicated. The team comprises approximately six staff led by Edward Robinson (Managing/Sales Director, MRICS) and Helen Robinson (Director), supported by an Office Manager and three agents including recent hires. Revenue streams combine transactional commissions on sales, recurring percentage-based fees on managed lettings, and tenant set-up and deposit-related fees; revenue is not publicly disclosed.

Name

Robinson Estate Agents

Legal name

Robinson Residential Sales and Lettings Ltd

Website

https://robinsonestateagents.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Robinson Estate Agents is an independent, family-run estate agency in Maidenhead, UK, founded 2004, providing residential property sales and three-tier lettings management to homeowners, buyers, landlords, and tenants in the Maidenhead area under RICS and Propertymark regulation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential property sales
• Property lettings management
• Estate agency services
• Property valuations
• Tenant referencing services

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission from residential property sales. Simple sales contract of 75 words. Enhanced listings on Rightmove included.
2. Lettings Management Services: Three-tier service model: Full Management (16.8% + VAT of monthly rent), Letting and Rent Collection (12% + VAT), and Let Only (9.6% + VAT of term). Additional fees for tenant referencing, inventory, check-in/out, renewals, and safety inspections.
3. Tenant Fees: Holding deposit (one week's rent), security deposit (five weeks' rent), set-up fees, renewal fees, and check-in fees for company tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Robinson Estate Agents is an independent, family-run estate agency providing residential property sales and lettings services in Maidenhead and surrounding areas of Berkshire. The company offers accompanied viewings, in-house sales progression, free property valuations, and three tiers of lettings services (Full Management, Rent Collection, and Let Only) supported by tenant referencing, deposit protection, and property maintenance coordination.

Product overview

Robinson Estate Agents is an independent, family-run estate agency offering residential property sales and lettings services in Maidenhead and surrounding areas since 2004. The company operates as a unified service offering rather than a platform-plus-modules architecture. The core products are Sales Services and Lettings Services (with three tiers: Let Only, Rent Collection, and Full Management), supported by Property Valuations as an add-on service and a Property Search Platform powered by Apex27 CRM. The company also provides an online Property Maintenance Request System for tenants and a contact/enquiry management system. All services are focused on the Maidenhead property market with an emphasis on qualified professional advice delivered with care.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services End-to-end residential property sales service for homeowners in Maidenhead and surrounding areas, including accompanied viewings, professional photography, video and floor plans, tailored marketing strategy, enhanced listings on Rightmove, in-house sales progression, and a simple 75-word sales contract.
• Lettings Services Three-tier residential lettings service for landlords: Full Management (16.8% inc. VAT of monthly rent) including tenant placement, rent collection, maintenance coordination, and routine inspections; Rent Collection (12% inc. VAT); and Let Only (9.6% inc. VAT of term). Includes advertising on the company website and major property portals, in-house property management, tenant referencing, and deposit registration with TDS.
• Property Valuations Free, no-obligation property valuations and market appraisals for prospective sellers and landlords, requested online via a detailed form capturing property characteristics. Provided by a chartered surveyor (MRICS).

Quantifiable outcome

• Google rating of 4.6 out of 5 based on 50 reviews
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• LettsPaycoreTechnology or IntegrationRegulated Third-Party Transaction Service Provider (TPTSP) for secure processing of rental payments via open banking technology. Provides real-time reconciliation and automated BACS distribution to landlords, contractors, and the agency.
• Tenancy Deposit Scheme (TDS)coreOthersApproved scheme for deposit protection. All deposits are registered with TDS for compliance with tenancy deposit protection regulations.
• Royal Institution of Chartered Surveyors (RICS)coreOthersProfessional regulatory body membership providing Client Money Protection Scheme coverage. Directors Edward Robinson holds MRICS qualification.
• ARLA PropertymarkcoreOthersTrade association membership for letting agents. Indicates adherence to professional standards and codes of conduct.
• Property Redress Scheme (PRS)coreOthersIndependent dispute resolution scheme for property agents. Provides consumer protection and redress mechanism for complaints.
• Apex27coreTechnology or IntegrationProperty management and CRM platform provider powering the company website, property listings, and database management system.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Connells Group: One of the UK's largest residential estate agency groups, encompassing multiple regional brands. Comparable on broad residential sales and lettings offering, but materially larger scale and corporate rather than family-run.
• Foxtons: Large UK chain offering residential sales and lettings, with a strong London and commuter-belt footprint. Comparable on sales and lettings product set and use of major portals, but operates at significantly larger scale and brand spend.
• Hamptons: UK premium estate and lettings agency with strong South East presence. Comparable on residential sales and full management lettings offering, but at a higher price point and broader geographic coverage.
• Savills: Global real estate services firm with substantial UK residential presence in the South East and Thames Valley, including Maidenhead-area coverage. Comparable on residential sales/lettings and chartered-surveyor heritage, but operates at a much higher price point and brand scale.
• Knight Frank: International real estate consultancy with UK residential sales, lettings, and property management across the Home Counties and Thames Valley. Comparable on residential service mix and chartered-surveyor leadership, but at a premium price positioning and global scale.

Direct peers

• Winkworth: UK franchise-based residential sales and lettings agency with a strong London and South East presence. Comparable as a competing residential sales/lettings brand with similar franchise economics and personal-service positioning.
• Belvoir Group: UK franchise group with a residential lettings-led and sales service offering. Closely comparable on multi-tier lettings management, tenant fee structure, and reliance on a local branch model with central support.
• Hunters Property Group: UK-wide franchise estate agency network offering residential sales and lettings. Comparable on franchised branch model, sales-plus-lettings product mix, and focus on the UK regional residential market.
• Chancellors Estate Agents: Berkshire-headquartered regional UK estate and lettings agency with deep Thames Valley branch network, including Maidenhead. Directly comparable on geography, residential sales and lettings product mix, and target customer segments.

Emerging players

• Strike (formerly Purplebricks): UK online/hybrid estate agent offering fixed-fee residential sales. Comparable as a competing route-to-market for UK home sellers, but with a fundamentally different low-fee, technology-led model that pressures traditional agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@robinsonestateagentsmaidenhead
• Facebookfacebook.com/profile.php?id=61554431948584
• Instagraminstagram.com/robinson_maidenhead
• TikToktiktok.com/@robinsonestateagents?is_from_webapp=1&sender_device=pc
• Xx.com/RobinsonEA_SL6
• LinkedInlinkedin.com/company/robinson-residential-sales-and-lettings-ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robinson Estate Agents